Download or read book Neuromarketing written by Leon Zurawicki and published by Springer Science & Business Media. This book was released on 2010-09-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Download or read book Stable Isotope Geochemistry written by Jochen Hoefs and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stable Isotope Geochemistry is an introduction to the use of stable isotopes in the fields of geoscience. It is subdivided into three parts: - theoretical and experimental principles; - fractionation mechanisms of light elements; - the natural variations of geologically important reservoirs. In this updated 4th edition many of the chapters have been expanded, especially those on techniques and environmental aspects. The main focus is on recent results and new developments. For students and scientists alike the book will be a primary reference with regard to how and where stable isotopes can be used to solve geological problems.

Download or read book Battery Reference Book written by Thomas P J Crompton and published by Elsevier. This book was released on 2000-03-20 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crompton's Battery Reference Book has become the standard reference source for a wide range of professionals and students involved in designing, manufacturing, and specifying products and systems that use batteries. This book is unique in providing extensive data on specific battery types, manufacturers and suppliers, as well as covering the theory - an aspect of the book which makes an updated edition important for every professional's library. The coverage of different types of battery is fully comprehensive, ranging from minute button cells to large installations weighing several hundred tonnes. - Must-have information and data on all classes of battery in an accessible form - Essential reference for design engineers in automotive and aerospace applications, telecommunications equipment, household appliances, etc. - Informs you of developments over the past five years

Download or read book Swine Nutrition written by Elwyn R. Miller and published by Butterworth-Heinemann. This book was released on 2013-10-22 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Swine Nutrition is a comprehensive text-reference that deals with the various aspects and knowledge in swine nutrition. The book is basically about nutrient utilization by swine. The topics discussed concerning this subject are factors influencing swine nutrition, nutrient bioavailability, appetite and feeding behavior, physical forms of feed, environment and management, immunocompetence, genetic and sex considerations, mycotoxins, and intestinal microbiology. Major and unique feedstuffs, feeding regimen in different stages of growth, and techniques in swine nutrition research are also elaborated. The text will be useful to students of advance swine nutrition courses as well as those seeking information in swine nutrition.

Download or read book Nutritional Supplements in Sports and Exercise written by Mike Greenwood and published by Humana Press. This book was released on 2015-09-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text presents the most up-to-date research based information regarding popular sport/performance nutrient dense diets and nutritional supplements and their constituents that directly or indirectly utilize them. Previous chapters have been fully revised and new chapters have been added to cover important cutting edge topics. New chapters include: (1) Carbohydrate Utilization and Disposal in Strength/Power Training & Sports, (2) Exercise for Athletes with Diabetes, and (3) Beyond the Obvious: Future Innovations in Sports Nutrition. The volume is divided into four sections: (1) The Industrial Nature of the Supplement Game; (2) Nutritional Basics First; (3) Specialized Nutritional Strategies & Supplements; and (4) Present and Future Directions of Nutritional Supplements. Editors and authors are co-founders, board members or members of the International Society of Sports Nutrition and or current/former doctoral students from the Exercise and Sport Nutrition Laboratory located at Texas A&M University. Nutritional Supplements in Sports and Exercise, Second Edition presents cutting edge information and is valuable to sports nutritionists, exercise physiologists, strength and conditioning/personal trainers, athletic trainers, athletic coaches, registered dietitians, and college/professional sport affiliates.

Download or read book Ceramic Materials written by C. Barry Carter and published by Springer Science & Business Media. This book was released on 2013-01-04 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ceramic Materials: Science and Engineering is an up-to-date treatment of ceramic science, engineering, and applications in a single, comprehensive text. Building on a foundation of crystal structures, phase equilibria, defects, and the mechanical properties of ceramic materials, students are shown how these materials are processed for a wide diversity of applications in today's society. Concepts such as how and why ions move, how ceramics interact with light and magnetic fields, and how they respond to temperature changes are discussed in the context of their applications. References to the art and history of ceramics are included throughout the text, and a chapter is devoted to ceramics as gemstones. This course-tested text now includes expanded chapters on the role of ceramics in industry and their impact on the environment as well as a chapter devoted to applications of ceramic materials in clean energy technologies. Also new are expanded sets of text-specific homework problems and other resources for instructors. The revised and updated Second Edition is further enhanced with color illustrations throughout the text.

Download or read book Advanced Nutrition written by Carolyn D. Berdanier and published by CRC Press. This book was released on 2018-10-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of knowledge about satiety and hunger has given new meaning to our understanding of the genetics of obesity. New interest in gene expression as related to nutrition and advances in the field of macronutrients has made the latest nutrition research intriguing. Advanced Nutrition: Macronutrients adopts an integrated approach to the understanding of macronutrient nutrition. It provides scientific foundations of the current findings on energy balance, protein need, gene expression, and carbohydrate and lipid use, and maintains emphasis on the biochemical and physiological basis for nutrient need.

Download or read book ANNOTATED COMPETITION AND CONSUMER LEGISLATION written by RAY. STEINWALL and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Psychopharmacology written by Jerrold S. Meyer and published by Sinauer Associates is. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encompassing recent advances in molecular pharmacology and brain imaging, this text covers historical accounts of drug use, through clinical and preclinical behavioural studies, to the latest research on drug effects in transgenic mouse models.

