Download or read book Los cien errores del CRM written by Pedro Reinares and published by ESIC Editorial. This book was released on 2009-04-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: El punto de partida de esta obra es: “La aceptación de que nuestros mensajes y propuestas, aun concebidos y formulados de una forma precisa son susceptibles de despertar percepciones diversas y operar eventualmente en un sentido divergente, o aun contrario, al que se pretendía inducir”. Este libro aborda los principios fundamentales del marketing relacional con un planteamiento innovador: describir cómo las empresas fallan al establecer procesos de relación adecuados con sus clientes. La cotidianidad de los ejemplos, que despertará la complicidad del lector, apoya explícitamente las principales limitaciones de las empresas españolas al aplicar procesos de fidelización. Hasta ahora sus beneficios teóricos se presentaban como situaciones idílicas con un final feliz protagonizado por la empresa y sus consumidores. El objetivo es sintetizar de una forma sencilla, apoyado en situaciones cotidianas, al alcance de cualquier lector con inquietud hacia el área de marketing, los mitos, mentiras y verdades del marketing de relaciones. El valor añadido de Los 100 errores del CRM es buscar lecciones en los procesos fallidos, pues es más constructivo aprender de los errores (más habituales en una estrategia novedosa) por la inolvidable lección que supone enfrentar al lector con casos por desgracia tan comunes que difícilmente no se reconocerá en ellos. Pedro Reinares es licenciado en Publicidad Doctor en Ciencias Económicas y Master en Marketing Estratégico. Desde 1992 es profesor en distintas universidades españolas. Paralelamente, realiza proyectos de investigación, consultoría y formación in company en la empresa. Autor de varios libros, viaja a países de América Latina como consultor y ponente de organismos públicos. Índice: Prólogo.- Errores del 1 al 100.- Lecturas recomendadas.

Download or read book LOS CIEN ERRORES DEL CRM MITOS MENTIRAS Y VERDADES DEL MARKETING DE RELACIONES written by Pedro Reinares and published by ESIC. This book was released on 2018-01-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro aborda los principios fundamentales del marketing relacional con un planteamiento innovador: describir cómo las empresas fallan al establecer procesos de relación adecuados con sus clientes. El valor añadido de Los 100 errores del CRM es buscar lecciones en los procesos fallidos, pues es más constructivo aprender de los errores (más habituales en una estrategia novedosa) por la inolvidable lección que supone enfrentar

Download or read book The Impact of Digitalization on Current Marketing Strategies written by Luis Matosas-López and published by Emerald Group Publishing. This book was released on 2024-03-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

Download or read book Advanced Digital Marketing Strategies in a Data Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Download or read book Los 100 errores de la experiencia de cliente written by Juan Carlos Alcaide and published by ESIC Editorial. This book was released on 2015-06-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trabajar en Experiencia de Cliente no tiene que ver con la bondad del ser humano. Es obvio que a todos nos gusta hacer feliz a la gente, pero no suele ser nuestro trabajo. Sin embargo, si la felicidad del cliente se torna en rentabilidad: ¡ese sí es nuestro trabajo! Y es que, según todos los estudios e investigaciones, hay una correlación, casi perfecta y positiva, entre invertir en Experiencia de Cliente y la rentabilidad empresarial. En este libro se han analizado los errores más comunes en la Experiencia de Cliente y Gestión del Servicio, planteando soluciones preventivas que eviten dichos problemas, dichos errores. Se ha intentado hacer un libro innovador, desde el punto de vista gráfico y del continente. Es una obra que se puede leer, de forma complementaria, haciendo uso de los materiales existentes en la web www.100erroresexperienciacliente.com y que se completa con vídeos, a modo de píldoras breves y concisas. Todo con un enfoque pragmático que parte del concepto de la rentabilidad de la Experiencia. A lo largo de la obra encontrarás soluciones para: · Mejorar la organización del servicio. · Gestionar mejor la experiencia del cliente. · Gestionar las relaciones con los clientes y la comunicación. · Mejorar la experiencia del cliente durante la venta. · Gestionar, por supuesto, la Atención al Cliente. El texto que tienes en las manos es el resultado de 25 años de carrera profesional en Experiencia de Cliente en empresas punteras del sector servicios, y de entrevistas en profundidad realizadas a destacados profesionales del Servicio al Cliente. Es rentable prevenir los errores en Experiencia de Cliente. Índice Organización para el servicio.- Gestión de la calidad de la experiencia.- Gestión de la relación con los clientes.- Gestión de las ventas.- Comunicación con los clientes.- El personal de atención al cliente.- El servicio posventa y la gestión de garantías.

