Download or read book Branding Low Cost written by Kevin Albert and published by . This book was released on 2018-06 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $27,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously...and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? Branding agencies: I'm going to reveal your secrets. DO NOT buy this book... it'll only make you mad! Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book... it'll only make you mad! Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book... it'll only make you mad! Designers and developers ... it'll only make you mad! Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book... it'll only make you mad! Etc. So who IS the book for? Business owners: Whether you're a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the "next level". Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: In less than a month you'll be selling more. You'll be able to increase your prices without worrying about you rivals selling at a lower price point. Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. You'll grow your returns on the investments made on present and future marketing campaigns. Etc. If my book DOESN'T deliver what it promised: You'll be a bit wiser and... I will refund 100% of your money! As you will see... You have nothing to lose and a lot to gain!

Download or read book Smarter Branding Without Breaking the Bank written by Brenda Bence and published by eBookIt.com. This book was released on 2011-11-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team

Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Download or read book Low Cost Branding written by Kevin Albert and published by . This book was released on 2018-11-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $27,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously...and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? Branding agencies: I'm going to reveal your secrets. DO NOT buy this book... it'll only make you mad! Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book... it'll only make you mad! Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book... it'll only make you mad! Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book... it'll only make you mad! Etc. So who IS the book for? Business owners: Whether you're a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the "next level". Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: In less than a month you'll be selling more. You'll be able to increase your prices without worrying about you rivals selling at a lower price point. Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. You'll grow your returns on the investments made on present and future marketing campaigns. Etc. If my book DOESN'T deliver what it promised: You'll be a bit wiser and... I will refund 100% of your money! As you will see... You have nothing to lose and a lot to gain!

Download or read book 23 Secrets of Branding written by Jerome C Ford and published by . This book was released on 2020-01-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do 80% of start up and small businesses fail in less than 3 years? They fail because the business owners fail to brand and market their business effectively. Are you spending too much time guessing and stressing about how to get more business? Do you have a lot of ambition but a little budget? Do you want your succeed? Then you need to read the 23 Secrets of Branding. In less than one afternoon, you'll discover the secrets that will make you a branding and marketing expert! The client's that I consult pay me hundreds of dollars per hour to learn what's in this book. But you can learn what I teach them at a fraction of my consulting fees. This isn't like any marketing book you've ever read. There's no fluff and no filler - just time tested techniques that are working for my other clients right now. This book is 70 pages of awesome action items that you can finish in a few hours. In this power-packed fast paced book, you'll discover how to use successful advertising, branding, copy writing, and marketing strategies that high dollar consultants like me use. This book will save you time because you could literally waste years trying to find this information from other sources. Here's a fraction of what you're getting: You'll learn the best ways to use branding and marketing to grow your business... even on a small budget. You'll learn the proven secret H vs. H Tactic to beat your competition. You'll learn the super simple way to find your Target Customers and how to engage them in a way that creates new customers for your brand. You'll find out the one thing you must NEVER do when trying to brand and market your business Hint: you'll see people making this mistake everyday once you know what it is. You'll find the BIGGEST thing you MUST NOT forget to include in all of your branding efforts. This is the one thing your brand literally can not live without. You'll learn a secret technique that brilliant brand masters like Steve Jobs used to grow the Apple Brand into most profitable in the world today. You'll understand the secret principle of what people need from you - before they will be willing to buy from you. Hint: It's not lower costs. In fact, people will be willing to buy high priced goods and services from you after you understand and use this secret. You'll discover methods companies like Disney use to create new generations of fans, Every. Single. Day. Discover when to use logic and when to use emotions when branding your business. Learn which words work for you and which words work against you when building your brand. You'll learn the most important action you can take to make your brand successful you don't want to miss this tip. And so much more! BIG BONUS You'll also learn how to use my proven 3 point Branding System which will show you how to write ad copy that converts your words into more customers. About the Author: Jerome Ford has been in sales and marketing since he was old enough to legally work. He started working in sales a week after his 16th birthday. He has successfully helped small businesses grow with his consulting and advice. Jerome has been Creative Services Director for the biggest multi-media companies in the United States. Jerome currently works full-time as a DJ, Production and Imaging Director for a major multi-media company in Charlotte NC. Don't wait! scroll up and order your copy today.

Download or read book Marketing on a Shoestring written by Jeffrey P. Davidson and published by Wiley-Interscience. This book was released on 1988-06-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of practical ideas for marketing and promoting small business without spending much money. Presents useful ideas in an easy-to-read, step-by-step fashion. Includes suggestions for selling, advertising, publicity, promotion, and customer service, all designed for low-cost but effective implementation. Chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the yellow pages, business directories, plus a wealth of cheap, effective marketing tips. Includes a case history, bibliography, and suggestions for further reading.

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Download or read book Market Like You Mean It written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Successful marketer Al Lautenslager takes business owners into the crowded houses of traditional and online marketing and reveals simple marketing truths to elevate their product, service, or brand above the noise, exciting their audience to take notice, take action, and get their peers, friends, fans, and followers to do the same"--

Download or read book Branding Low Cost written by Kevin Albert and published by Kevin Albert. This book was released on 101-01-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo cambiaría tu vida y tu negocio si pudieses multiplicar tus ventas y subir tus precios en los próximos 30 días? Descubre el secreto que los expertos en branding no quieren que conozcas. Más de 4 años de investigación, 84 emprendedores entrevistados, 27.000 euros invertidos, cientos de enemigos creados por el camino, 1 intento de linchamiento, vetado en el lucrativo círculo de los “expertos”… Todo para poder compartir contigo los secretos mejor guardados del mundo del branding, con los que podrás crear tu marca por mucho menos de lo que imaginas. ADVERTENCIA: Este NO es un libro para jugar a ser Superman y aprender a hacerlo todo por ti mismo. Este libro es para empresarios y emprendedores que se toman muy en serio su negocio. ¿Qué vas a aprender entonces? - En este libro vas a aprender a crear los aspectos básicos de tu marca, aquellos que pueden disparar tus ventas y tus precios de la noche a la mañana, subcontratando a los mejores profesionales a precios low cost. - Sáltate largos años de duro trabajo e inversiones inaccesibles que otras marca han necesitado para crear la seguridad y confianza necesarias para poder vender sin preocuparte por tus precios. - ¡Olvídate de tener que aprender a hacerlo todo por ti mismo o conformarte con encargárselo a tu primo, amigo, vecino… por falta de presupuesto! ¿Para quién NO es este libro? - Agencias de branding: voy a desvelar vuestros oscuros secretos. NO compréis este libro… os vais a enfadar! - Gurús del branding: voy a enseñar cómo desenmascararos. NO compréis este libro… os vais a enfadar! - Diseñadores y programadores: voy a explicar dónde encontrar a mejores, y más baratos, profesionales. NO compréis este libro… os vais a enfadar! - Productoras audiovisuales: voy a mostrar a vuestros clientes potenciales cómo prescindir de vuestros desorbitadamente caros servicios. NO compréis este libro… os vais a enfadar! - Etc. ¿Para quién SÍ es este libro? - Empresarios: Tanto si eres un pequeño empresario dando los primeros pasos de tu negocio como si eres una gran empresa con años de experiencia, este libro te ayudará a dar el salto al “siguiente nivel”. - Emprendedores: ¿sientes que a veces tienes que ser un auténtico Superman para gestionar todas las áreas de tu proyecto? ¿No dejas de comprar cursos y formaciones para aprender a hacerlo tooooodo por ti mismo? ¡Necesitas leer este libro UR-GEN-TE-MEN-TE! Si mi libro cumple lo prometido: - En menos de un mes empezarás a vender más. - Podrás vender a mayores precios sin importarte que tu competencia esté vendiendo más barato. - Tus clientes empezarán a tratarte como el profesional que eres y dejarán de regatear tus precios. - Multiplicarás el retorno de la inversión de todas tus acciones de marketing “presentes y futuras”. - Etc. Como verás... ¡No tienes nada que perder y sí mucho que ganar!

Download or read book Beyond the Low Cost Business written by Josep Francesc Valls Giménez and published by Springer. This book was released on 2013-01-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Download or read book Streetwise Low Cost Marketing written by Mark Landsbaum and published by Adams Media. This book was released on 2004-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exhaustively researched and thoroughly up-to-date to reflect all the shifts in the economy, Streetwise Low-Cost Marketing shows readers how to create "buzz" through good customer service, strong promotional materials, and smart use of the Internet.

Download or read book Advertising Branding Marketing 101 written by Dixie Maria Carlton and published by Createspace Independent Publishing Platform. This book was released on 2017-04-19 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Owners Guide to Understanding Marketing Jargon for More Effective Results. When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:* Identifying Your Target Markets* Marketing and Brand Planning* Media and Promotions* Websites and Social Media* Customer Service Essentials* Gaining Repeat and New Business* Building Your Reputation Through Public RelationsThis book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices. Getting the basics right can make such a difference to the outcomes. Measuring the results of your advertising can lead to effective decision making about what to spend and where to invest your marketing budget. When you understand 'how it works' you get a lot more punch out of your advertising and marketing campaigns. Bonus tools and templates included. If you are in business for the first time, or the 100th time, getting your marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd. This includes helping them several clients to become national and international award winning specialists in their industries. Contents: Foreword 1 - Marketing Basics 2 - Understanding Who You Are and Who Your Customers Are 3 - Positioning Your Business 4 - The Importance of Having a Great Customer Service Plan 5 - Gaining Market Share, Increasing Business Turnover and Maximising Profitability 6 - Networking 7 - Branding = Projecting an Image 8 - Promotions 9 - Media Options PRINT MEDIA ELECTRONIC MEDIA ONLINE MEDIA 10 - Building a Strong Reputation 11 - Websites and Social Media Marketing Tools 12 - Planning is the Key to your Marketing Success Summary TEMPLATES AND FORMS/Bonus Content Author Q&A Q: Why did you write this book?A: Because as a small business owner, marketing specialist and consultant, these are the things that I keep repeating to my clients. Getting the basics right and a general understanding of the role tha marketing, branding, and advertising all play together to create success in any business is often overlooked and it's an expensive oversight. Q: Do you cover anything about online and social media marketing in this book?A: Yes, a lot really, but not How to advertise on Facebook or anything so indepth. More about getting your brand and marketing strategy sorted so that what you do either ON or OFF line is more effective. That's the key to successful marketing on ANY platform. Q: Finally, what sort of templates and resources does the book have for readers?A: Things to help plan, measure, and manage your advertising. Your branding checklists and social media checklists are also made available on the linked website page. These are essential tools I've developed over nearly 20 years of business and marketing coaching and consulting for clients who have achieved some outstanding results. Bonus tools and templates included.Warning: This is the BASIC's of marketing - if you're already 'pretty good at this', then maybe this book is not for you. But if you're starting out trying to understand marketing at beginner's level then this is the FIRST book you should read to help everything else make sense!

