Download or read book Los cien errores del CRM written by Pedro Reinares and published by ESIC Editorial. This book was released on 2009-04-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: El punto de partida de esta obra es: “La aceptación de que nuestros mensajes y propuestas, aun concebidos y formulados de una forma precisa son susceptibles de despertar percepciones diversas y operar eventualmente en un sentido divergente, o aun contrario, al que se pretendía inducir”. Este libro aborda los principios fundamentales del marketing relacional con un planteamiento innovador: describir cómo las empresas fallan al establecer procesos de relación adecuados con sus clientes. La cotidianidad de los ejemplos, que despertará la complicidad del lector, apoya explícitamente las principales limitaciones de las empresas españolas al aplicar procesos de fidelización. Hasta ahora sus beneficios teóricos se presentaban como situaciones idílicas con un final feliz protagonizado por la empresa y sus consumidores. El objetivo es sintetizar de una forma sencilla, apoyado en situaciones cotidianas, al alcance de cualquier lector con inquietud hacia el área de marketing, los mitos, mentiras y verdades del marketing de relaciones. El valor añadido de Los 100 errores del CRM es buscar lecciones en los procesos fallidos, pues es más constructivo aprender de los errores (más habituales en una estrategia novedosa) por la inolvidable lección que supone enfrentar al lector con casos por desgracia tan comunes que difícilmente no se reconocerá en ellos. Pedro Reinares es licenciado en Publicidad Doctor en Ciencias Económicas y Master en Marketing Estratégico. Desde 1992 es profesor en distintas universidades españolas. Paralelamente, realiza proyectos de investigación, consultoría y formación in company en la empresa. Autor de varios libros, viaja a países de América Latina como consultor y ponente de organismos públicos. Índice: Prólogo.- Errores del 1 al 100.- Lecturas recomendadas.
Download or read book LOS CIEN ERRORES DEL CRM MITOS MENTIRAS Y VERDADES DEL MARKETING DE RELACIONES written by Pedro Reinares and published by ESIC. This book was released on 2018-01-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro aborda los principios fundamentales del marketing relacional con un planteamiento innovador: describir cómo las empresas fallan al establecer procesos de relación adecuados con sus clientes. El valor añadido de Los 100 errores del CRM es buscar lecciones en los procesos fallidos, pues es más constructivo aprender de los errores (más habituales en una estrategia novedosa) por la inolvidable lección que supone enfrentar
Download or read book The Impact of Digitalization on Current Marketing Strategies written by Luis Matosas-López and published by Emerald Group Publishing. This book was released on 2024-03-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
Download or read book Advanced Digital Marketing Strategies in a Data Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2012-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Download or read book Cultures of Copyright written by Dànielle Nicole DeVoss and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.
Download or read book Self Representation and Digital Culture written by N. Thumim and published by Springer. This book was released on 2012-07-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a close look at ordinary people 'telling their own story', Nancy Thumim explores self-representations in contemporary digital culture in settings as diverse as reality TV, online storytelling, and oral histories displayed in museums.
Download or read book 50 Battles That Changed the World written by William Weir and published by Permuted Press+ORM. This book was released on 2018-05-29 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative look at the military conflicts that most altered the course of history and civilization, from ancient times to the modern world. Rather than celebrating warfare, 50 Battles That Changed the World looks at the clashes the author believes have had the most profound impact on world history. Ranked in order of their relevance to the modern world, these struggles range from the ancient past to the present day and span the globe many times over. Some of the battles in this book are familiar to us all—Bunker Hill, which prevented the American Revolution from being stillborn, and Marathon, which kept the world’s first democracy alive. Others may be less familiar—the naval battle at Diu (on the Indian Coast), which led to the ascendancy of Western Civilization and the discovery of America, and Yarmuk, which made possible the spread of Islam from Morocco to the Philippines. With remarkable accounts of both famous and lesser-known clashes, 50 Battles That Changed the World provides impressive insight into the battles that shaped civilization as we know it.
Download or read book Animacy and Reference written by Mutsumi Yamamoto and published by John Benjamins Publishing. This book was released on 1999-01-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of 'animacy' concerns the fundamental and cognitive question of the extent to which we recognize and express living things as saliently human-like or animal-like. In Animacy and Reference Mutsumi Yamamoto pursues two main objectives: First, to establish a conceptual framework of animacy, and secondly, to explain how the concept of animacy can be reflected in the use of referential expressions. Unlike previous studies on the subject focussing on grammatical manifestations, Animacy and Reference sheds light upon the conceptual properties of animacy itself and its reflection in referential processes. For the research of this study the author focussed on languages that show completely different tendencies. As a result, English and Japanese 'parallel corpora' are analysed yielding salient observations and opening intriguing discussions.
Download or read book Activating the Desire to Learn written by Sullo. Bob and published by ASCD. This book was released on 2007 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written as a series of candid dialogues between the author and K-12 students, teachers, counselors, and administrators, Activating the Desire to Learn shows how to apply lessons from the research on motivation to classroom instruction.
