Download or read book Maximizing LinkedIn for Sales and Social Media Marketing an Unofficial Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Download or read book The Linkedin Sales Playbook written by Brynne Tillman and published by Createspace Independent Publishing Platform. This book was released on 2017-04-08 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: THIS PLAYBOOK INCLUDES: 11 LinkedIn & Social Selling Webinars that show you exactly what to do and how to do it! a $297 value LinkedIn is the most powerful sales tool available to sales professionals today. The challenge for many, however, is knowing what to do and what to say in productive and purposeful way that attracts, teaches and engages targeted buyers and coverts them to connections and phone calls. This Playbook will guide you through the business development activities that will help you gain access to stakeholders, add more opportunities in your pipeline, reduce your sales cycle and close more business without ever having to cold call again. Brynne links traditional sales training with social media - from lead generation to connecting with targeted buyers, warm introductions, nurturing prospects and converting more connections to phone calls. Brynne works with individuals, sales teams, sales management, business owners and professionals who are responsible for client acquisition to prospect more effectively, make more qualified appointments, reduce the sales cycle, and close more business. Brynne teaches a unique approach to leveraging LinkedIn and social media for business development and is a National LinkedIn Speaker. If you'd like to schedule a 15 minute call with Brynne, visit http: //ScheduleaCallwithBrynne.com.

Download or read book Linkedin Social Selling for Business Development written by Brynne Tillman and published by CreateSpace. This book was released on 2014-01-20 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: ****** REVISED FEBRUARY 2015! ****** INCLUDED: Essential 1+ hour LinkedIn & Social Selling Webinar - http: //socialsaleslink.com "This book from Brynne Tillman encapsulates the social selling ethos. Page after page of tips and best practices for sales professionals. I see this as a workbook and the most up to date reference material for sales people learning to leverage LinkedIn. Keep this book on your desk, the information within will provide value for a long time." - Koka Sexton, Senior Social Media Manager at LinkedIn There is a significant shift in the way people are buying, which means we have to shift in kind with the way we are selling. The Internet changed everything, LinkedIn and social sales is now a critical piece of the sales process. It used to be the only way a client could find out how we could help them was to engage us. Now, they Google and search on LinkedIn. Studies have proven that 60% of a buying decision is made before a salesperson is even in the conversation. What are they reading on LinkedIn that can help shape their opinion. Does your LinkedIn profile position you as a thought leader and subject matter expert. What does your LinkedIn profile say about you? Social Selling or Social Sales with LinkedIn is 4 things: 1. Listening: Identifying what your prospect cares about and needs. 2. Educating: Creating and sharing thought leadership and engaging a specific community through social platforms that converts to lead capture. 3. Prospecting: Leveraging social media for networking and client warm referrals and introductions. 4. Positioning: Researching and gathering intelligence that can be used to influence the sale. Why Social Sales with LinkedIn? Sales Professionals need to position themselves as the thought leader and industry expert. They need to influence their prospects buying decisions and participating in their choice even before they are engaged. Why Social Sales Link for LinkedIn & Social Selling? SSL's philosophies grew through a sales training lens. We teach and implements social media with the ROI in mind. Being well trained is good, but only if it is driving the top line with better leads and more business. Through SSL's deep knowledge of LinkedIn for Business Development, success with the major social platforms and her proven strategies of lead capture through content engagement, SSL brings qualified buyers to the website who raise their hands and say, "talk to me." LinkedIn is the most powerful sales tool available to today. There are three main components of LinkedIn, that if a business-to-business developer is underutilizing social selling they are most certainly missing prime opportunities. Target marketing and engaging advantages - Through thought leadership and the right calls-to-actions, LinkedIn becomes the lead generator that every social sales professional needs. As a research tool - Every good business developer does his/her due diligence. With LinkedIn, social selling, and the right strategy we can uncover what matters to our prospect right now, identify all of the major decision makers, get inside their competition's strategies, understand their industry and know what they need before you ever walk through the door. The Challenger Sale is a revolutionary change in the sales process and much of what they have found to be successful is the ability for sales professionals to use social tools to best position themselves on the sales call. Leveraging the warm market - This is the cornerstone of what makes LinkedIn so powerful. We can identify our connections connections. It is the ability to ask LinkedIn to find specific people or titles at specific companies or industries using keywords and getting a list of all of them, and the people you have in common. What comes from this? More qualified referrals from your clients and your networking partners. The future of success is in leveraging this step - because cold calling doesn't work. http: //socialsaleslink

Download or read book LinkedIn and Social Selling for Business Development written by Brynne Tillman and published by . This book was released on 2014-09-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book (LinkedIn and Social Selling for Business Development) encapsulates the social selling ethos. Page after page of tips and best practices for sales professionals. I see this as a workbook and the most up to date reference material for sales people learning to leverage LinkedIn. Keep this book on your desk, the information within will provide value for a long time." - Koka Sexton, Senior Social Media Manager at LinkedIn

Download or read book LinkedIn and Social Selling for Business Development written by Brynne Tillman and published by . This book was released on 2014-01-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for sales trainers looking to offer this program as a curriculum. For more information on this program contact 1-888-775-5262

Download or read book LinkedIn Sales Navigator For Dummies written by Perry van Beek and published by John Wiley & Sons. This book was released on 2018-09-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.