Download or read book Claves del management written by Javier Fernández Aguado and published by Editorial Almuzara. This book was released on 2013-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mejorar el rendimiento de una organización, a la par que la satisfacción y la realización de las personas que trabajan en ella, es la meta que cualquier buen empresario, gestor o directivo persigue en su día a día. Sin embargo, no todos la logran. Hace falta entrenar mucho el intelecto y la inteligencia emocional, entre otras capacidades, para subirse al podio del éxito en el arte del gobierno de las personas y las compañías. Con el fin de ayudar a cuantos más mejor a conseguir este fin, Javier Fernández Aguado, reconocido profesional del management, capitanea a otros once grandes expertos para ofrecer las claves y las reflexiones a quienes se interesen por este importante asunto. Las perspectivas de José Aguilar, José Manuel Casado, Cosimo Chiesa, Nuria Chinchilla, Luis Huete, Marcos Urarte, Eugenio de Andrés, Enrique Sueiro, Catalina Hoffmann, Christopher Smith y Francisco Misiego cubren tanto el ámbito público como el privado, el de las pymes y el de las multinacionales... Claves del management no es cualquier libro, sino el mejor ejemplo de que España ha dejado de ser importadora de pensamiento directivo para convertirse en exportadora neta del mismo. ¿Te lo vas a perder?

Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2012-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Download or read book SAP ERP HCM written by Dirk Liepold and published by SAP PRESS. This book was released on 2013 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Master the SAP ERP HCM data model, authorizations, infotype framework, interface architecture, and more * Develop custom reports, apply enhancement techniques, and explore performance programming in SAP ERP HCM * Get an introduction to integration with SuccessFactors With this detailed resource, learn how to make an SAP ERP HCM system stay in perfect harmony. Get to know SAP ERP HCM data structures, perform custom developments and enhancements, and master authorizations and performance optimization. Within these pages, you'll learn how to fine-tune SAP ERP HCM to address functional gaps and fit any company's needs. Data Structures Examine technical data structures and technologies used to implement the SAP ERP HCM modules, such as infotypes, objects, cluster tables, and crucial SAP transactions. Programming and Customization Apply proper programming methods to meet company requirements by strategically using standard tools for process enhancement. Authorizations Learn about SAP ERP HCM-specific authorization concepts, which technical objects are behind them, and how and when to customize them.Web-Based Applications Spend less time on routine tasks and minimize error by taking advantage of the latest advances in web-based applications: ESS and MSS using Web Dynpro for ABAP. Recent Innovations Learn about new functionality delivered through enhancement packages and add-on solutions, such as integrating SAP ERP HCM with SuccessFactors BizX.

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Download or read book Soil Quality for Crop Production and Ecosystem Health written by E.G. Gregorich and published by Elsevier. This book was released on 1997-11-10 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soil is a complex body that exists as many types, each with diverse properties that may vary widely across time and space as a function of many factors. This complexity makes the evaluation of soil quality much more challenging than that of water or air quality. Evaluation of soil quality now considers environmental implications as well as economic productivity, seeking to be more holistic in its approach.Thus, soil quality research draws from a wide range of disciplines, blending the approaches of biologists, physicists, chemists, ecologists, economists and agronomists, among others.This book presents a broad perspective of soil quality that includes these various perspectives and gives a strong theoretical basis for the assessment of soil quality.A short glossary provides definitions for terms used throughout the book.

