Download or read book LIKE PROMOTE MARKETING VERSI MALAY written by NORMALA RASHID and published by NORMALA RASHID. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: KELEBIHAN : Tingkatkan Like dengan prospek yang tepat di fanpage bisnes dan pada sama promote page untuk tingkatkan sale . Target real fans 100% Target ikut niche lokasi , jantina, umur dan minat KANDUNGAN : Asas Membina Fanpage Teknik Follow UP Langkah – Langkah Iklan Teknik Lajukan Iklan Teknik Duplicate Iklan Teknik Kenal Pasti Iklan Berkualiti Teknik Iklan Murah
Download or read book Staging Indigenous Heritage written by Yunci Cai and published by Routledge. This book was released on 2020-08-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staging Indigenous Heritage examines the cultural politics of four Indigenous cultural villages in Malaysia. Demonstrating that such villages are often beset with the politics of brokerage and representation, the book shows that this reinforces a culture of dependency on the brokers. By critically examining the relationship between Indigenous tourism and development through the establishment of Indigenous cultural villages, the book addresses the complexities of adopting the ‘culture for development’ paradigm as a developmental strategy. Demonstrating that the opportunities for self-representation and self-determination can become entwined with the politics of brokerage and the contradictory dualism of culture, it becomes clear that this can both facilitate and compromise their intended outcomes. Challenging the simplistic conceptualisation of Indigenous communities as harmonious and unified wholes, the book shows how Indigenous cultures are actively forged, struggled over, and negotiated in contemporary Malaysia. Confronting the largely positive rhetoric in current discourses on the benefits of community-based cultural projects, Staging Indigenous Heritage should be essential reading for academics and students in the fields of museum studies, cultural heritage studies, Indigenous studies, development studies, tourism, anthropology, and geography. The book should also be of interest to museum and heritage professionals around the world.
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Download or read book Tourism in the Muslim World written by Noel Scott and published by Emerald Group Publishing. This book was released on 2010-10-28 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a synthesis of thought on an influential issue for tourism, and a point of focus for tourism researchers, managers and developers in countries such as the United Arab Emirates, Jordan, Egypt, Maldives and Turkey, as well as the Western world.
Download or read book Public Health Promotion and Medical Education Reform written by Zhiyong Zhang and published by Frontiers Media SA. This book was released on 2022-05-26 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Advertising Attitudes and Audiences written by Tony Wilson and published by Routledge. This book was released on 2013-09-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling—often from West to East—is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the 'worlds' constructed by product branding.
Download or read book Education in South East Asia written by Lorraine Pe Symaco and published by A&C Black. This book was released on 2013-04-11 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring contemporary issues and challenges facing education in South-East Asia, this Handbook covers the 10 member states of the ASEAN and Timor-Leste.
Download or read book Billboard written by and published by . This book was released on 1997-09-13 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Heritage Culture and Society written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2016-10-26 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.
Download or read book Highlights in environmental psychology Pro environmental purchase intent written by Myriam Ertz and published by Frontiers Media SA. This book was released on 2023-10-05 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quarterly Economic Report of the Indian Institute of Public Opinion written by Indian Institute of Public Opinion and published by . This book was released on 1987 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing An Asia Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-10-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
Download or read book Lifestyle of Future House Buyers in Malaysia Penerbit USM written by Mohd Wira Mohd Shafiei and published by Penerbit USM. This book was released on 2017 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Korean Wave in Southeast Asia written by Joanne B.Y. Lim and published by Strategic Information and Research Development Centre. This book was released on with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Korean Wave in Southeast Asia offers fresh details and new perspectives on the globalization of Korean popular culture, better known as ‘Hallyu’. Focusing on the dissemination, localization, consumption and fandom of Korean TV dramas, films, pop music and other forms of youth culture within the cultural geography of Southeast Asia, the chapters in the book offer a compelling analysis of the globalization of Hallyu and detail the various social and cultural mechanisms involved. Deeply accomplished, this book will be a valuable resource for scholars interested in cultural and social change in Southeast Asia, as well as for graduate and undergraduate students learning about popular culture in Asia. Nissim Otmazgin Chair of the Department of Asian Studies, The Hebrew University of Jerusalem and author, Regionalizing Culture: The political economy of Japanese popular culture in Asia (University of Hawai'i Press, 2013). This book proves to be an important addition to the growing scholarship on the Korean Wave and the resulting new pop culture trends in Southeast Asia. In addition to introducing new concepts for further comparative research, the roster of case studies on Hallyu consumption and production in the region (informed by interdisciplinary expertise) offer readers fresh analyses and diverse experiences of the phenomenon. The publication of this collection is timely for our new course elective focusing on the ‘Korean Wave’, in which this book will certainly be a required reading. Sarah Domingo Lipura Associate Director, Ateneo Initiative for Korean Studies, Ateneo De Manila University (Philippines)
Download or read book Popular Music Making Islamic Music in Malaysia From Traditional to Contemporary Approach UUM Press written by Mohamad Fitri Mohamad Haris and published by UUM Press. This book was released on 2023-03-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book on ethnomusicology provides an in-depth study of the sociological and anthropological impact of Islamic popular music in Malaysia, especially in nasyid as well as scholarly articles on music in Islam and identifying the role that globalisation has played in shaping the Islamic popular music industry.
Download or read book Billboard written by and published by . This book was released on 1996-10-26 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
