Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.

Download or read book The Black Athlete A Shameful Story written by Jack Olsen and published by Crime Rant Books. This book was released on 2020-06-16 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Olsen’s blunt depiction of the shameful treatment of black athletes in the 1960’s. A view of the sport most Americans refused to see during a time of complacency and pervasive racial crisis in America. Black collegiate athletes were often dehumanized, exploited and discarded. Recruited for their skill then lionized on the field and ostracized on campus. The world of professional sports offered black athlete’s opportunity but not equality. Positions that carry authority and responsibility were typically labeled “white only”. Olsen interviewed sociologists, black community leaders, coaches, AD’s and numerous athletes. This ground-breaking and controversial report sparked nationwide reforms when it was covered in a five-part series published by Sports Illustrated in 1968.

Download or read book The Last Great Days of Radio written by Lynn Woolley and published by Taylor Trade Publishing. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.

Download or read book The American Yawp written by Joseph L. Locke and published by Stanford University Press. This book was released on 2019-01-22 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I too am not a bit tamed—I too am untranslatable / I sound my barbaric yawp over the roofs of the world."—Walt Whitman, "Song of Myself," Leaves of Grass The American Yawp is a free, online, collaboratively built American history textbook. Over 300 historians joined together to create the book they wanted for their own students—an accessible, synthetic narrative that reflects the best of recent historical scholarship and provides a jumping-off point for discussions in the U.S. history classroom and beyond. Long before Whitman and long after, Americans have sung something collectively amid the deafening roar of their many individual voices. The Yawp highlights the dynamism and conflict inherent in the history of the United States, while also looking for the common threads that help us make sense of the past. Without losing sight of politics and power, The American Yawp incorporates transnational perspectives, integrates diverse voices, recovers narratives of resistance, and explores the complex process of cultural creation. It looks for America in crowded slave cabins, bustling markets, congested tenements, and marbled halls. It navigates between maternity wards, prisons, streets, bars, and boardrooms. The fully peer-reviewed edition of The American Yawp will be available in two print volumes designed for the U.S. history survey. Volume I begins with the indigenous people who called the Americas home before chronicling the collision of Native Americans, Europeans, and Africans.The American Yawp traces the development of colonial society in the context of the larger Atlantic World and investigates the origins and ruptures of slavery, the American Revolution, and the new nation's development and rebirth through the Civil War and Reconstruction. Rather than asserting a fixed narrative of American progress, The American Yawp gives students a starting point for asking their own questions about how the past informs the problems and opportunities that we confront today.

Download or read book Tuesday Morning Quarterback written by Gregg Easterbrook and published by Universe Publishing(NY). This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.

Download or read book The American Yawp written by Joseph L. Locke and published by Stanford University Press. This book was released on 2019-01-22 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I too am not a bit tamed—I too am untranslatable / I sound my barbaric yawp over the roofs of the world."—Walt Whitman, "Song of Myself," Leaves of Grass The American Yawp is a free, online, collaboratively built American history textbook. Over 300 historians joined together to create the book they wanted for their own students—an accessible, synthetic narrative that reflects the best of recent historical scholarship and provides a jumping-off point for discussions in the U.S. history classroom and beyond. Long before Whitman and long after, Americans have sung something collectively amid the deafening roar of their many individual voices. The Yawp highlights the dynamism and conflict inherent in the history of the United States, while also looking for the common threads that help us make sense of the past. Without losing sight of politics and power, The American Yawp incorporates transnational perspectives, integrates diverse voices, recovers narratives of resistance, and explores the complex process of cultural creation. It looks for America in crowded slave cabins, bustling markets, congested tenements, and marbled halls. It navigates between maternity wards, prisons, streets, bars, and boardrooms. The fully peer-reviewed edition of The American Yawp will be available in two print volumes designed for the U.S. history survey. Volume II opens in the Gilded Age, before moving through the twentieth century as the country reckoned with economic crises, world wars, and social, cultural, and political upheaval at home. Bringing the narrative up to the present,The American Yawp enables students to ask their own questions about how the past informs the problems and opportunities we confront today.

Download or read book Poker For Dummies written by Richard D. Harroch and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Know when to hold 'em, know when to fold 'em Poker is America’s national card game, and its popularity continues to grow. Nationwide, you can find a game in progress everywhere. If you want to play, you can find poker games on replicas of 19th century riverboats or on Native American tribal lands. You can play poker at home with the family or online with opponents from around the world. Like bowling and billiards before it, poker has moved out from under the seedier side of its roots and is flowering in the sunshine. Maybe you’ve never played poker before and you don’t even know what a full house is. Poker For Dummies covers the basics. Or perhaps you've played for years, but you just don’t know how to win. This handy guide will help you walk away from the poker table with winnings, not lint, in your pockets. If you’re a poker expert, you still can benefit – some of the suggestions may surprise you, and you can certainly learn from the anecdotes from professional players like T.J. Cloutier and Stu Unger. Know what it takes to start winning hand after hand by exploring strategy; getting to know antes and betting structure; knowing your opponents, and understanding the odds. Poker For Dummies also covers the following topics and more: Poker games such as Seven-Card Stud, Omaha, and Texas Hold'em Setting up a game at home Playing in a casino: Do's and don'ts Improving your play with Internet and video poker Deciphering poker sayings and slang Ten ways to read your opponent's body language Playing in poker tournaments Money management and recordkeeping Knowing when and how to bluff Poker looks like such a simple game. Anyone, it seems, can play it well – but that's far from the truth. Learning the rules can be quick work, but becoming a winning player takes considerably longer. Still, anyone willing to make the effort can become a good player. You can succeed in poker the way you succeed in life: by facing it squarely, getting up earlier than the next person, and working harder and smarter than the competition. Foreword by Chris Moneymaker, 2003 World Series of Poker Champion.