Download or read book Manga High written by Michael Bitz and published by Harvard Education Press. This book was released on 2009-05-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a four-year study, Manga High explores the convergence of literacy, creativity, social development, and personal identity in one of New York City’s largest high schools. Since 2004, students at Martin Luther King, Jr., High School in Manhattan have been creating manga—Japanese comic books. They write the stories, design the characters, and publish their works in print and on the Internet. These students—African-American and Latino teenagers—are more than interested in the art and medium of manga. They have become completely engrossed in Japanese language, culture, and society. Manga High is highlighted by reproductions and content analysis of students’ original art and writing. An appendix includes guidelines for educators on starting a comic book club.

Download or read book Biopolymeric Nanomaterials written by Shamsher S. Kanwar and published by Elsevier. This book was released on 2021-09-24 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biopolymeric Nanomaterials: Fundamentals and Applications outlines the fundamental design concepts and emerging applications of biopolymeric nanomaterials. The book also provides information on emerging applications of biopolymeric nanomaterials, including in biomedicine, manufacturing and water purification, as well as assessing their physical, chemical and biological properties. This is an important reference source for materials scientists, engineers and biomedical scientists who are seeking to increase their understanding of how polymeric nanomaterials are being used for a range of biomedical and industrial applications. Biopolymeric nanomaterials refer to biocompatible nanomaterials, consisting of biopolymers, such as protein (silk, collagen, gelatin, ß-casein, zein, and albumin), protein-mimicked polypeptides and polysaccharides (chitosan, alginate, pullulan, starch, and heparin). Biopolymeric nanomaterials may be used as i) delivery systems for bioactive compounds in food application, (ii) for delivery of therapeutic molecules (drugs and genes), or for (iii) tissue engineering. Provides information on the design concepts and synthesis of biopolymeric nanomaterials in biomedical and industrial applications Highlights the major properties and processing methods for biopolymeric nanomaterials Assesses the major challenges of producing biopolymeric nanomaterials on an industrial scale

Download or read book The Filipino Teacher written by and published by . This book was released on 1907 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Alcibiades I Alcibiades II written by Plato and published by BoD – Books on Demand. This book was released on 2022-10-29 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original.

Download or read book Soils of Arid Regions written by Harold Ernest Dregne and published by . This book was released on 1976 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Child Migration and Human Rights in a Global Age written by Jacqueline Bhabha and published by Princeton University Press. This book was released on 2014-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive look at the global dilemma of child migration Why, despite massive public concern, is child trafficking on the rise? Why are unaccompanied migrant children living on the streets and routinely threatened with deportation to their countries of origin? Why do so many young refugees of war-ravaged and failed states end up warehoused in camps, victimized by the sex trade, or enlisted as child soldiers? This book provides the first comprehensive account of the widespread but neglected global phenomenon of child migration, exploring the complex challenges facing children and adolescents who move to join their families, those who are moved to be exploited, and those who move simply to survive. Spanning several continents and drawing on the stories of young migrants, Child Migration and Human Rights in a Global Age provides a comprehensive account of the widespread and growing but neglected global phenomenon of child migration and child trafficking. It looks at the often-insurmountable obstacles we place in the paths of adolescents fleeing war, exploitation, or destitution; the contradictory elements in our approach to international adoption; and the limited support we give to young people brutalized as child soldiers. Part history, part in-depth legal and political analysis, this powerful book challenges the prevailing wisdom that widespread protection failures are caused by our lack of awareness of the problems these children face, arguing instead that our societies have a deep-seated ambivalence to migrant children—one we need to address head-on. Child Migration and Human Rights in a Global Age offers a road map for doing just that, and makes a compelling and courageous case for an international ethics of children's human rights.

Download or read book Fraud Analytics Using Descriptive Predictive and Social Network Techniques written by Bart Baesens and published by John Wiley & Sons. This book was released on 2015-08-17 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence.