Download or read book Made in Germany A proof of technical perfection Stereotypes of Germans in British advertising written by Cornelia Neumann and published by GRIN Verlag. This book was released on 2002-12-07 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 1998 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,0 (A), Humboldt-University of Berlin (Institute for Anglistics/ American Studies), course: Great Britain and Europe - Great Britain in Europe, language: English, abstract: The British attitude towards Germany seems to be ambiguous: there are still many World War II movies on television, there are serious newspaper articles and hostile tabloid cartoons, unfriendly governmental memos and – last but not least – advertising: The people dealing with this issue are of different political background. Therefore, they have contradictory intentions and express either friendly or hostile opinions: Nevertheless, certain stereotypes of Germans are recurrent, regardless of which attitude is represented. The two following lists of German attributes have only recently been compiled: The first one is the result of the Chequers-Conference in March 1990, when Margaret Thatcher discussed the aspects of German reunification with some confidants: The Conference’s consensus on „eternal“ German characteristics was : “insensitivity to the feeling of others, [...] aggressiveness; assertiveness, bullying, egotism [...].” The memo was not designed to be published, therefore one can assume that the participants spoke frankly. Several other „German“ features can be found in a poll in which students were asked about national characteristics: According to the majority, Germans are: "orderly, (disciplined, organises, efficient, obedient to rules, inflexible, punctual); hard-working, (laborious and ambitious); arrogant (particularly in intellectual matters); complex (difficult to understand, Angst-ridden)". My paper will focus on the occurrence of several of these images in advertising, especially in four campaigns released between 1993 and 1997: Three of them deal with German products promoted for German consumers, one of them deals with a British product for the British market but refers to Anglo-German conflict in order to tell its story. We will see that especially the stereotypical German virtues (as mentioned above) are applied in order to emphasise the value of the goods. In contrast, one example shows how negative images are used to show British superiority.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1979-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Download or read book The Made in Germany Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Download or read book America and the Germans Immigration language ethnicity written by Frank Trommler and published by University of Pennsylvania Press Anniversary Collection. This book was released on 1985 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented in scope and critical perspective, American and the Germans presents an analysis of the history of the Germans in America and of the turbulent relations between Germany and the United States. The two volumes bring together research in such diverse fields as ethnic studies, political science, linguistics, and literature, as well as American and German History. Contributors are leading American and German scholars, such as Kathleen Neils Conzen, Joshua A. Fishman, Peter Gay, Harold Jantz, Günter Moltmann, Steven Muller, Theo Sommer, Fritz Stern, Herbert A. Strauss, Gerhard L. Weinberg, and Don Yoder. These scholars assess the ethnicity and acculturation of German-Americans from the seventeenth century to the twentieth; the state of German language and culture in the United States; World War I as a turning point in relations between German and America; the political, economic, and cultural relations before and after World War II; and the midcentury state of affairs between the two countries. Special chapters are devoted to the Pennsylvania Germans, Jewish-German immigration after 1933, Americanism in Germany, and a critical appraisal of current research. American and the Germans presents a fascinating introduction to the subject as well as new perspectives for a more critical and comprehensive study of its many facets. It can be used as a reader in the fields of German studies, American studies, political science, European and German history, American history, ethnic studies, and German and American literature. Although each of the 49 contributions reflects the state of current scholarship, they are formulated with the uninitiated reader in mind.
Download or read book Toward Combined Arms Warfare written by Jonathan Mallory House and published by DIANE Publishing. This book was released on 1985 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cold War Germany the Third World and the Global Humanitarian Regime written by Young-sun Hong and published by Cambridge University Press. This book was released on 2015-03-05 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines global humanitarian efforts involving the two German states and Third World liberation movements during the Cold War.
