Download or read book Logistics and Marketing Integration written by Pankaj Madhani and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product, price, place, promotion and packaging) of marketing. Without the successful link of logistics and marketing, the firm may be unable to provide good customer service, resulting in dissatisfied customer or a lost sale. For organizations to be successful in delivering higher customer value, logistics and marketing functions must be integrated because the right product must be at the right price, advertised through proper promotions, provided in right packaging and must be available at the right place. This research works in this direction and develops various frameworks and models such as interactive model of logistics and marketing integration and business value add framework for better integration of logistics and marketing.
Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2012-05-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Download or read book Supply Chain Management written by Ursula Alvarado and published by . This book was released on 2001 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Download or read book Global Macrotrends and Their Impact on Supply Chain Management written by Chad W. Autry and published by FT Press. This book was released on 2016-01-29 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-Value Supply Chain Integration New research, practical priorities, actionable solutions Master new best practices for integrating demand, supply, and partners worldwide Bridge key “integration gaps” to maximize customer value and profit Improve performance in areas ranging from resource availability to returns From leading supply chain integration experts at the University of Tennessee’s Haslam College of Business In volatile, global environments, only well-integrated organizations can deliver superior customer outcomes and sustained profitability. Supply chain practitioners are on the frontlines of integration: they must bring together functions ranging from sales to logistics and a world of third-party suppliers. Integration is not easy, but proven solutions exist. In Achieving Supply Chain Integration, leading experts reveal what works and how to make it work. The authors and contributors clarify what supply chain integration really means, and why it’s even more crucial than many companies realize. You’ll learn how to manage core conflicts that make integration difficult, so you can maximize value to both customers and your organization. You’ll find example-based, research-driven insights for both internal and external integration, addressing issues ranging from culture to financial metrics. The authors share practical guidance on everything from building more innovative partner relationships to avoiding raw material shortages. Whatever your supply chain or operations responsibilities, you need to integrate more effectively, and this guide will help you do it. Supply chain integration can ensure a smoother, more efficient flow of products, and enable access to third-party resources and capabilities that would be costly or impossible to build internally. However, successful integration has proven challenging, especially as supply chains evolve to encompass even more external partners. Achieving Supply Chain Integration shows how to prioritize which processes and functions to integrate and select integration strategies likely to deliver the greatest performance benefits. Drawing on actual successes and failures, UT’s researchers illuminate best practices and common mistakes. They present proven approaches to integrating sales, marketing, core supply chain functions such as procurement and logistics, and widely diverse partner relationships. Whether you’re a practitioner or student, this guide will help you approach integration projects with “eyes open”–so you can mitigate risks and maximize value. Understanding what integration is and isn’t, and why it matters so much Bridging the integration gap to maximize value creation Fully leveraging information in internal and external integration Driving more value by integrating purchasing and logistics Aligning market, environmental, social, and political strategies Achieving deeper demand/supply integration Reducing product returns through better internal integration Building more innovative, collaborative supplier relationships
Download or read book Logistics and Supply Chain Integration written by Ian Sadler and published by SAGE. This book was released on 2007-06-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students who want to advance their understanding of company logistics and supply chains, the author examines how a number of firms in a supply chain work together to create a flow of products and services that satisfies end customers, whilst enabling all the manufacturing and service companies involved to grow profitably. Including the most recent concepts and theoretical advances to emerge from the field of logistics and supply chain management, this text informs and assists its readers with the aid of case studies and accompanying questions, diagrams, photos and an accompanying website.
Download or read book Marketing and Logistics Moving Towards Full Integration as One Concept marketing Logistics written by Zeyad Naji and published by . This book was released on 1996 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Determinants of Level of Integration Logistics Marketing Function written by Milton Omollo and published by . This book was released on 2017-04-22 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Surviving Supply Chain Integration written by National Research Council and published by National Academies Press. This book was released on 2000-03-23 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The managed flow of goods and information from raw material to final sale also known as a "supply chain" affects everythingâ€"from the U.S. gross domestic product to where you can buy your jeans. The nature of a company's supply chain has a significant effect on its success or failureâ€"as in the success of Dell Computer's make-to-order system and the failure of General Motor's vertical integration during the 1998 United Auto Workers strike. Supply Chain Integration looks at this crucial component of business at a time when product design, manufacture, and delivery are changing radically and globally. This book explores the benefits of continuously improving the relationship between the firm, its suppliers, and its customers to ensure the highest added value. This book identifies the state-of-the-art developments that contribute to the success of vertical tiers of suppliers and relates these developments to the capabilities that small and medium-sized manufacturers must have to be viable participants in this system. Strategies for attaining these capabilities through manufacturing extension centers and other technical assistance providers at the national, state, and local level are suggested. This book identifies action steps for small and medium-sized manufacturersâ€"the "seed corn" of business start-up and developmentâ€"to improve supply chain management. The book examines supply chain models from consultant firms, universities, manufacturers, and associations. Topics include the roles of suppliers and other supply chain participants, the rise of outsourcing, the importance of information management, the natural tension between buyer and seller, sources of assistance to small and medium-sized firms, and a host of other issues. Supply Chain Integration will be of interest to industry policymakers, economists, researchers, business leaders, and forward-thinking executives.
