Download or read book Loyalty Programs written by Philip Shelper and published by . This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

Download or read book Loyalty Programs A Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-06-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do loyalty programs matter? Do loyalty programs increase spending? Why are loyalty programs worth it? Can you match status with other loyalty programs? Is there an impact of customer loyalty programs on customer retention? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty Programs investments work better. This Loyalty Programs All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Programs Self-Assessment. Featuring 951 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty Programs improvements can be made. In using the questions you will be better able to: - diagnose Loyalty Programs projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty Programs and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Programs Scorecard, you will develop a clear picture of which Loyalty Programs areas need attention. Your purchase includes access details to the Loyalty Programs self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Programs Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Customer Loyalty Program A Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few months, what is the smallest change we have made that has had the biggest positive result? what was it about that small change that produced the large return? If there currently is no plan, will a plan be developed? Are assumptions made in Customer Loyalty Program stated explicitly? Who else should we help? At what point will vulnerability assessments be performed once Customer Loyalty Program is put into production (e.g., ongoing Risk Management after implementation)? This instant Customer Loyalty Program self-assessment will make you the dependable Customer Loyalty Program domain standout by revealing just what you need to know to be fluent and ready for any Customer Loyalty Program challenge. How do I reduce the effort in the Customer Loyalty Program work to be done to get problems solved? How can I ensure that plans of action include every Customer Loyalty Program task and that every Customer Loyalty Program outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Loyalty Program costs are low? How can I deliver tailored Customer Loyalty Program advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Loyalty Program essentials are covered, from every angle: the Customer Loyalty Program self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Loyalty Program outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Loyalty Program practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Loyalty Program are maximized with professional results. Your purchase includes access details to the Customer Loyalty Program self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Loyalty Program Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Loyalty Program a Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-03-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: What separates a good loyalty program from a great one? What is the strategic value of your approach to determining and rewarding customer loyalty? If you were to create the perfect loyalty system software as part of POS ecommerce what elements would you look for? What is the business value in being customer-focused? How do you use loyalty membership data to determine advertising effectiveness? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are you really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty Program investments work better. This Loyalty Program All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Program Self-Assessment. Featuring 992 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty Program improvements can be made. In using the questions you will be better able to: - diagnose Loyalty Program projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty Program and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Program Scorecard, you will develop a clear picture of which Loyalty Program areas need attention. Your purchase includes access details to the Loyalty Program self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Loyalty Programs written by Philip Shelper and published by . This book was released on 2020-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retail Loyalty Programs A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customer Loyalty Program A Complete Guide 2021 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Loyalty Program A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-05 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have access to your customer database? Is it simple for customers to do business with you? Do you afford to launch your own digital customer loyalty program? Do employees who use one service tend to use other services? Has your loyalty program been getting away from you? This instant Loyalty Program self-assessment will make you the assured Loyalty Program domain master by revealing just what you need to know to be fluent and ready for any Loyalty Program challenge. How do I reduce the effort in the Loyalty Program work to be done to get problems solved? How can I ensure that plans of action include every Loyalty Program task and that every Loyalty Program outcome is in place? How will I save time investigating strategic and tactical options and ensuring Loyalty Program costs are low? How can I deliver tailored Loyalty Program advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Loyalty Program essentials are covered, from every angle: the Loyalty Program self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Loyalty Program outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Loyalty Program practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Loyalty Program are maximized with professional results. Your purchase includes access details to the Loyalty Program self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Loyalty a Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-12-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the roles of customer satisfaction and perceived value in producing online customer loyalty? Which companies are being the most innovative in loyalty marketing? What are the top five factors that drive customer loyalty? What is it going to cost to build, maintain, and refine your customer loyalty program on an ongoing basis? What is the business value in being customer-focused? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty investments work better. This Loyalty All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Self-Assessment. Featuring 821 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty improvements can be made. In using the questions you will be better able to: - diagnose Loyalty projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Scorecard, you will develop a clear picture of which Loyalty areas need attention. Your purchase includes access details to the Loyalty self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Loyalty Program Strategy A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty Program Strategy A Complete Guide - 2020 Edition.

Download or read book Coalition Loyalty Programs A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coalition Loyalty Programs A Complete Guide - 2020 Edition.

Download or read book Customer Loyalty Program A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sustain loyalty? How does your organization identify a breach of data? What percentage of your customer base is enrolled in your customer loyalty program? Exactly what are you measuring? How do you communicate your service strategy to your customers? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Loyalty Program investments work better. This Customer Loyalty Program All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Loyalty Program Self-Assessment. Featuring 979 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Loyalty Program improvements can be made. In using the questions you will be better able to: - diagnose Customer Loyalty Program projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Loyalty Program and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Loyalty Program Scorecard, you will develop a clear picture of which Customer Loyalty Program areas need attention. Your purchase includes access details to the Customer Loyalty Program self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Loyalty Program Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Loyalty Program Strategy A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How large is your current loyalty program? How many dedicated (full-time) employees support your loyalty program? How smart is your loyalty program? Which capabilities/components does your customer loyalty program use? Can software help you approach loyal customers? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty Program Strategy investments work better. This Loyalty Program Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Program Strategy Self-Assessment. Featuring 956 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty Program Strategy improvements can be made. In using the questions you will be better able to: - diagnose Loyalty Program Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty Program Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Program Strategy Scorecard, you will develop a clear picture of which Loyalty Program Strategy areas need attention. Your purchase includes access details to the Loyalty Program Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Retail Loyalty Programs A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-27 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are policy decisions made and where? Why are you doing Retail Loyalty Programs and what is the scope? What relationships among Retail Loyalty Programs trends do you perceive? How do you measure efficient delivery of Retail Loyalty Programs services? What trouble can you get into? This easy Retail Loyalty Programs self-assessment will make you the established Retail Loyalty Programs domain veteran by revealing just what you need to know to be fluent and ready for any Retail Loyalty Programs challenge. How do I reduce the effort in the Retail Loyalty Programs work to be done to get problems solved? How can I ensure that plans of action include every Retail Loyalty Programs task and that every Retail Loyalty Programs outcome is in place? How will I save time investigating strategic and tactical options and ensuring Retail Loyalty Programs costs are low? How can I deliver tailored Retail Loyalty Programs advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Retail Loyalty Programs essentials are covered, from every angle: the Retail Loyalty Programs self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Retail Loyalty Programs outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Retail Loyalty Programs practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Retail Loyalty Programs are maximized with professional results. Your purchase includes access details to the Retail Loyalty Programs self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Retail Loyalty Programs Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Loyalty Program Rules A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customer Loyalty a Complete Guide 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-12-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the strategic value of your approach to determining and rewarding customer loyalty? What is the business value in being customer-focused? Do you have a multichannel or single-channel value proposition? How must your value proposition change to earn greater customer loyalty? What impact does globalization have on corporate responsibility? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Loyalty investments work better. This Customer Loyalty All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Loyalty Self-Assessment. Featuring 786 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Loyalty improvements can be made. In using the questions you will be better able to: - diagnose Customer Loyalty projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Loyalty and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Loyalty Scorecard, you will develop a clear picture of which Customer Loyalty areas need attention. Your purchase includes access details to the Customer Loyalty self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Loyalty Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Loyalty Management written by Cristina Ziliani and published by Routledge. This book was released on 2019-10-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.