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Download or read book From Caligari to Hitler written by Siegfried Kracauer and published by Princeton University Press. This book was released on 2019-04-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential work of the cinematic history of the Weimar Republic by a leading figure of film criticism First published in 1947, From Caligari to Hitler remains an undisputed landmark study of the rich cinematic history of the Weimar Republic. Prominent film critic Siegfried Kracauer examines German society from 1921 to 1933, in light of such movies as The Cabinet of Dr. Caligari, M, Metropolis, and The Blue Angel. He explores the connections among film aesthetics, the prevailing psychological state of Germans in the Weimar era, and the evolving social and political reality of the time. Kracauer makes a startling (and still controversial) claim: films as popular art provide insight into the unconscious motivations and fantasies of a nation. With a critical introduction by Leonardo Quaresima which provides context for Kracauer’s scholarship and his contributions to film studies, this Princeton Classics edition makes an influential work available to new generations of cinema enthusiasts.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the early 1990s, a small group of "AIDS denialists," including a University of California professor named Peter Duesberg, argued against virtually the entire medical establishment's consensus that the human immunodeficiency virus (HIV) was the cause of Acquired Immune Deficiency Syndrome. Science thrives on such counterintuitive challenges, but there was no evidence for Duesberg's beliefs, which turned out to be baseless. Once researchers found HIV, doctors and public health officials were able to save countless lives through measures aimed at preventing its transmission"--
Download or read book IQ and the Wealth of Nations written by Richard Lynn and published by Bloomsbury Publishing USA. This book was released on 2002-02-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lynn and Vanhanen test the hypothesis on the causal relationship between the average national intelligence (IQ) and the gap between rich and poor countries by empirical evidence. Based on an extensive survey of national IQ tests, the results of their work challenge the previous theories of economic development and provide a new basis to evaluate the prospects of economic development throughout the world. They begin by reviewing and evaluating some major previous theories. The concept of intelligence is then described and intelligence quotient (IQ) introduced. Next they show that intelligence is a significant determinant of earnings within nations, and they connect intelligence with various economic and social phenomena. The sociology of intelligence at the level of sub-populations in nations is examined, and the independent (national IQ) and dependent (various measures of per capita income and economic growth rates) variables are defined and described. They then provide empirical analyses starting from the 81 countries for which direct evidence of national IQs is available; the analysis is then extended to the world group of 185 countries. The hypothesis is tested by the methods of correlation and regression analyses. The results of statistical analyses support the hypothesis strongly. The results of the analyses and various means to reduce the gap between rich and poor countries are discussed. A provocative analysis that all scholars, students, and researchers involved with economic development need to confront.
Download or read book Planet Germany written by Cathy Dobson and published by . This book was released on 2007-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a decade of living in Germany, a chaotic British family makes a New Year's resolution to throw themselves wholeheartedly into the local culture. The process is complicated as the mother is founding a business with a German partner who is convinced that all Brits are both dysfunctional and poorly nourished. The year sees them bumbling through local festivals, getting into scrapes with authorities, and falling foul of the law, all aided and abetted by their eccentric neighbours and posse of cats. This book exposes the crazier side of both British and German culture, examines profound mysteries such as German fortune telling and sauna etiquette, and explains why dachshund owners are the most dangerous people on the planet.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Disabling Imagery and the Media written by Colin Barnes and published by . This book was released on 1992-01-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book We Germans written by Alexander Starritt and published by Hachette UK. This book was released on 2020-09-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE DAYTON LITERARY PEACE PRIZE A letter from a German soldier to his grandson recounts the terrors of war on the Eastern Front, and a postwar ordinary life in search of atonement, in this “raw, visceral, and propulsive” novel (New York Times Book Review). A New York Times Book Review Editors’ Choice In the throes of the Second World War, young Meissner, a college student with dreams of becoming a scientist, is drafted into the German army and sent to the Eastern Front. But soon his regiment collapses in the face of the onslaught of the Red Army, hell-bent on revenge in its race to Berlin. Many decades later, now an old man reckoning with his past, Meissner pens a letter to his grandson explaining his actions, his guilt as a Nazi participator, and the difficulty of life after war. Found among his effects after his death, the letter is at once a thrilling story of adventure and a questing rumination on the moral ambiguity of war. In his years spent fighting the Russians and attempting afterward to survive the Gulag, Meissner recounts a life lived in perseverance and atonement. Wracked with shame—both for himself and for Germany—the grandfather explains his dark rationale, exults in the courage of others, and blurs the boundaries of right and wrong. We Germans complicates our most steadfast beliefs and seeks to account for the complicity of an entire country in the perpetration of heinous acts. In this breathless and page-turning story, Alexander Starritt also presents us with a deft exploration of the moral contradictions inherent in saving one's own life at the cost of the lives of others and asks whether we can ever truly atone.
