Download or read book Macromarketing written by Donald N. Thompson and published by . This book was released on with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Macromarketing A Canadian Perspective written by Donald N. Thompson and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Macromarketing a Canadian Perspective written by Donald N. Thompson and published by Chicago : American Marketing Association. This book was released on 1980 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustainable Enterprise written by Mark Peterson and published by SAGE. This book was released on 2012-10-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society.
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Daily Plebiscite written by David R. Cameron and published by University of Toronto Press. This book was released on 2021-11-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the mid-1960s through the mid-1990s, Canada was in a state of ongoing political crisis. Within this thirty-year period, David R. Cameron was an active participant and observer of Canada’s crisis of national unity. As a political scientist and former senior public servant, Cameron remains one of the most astute and respected analysts of Canadian federalism. This volume assembles some of Cameron’s best works on federalism, nationalism, and the constitution, including journal articles, book chapters, speeches, newspaper op-eds, and unpublished opinion pieces spanning nearly fifty years of engagement. In addition, The Daily Plebiscite includes a conversation between Cameron and Robert C. Vipond on the "long decade" of the 1980s in Canadian constitutional politics, a brief history of the mega-constitutional era, and concluding reflections on the broader lessons that other divided societies might take from the Canadian experience. Providing rich fare for anyone interested in questions of federalism, nationalism, and constitutionalism, The Daily Plebiscite offers an informed, insider’s perspective on the national unity question and considers the challenges faced by a federal, multinational, and multicultural country like Canada.
Download or read book The World of Marketing written by David Notman and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Japanese Industrial System written by Charles J. McMillan and published by Walter de Gruyter. This book was released on 2012-10-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The World of Marketing written by David Notman and published by Thomson Nelson. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Download or read book Marketing Apocalypse written by Jim Bell and published by Routledge. This book was released on 2003-09-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 1982 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Quality of Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2013-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Download or read book Marketing in Canada written by René Y. Darmon and published by . This book was released on 1989 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Marketing written by and published by . This book was released on 2002 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Download or read book Marketing a Canadian Perspective written by M. Dale Beckman and published by Scarborough, Ont. : Prentice-Hall of Canada. This book was released on 1972 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
