Download or read book M Commerce Evolution versus Revolution written by Markus von Blohn and published by GRIN Verlag. This book was released on 2007 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2001 im Fachbereich Ingenieurwissenschaften - Wirtschaftsingenieurwesen, Note: 1,7, Technische Universität Kaiserslautern (Marketing-Lehrstuhl), Sprache: Deutsch, Abstract: Kaum hat sich E-Commerce auf relativ breiter Basis etabliert und zu einem feststehenden Begriff im Sprachgebrauch entwickelt, steht auch schon der designierte Nachfolger in den Startlöchern: Mobile Commerce ist das neue Modewort der IT-Branche und wird bereits höchst euphorisch zu dem Umsatzgarant der nächsten Jahre gekürt. Es gibt kaum ein Marktforschungsinstitut oder IT-Beratungsunternehmen, das nicht mindestens eine Studie voller imposanter Zahlen zu diesem Thema vorlegen kann. Was steckt also eigentlich dahinter? Ist M-Commerce ein neuer "Hype", um die Milliardeninvestitionen der Telekommunikationsfirmen zu rechtfertigen, oder einfach nur ein weiterer ökonomischer Evolutionsschritt? Geklärt werden folgende Fragen: In welchen Anforderungen unterscheidet sich denn M-Commerce überhaupt vom traditionellen E-Commerce, falls man bei einem derartigen Wirtschaftssektor überhaupt schon von Tradition sprechen kann? Und welche Technologien stehen hinter diesem neuen Wirtschaftssektor und treiben Innovationen und Wachstum an? Wie gestaltet sich die gegenwärtige und zukünftige Marktentwicklung des M-Commerce und welche Anwendungen stehen dahinter? Wie groß ist das Potential auf Seiten des Kunden und wie ist der Wettbewerb des M-Commerce auf Seiten der Anbieter strukturiert? Welche Schritte unternehmen die Firmen, um sich zu differenzieren und Kunden zu binden? Welche Chancen eröffnen dabei Communities? Aufbau dieses Buches: Definition M-Commerce und Abgrenzung zum E-Commerce, Definition und Eigenschaften des M-Commerce, E-Commerce versus M-Commerce, M-Commerce als Erweiterung des E-Commerce M-Commerce ist nicht E-Commerce Theoretische Grundlagen und Anwendungstechnologien, Übertragungstechnologien, Anwendungstechnologien, Sicherheits- und Bezahlungstechnologien Mobile Anwend

Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Que Publishing. This book was released on 2014-09-30 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy

Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

Download or read book M Commerce written by Punita Duhan and published by CRC Press. This book was released on 2019-03-04 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

Download or read book Mobile Commerce Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

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Download or read book The History of the French Revolution written by Adolphe Thiers and published by . This book was released on 1838 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book South East Asia Colonial History Independence through revolutionary war written by Paul H. Kratoska and published by Taylor & Francis. This book was released on 2001 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The six volumes that make up this unique set provide an extensive overview of colonialism in South-East Asia. In the majority of cases, authors chosen were specialists writing about their individual areas of expertise, and had first-hand experience in the region. Outline of contents: * I. Imperialism before 1800 [Edited by Peter Borschberg] * II. Empire-Building in the Nineteenth-Century * III. High Imperialism * IV. Imperial Decline: Nationalism and the Japanese Challenge * V. Peaceful Transitions to Independence * VI. Independence through Violent Struggle

Download or read book The History of the French Revolution written by M. Adolphe Thiers and published by BoD – Books on Demand. This book was released on 2024-09-02 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1838.

Download or read book Cybernetic Revolution and Global Aging written by Leonid Grinin and published by Springer Nature. This book was released on with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Encyclopedia of E Commerce E Government and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].

Download or read book History of Europe from the Commencement of the French Revolution in M DCC LXXXIX to the Restoration of the Bourbons in M DCCC XV written by Sir Archibald Alison and published by . This book was released on 1853 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book History of Europe from the Commencement of the French Revolution in M DCC LXXXiX to the Restoration of the Bourbons in M DCCC XV written by Archibald Alison and published by . This book was released on 1854 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: