Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Lean Manufacturing in the Developing World written by Jorge Luis García-Alcaraz and published by Springer Science & Business Media. This book was released on 2014-03-27 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents some definitions and concepts applied in Latin America on lean manufacturing (LM), the LM tools most widely used and human and cultural aspects that most matter in this field. The book contains a total of 14 tools used and reported by authors from different countries in Latin America, with definition, timeline with related research, benefits that have been reported in literature and case studies implemented in Latin American companies. Finally, the book presents a list of softwares available to facilitate the tools' implementation, monitoring and improvement.
Download or read book Computing Control Information and Education Engineering written by Hsiang-Chuan Liu and published by CRC Press. This book was released on 2015-08-18 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings set contains selected Computer, Information and Education Technology related papers from the 2015 International Conference on Computer, Intelligent Computing and Education Technology (CICET 2015), to be held April 11-12, 2015 in Guilin, P.R. China. The proceedings aims to provide a platform for researchers, engineers and academics
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book La distribuci n comercial Opciones estrat gicas written by José María Sainz de Vicuña Ancín and published by ESIC Editorial. This book was released on 2000 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro viene a responder a la necesidad de una gestión eficiente y moderna por parte de las empresas de distribución comercial, acorde con un mercado formado por unos consumidores cada vez más exigentes e informados. ÍNDICE - Tipologías de comercio (I y II). - Procesos de cambio en el comercio detallista. - Evolución y tendencias. - Los protagonistas del sector. - La Administración. - Comercio tradicional. - Empresas de distribución. - Proveedores.
Download or read book Tesauro ISOC de econom a written by Angel Villagrá Rubio and published by Editorial CSIC - CSIC Press. This book was released on 2008 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.
Download or read book Estrategias de distribuci n comercial written by Rodolfo Vázquez Casielles and published by Paraninfo. This book was released on 2006 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro de investigación que se articula en cuatro grandes bloques temáticos ampliamente interrelacionados: el marco teórico de la distribución comercial, tipología de empresas de distribución, estrategias de marketing para empresas detallistas y estrategias de distribución comercial en la empresa fabricante. Esperamos que este libro sea de utilidad para todos aquellos que potencialmente puedan estar interesados por los temas de distribución comercial, desde profesores hasta alumnos de grado y postgrado o de programas MBA, así como directivos y ejecutivos responsables de estas decisiones en empresas públicas y privadas o en diferentes organismos gubernamentales.
Download or read book Aper u Des Moyens de Formation Pour Le D veloppement Industriel written by and published by . This book was released on 1979 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Canales de distribuci n log stico comerciales written by Alexander Eslava Sarmiento and published by Ediciones de la U. This book was released on 2017-07-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: La logística de distribución se ocupa de las relaciones comerciales entre proveedores y consumidores, siendo esta responsable de la distribución física del producto terminado en los puntos de venta, proporcionando un buen servicio al cliente, garantizando que los pedidos se enterguen en la cantidad correcta, en el tiempo y en el lugar exacto en el que quieren consumirlos con la calidad y el costo más atractivo. Este libro trata la forma de los canales de distribución; los flujos en el canal logístico-comercial; las estrategias de distribución y los diferentes canales que existen actualmente dado el uso de la tecnología de la información que permite a las empresas trabajar de una manera diferente. Todas estas novedades ofrecen oportunidades para el rediseño de la cadena de suministro y flujo del producto desde el proveedor hasta el cliente o consumidor.
Download or read book Competitiveness Key Factor s the organization s internal resources its heterogeneous distribution and its difficulty to imitate them written by Nemesio Castillo and published by Lulu.com. This book was released on 2013-10-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitiveness' Key Factor s: the organization's internal resources, its heterogeneous distribution and its difficulty to imitate them
Download or read book Who Owns Whom written by and published by . This book was released on 2008 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computer Science and Engineering in Health Services written by José Antonio Marmolejo-Saucedo and published by Springer Nature. This book was released on 2021-09-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the 5th International Conference on Computer Science and Engineering in Health Services, COMPSE 2021, held in July 2021. Due to COVID-19 pandemic the conference was held virtually. The 17 full papers presented were carefully reviewed and selected from 46 submissions. The papers are grouped on thematic topics: application of tools delivered by the COVID-19 pandemic; health services; computer and data science; and industry 4.0 in logistics and supply chain.
Download or read book Computer Science and Health Engineering in Health Services written by José Antonio Marmolejo-Saucedo and published by Springer Nature. This book was released on 2021-02-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the 4th International Conference on Computer Science and Health Engineering in Health Services. Due to COVID-19 pandemic the conference was held virtually. The 16 full papers presented were carefully reviewed and selected from 39 submissions. The papers highlight the latest research innovations and applications of algorithms designed for optimization applications within the fields of science, computer science, engineering, information technology, economics, and health systems.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Competitiveness Nuevo Leon written by and published by . This book was released on 2005 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trabajar en la era digital 2a edici n written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
