Download or read book The Price of Loyalty written by Catherine S. Crary and published by McGraw-Hill Companies. This book was released on 1973 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revealing, often quaintly written Tory diaries, letters, and journals which animate this fascinating book provide what is probably the most comprehensive picture of Tory acts and attitudes to date.
Download or read book The Price of Loyalty written by Lance Conrad and published by Dawn Star Press. This book was released on 2019-02-27 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Historian, witness of countless stories, comes upon one that may reveal something of his own. Aegon, a vile and eccentric old sorcerer, holds the key to a past the Historian has forgotten, but he's in no mood to share. Aegon is being hunted by the last of his own students, who have twisted their humanity in their thirst for power. Magic and madness are only pieces of the puzzle as the Historian moves to take control of the story, protect Aegon, and shift destiny itself. In his most personal story yet, the Historian finds that life, death, and love hang in the balance as he battles to save this story and find his own.
Download or read book The Cost of Loyalty written by Tim Bakken and published by Bloomsbury Publishing USA. This book was released on 2020-02-18 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Kirkus Reviews Best Book of 2020 A courageous and damning look at the destruction wrought by the arrogance, incompetence, and duplicity prevalent in the U.S. military-from the inside perspective of a West Point professor of law. Veneration for the military is a deeply embedded but fatal flaw in America's collective identity. In twenty years at West Point, whistleblower Tim Bakken has come to understand how unquestioned faith isolates the U.S. armed forces from civil society and leads to catastrophe. Pervaded by chronic deceit, the military's insular culture elevates blind loyalty above all other values. The consequences are undeniably grim: failure in every war since World War II, millions of lives lost around the globe, and trillions of dollars wasted. Bakken makes the case that the culture he has observed at West Point influences whether America starts wars and how it prosecutes them. Despite fabricated admissions data, rampant cheating, epidemics of sexual assault, archaic curriculums, and shoddy teaching, the military academies produce officers who maintain their privileges at any cost to the nation. Any dissenter is crushed. Bakken revisits all the major wars the United States has fought, from Korea to the current debacles in the Middle East, to show how the military culture produces one failure after another. The Cost of Loyalty is a powerful, multifaceted revelation about the United States and its singular source of pride. One of the few federal employees ever to win a whistleblowing case against the U.S. military, Bakken, in this brave, timely, and urgently necessary book, and at great personal risk, helps us understand why America loses wars.
Download or read book The Loyalty Leap for B2B written by Bryan Pearson and published by Penguin. This book was released on 2013-07-09 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Download or read book Price Maximizing Customer Loyalty Through Personalized Pricing written by Cactus Raazi and published by Lioncrest Publishing. This book was released on 2021-02-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Price is the primary feature of every transaction-so why is it often treated as an afterthought? Most companies use pricing approaches developed before the internet, failing to harness modern analytics. Your customer relationships vary widely; shouldn't each customer's loyalty to your product or service be reflected in their price? In this age of increasing price transparency, uniform pricing is no longer sufficient. The best way forward is to create personalized pricing for your loyal customers and resist the constant discounting pressure of internet price aggregation. In Price, Cactus Raazi invites you to shake loose of your pricing preconceptions. Whether you're a corporate executive or a sole proprietor, you'll see how personalized pricing can improve customer loyalty and turn episodic transactions into recurring revenue. With price transparency and aggressive discounting here to stay, now is the time to refocus your pricing approach on your individual customer.