Download or read book Ana Pauker written by Robert Levy and published by Univ of California Press. This book was released on 2001-03-22 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her own day, Ana Pauker was named "The Most Powerful Woman in the World" by Time magazine. Today, when she is remembered at all, she is thought of as the puppet of Soviet communism in Romania, blindly enforcing the most brutal and repressive Stalinist regime. Robert Levy's new biography changes the picture dramatically, revealing a woman of remarkable strength, dominated by conflict and contradiction far more than by dogmatism. Telling the story of Pauker's youth in an increasingly anti-Semitic environment, her commitment to a revolutionary career, and her rise in the Romanian Communist movement, Levy makes no attempt to whitewash Pauker's life and actions, but rather explores every contour of the complicated persona he found expressed in masses of newly accessible archival documents.
Download or read book EBOOK ADVANCED QUANTITATIVE DATA ANALYSIS written by Duncan Cramer and published by McGraw-Hill Education (UK). This book was released on 2003-07-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: *What do advanced statistical techniques do? *When is it appropriate to use them? *How are they carried out and reported? There are a variety of statistical techniques used to analyse quantitative data that masters students, advanced undergraduates and researchers in the social sciences are expected to be able to understand and undertake. This book explains these techniques, when it is appropriate to use them, how to carry them out and how to write up the results. Most books which describe these techniques do so at too advanced or technical a level to be readily understood by many students who need to use them. In contrast the following features characterise this book: - concise and accessible introduction to calculating and interpreting advanced statistical techniques - use of a small data set of simple numbers specifically designed to illustrate the nature and manual calculation of the most important statistics in each technique - succinct illustration of writing up the results of these analyses - minimum of mathematical, statistical and technical notation - annotated bibliography and glossary of key concepts Commonly used software is introduced, and instructions are presented for carrying out analyses and interpreting the output using the computer programs of SPSS Release 11 for Windows and a version of LISREL 8.51, which is freely available online. Designed as a textbook for postgraduate and advanced undergraduate courses across the socio-behavioural sciences, this book will also serve as a personal reference for researchers in disciplines such as sociology and psychology.
Download or read book Across This Land written by John C. Hudson and published by JHU Press. This book was released on 2020-02-11 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating overview of the lands and peoples of the United States and Canada, both past and present. Based on decades of research and written in clear, concise prose by one of the foremost geographers in North America, John C. Hudson's Across This Land is a comprehensive regional geography of the North American continent. Dividing the terrain into ten regions, which are then subdivided into twenty-seven smaller areas, Hudson's brisk narrative reveals the dynamic processes of each area's distinctive place-specific characteristics. Focusing on how human activities have shaped and have been shaped by the natural environment, Hudson considers physical, political, and historical geography. He also highlights related topics, including resource exploitation, economic development, and population change. Praised in its first edition as a readable and reliable interpretation of United States and Canadian geography, the revised Across This Land retains these strengths while adding substantial new material. Incorporating the latest available population and economic data, this thoroughly updated edition includes • reflections on new developments, such as resource schemes, Native governments in Atlantic Canada, and the role of climate change in the Arctic • a new section focused on the US Pacific insular territories west of Hawaii • evolving views of oil and gas production resulting from the introduction of hydraulic fracturing • revised text and maps involving agricultural production based on the 2017 Census of Agriculture • current place names • more than 130 photographs The most extensive regional geography of the North American continent on the market, Hudson's Across This Land will continue as the standard text in geography courses dealing with Canada and the United States, as well as a popular reference work for scholars, students, and lay readers.
Download or read book Agrippina written by Anthony A. Barrett and published by Routledge. This book was released on 2002-01-04 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dynamic new biography - the first on Agrippina in English - Professor Barrett uses the latest archaeological, numismatic and historical evidence to provide a close and detailed study of her life and career. He shows how Agrippina's political contribution to her time seems in fact to have been positive, and that when she is judged by her achievements she demands admiration. Revealing the true figure behind the propaganda and the political machinations of which she was capable, he assesses the impact of her marriage to the emperor Claudius, on the country and her family. Finally, he exposed her one real failing - her relationship with her son, the monster of her own making to whom, in horrific and violent circumstances, she would eventually fall victim.
Download or read book Argument for Mind written by Jerome Kagan and published by Yale University Press. This book was released on 2006-01-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this elegantly written book, Jerome Kagan melds the history of the field of psychology during the past 50 years with the story of his own research efforts of the same period and an analysis of what he terms "the currently rocky romance between psychology and biology." As Kagan unwinds his own history, he reveals the seminal events that have shaped his career and discusses how his assumptions have changed. With full appreciation for the contributions to psychology of history, philosophy, literature, and neuroscience, he approaches a wide range of fascinating topics, including: middot; the abandonment of orthodox forms of behaviorism and psychoanalysis middot; the forces that inspired later-twentieth-century curiosity about young children middot; why B. F. Skinner chose to study psychology middot; why the study of science less often ignites imaginations today middot; our society's obsession with erotic love middot; the resurgence of religious fanaticism and the religious Right Embedded in Kagan's discussions is a rejection of the current notion that a mature neuroscience will eventually replace psychology. He argues that a complete understanding of brain is not synonymous with a full explanation of mind, and he concludes with a brief prediction of the next five decades in the field of psychology.
Download or read book 1001 Commonly Misspelled Words What Your Spell Checker Won t Tell You written by Robert Magnan and published by McGraw-Hill Education. This book was released on 2000-06-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists words phoentically for easy reference, with explanations of some particularly challenging words.
Download or read book Basic Business Mathematics written by Richard P. Truchon and published by Arden Shakespeare. This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