Download or read book Systematic Review of Marketing logistics Integration written by A. A. Andreou and published by . This book was released on 2005 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Logistical Management written by Donald J. Bowersox and published by McGraw-Hill Book Company Limited. This book was released on 1996 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a well-renowned author team, this undergraduate text is intended for the required course for all logistics, transportation, and material management majors, as well as for the logistic elective course for marketing majors. This book is an updated, broadened version of a classic text last published in 1986 and now uses a systems integration of physical distribution, manufacturing support, and procurement for a viewpoint of total logistics management. The book presents a comprehensive description of contemporary logistical practice as it currently exists within the private and public sectors. It also presents a conceptual approach to integration that illustrates how the discipline is likely to change in the future. In-depth treatment of more advanced topics, such as strategic alliances, materials management integration, inventory, information technology, and location analysis, make the text useful for secondary coursework. Comprehensive case material and problems supplement the text.
Download or read book The Relationship Between Marketing logistics Interdepartmental Integration and Performance in U S Manufacturing Firms written by Alexander Enrique Ellinger and published by . This book was released on 1997 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Logistical Management written by Donald J. Bowersox and published by McGraw-Hill/Irwin. This book was released on 1996 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated logistics; Logistics; Logistical operations integration; Customer service; Supply chain relationships; Glocal logistics; Logistical resources; Information; Forecasting; Inventory strategy; Inventory anagement; Transportation infrastructure; Transportation regulation; Transportation management; warehouse management; Material handling; Packaging; Logistics systems design; Logistics positioning; Integration theory; Planning and design methodology; Planning and design techniques; Logistics administration; Organization; Planning, costing and pricing; Performance measurement and reporting; Dimensions of change: a seminar focus; Index.
Download or read book Dynamic and Seamless Integration of Production Logistics and Traffic written by Eberhard Abele and published by Springer. This book was released on 2016-10-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contributes a basic framework for and specific insights into interdisciplinary connections between production, logistics, and traffic subsystems. The book is divided into two parts, the first of which presents an overview of interdisciplinarity in value-added networks and freight traffic. This includes an introduction to the topic and a description of an integrated framework of production, logistics, and traffic. Furthermore, it describes the barriers and challenges of interdisciplinary decision-making and project management. In turn, the second part presents domain-specific perspectives on interdisciplinary decision support, exploring domain-specific challenges of interdisciplinary interfaces and requirements for management methods and instruments from the standpoint of production management, logistics management, traffic management, and information technologies.
Download or read book Digital Transformation of the Economy Challenges Trends and New Opportunities written by Svetlana Ashmarina and published by Springer. This book was released on 2019-02-05 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the best contributions from the conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities”, which took place in Samara, Russian Federation, on May 29–31, 2018. Organized by Samara State University of Economics (Samara), Russia, the conference was devoted to issues of the digital economy.Presenting international research on the impact of digitalization on economic development, it includes topics such as the transformation of the institutional environment under the influence of informatization, the comparative analysis of the digitalization development in different countries, and modeling the dependence of the rate of change in the economy on the level of the digitalization penetration into various spheres of human activity. It also covers business-process transformation in the context of digitalization and changes in the structure of employment and personnel training for the digital economy. Lastly, it addresses the issue of ensuring information security and dealing with information risks for both individual enterprises and national economies as a whole. The book appeals to both students and researchers whose interests include the development of the digital economy, as well as to managers and professionals who integrate digital solutions into real-world business practice.
Download or read book Logistics production logistics marketing and external integration their impact on performance written by Cristina Giménez and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
