Download or read book Los tres pilares del negocio moderno written by Nerio J. Molina G. ¡ and published by Autografía. This book was released on 2021-10-26 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro “Los tres pilares del negocio moderno” recoge en sus líneas lo más significativo sobre lo que el autor denomina “La filosofía de las tres M”. Un enunciado de emprendimiento y negocios en la era digital que pone de manifiesto la importancia del desarrollo de un modelo de negocio para el establecimiento de una Startup, el análisis de la marca para su creación y desarrollo y el plan de marketing como herramienta esencial para la planificación de las estrategias de promoción. Las tres M’s: Modelo de negocio, Marca y Marketing. Una fórmula esencial para el éxito de una empresa en la era de la transformación digital.
Download or read book Los tres pilares del negocio moderno written by Molina, Nerio J. and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Personas Proceso y Producto written by Javier Pena and published by . This book was released on 2019-07-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: QUIERES CREAR UN NEGOCIO MILLONARIO? Cansado de tener un negocio que no obtiene las ganancias deseas, cansado de trabajar horas y horas y no poder vivir la vida que deseas, este libro es tu solución para poder llevar tu negocio a un nivel nunca visto, a un nivel de solucionar económicamente tu vida y la de tus hijos, se trata del método TRIPLE P, personas, proceso y producto. Los tres pilares fundamentales para crear un negocio millonario, el famoso creador del método Marcus Lemonis, presentador del programa más visto sobre negocios, EL SOCIO, también es el ceo principal de la compañía Camping World, que gracias al método triple p la compañía llego a facturar en el año 2014, 14 mil millones de dólares, en este libro analizaremos cada parte que existe en los negocios, convirtiéndolo en un libro de lectura necesaria para construir un negocio exitoso y duradero en el largo plazo. En este libro aprenderás? Educación financiera para tu empresa. Te convertirás en un líder y no en un jefe.Como motivar a tu equipo.Aprenderás a vender y enseñaras a vender a tu personal.Como cuidaras a tus empleados.Conocerás el proceso.Operar en base del coste del producto.Como lidiar con los proveedores.Endeudarte de forma correcta para crecer.A identificar o crear un producto estrella.Las claves para crear una historia con una gran marca que la respalde.El Marketing Digital y sus secretos para facturar millones.Y mucho más porque esto es solo el principio. SOBRE EL AUTOR: Javier es un apasionado del mundo de los negocios, el mismo se define como un autodidacta de este gran mundo, desde pequeño que lo lleva en la sangre, a su corta edad (10 años) creo un puesto de venta de collares para jóvenes, a día de hoy es propietario de negocios físicos y online, asesor de negocios en su tiempo libre y una gran parte de sus ingresos provienen de la bolsa, creando su propio método para invertir y obteniendo grandes resultados en el corto plazo, la mayoría de sus resultados en bolsa los muestra en su perfil de instagram (@coachdeinversion) y tambien suele subir contenido empresarial. Quieres saber más? Compra el libro y descubre cómo construir un negocio millonario.
Download or read book Britannica Enciclopedia Moderna written by Encyclopaedia Britannica, Inc and published by Encyclopaedia Britannica, Inc.. This book was released on 2011-06-01 with total page 2982 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.
Download or read book Random Reminiscences of Men and Events written by John Davison Rockefeller and published by . This book was released on 1913 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Romance Languages Annual written by and published by . This book was released on 1996 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Be Like Amazon written by Jeffrey Eisenberg and published by . This book was released on 2017-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
Download or read book Buyer Legends written by Bryan Eisenberg and published by Createspace Independent Publishing Platform. This book was released on 2015-02-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.By using Buyer Legends in your organization you will:* Improve communications - Your whole team will see and understand both the bigger picture and the important details* Improve execution - You will turn big directives into purposeful and more effective actions* Improve testing. You will understand how to plan and implement more effective and impactful tests * Make more money. You will see improved conversion rates that make the up-front planning worth the time and effortAfter reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to "get it." You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom. The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.Wouldn't you like to have an edge in turning your brand into a legend?"Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues."Paul JeszenszkyHead of Global B2B Digital Marketing Center of Excellence, Google"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business."Jay BaerPresident, Convince & Convert"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona's, storyboards and our brand story. This is a powerful combination."Dennis GoedegebuureHead of Global SEO, Airbnb
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Download or read book Engineering and Boiler House Review written by and published by . This book was released on 1909 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Download or read book Philosophy of Economic Behavior written by Nara Rela and published by Editora Dialética. This book was released on 2021-11-03 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do economic models often fail in their predictions? Why do economists and financial market professionals make foolish decisions even though they know they may be harmful in the future? Why do many competent people in their financial professional life make wrong decisions in their personal finances? Why does economics today seem to us to have the characteristics of an exact science? These are some of the questions that Philosophy of Economic Behavior aims to answer. This is a new field that encompasses both behavioral and psychological studies of economics in the light of philosophical thought. Economics is primarily a human and applied social science, and its study is based on human behavior within the economy. The main purpose of the book is to present its fundaments, focusing on the individual and not the market nor the government. The conclusions drawn here indicate the starting point as a basis for the outcome of many possible approaches: psychology of economics, behavioral economics, philosophy of emotions, philosophy of economics, nudges and other techniques that influence the decision making, ethics of economic behavior, ethics of decision making, ethics of the financial system (banks, startups, digital banks, investments, cryptocurrencies, etc.), education/health/socio-cultural condition/employment/ income vs. economic behavior, influence of algorithms in decision making, economic behavior and globalization, and many other relevant topics.
Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.
Download or read book Family Business Values written by C. Aronoff and published by Springer. This book was released on 2016-04-30 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's so important that the generations to come understand and share in the founder's vision and philosophy. Authors Aronoff and Ward help leaders discover their own values and then they provide ways to infuse these values into the fabric of their business for generations to come.
Download or read book Strategic Planning for The Family Business written by R. Carlock and published by Springer. This book was released on 2001-01-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family business planning has traditionally centered on two issues - estate planning and succession. These goals are far too limited for today's family firm. Business families want to turn the business into not only a tool for profit, but for self-expression, innovation and legacy. The authors introduce the new concept of the Parallel Planning Process, explaining how to integrate the needs and expectations of the family and business systems in order to create an organic and entrepreneurial unit. Planning and decision making templates are included as well as studies of well-known family businesses.
Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Download or read book Waiting for Your Cat to Bark written by Bryan Eisenberg and published by HarperCollins Leadership. This book was released on 2007-09-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