Download or read book Breeding of Neglected and Under Utilized Crops Spices and Herbs written by Sergio Ochatt and published by CRC Press. This book was released on 2007-01-06 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes 20 different chapters, where the authors have addressed various aspects of the cultivation, taxonomy, socio-economic importance and breeding and development as applied to neglected and underutilized crops. The first chapter deals with the more general aspects of the cultivation and propagation of these crops, thirteen chapters concentrate on specific neglected crops, nine of which focus on seed propagated crops and the remaining four on vegetatively propagated ones, while the last five chapters describe the uses, importance, propagation and improvement of neglected and under-utilized crops from different regions of the world

Download or read book Functional Foods written by I. Goldberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Accuse not Nature! She has done her part; Do Thou but Thine!" Milton, Paradise Lost 1667 The concept that nature imparted to foods a health-giving and curative function is not new. Herbal teas and remedies have been used for centuries and continue in use in many parts of the world today. In modern society, we have turned to drugs to treat, miti gate, or prevent diseases. However, since the discovery of nutrients and our increasing analytical capabilities at the molecular level, we are beginning to become more knowledgeable of the biochemical structure-function relationship of the myriad of chemicals that occur naturally in foods and their effect on the human body. The holistic approach to medicine and diet that began in the 1970s has now seen a renewal as we realize that certain foods, because of the presence of specific biochemicals, can have a positive impact on an individual's health, physical well-being, and mental state. In fact, because of the negative image of drugs, and the grey area of s- xi Foreword xii plements, the use of foods that are "functional" is becoming a growth area for the food industry. In Japan this concept has led to one of the largest growing markets, where they have defined "functional foods" as regular foods derived only from naturally occurring in gredients. The Japanese further require that the functional foods be consumed as part of the diet and not in supplement form (i. e.

Download or read book Securities and Financial Services Law written by Ashley Black and published by . This book was released on 2021 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securities and Financial Services Law is an authoritative text on the regulation of Australian securities markets and of the various entities involved in those markets.

Download or read book Organic Spintronics written by Zeev Valy Vardeny and published by CRC Press. This book was released on 2010-04-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major development efforts in organic materials research has grown for an array of applications. Organic spintronics, in particular, has flourished in the area of organic magneto-transport. Reflecting the main avenues of advancement in this arena, this volume explores spin injection and manipulation in organic spin valves, the magnetic field effect in organic light-emitting diodes (OLEDs), the spin transport effect in relation to spin manipulation, organic magnets as spin injection electrodes in organic spintronics devices, the coherent control of spins in organic devices using the technique of electronically detected magnetic resonance, and the possibility of using organic spin valves as sensors.

Download or read book Control of Government Action Text Cases and Commentary written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Suckling and Weaned Piglet written by Chantal Farmer and published by Brill Wageningen Academic. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last books discussing the neonatal or weaned pig were published over 15 years ago. This new book provides up to date information on the suckling and weaned piglet. It covers novel and important topics such as microbiota development in piglets and management of hyperprolific litters. It also discusses topics such as weaning age and its long term influence on piglet heath and performance. The developments of lean and fat tissues and of the intestinal immune system in young pigs are described in detail. Emphasis is put on well-being with chapters focussing on husbandry interventions in suckling piglets as well as consequences of the lactational environment on behavioural disturbances of pigs after weaning. The multiple stressors encountered at and post-weaning are also discussed. Updates on essential subjects such as neonatal mortality, creep feeding of suckling piglets, feeding strategies for weaned pigs, housing systems post-weaning and diseases of piglets are provided. The information covered in this book should be of great assistance to animal scientists, nutritionists, veterinarians and swine producers. They will be made aware of most recent knowledge that will assist in improving the performance and welfare of suckling and weaned piglets.

Download or read book Comparative Nutrition written by Sir Kenneth Lyon Blaxter and published by . This book was released on 1988 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the 9th International Symposium, sponsored by the Nutrition Committee, are detailed here. The theme of the book is comparative nutrition in man and animals, covering aspects of digestion, metabolism and the nutritional aspects of disease.

Download or read book The Vitamin Cure for Women s Health Problems Large Print 16pt written by Helen Saul Case and published by ReadHowYouWant. This book was released on 2013-09-23 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women make up 50 percent of the population--but are women's unique health issues really understood and safely handled by modern medicine's rush to pharmaceutical answers? Often our doctors miss the mark by giving us just a few minutes of their time and a quick prescription rather than taking the time to look into the reasons why a problem has developed and offering natural, safe solutions. This book highlights some of the most common health concerns of women, and how vitamins and nutrition can help. What you will find in this book is a step-by-step, drugless approach to the specific illnesses we face Written with humor, understanding, and an easy-to-read style. ''The Vitamin Cure for Women's Health Problems'' gives straightforward guidance on the serious issues women deal with throughout their lives. It includes useful, natural, and safe solutions for common issues such as premenstrual syndrome (PMS), yeast infections urinary tract and bladder infections, and menopause, to more complex issues such as problems caused by hormonal contraception, sex drive concerns, infertility, and prevention of female cancers of the breast, ovaries, endometrium, and cervix