Download or read book Local SEO Guide For Small Businesses written by Adam Collins and published by Adam Collins. This book was released on 2022-10-24 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter your current stage, every small business can grow and attract more customers online using the Local SEO strategies outlined in this eBook. Adam Collins SEO, an expert SEO Consultant, will explain what Local SEO is & show you exactly how to implement the fundamentals. Adam has a wealth of knowledge when it comes to handling both large & small SEO campaigns. Since August 2020, Adam founded Ignite SEO a company designed to support business owners get more out of their organic visibility.

Download or read book SEO Fundamentals for Small Business Owners written by Dean Scaduto and published by Independently Published. This book was released on 2021-06-29 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business." -Dom Rosa "Perfect introductory book to SEO that helps break down a complex subject quite simply. " - Steve Kaplan If you're reading this, you're probably aware that SEO in 2021 is important for growing your business online. While having a functioning website is great, it's only half the battle. Everyone has a website these days; it's getting people to find yours that's the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don't waste your time building the Versailles of websites only to end up on page #57 of Google search results. Like it or not, SEO is crucial.So while I can't promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online. If you're taking your small business seriously in the digital age, then you need to learn all about SEO - Search Engine Optimization. It's not a buzzword that's going to go away any time soon. Instead, it's going to adapt to changing technology and algorithms... ...but more on that later. So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners. You'll love it.

Download or read book Search Engine Optimization All in One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Download or read book Ultimate Guide to Link Building written by Eric Ward and published by Entrepreneur Press. This book was released on 2013-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. The world's most recognized authority on link building, Eric Ward, clearsThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing an Unofficial Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 1179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected].

Download or read book The Business of Getting Business written by Joe Manausa and published by . This book was released on 2020-02-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

Download or read book How to Perform the Ultimate Local Seo Audit written by Casey Meraz and published by CreateSpace. This book was released on 2014-11-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings. That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors. This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit. Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over. See What People Are Saying About The Book"Amazingly awesome, ultimately complete. Wow Casey, great work! I'm sure this will be used over and over again by many." - Linda Buquet, Owner of Local Search Forum "Wow. Comprehensive resource. Great for business owners that do their own seo. Thanks for all of the hard work put in." - Evan Guthrie The 8 Phases We Cover in this BookPhase 1 Google My Business Page Optimization Phase 2: Website and landing page optimizationPhase 3: Citations auditPhase 4: Organic penalty analysis and link auditPhase 5: Reviews Analysis Phase 6: Social Audit Phase 7: Competition Analysis Phase 8: Developing an on-going strategy Which Results Will This Help You WithThis book is specifically geared towards Google local results (Previously known as Google Places, Google Plus Local, etc.). This book is based off Casey Meraz's Moz.com guide tilted the same.

Download or read book Ultimate Guide to Optimizing Your Website written by Jon Rognerud and published by Entrepreneur Press. This book was released on 2014-02-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's Ultimate guide to search engine optimization.

Download or read book The Google Gamble written by Tim Levy and published by Createspace Independent Pub. This book was released on 2014-04-16 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO's Guide to Traffic, Conversion and the Mysteries of SEO.Does S.E.O. Scare you? Are you even sure what traffic is, or why it's so important?In a decade and a half, Google has become the apex of the connection between your potential customers and your business. By virtue of this computing tool's absorption into every day life, it has become a major source of success, advancement, concern and frustration for businesses.Fortunately, you don't need Computer Science degree to grow your business online and offline. What you need is smoking hot traffic. The Google Gamble shows you how.• Discover how Google works and what you need to do to constantly adapt• Find out multi-level strategies that bring new leads to your business• Learn how to find and hire legitimate SEO support while avoiding the charlatansThe Google Gamble explains SEO with the CEO and entrepreneur in mind. With The Google Gamble you're no longer gambling but making informed decisions.• What is traffic and how do I make it cold, warm, or smoking hot?• Does my website have awesome Google-ready content?• What are meta-tags and how can they help me?• What are backlinks and article marketing and how can they help or even hurt me?• Why is video is becoming more powerful than web copy?• What is Google Analytics, why is it important and how does it work?“I've seen CEOs hire so-called SEO experts who use bad technique then boom! Google finds out and you get slapped. Your traffic vanishes. Oops!”The Google Gamble shows business leaders how to pick and manage the right people to do their SEO. Avoid being scammed by so called experts who view Google as something to manipulate, rather than as a tool for communication.

Download or read book Google My Business written by Laura Maya and published by Estalontech. This book was released on 2018-01-23 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to set up, use and get the most out of Google My Business! With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. Well, here is an excellent opportunity to harness all the persuasive power of Google My Business Platform, claim your business on Google Maps, building your website’s authority and boost your business Local consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. According to Google, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more. Have You Taken a Look at Google’s Local Listing Platform? Google’s new listing platform “Google My Business” has replaced Google+ Local and Google Places; instead, you will use Google My Business to manage your search, Maps, and Google+ account all from this ONE convenient location. Getting a local business listed on Google My Business (GMB) and other online directories is one of the fastest and easiest ways to get a local business to start showing up for local search results on Google. Before we dive in further, let’s take a look at some facts: • 72% of consumers who perform a local search visit a store within 5 miles distance. • 50% of local searches lead to store visits within one day. • 78% of Local mobile searches result in an offline purchase. • 51% of smartphone users have discovered a new company or product when searching from their smartphone. • More Google Searches takes place on mobile devices then on computers in 10 countries including US and Japan. • Businesses with detailed and complete online Google My Business listings are twice as likely to be considered reputable by consumers. • Adding photos to your business listing will drive 42% more requests for driving directions on Google Maps and 35% more clicks to your website. In today’s digital marketing and advertising economy, Google is the number one way that your prospects and new customers are going to gather information about your business. In this high-impact Training Guide, we’ll walk you through the exact process of making a successful Google My business profile step by step and optimizing it for best performance.

Download or read book Outrank Your Competition written by Marc Menninger and published by . This book was released on 2011-06-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Menninger, an online marketing expert, reveals his top 50 insider tips that will help the reader outrank his or her competition. The quick, actionable tips will address everything needed for an online marketing strategy.

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Download or read book The Lead Machine written by Rich Brooks and published by take flyte publishing. This book was released on 2017-01-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.