Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006-07-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
Download or read book The Little Blue Book written by George Lakoff and published by Simon and Schuster. This book was released on 2012-06-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
Download or read book Little Blue Book of Advertising written by Steve Lance and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branch Rickey s Little Blue Book written by Branch Rickey and published by SportClassic Books. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branch Rickey's own words from his personal papers are skillfully compiled to form a book of witticisms and observations that abounds with common sense and insight, stands today a work of inspiration.
Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.
Download or read book The Little Blue Book of Marketing written by Paul Kurnit and published by Penguin. This book was released on 2009-12-31 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Download or read book Little Blue and Little Yellow written by Leo Lionni and published by Dragonfly Books. This book was released on 2017-01-17 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved picture book creator and four-time Caldecott Honor-winner Leo Lionni's very first story for children, and a New York Times Best Illustrated Book of the Year. Little Blue and Little Yellow are best friends, but one day they can’t find each other. When they finally do, they give each other such a big hug that they turn green! How they find their true colors again concludes a wonderfully satisfying story told with colorful pieces of torn paper and very few words. Leo Lionni launched his children’s book career in 1959 with Little Blue and Little Yellow, and this 50th-anniversary edition, complete with Lionni’s own explanation of how the book came to be, is sure to resonate with children today.
Download or read book Little Blue Lies written by Chris Lynch and published by Simon and Schuster. This book was released on 2014-01-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two teens discover the true danger of love in this “beguiling” novel from Printz Honor–winning author Chris Lynch that will leave you “wondering just what is the truth” (VOYA, starred review). Oliver loves Junie Blue. That’s true. Pretty much everything else is a lie. Both known for their deceit, Junie and O’s relationship was the only honest thing they had. But now that’s over. Oliver’s been dumped, and he’s miserable. Junie says they’re done. Unless she’s lying? Junie’s father works for One Who Knows, the head of an organized crime family. He won’t tell O where Junie is, not even after O hears a rumor that Junie’s won the lottery—and that One Who Knows expects to be given her ticket. O fears Junie’s in danger, and he’s determined to come to her rescue. But is there honestly anything he can do?
Download or read book My Little Blue Planet written by The Mill and published by . This book was released on 2019-06-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.
Download or read book The Big Blue Book of Beginner Books written by P.D. Eastman and published by Random House Books for Young Readers. This book was released on 2008-09-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: What could make a better present than a classic Beginner Book? Six of them—for less than the price of two! We've taken the complete text and art of three beloved P.D. Eastman titles: Go, Dog. Go!, Are You My Mother?, and The Best Nest; Robert Lopshire's Put Me In the Zoo (the first of his books featuring the character Spot); Marilyn Sadler and Roger Bollen's It's Not Easy Being a Bunny (the first PJ Funnybunny story); and Mike McClintock's charming, cautionary tale A Fly Went By, and bound them together in one sturdy hardcover omnibus. A perfect introduction to reading that will whet young readers appetites for additional books in the Beginner Book series.
Download or read book Bob Feller s Little Blue Book of Baseball Wisdom written by Bob Feller and published by Triumph Books (IL). This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From hard-working farm boy growing up in post-World War I Van Meter, Iowa, to the youngest All-Star and longest-lived Hall of Famer, sharp-witted Bob Feller distills nine decades of hard-earned wisdom--gleaned from experiences both on and off the diamond--in his new Little Blue Book of Baseball Wisdom, a sequel to his best-selling Little Black Book of Baseball Wisdom. Feller writes tellingly of the stars of his generation, but also shares the essential virtues which made him so successful--life lessons he learned from his father, who, eager to showcase his son's baseball talent, built a "field of dreams" on their Iowa farm when Feller was still a teen, lessons he learned fighting for his country in World War II, and lessons he learned subsequent to his baseball career.
Download or read book Phil Gordon s Little Blue Book written by Phil Gordon and published by Simon and Schuster. This book was released on 2009-12-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Download or read book Little Blue Truck written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small blue truck finds his way out of a jam, with a little help from his friends.
Download or read book First Hundred Million written by E. Haldeman-Julius and published by Angelican Press. This book was released on 2008-07-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every publisher dreams of selling 100 million books. E. Haldeman Julius made it happen. Year after year, publishers go under before they even see a fraction of that number. The reason is simple. Few publishers truly know what the American public wants to read. Fewer still know what key words in a title can trigger a buying frenzy. Be different and gain control of your publishing success by applying the results of E. Haldeman Julius's amazing, scientific experiment. He published thousands of books, all with the same cover design, size and price. The only thing that set them apart was the title. He discovered that a change of a single word literally could mean thousands more in sales. Gain an insight into the American public's buying habits without breaking the bank. Apply key words that trigger your buyers' insatiable appetites and be the next publishing success. Don't hesitate, because your competitors sure won't.
Download or read book Coach K s Little Blue Book written by Barry Jacobs and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Krzyzewski is the preeminent college basketball coach of his generation. He has led Duke to three national titles and his Blue Devils are consistently ranked among the top teams in the nation. In Coach K's Little Blue Book, Krzyzewski is revealed as more than a basketball strategist. He is a motivator, mentor, leader, and deep thinker with an intuitive feel for the game. He offers fascinating insight into such former Duke stars as Grant Hill and Christian Laettner, opponents such as Michael Jordan and Vince Carter, as well as rival hall-of-fame coaches Bobby Knight and John Wooden. In sharing Coach K's views on winning, teamwork, family, leadership and, what Krzyzewski calls, the game of life, author Barry Jacobs unearths the passion, intelligence and humanity that have made Krzyzewski a national icon. Book jacket.
Download or read book Harvey Penick s Little Blue Golf Book written by Harvey Penick and published by HarperCollins. This book was released on 1995 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Half of all new golfers are women, and here Harvey Pennick directs his advice to meet the unique needs of the woman golfer.
Download or read book Guidebooks to Sin written by Pamela D. Arceneaux and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Between 1897 and 1917, a legal red-light district thrived at the edge of the French Quarter, helping establish the notorious reputation that adheres to New Orleans today. Though many scholars have written about Storyville, no thorough contemporary study of the blue books?directories of the neighborhood?s prostitutes, featuring advertisements for liquor, brothels, and venereal disease cures?has been available until now. Pamela D. Arceneaux?s examination of these rare guides invites readers into a version of Storyville created by its own entrepreneurs. A foreword by the historian Emily Epstein Landau places the blue books in the context of their time, concurrent with the rise of American consumer culture and modern advertising. Illustrated with hundreds of facsimile pages from the blue books in The Historic New Orleans Collection?s holdings, Guidebooks to Sin illuminates the intersection of race, commerce, and sex in this essential chapter of New Orleans history" --from the publisher.
