Download or read book Madison Avenue and the Color Line African Americans in the Advertising Industry written by Jason Chambers and published by . This book was released on 2011 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. "Madison Avenue and the Color Line" breaks new ground by examining the history of black advertising agency employees and agency owners.
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Download or read book Skimmed written by Andrea Freeman and published by Stanford University Press. This book was released on 2019-12-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born into a tenant farming family in North Carolina in 1946, Mary Louise, Mary Ann, Mary Alice, and Mary Catherine were medical miracles. Annie Mae Fultz, a Black-Cherokee woman who lost her ability to hear and speak in childhood, became the mother of America's first surviving set of identical quadruplets. They were instant celebrities. Their White doctor named them after his own family members. He sold the rights to use the sisters for marketing purposes to the highest-bidding formula company. The girls lived in poverty, while Pet Milk's profits from a previously untapped market of Black families skyrocketed. Over half a century later, baby formula is a seventy-billion-dollar industry and Black mothers have the lowest breastfeeding rates in the country. Since slavery, legal, political, and societal factors have routinely denied Black women the ability to choose how to feed their babies. In Skimmed, Andrea Freeman tells the riveting story of the Fultz quadruplets while uncovering how feeding America's youngest citizens is awash in social, legal, and cultural inequalities. This book highlights the making of a modern public health crisis, the four extraordinary girls whose stories encapsulate a nationwide injustice, and how we can fight for a healthier future.
Download or read book After Civil Rights written by John D. Skrentny and published by Princeton University Press. This book was released on 2015-11-24 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative new approach to race in the workplace What role should racial difference play in the American workplace? As a nation, we rely on civil rights law to address this question, and the monumental Civil Rights Act of 1964 seemingly answered it: race must not be a factor in workplace decisions. In After Civil Rights, John Skrentny contends that after decades of mass immigration, many employers, Democratic and Republican political leaders, and advocates have adopted a new strategy to manage race and work. Race is now relevant not only in negative cases of discrimination, but in more positive ways as well. In today's workplace, employers routinely practice "racial realism," where they view race as real—as a job qualification. Many believe employee racial differences, and sometimes immigrant status, correspond to unique abilities or evoke desirable reactions from clients or citizens. They also see racial diversity as a way to increase workplace dynamism. The problem is that when employers see race as useful for organizational effectiveness, they are often in violation of civil rights law. After Civil Rights examines this emerging strategy in a wide range of employment situations, including the low-skilled sector, professional and white-collar jobs, and entertainment and media. In this important book, Skrentny urges us to acknowledge the racial realism already occurring, and lays out a series of reforms that, if enacted, would bring the law and lived experience more in line, yet still remain respectful of the need to protect the civil rights of all workers.
Download or read book Social Justice Activism and Diversity in U S Media History written by Teri Finneman and published by Taylor & Francis. This book was released on 2023-05-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked. Bringing together a team of prominent journalism historians, the volume centers race and ethnicity, gender and sexuality, class, religion, disability, mental health and generations to tell forgotten stories of journalism’s historical influence. The book is designed to appeal to Generation Z college students, offering budding mass communicators a valuable tool that addresses gaps in historical pedagogy and fosters representation in the classroom. Each chapter contains access to video and podcast extras, chapter summaries, guides to further reading and suggested activities to bring these narratives alive and keep readers engaged. Interactive and accessible, Social Justice, Activism and Diversity in U.S. Media History is an indispensable resource for Generation Z, scholars in mass communication and American history, journalists and general readers.
Download or read book Following the Color Line written by Ray Stannard Baker and published by . This book was released on 1908 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Racial Integration in Corporate America 1940 1990 written by Jennifer Alice Delton and published by Cambridge University Press. This book was released on 2009-11-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to examine how corporations contributed to integrating racial minorities into the American workplace in the latter half of the twentieth century.
Download or read book Biographies of Drink written by Mark Hailwood and published by Cambridge Scholars Publishing. This book was released on 2015-02-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The burgeoning field of drinking studies, often ranging across and between disciplinary boundaries, explores the place of alcohol in human societies from a very diverse range of perspectives. Whilst some scholars have examined the cultural meanings and social practices associated with alcohol consumption, and its relationship to various forms of identity and community formation, others have focused on attempts to regulate or tax it, its role as a trade commodity, or its medical and psychological effects on consumers. The sheer diversity of issues upon which the study of alcohol and drinking can shed light is undoubtedly part of the strength of the field of drinking studies. At the same time, however, it can make it difficult for these different strands to consistently and fully engage with one another. This book offers an innovative methodology that will help to facilitate fruitful interactions between scholars approaching the study of alcohol from different perspectives: the “biographies of drink” approach. Drawing inspiration from, but also going beyond, work on the “social lives of things,” this collection of essays showcases an approach in which each author constructs a “biography” of a particular drink, drinking place, or idea associated with drink, in a tightly-focused historical context. The “biographies” included range from the drinking vessels of Roman Britain to a whisky advertising campaign in 1950s America, and deal with diverse themes, from the associations between alcohol and national identity to the relationship between drinking and Existentialism. The book brings together scholarly approaches from classics, design theory, literary studies and history within the “biographies” framework. This allows for the emergence of important areas of comparison and contrast, as well as several overarching themes, such as the close associations between different drinking patterns and notions of tradition and modernity that occur in a wide range of cultural and historical contexts. Not only, then, does this book provide fascinating case studies of interest to scholars working in particular fields or particular contexts, but it also showcases a productive new methodology which offers insights of relevance to anyone interested in the role of alcohol in any society.