Download or read book Talon of God written by Wesley Snipes and published by HarperCollins. This book was released on 2017-07-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed actor makes his fiction debut with this enthralling urban fantasy in which a holy warrior must convince a doctor with no faith to help stop a powerful demon and his minions from succeeding in creating hell on earth—a thrilling adventure of science and faith, good and evil, damnation and salvation. Imagine that everyone you have ever known or loved was forced against their will into a state of demonic possession and spiritual slavery. Imagine an unholy cabal of the world’s richest and most powerful men directing this sinister plan in order to cement their unbridled control of the planet. Imagine two heroes emerging from that dark-ness to do battle with the forces of evil. Set in the mean streets of Chicago, Talon of God is the action-packed adventure centered around Lauryn Jefferson, a beautiful young doctor who is dragged into a seemingly impossible battle against the invisible forces of Satan’s army and their human agents that are bent on enslaving humanity in a mission to establish the kingdom of hell on Earth. But Lauryn is a skeptic, and it’s only as she sees a diabolical drug sweep her city and begins to train in the ways of a spirit warrior with Talon Hunter, the legendary man of God, that she discovers her true nature and inner strength. Facing dangerous trials and tests, it’s a true baptism by fire. And if she and Hunter fail, millions could die. And rivers of blood would flow throughout the land. Imagine such horror. Such pain. And imagine what it would take to fight against it. For only the strongest and most faithful will survive . . . Get ready. Armageddonapproaches quickly.

Download or read book Media Spectacle written by Douglas Kellner and published by Routledge. This book was released on 2003-08-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the mid-1990s, the O.J. Simpson murder trial dominated the media in the United States and were circulated throughout the world via global communications networks. The case became a spectacle of race, gender, class and violence, bringing in elements of domestic melodrama, crime drama and legal drama. According to this fascinating new book, the Simpson case was just one example of what the author calls 'media spectacle' - a form of media culture that puts contemporary dreams, nightmares, fantasies and values on display. Through the analysis of several such media spectacles - including Elvis, The X Files, Michael Jordan, and the Bill Clinton sex scandals - Doug Kellner draws out important insights into media, journalism, the public sphere and politics in an era of new technologies. In this excellent follow up to his best selling Media Culture, Kellner's fascinating new volume delivers an informative read for students of sociology, culture and media.

Download or read book English Grammar Demystified written by Phyllis Dutwin and published by McGraw Hill Professional. This book was released on 2009-12-11 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decode the mystery of English grammar to add polish to your papers, emails, business letters, and more English Grammar Demystified teaches the fundamentals of the subject in an easy, step-by-step approach that allows you to learn at your own pace. With help from this book, you will understand the parts of speech, learn to use punctuation correctly, master verb tenses, spot and avoid common grammatical errors, and improve your overall sentence structures. Throughout the book you can monitor your progress through self-tests, and a comprehensive final exam at the end of the book gives you instant feedback on new language skills.

Download or read book Undeterred written by Pruden and published by Independently Published. This book was released on 2020-11-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many times individuals get sidetracked in their career by illness, financial situations, changes in organizational leadership or a myriad of issues. Some employees never get back on track in pursuit of their goals. Others, find a way to continue their career pursuit while navigating their challenges. 'Undeterred' is the account of female champions in the workplace who refused to allow 'life' to sidetrack their pursuit of career goals. Their experiences are vastly unique. One characteristic these women all have in common is that they were relentless.

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Download or read book Season of the Witch written by David Talbot and published by Simon and Schuster. This book was released on 2012-05-08 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The critically acclaimed, San Francisco Chronicle bestseller—a gripping story of the strife and tragedy that led to San Francisco’s ultimate rebirth and triumph. Salon founder David Talbot chronicles the cultural history of San Francisco and from the late 1960s to the early 1980s when figures such as Harvey Milk, Janis Joplin, Jim Jones, and Bill Walsh helped usher from backwater city to thriving metropolis.

Download or read book Violets Are Blue written by James Patterson and published by Little, Brown. This book was released on 2001-11-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detective Alex Cross must confront his most terrifying nemesis ever -- and his own deepest fears -- in this electrifying thriller from the world's #1 bestselling writer. D.C. Detective Alex Cross has seen a lot of crime scenes. But even he is appalled by the gruesome murders of two joggers in San Francisco's Golden Gate Park-killings that look more like the work of savage beasts than humans. Local police are horrified and even the FBI is baffled. Then, as Cross is called in to take on the case, the carnage takes off, leaving a trail of bodies across America and sweeping him to Savannah, Las Vegas, New Orleans, Los Angeles as his nemesis, the merciless criminal known as the Mastermind, stalks him, taunts him, and once again, threatens everything he holds dear...

Download or read book Women in the Silent Cinema written by Annette Förster and published by Amsterdam University Press. This book was released on 2018-01-31 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This magisterial book offers comprehensive accounts of the professional itineraries of three women in the silent film in the Netherlands, France and North America. Annette Förster presents a careful assessment of the long career of Dutch stage and film actress Adriënne Solser; an exploration of the stage and screen careers of French actress and filmmaker Musidora and Canadian-born actress and filmmaker Nell Shipman; an analysis of the interaction between the popular stage and the silent cinema from the perspective of women at work in both realms; fresh insights into Dutch stage and screen comedy, the French revue and the American Northwest drama of the 1910s; and much more, all grounded in a wealth of archival research.