Download or read book Passion Brands written by Kate Newlin and published by Prometheus Books. This book was released on 2009-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

Download or read book The Passion Paradox written by Brad Stulberg and published by Rodale Books. This book was released on 2019-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Download or read book The Psychology of Passion written by Dr Robert J. Vallerand and published by Oxford University Press. This book was released on 2015-05-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2017 APA William James Book Award The concept of passion is one we regularly use to describe our interests, and yet there is no broad theory that can explain the development and consequences of passion for activities across people's lives. In The Psychology of Passion, Robert J. Vallerand presents the first such theory, providing a complete presentation of the Dualistic Model of Passion and the empirical evidence that supports it. Vallerand conceives of two types of passion: harmonious passion, which remains under the person's control, and obsessive passion, which controls the person. While the first typically leads to adaptive behaviors, the obsessive form of passion leads to less adaptive and, at times, maladaptive behaviors. Vallerand highlights the effects of these two types of passion on a number of psychological phenomena, such as cognition, emotions, performance, relationships, aggression, and violence. He also discusses the development of passion and reviews a range of literature on passion for activities.

Download or read book The Passion Economy written by Adam Davidson and published by Vintage. This book was released on 2020-01-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before. Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson—one of our leading public voices on economic issues—the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this—an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers—as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. The Passion Economy delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms—intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.

Download or read book The Central Law Journal written by and published by . This book was released on 1907 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 65-96 include "Central law journal's international law list."

Download or read book Passion and Entrepreneurship written by Enrico Baraldi and published by Springer Nature. This book was released on 2020-08-31 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.

Download or read book A Preacher s Passion written by Lutishia Lovely and published by Kensington Publishing Corp.. This book was released on 2009-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passion Perkins is hot to trot. After being celibate for five long years, she's ready, willing, and able to end her drought. But she's also determined to hold out for Mr. Right... a man her friends say doesn't exist-until Lavon Chapman walks into her life: a powerful and handsome man who has come to the community to film an inspirational DVD about Passion's minister, Doctor Stanley Lee, and his fiery wife, Carla Lee. But Lavon is only in town for eight weeks...

Download or read book The Journey Beyond Fear Leverage the Three Pillars of Positivity to Build Your Success written by John Hagel III and published by McGraw Hill Professional. This book was released on 2021-05-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer your fear, achieve your potential, and make a positive difference in the lives of everyone around you Whether you’re running a business, building a career, raising a family, or attending school, uncertainty has been the name of the game for years—and the feeling reached an all-time high when COVID-19 hit. Even the savviest, smartest, toughest people are understandably feeling enormous pressure and often feeling paralyzed by fear. The Journey Beyond Fear provides everything you need to identify your fears, face your fears, move beyond your fears—and cultivate emotions that motivate you to pursue valuable business opportunities, realize your full potential, and create opportunities that benefit all. Business strategy guru John Hagel provides an effective, easy-to-grasp three-step approach: Develop an inspiring long-term view of the opportunities ahead Cultivate your personal passion to motivate you and those around you Harness the potential of platforms to bring people together and scale impact at an accelerating rate Never underestimate the power of fear—and never underestimate your ability to conquer it. With The Journey Beyond Fear, you’ll learn how to move forward in spite of fear, take your career and life to the next level, improve your organization and your broader environment, and achieve more of your true potential.

Download or read book Fresh Passion written by Michael D. Brown and published by Greenleaf Book Group. This book was released on 2013 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner of the Benjamin Franklin Award in Business & Economics In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity. Inject some Fresh Passion into your life and your career today! It's never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.

Download or read book Inspired by the Passion Test written by Janet Bray and published by Morgan James Publishing. This book was released on 2018-06-12 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does a passionate life truly look like and how is it achieved? Based on the incredible success of The New York Times bestseller, The Passion Test: The Effortless Path to Discovering Your Life Purpose, co-author Janet Bray Attwood continues to share the secret to living a passionate life. Inspired by the Passion Test is an emotional anthology of true stories of personal transformation from people whose lives have been directly affected by this powerful yet simple step-by-step process. It will uplift your spirit and give you the tools, advice, and inspiration you need to: get unstuck, overcome challenging situations, find clarity about your life direction, and make passion-based choices to create a truly fulfilling and purpose-driven life. Since The Passion Test book was released in 2008, co-authors Janet Bray Attwood and Chris Attwood have helped thousands of people worldwide discover their passions and connect with their purpose in life. Now with almost 2,000 facilitators in over 60 countries certified to teach The Passion Test process, the book’s effect continues to expand exponentially. Over the years the Attwoods have received countless personal stories from people whose lives have been directly affected by this powerful yet simple step-by-step process. Inspired by The Passion Test is a collection of these stories. Janet Bray Attwood is a visionary, a transformational leader, and the co-author of the New York Times bestsellers, The Passion Test: The Effortless Path to Discovering Your Life Purpose and Your Hidden Riches: Unleashing the Power of Ritual to Create a Life of Meaning and Purpose. Janet has spoken on how to discover passion and purpose throughout the world and has shared the stage with His Holiness the 14th Dalai Lama, Dr. Stephen Covey, Richard Branson, Nobel Peace Prize winner F.W. de Klerk, Jack Canfield, Zappo's CEO Tony Hsieh, and Rev. Michael Beckwith. She is a founding member of the Transformational Leadership Council and a living example of what it means to live with an open heart and mind. Co-author, Geoff Affleck helps self-help authors reach more people with their message. He is the #1 bestselling co-author of Enlightened Bestseller: 7 Keys to Creating a Successful Self-Help Book; Breakthrough!: Inspirational Strategies for an Audaciously Authentic Life; and Ready, Set, Live!: Empowering Strategies for an Enlightened Life. Representing eight countries, contributing authors Ulrike Berzau, Patty Blakesley, Elayna Fernández, Shivani Gupta, Carol Haave, Ratika Hansen, Jill Hughes, Susanne Knudsen, Snježana Kurešević, Yves Nager, Deborah Redding, Veronique Scheldeman, Karen Smith, and Jens-Simon Ulvoy openly share their personal journeys of overcoming adversity to a life filled with passion and purpose. For many of the contributing authors, The Passion Test’s impact on their lives has been so profound that many of them are now certified to teach Passion Test workshops to help others discover their passions and follow a passion-based path in life.

Download or read book Patience written by Lisa Valdez and published by Penguin. This book was released on 2010-04-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman called Patience. A desire that would put her name-and love-to the test. Known for her exceptional beauty, Patience Emmalina Dare fears she'll never find a man who touches her deeply-until she shares a passionate kiss with her enigmatic brother-in-law. But can she reconcile her desire for him with her desire for a life that's her own?

Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Download or read book The Trouble with Passion written by Erin Cech and published by Univ of California Press. This book was released on 2021-11-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Probing the ominous side of career advice to "follow your passion," this data-driven study explains how the passion principle fails us and perpetuates inequality by class, gender, and race; and it suggests how we can reconfigure our relationships to paid work. "Follow your passion" is a popular mantra for career decision-making in the United States. Passion-seeking seems like a promising path for avoiding the potential drudgery of a life of paid work, but this "passion principle"—seductive as it is—does not universally translate. The Trouble with Passion reveals the significant downside of the passion principle: the concept helps culturally legitimize and reproduce an exploited, overworked white-collar labor force and broadly serves to reinforce class, race, and gender segregation and inequality. Grounding her investigation in the paradoxical tensions between capitalism's demand for ideal workers and our cultural expectations for self-expression, sociologist Erin A. Cech draws on interviews that follow students from college into the workforce, surveys of US workers, and experimental data to explain why the passion principle is such an attractive, if deceptive, career decision-making mantra, particularly for the college educated. Passion-seeking presumes middle-class safety nets and springboards and penalizes first-generation and working-class young adults who seek passion without them. The ripple effects of this mantra undermine the promise of college as a tool for social and economic mobility. The passion principle also feeds into a culture of overwork, encouraging white-collar workers to tolerate precarious employment and gladly sacrifice time, money, and leisure for work they are passionate about. And potential employers covet, but won't compensate, passion among job applicants. This book asks, What does it take to center passion in career decisions? Who gets ahead and who gets left behind by passion-seeking? The Trouble with Passion calls for citizens, educators, college administrators, and industry leaders to reconsider how we think about good jobs and, by extension, good lives.

Download or read book Meant for More written by Stephanie Hendrick and published by WestBow Press. This book was released on 2020-10-29 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you looked at the passion-fueled, purpose-driven women around you and felt as though you’re still trying to figure things out? Maybe you’ve settled for less than your dreams. Maybe you’re still stuck on someday. Maybe you just don’t know where to begin. In Meant for More, she details what it looks like behind the scenes to grow a seven-figure business with your husband only to ask for the grace to walk away from it all. While sharing her journey, she offers advice to help you find your God-given purpose and discover the untapped potential inside of you. In this guide, Hendrick insists your life is yours to live. It’s yours to design. You are made to impact this world in a way that no other person can. Despite what you’ve been told, passion can be met with purpose and grit can be coupled with grace. Through personal stories, practical tools, and actionable steps, she tells you how to grab that dream off the shelf and silence the voice telling you that you aren’t ready. Meant for More drives you closer to becoming the woman you need to become to fulfil the purpose you were made for.

Download or read book Passion Is the Gale written by Nicole Eustace and published by UNC Press Books. This book was released on 2012-12-01 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the outset of the eighteenth century, many British Americans accepted the notion that virtuous sociable feelings occurred primarily among the genteel, while sinful and selfish passions remained the reflexive emotions of the masses, from lower-class whites to Indians to enslaved Africans. Yet by 1776 radicals would propose a new universal model of human nature that attributed the same feelings and passions to all humankind and made common emotions the basis of natural rights. In Passion Is the Gale, Nicole Eustace describes the promise and the problems of this crucial social and political transition by charting changes in emotional expression among countless ordinary men and women of British America. From Pennsylvania newspapers, pamphlets, sermons, correspondence, commonplace books, and literary texts, Eustace identifies the explicit vocabulary of emotion as a medium of human exchange. Alternating between explorations of particular emotions in daily social interactions and assessments of emotional rhetoric's functions in specific moments of historical crisis (from the Seven Years War to the rise of the patriot movement), she makes a convincing case for the pivotal role of emotion in reshaping power relations and reordering society in the critical decades leading up to the Revolution. As Eustace demonstrates, passion was the gale that impelled Anglo-Americans forward to declare their independence--collectively at first, and then, finally, as individuals.