Download or read book Madison Avenue Manslaughter written by Michael Farmer and published by Lid Pub Incorporated. This book was released on 2015 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Download or read book Marriage on Madison Avenue written by Lauren Layne and published by Gallery Books. This book was released on 2020-01-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The word charm is pretty much synonymous with Lauren Layne.” —Hypable One of O, The Oprah Magazine's “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Download or read book Madison Avenue Shoot written by Jessica Fletcher and published by Penguin. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The residents of Cabot Cove are pulling out all the stops for their 4th of July celebration. After a businessman's body is found on the evening of the fireworks show, Jessica Fletcher pores over a long list of potential suspects.
Download or read book The Membranes written by Chi Ta-wei and published by Columbia University Press. This book was released on 2021-06-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the late twenty-first century, and Momo is the most celebrated dermal care technician in all of T City. Humanity has migrated to domes at the bottom of the sea to escape devastating climate change. The world is dominated by powerful media conglomerates and runs on exploited cyborg labor. Momo prefers to keep to herself, and anyway she’s too busy for other relationships: her clients include some of the city’s best-known media personalities. But after meeting her estranged mother, she begins to explore her true identity, a journey that leads to questioning the bounds of gender, memory, self, and reality. First published in Taiwan in 1995, The Membranes is a classic of queer speculative fiction in Chinese. Chi Ta-wei weaves dystopian tropes—heirloom animals, radiation-proof combat drones, sinister surveillance technologies—into a sensitive portrait of one young woman’s quest for self-understanding. Predicting everything from fitness tracking to social media saturation, this visionary and sublime novel stands out for its queer and trans themes. The Membranes reveals the diversity and originality of contemporary speculative fiction in Chinese, exploring gender and sexuality, technological domination, and regimes of capital, all while applying an unflinching self-reflexivity to the reader’s own role. Ari Larissa Heinrich’s translation brings Chi’s hybrid punk sensibility to all readers interested in books that test the limits of where speculative fiction can go.
Download or read book Madison Avenue Maxi written by Elke Gazzara and published by Da Capo Press. This book was released on 2009-04-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Ben Gazzara and his wife, Elke, reluctantly agree to adopt the pet dachshund their daughter no longer wants, the couple unknowingly takes a new member into their family. Neither of the Gazzaras is a "dog person," and the sudden presence of a pet in the lives of these jet-setters appears at first uncertain. However, the ever-sweet, playful, and surprisingly smart Maxi immediately endears herself, and soon she becomes the Gazzaras' unlikely "child" in the empty nest of their Madison Avenue townhouse. The little dog accompanies the pair everywhere -- to the theater, restaurants, dinner parties, world-class hotels, receptions for heads of state, and even the dentist. Madison Avenue Maxi is the story of a love affair between a dog and her owners. With heartfelt humor and a dog lover's eye, Gazzara chornicles Maxi's antics in Manhattan as well as at their second home in Tuscany and over travels to the French Riviera, Brazil, Spain, and other luxurious locales. Along the way she meets celebrities such as Roman Polanski, Gena Rowlands, John Voigt, Danielle Steele, Gay Talese, Peter Bogdanovich, New York's mayor Michael Bloomberg, and Frank Gehry. Madison Avenue Maxi is a warm, touching memoir of man -- and woman's -- best friend.
Download or read book Remaking the American Patient written by Nancy Tomes and published by UNC Press Books. This book was released on 2016-01-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today.
Download or read book Whatever Happened to Madison Avenue written by Martin Mayer and published by Little Brown. This book was released on 1991 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the health and prospects of the advertising industry today.
Download or read book Love on Lexington Avenue written by Lauren Layne and published by Simon and Schuster. This book was released on 2019-09-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Goodreads Best Romance “Fans of The Devil Wears Prada will flip over Love on Lexington Avenue.” —Karen Hawkins, New York Times bestselling author From New York Times bestselling author Lauren Layne comes the second delightfully charming installment in the Central Park Pact series, following a young widow whose newfound cynicism about love is challenged by a sexy, rough-around-the-edges contractor. There are no good men left in New York City. At least that’s Claire Hayes’s conviction after finding out her late husband was not the man she thought he was. Determined to rid her home of anything that reminds her of her cheating husband, Claire sets out to redesign her boring, beige Upper East Side brownstone and make it something all her own. But what starts out as a simple renovation becomes a lot more complicated when she meets her bad-tempered contractor Scott Turner. Scott bluntly makes it known to Claire that he only took on her house for a change of pace from the corporate offices and swanky hotels he’s been building lately, and he doesn’t hesitate to add that he has no patience for a pampered, damaged princess with a penchant for pink. But when long workdays turn into even longer nights, their mutual wariness morphs into something more complicated—a grudging respect, and maybe even attraction... Filled with laugh-out-loud scenes that blend perfectly with the touching friendships Layne brings to life on the page, this “hugely entertaining” (USA TODAY) novel is perfect for fans of Lauren Weisberger.
Download or read book Lights Camera Madison Avenue written by Robert Naud and published by McFarland. This book was released on 2016-02-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
Download or read book Mad Women written by Jane Maas and published by Random House. This book was released on 2013-01-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.
Download or read book New Business Lessons from Madison Avenue written by Cleve Langton and published by . This book was released on 2008-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ghost of Madison Avenue written by Nancy Bilyeau and published by . This book was released on 2019-12-11 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of The Blue and the Joanna Stafford trilogy--a compelling mystery set in the faded glory of New York's Gilded Age. In this unforgettable story, bestselling author Nancy Bilyeau takes readers to J. P. Morgan's private library in December 1912, when two very different people haunted by lost love come together in an unexpected way. Helen O'Neill, part of a tight-knit Irish-American family in the Bronx, is only too happy to report to work at the spectacular private library built on Madison Avenue by millionaire financier J. P. Morgan. The head librarian, the brilliant and beautiful Belle da Costa Greene, had hired Helen away from the Metropolitan Museum of Art after she witnessed Helen's unusual talent with handling artifacts. Helen soon discovers the Morgan Library is a place like no other, with its secret staircases, magical manuscripts, and mysterious murals. But that's nothing compared to a person Helen alone sees: a young woman standing on Madison Avenue, looking as if she were keeping watch. In learning the woman's true link to the Morgan, Helen must face the pain of her own past. She finds herself with a second chance at happiness--if she has the courage. From the author of The Blue, the Joanna Stafford trilogy, and the soon-to-be published Dreamland, set in 1911 Coney Island, comes The Ghost of Madison Avenue, a story both thrilling and moving. Praise for Nancy Bilyeau's Fiction "Nancy Bilyeau's passion for history infuses her books" --Alison Weir, bestselling historian and novelist On The Ghost of Madison Avenue: "The Gilded Age splendors of the Morgan Library come to life in this wonderful, warm-hearted tale of Christmases past, present, and future. Bilyeau weaves a wealth of gorgeous period detail into her ghost story of old New York, delivering genuine chills, family drama, and poignant romance with equal skill. A gorgeous holiday treat!" --Mariah Fredericks, author of Death of a New American On Dreamland: "This fast-paced, engrossing novel from Bilyeau ... gives readers an up-close and personal view of New York's Gilded Age" --Library Journal, starred review "Beautifully written and impeccably researched, Dreamland is a rollicking ride." --Fiona Davis, author of The Chelsea Girls "A marvelous book!" --Ellen Marie Wiseman, author of What She Left Behind On The Blue: "Definitely a winner!" --Kate Quinn, author of The Alice Network "Fascinating" --Ian Rankin, international bestseller On the Joanna Stafford Trilogy: "All the ingredients of the best historical fiction ... will satisfy even the most ardent mystery fans." --Deborah Harkness, author of A Discovery of Witches "Bilyeau deftly weaves extensive historical detail throughout, but the real draw of this suspenseful novel is its juicy blend of lust, murder, conspiracy and betrayal." --Oprah Magazine
Download or read book The Untold Stories of Madison Avenue written by Guy Who Knows and published by Bookbaby. This book was released on 2022-03-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Upper East Side is a collection of streets and avenues full of beehives--each with its own army of bees clinging to their honey and guarding it from harm. Madison Avenue is the central garden where all the bees from all the hives come to eat, shop, and get fresh information to take back to their hives and turn it into honey. What happens when an outside beekeeper comes along, earns their trust and gets these bees to hand over all their honey to him? This is where the fun starts and the secrets get spilled. Read about the betrayals, the lies, the broken-off friendships that will never resume, and why certain ladies choose to adopt cows. Learn the full cost of being a part of this well-guarded society. Now that I am here, the Upper East Side will never be the same again. Who am I? That's one secret you'll have to find out on your own.