Download or read book Building the Black Metropolis written by Robert Weems Jr. and published by University of Illinois Press. This book was released on 2017-08-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Jean Baptiste Point DuSable to Oprah Winfrey, black entrepreneurship has helped define Chicago. Robert E. Weems Jr. and Jason P. Chambers curate a collection of essays that place the city as the center of the black business world in the United States. Ranging from titans like Anthony Overton and Jesse Binga to McDonald's operators to black organized crime, the scholars shed light on the long overlooked history of African American work and entrepreneurship since the Great Migration. Together they examine how factors like the influx of southern migrants and the city's unique segregation patterns made Chicago a prolific incubator of productive business development ”and made building a black metropolis as much a necessity as an opportunity. Contributors: Jason P. Chambers, Marcia Chatelain, Will Cooley, Robert Howard, Christopher Robert Reed, Myiti Sengstacke Rice, Clovis E. Semmes, Juliet E. K. Walker, and Robert E. Weems Jr.
Download or read book Mad Men written by Sara MacDonald and published by Lexington Books. This book was released on 2016-08-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For seven seasons, AMC’s Mad Men captivated audiences with the story of Don Draper, an advertising executive whose personal and professional successes and failures took viewers on a roller coaster ride through America’s tumultuous 1960s. More than just a television show about one of advertising’s “bad boys,” the series investigates the principles of the American regime, exploring whether or not the American Dream is a sustainable vision of human flourishing and happiness. This collection of essays investigates the show’s engagement with the philosophic and political foundations of American democracy.
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Download or read book Aunt Jemima Uncle Ben and Rastus written by Marilyn Kern Foxworth and published by Praeger. This book was released on 1994-07-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising.
Download or read book Rethinking the Color Line written by Charles A. Gallagher and published by SAGE Publications. This book was released on 2022-01-20 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking the Color Line helps make sense of how race and ethnicity influence aspects of social life in ways that are often made invisible by culture, politics, and economics. Charles A. Gallagher has assembled a collection of readings that are theoretically informed and empirically grounded to explain the dynamics of race and ethnicity in the United States. Students will be equipped to confidently navigate the issues of race and ethnicity, examine its contradictions, and gain a comprehensive understanding of how race and ethnic relations are embedded in the institutions that structure their lives. User-friendly without sacrificing intellectual or theoretical rigor, the Seventh Edition has been thoroughly updated to reflect the current debates and the state of contemporary U.S race relations.
Download or read book Confronting the Color Line written by Alan B. Anderson and published by University of Georgia Press. This book was released on 2008-01-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Confronting the Color Line, Alan Anderson and George Pickering examine the hopes and strategies, the frustrations and internal conflicts, the hard-won successes and bitter disappointments of the civil rights movement in Chicago. The scene of a protracted local struggle to force equality in education and open housing for blacks, the city also became the focus of national attention in the summer of 1966 as Martin Luther King, Jr. and the Southern Christian Leadership Conference challenged the entrenched political machine of Mayor Richard J. Daley. The failure of King's campaign--a failure he would not live to redeem--marked the final unsuccessful attempt to secure significant social change in Chicago, and soon afterward the national civil rights movement itself would unravel amid white backlash and cries of black power. Picking up the threads of our own recent history, Confronting the Color Line examines a political movement that remains unfinished, a dilemma for America's system of democratic social change that remains unsolved.
Download or read book The Post Racial Mystique written by Catherine Squires and published by NYU Press. This book was released on 2014-04-04 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite claims from pundits and politicians that we now live in a post-racial America, people seem to keep finding ways to talk about race—from celebrations of the inauguration of the first Black president to resurgent debates about police profiling, race and racism remain salient features of our world. When faced with fervent anti-immigration sentiments, record incarceration rates of Blacks and Latinos, and deepening socio-economic disparities, a new question has erupted in the last decade: What does being post-racial mean? The Post-Racial Mystique explores how a variety of media—the news, network television, and online, independent media—debate, define and deploy the term “post-racial” in their representations of American politics and society. Using examples from both mainstream and niche media—from prime-time television series to specialty Christian media and audience interactions on social media—Catherine Squires draws upon a variety of disciplines including communication studies, sociology, political science, and cultural studies in order to understand emergent strategies for framing post-racial America. She reveals the ways in which media texts cast U.S. history, re-imagine interpersonal relationships, employ statistics, and inventively redeploy other identity categories in a quest to formulate different ways of responding to race.
Download or read book Branding Black Womanhood written by Timeka N. Tounsel and published by Rutgers University Press. This book was released on 2022-06-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Download or read book Some of My Best Friends Are Black written by Tanner Colby and published by Penguin. This book was released on 2012-07-05 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: An irreverent, yet powerful exploration of race relations by the New York Times-bestselling author of The Chris Farley Show Frank, funny, and incisive, Some of My Best Friends Are Black offers a profoundly honest portrait of race in America. In a book that is part reportage, part history, part social commentary, Tanner Colby explores why the civil rights movement ultimately produced such little true integration in schools, neighborhoods, offices, and churches—the very places where social change needed to unfold. Weaving together the personal, intimate stories of everyday people—black and white—Colby reveals the strange, sordid history of what was supposed to be the end of Jim Crow, but turned out to be more of the same with no name. He shows us how far we have come in our journey to leave mistrust and anger behind—and how far all of us have left to go.
