Download or read book How To Design Logos Symbols And Icons written by Gregory Thomas and published by Adams Media. This book was released on 2003-04-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.
Download or read book Logo revised edition written by Michael Evamy and published by Laurence King Publishing. This book was released on 2020-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.
Download or read book Trademarks Symbols of the World written by Yasaburō Kuwayama and published by Rockport Publishers. This book was released on 1987 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Download or read book Logotype written by Michael Evamy and published by Laurence King Publishing. This book was released on 2012-09-24 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Download or read book The World of Symbols logos Trademarks written by Sudarshan Dheer and published by University of Washington Press. This book was released on 1991 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of 1500 symbols, logos and trademarks, which reflects design in a world where the use of alphabets must necessarily be limited. To effectively communicate with all sections of the Indian audience, they must speak a language that transcends every written language ever created.
Download or read book Designing Logos written by Jack Gernsheimer and published by Simon and Schuster. This book was released on 2010-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
Download or read book Queer X Design written by Andy Campbell and published by Black Dog & Leventhal. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever illustrated history of the iconic designs, symbols, and graphic art representing more than 5 decades of LGBTQ pride and activism--from the evolution of Gilbert Baker's rainbow flag to the NYC Pride typeface launched in 2017 and beyond. Organized by decade beginning with Pre-Liberation and then spanning the 1970s through the millennium, QUEER X DESIGN will be an empowering, uplifting, and colorful celebration of the hundreds of graphics-from shapes and symbols to flags and iconic posters-that have stood for the powerful and ever-evolving LGBTQ movement over the last five-plus decades. Included in the collection will be everything from Gilbert Baker's original rainbow flag, ACT-UP's Silence = Death poster, the AIDS quilt, and Keith Haring's "Heritage of Pride" logo, as well as the original Lavender Menace t-shirt design, logos such as "The Pleasure Chest," protest buttons such as "Anita Bryant Sucks Oranges," and so much more. Sidebars throughout will cover important visual grouping such as a "Lexicon of Pride Flags," explaining the now more than a dozen flags that represent segments of the community and the evolution of the pink triangle.
Download or read book Logos written by Steven Skaggs and published by Crisp Learning. This book was released on 1994 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of a logo through a series of sketches as the author finds the best fit of subject matter and visual expression.
Download or read book Symbols written by Richard Sproat and published by Springer Nature. This book was released on 2023-07-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: For millennia humans have used visible marks to communicate information. Modern examples of conventional graphical symbols include written language, and non-linguistic symbol systems such as mathematical symbology or traffic signs. The latter kinds of symbols convey information without reference to language. This book presents the first systematic study of graphical symbol systems, including a history of graphical symbols from the Paleolithic onwards, a taxonomy of non-linguistic systems – systems that are not tied to spoken language – and a survey of more than 25 such systems. One important feature of many non-linguistic systems is that, as in written language, symbols may be combined into complex “messages” if the information the system represents is itself complex. To illustrate, the author presents an in-depth comparison of two systems that had very similar functions, but very different structure: European heraldry and Japanese kamon. Writing first appeared in Mesopotamia about 5,000 years ago and is believed to have evolved from a previous non-linguistic accounting system. The exact mechanism is unknown, but crucial was the discovery that symbols can represent the sounds of words, not just the meanings. The book presents a novel neurologically-inspired hypothesis that writing evolved in an institutional context in which symbols were “dictated”, thus driving an association between symbol and sound, and provides a computational simulation to support this hypothesis. The author further discusses some common fallacies about writing and non-linguistic systems, and how these relate to widely cited claims about statistical “evidence” for one or another system being writing. The book ends with some thoughts about the future of graphical symbol systems. The intended audience includes students, researchers, lecturers, professionals and scientists from fields like Natural Language Processing, Machine Learning, Archaeology and Semiotics, as well as general readers interested in language and/or writing systems and symbol systems.
Download or read book Print s Best Logos Symbols 2 written by Linda Silver and published by Northlight. This book was released on 1990 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Print s Best Logos Symbols 6 written by Caitlin Dover and published by . This book was released on 2000 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected from PRINT's Regional Design Annual, this showcase offers over 300 great examples of striking logos and symbols.
Download or read book Symbol written by Steven Bateman and published by Laurence King Publishing. This book was released on 2014-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.
Download or read book Symbols Logos and Trademarks written by Sudarshan Dheer and published by Courier Dover Publications. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 1500 symbols, logos, and trademarks from India.
Download or read book How to Design Logos Symbols and Icons written by Gregory Thomas and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Big Book of Logos 4 written by David E. Carter and published by Harper Collins. This book was released on 2006-05-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
Download or read book Signs and Symbols written by DK and published by Penguin. This book was released on 2019-06-11 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since when did certain hand gestures become offensive? And why are scales a symbol of justice? For thousands of years, humans have communicated through a language of signs and symbols. From uniforms to body adornment and corporate logos, symbols are everywhere, and this book is your guide to their secret meanings and history. The Sun as well as the night sky with its stars and planets has long been used to symbolize supernatural forces. Learn about this and also how humans have used patterns, numbers, clothing, and more to signal authority, kinship, and status. Signs & Symbols decodes over 2000 emblems, explaining the visual language of architecture, heraldry, religion, and death. It answers questions such as why, for example, Christianity is symbolized by a fish, or how the Chinese use the crane bird to signify longevity. This comprehensive book also explores how certain gemstones or flowers became linked to personal qualities and how the alphabet and national flags came into being. Signs & Symbols will open your eyes to the fascinating world of symbolism that is embedded in every area of our lives.