Download or read book Low Cost Marketing Strategies written by Elizabet Deran and published by Praeger. This book was released on 1987-04-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques lie within the reach of both large and small companies with limited marketing budgets. Low-Cost Marketing Strategies is a comprehensive guide to developing workable and affordable marketing strategies for such firms. After discussing modifications in the marketing mix that could benefit low-budget firms, the book provides practical information on such specific topics as the organization of marketing departments, do-it-yourself public relations techniques, problems of using standard direct marketing tools, the recruitment and training of sales people, price structures, and market research. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.

Download or read book Branding Secrets written by Kevin Albert and published by Kevin Albert. This book was released on 2024-05-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $30,000 invested, hundreds of enemies made along the way, 1 attempted lynching, barred from the lucrative circle of 'experts'... All this just to be able to share the best kept secrets of the branding world with you, secrets that will enable you to build your brand for much less money than you think. WARNING: This is NOT a book about pretending to be Superman and learning to do it all by yourself. This book is for business owners and entrepreneurs who take their business very seriously... and their life with good humor. What will you learn then? In this book you'll learn to create the basic features of your brand, those that can skyrocket your sales and prices overnight, by outsourcing to the best professionals at low cost prices. Avoid the long years of hard work and impossible investments that other brands have required to create the security and trust needed to be able to sell without worrying about your price point. Forget about learning to do everything for yourself or settling for asking your cousin, friend, neighbor, etc. to do it for you... due to a lack of funds! Who is this book NOT for? - Branding agencies: I'm going to reveal your secrets. DO NOT buy this book… it'll only make you mad! - Branding gurus: I'll be demonstrating how to expose you. DO NOT buy this book… it'll only make you mad! - Designers and developers: I'll be explaining where to find the best, and cheapest, professionals. DO NOT buy this book… it'll only make you mad! - Audiovisual production companies: I will show your potential clients how to survive without your extortionately priced services. DO NOT buy this book… it'll only make you mad! - Etc. So who IS the book for? - Business owners: Whether you’re a small businessperson taking your first steps in the industry or a big business with years of experience behind you, this book will help you to make the leap to the “next level”. - Entrepreneurs: Do you sometimes feel like you'd have to be Superman to juggle all the different aspects of your project? Do you keep signing up (and paying) for courses and training sessions to learn absolutely everything there is to know for yourself? Then you need to read this book UR-GENT-LY! If my book DOES deliver what it promised: - In less than a month you'll be selling more. - You'll be able to increase your prices without worrying about you rivals selling at a lower price point. - Your customers will start treating you like the professional you are and will stop trying to haggle for better prices. - You'll grow your returns on the investments made on present and future marketing campaigns. As you will see... You have nothing to lose and a lot to gain!

Download or read book Handbook of Low Cost Airlines written by Sven Gross and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 13 Low Cost Marketing Strategies to Get More Customers written by Rekha Sorout and published by Gullybaba Publishing House Pvt Limited. This book was released on 2022-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the ultimate guide for small businesses and start-ups who want to learn the cost effective marketing ways and get more out of the small budget . This manual enables one to learn about simple marketing strategies to get more customers. This will enable readers of the book to give boost to their brand and establish credibility and trust with their customers. Rekha Sorout is leading Woman Entrepreneur and Marketing Consultant for Small Businesses and Start-ups and is on a mission to help the young women entrepreneur to get start with their new start-ups and create their own identity. She is helping more and more women to grow their potential into performance, growing a profitable business, living a purposeful life, and becoming entrepreneur of influence. She is one of those women who defied gender discrimination and went on to build their own companies.

Download or read book REPOSITIONING Marketing in an Era of Competition Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.