Download or read book The Art of Social Selling written by Shannon Belew and published by AMACOM. This book was released on 2014-01-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling will show you how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Download or read book LinkedIn the Sandler Way written by David Mattson and published by . This book was released on 2015-05-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're prospecting for new business without these fifteen LinkedIn best practices from Sandler Selling System graduates, you are operating at a competitive disadvantage. This cutting-edge collection of field-tested prospecting techniques lets you harness the power of the world's largest professional network .. and identify and engage with new prospects faster, more easily, and more effectively than ever before.

Download or read book The Levitan Pitch Buy This Book Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.

Download or read book The LinkedIn Code written by Melonie Dodaro and published by Createspace Independent Publishing Platform. This book was released on 2014-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lays out a complete guide to your Linkedin presence starting with secrets to enhance your profile and continuing through to the best ways to meed the decision makers in your market-- for everyone looking for an extra edge in business.

Download or read book LinkedIn and Social Selling for Business Development written by Brynne Tillman and published by . This book was released on 2015-06-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is the most powerful sales tool we have available to us today. In this workbook, we will take you through how to leverage LinkedIn to grow your business. In addition it comes with a powerful webinar that will teach you the tools and strategies that will help you transform your business, faster.

Download or read book The Invisible Sale written by Tom Martin and published by Que Publishing. This book was released on 2013-09-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers

Download or read book LinkedIn Social Media Marketing written by Richard Hedberg and published by . This book was released on 2023-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Full Potential of LinkedIn Through Social Selling! - Discover the Secrets to LinkedIn Social Media Marketing and Make Your Brand and Business Boom Are you looking to promote a new business or brand but aren't sure how to do it? Do you want to generate more traffic and sales to your websites? Are you looking for a new and unique way to really put yourself out there? We all know LinkedIn as a place for job seekers. It's the place where professionals set up their profiles to establish more connections and discover new job opportunities. LinkedIn is an extremely important website for anyone looking to put themselves out there. But that's not all. Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand! In this life-changing book, you'll discover: ● How to fully master everything LinkedIn: Fully optimize both your personal and business LinkedIn profiles so potential buyers can immediately find exactly what they want. ● The secrets to driving more traffic to your profile: By building sales-oriented profiles, you'll be able to engage and connect with even more potential prospects. ● The ultimate marketing technique that no one takes advantage of: Follow a path that's cost-effective, provides the most ROI, and isn't overrun with competition. ● How to create content that people WANT to click on: Engage, communicate, and connect with various prospects with content that will change lives and bring in tons of profit. ● Easy content creation through ChatGPT: Seamlessly create relevant Linked-In-related content without the hassle! ● And so much more! Whether this is your first time doing this or your tenth, know that these fool-proof techniques are going to generate the numbers you've been working so hard to see. Scroll up, Click on "Buy Now", and Get Your Copy Now!

Download or read book LinkedIn and Social Selling for Business Development written by Brynne Tillman and published by . This book was released on 2015-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bob Woods and Level Up have partnered with Social Sales Link to author LinkedIn & Social Selling for Business Development!

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-06-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Download or read book LinkedIn for Business The 15 Conversion Rate Marketing Lead Generation Strategy for B2B Sales written by and published by Matteo Romano. This book was released on 2020-07-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is the best platform on earth to find targeted business (B2B) customers and to generate sales. As a Marketing Consultant, I hear entrepreneurs saying “LinkedIn doesn’t work”. If you’re one of them, PLEASE get this book. BUT, If you’re looking forward to hearing something NEW and that comes from REAL LIFE EXPERIENCE, then you should get it NOW. Why? Because inside you will learn my personal B2B Lead Generation strategy that has allowed me to convert 15% of the people I contact with LinkedIn into potential customers! LinkedIn for Business - The 15% Conversion Rate Marketing & Lead Generation Strategy for B2B sales will help you: - APPLYING THE 15% CONVERSION RATE LEAD GENERATION STRATEGY: I will explain to you in detail the strategy that I have personally developed to convert 15% of the people contacted into new leads with my LinkedIn marketing strategy to generate sales. I will provide you with the specific funnel that I have used, and a series of message templates that have helped me during these years - MAKING USE OF LINKEDIN ADS AND GROUPS TO GENERATE BUSINESS OPPORTUNITIES: I will guide you in creating successful LinkedIn ads campaigns and make the best use of your professional LinkedIn page and your LinkedIn group - USING THE STRAIGHT LINE METHODOLOGY TO SELL MORE: I will explain how to conclude more business negotiations through the Straight Line methodology invented by Jordan Belfort - POSITIONING YOURSELF AS THE INDUSTRY LEADER: I will guide you in attracting business opportunities passively through concrete LinkedIn marketing skills - IDENTIFYING YOUR IDEAL B2B CUSTOMER: I will help you identify who your ideal B2B customers are, to understand their behaviour and to use LinkedIn marketing to reach them effectively - AUTOMATE YOUR LEAD GENERATION STRATEGY WITH ROBOTIC PROCESS AUTOMATION: I will explain to you how to use Robotic Process Automation to spend even less time in generating new business opportunities and ensure that you can focus on what is most important, that are, sales. If you’re willing to generate thousands of B2B leads and sales through LinkedIn Marketing, this book is for you! Best Matteo Romano