Download or read book Uniform Across the Board Promotions written by Marc-Oliver Jauch and published by Springer. This book was released on 2014-05-28 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Download or read book The Advantages of Loyalty Programms for Customers A Case Study of the Lufthansa Miles More Programm written by Gesa Vanessa Krack and published by GRIN Verlag. This book was released on 2022-04-07 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,2, University of Applied Sciences Essen (FOM Hannover), language: English, abstract: This thesis firstly covers definitions of customer loyalty, loyalty cards and the different types of loyalty programs. Section two deals with some important details of Lufthansa’s Miles & More program, such as the background of Miles & More, important facts about Star Alliance, the possibilities that Lufthansa offers its frequent flyers to earn and spend reward miles, information about the different status levels of Miles & More, and basic knowledge about data protection with Miles & More. In addition to the established research, an empirical study in the form of a 15-question survey was performed on several platforms to which frequent flyers have access. This survey is discussed in the third section of this thesis. To obtain information about how frequent flyers value the Miles & More program, this first-hand information was required and used to evaluate the Miles & More program. The performed survey can be found in Appendix 1, page 51 ff., and the results of the survey can be found in Appendix 2, page 58 ff. The survey consisted of four parts: the first part contained information about the topic itself and data protection. The second part compromised four questions about the flying pattern of each participant, and the frequent flyer status that each participant had with Miles & More. The third and most extensive part of the survey dealt with the number of miles that each participant owned, the benefits for frequent flyers with Miles & More, and the satisfaction of the participants with the program. The last part contained questions for statistical reasons, such as the gender and age of the participants. The fourth section of this thesis further addresses the results of the survey and provides explanations for why the most important benefit of Lufthansa’s Miles & More program is so significant for customers. The fifth section deals with improvements to make the Miles & More program much more appealing to customers, regarding frequent flyer satisfaction, the earning and spending of frequent flyer miles, and the addition to the program of new benefits for frequent flyers. This thesis concludes the topic in the sixth section.
Download or read book Conceptual Modeling ER 2002 written by Stefano Spaccapietra and published by Springer. This book was released on 2003-06-30 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, the series of Conceptual Modeling – ER conferences has provided a forum for research communities and practitioners to present and - change research results and practical experiences in the ?elds of database design and conceptual modeling. Throughout the years, the scope of these conferences has extended from database design and speci?c topics of that area to more u- versal or re?ned conceptual modeling, organizing originally weak or ill-structured information or knowledge in more cultured ways by applying various kinds of principles, abstract models, and theories, for di?erent purposes. At the same time, many technically oriented approaches have been developed which aim to facilitate the implementation of rather advanced conceptual models. Conceptual modeling is based on the process of conceptualization, and it is the core of system structuring as well as justi?cation for information systems development. It supports and facilitates the understanding, explanation, pred- tion, and reasoning on information and knowledge, and their manipulation in the systems, in addition to understanding and designing the functions of the systems. The conceptualization process aims at constructing concepts relevant for the knowledge and information system in question. Concepts in the human mind and concept descriptions in computerized information systems are quite di?erent things by nature, but both should be taken into account in conceptual modeling. Usually concept descriptions are properly observed, but concepts in the human mind and their properties are often neglected quite carelessly.
Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Routledge. This book was released on 2016-08-23 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
Download or read book Handbook of Consumer Behavior Tourism and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Download or read book The Customer Loyalty Loop written by Noah Fleming and published by Red Wheel/Weiser. This book was released on 2016-11-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.
Download or read book Dictionary of the german and english languages written by G. J. Adler and published by BoD – Books on Demand. This book was released on 2023-02-21 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1871. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Download or read book Regulatory and Economic Challenges in the Postal and Delivery Sector written by Michael A. Crew and published by Springer Science & Business Media. This book was released on 2006-07-16 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, there is considerable interest in postal and delivery economics. Governments, particularly in the European Union, are examining closely the roles of the two systems and how best to regulate them. This volume brings together 20 essays originally presented at the 12th Conference on Postal and Delivery Economics held in Cork, Ireland in June 2004. Contributors include researchers, practitioners, and senior managers from throughout the world.
Download or read book Value in Marketing written by Marin A. Marinov and published by Routledge. This book was released on 2019-11-21 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm’s competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers.
Download or read book The Massachusetts register written by and published by . This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New and Complete Dictionary of the English Language written by John Ash and published by . This book was released on 1775 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
