Download or read book Lifestyle advertising in postmodernism the accepted popular psychology written by Alexandra Riepe and published by GRIN Verlag. This book was released on 2012-04-04 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), University of Lincoln, language: English, abstract: ‘The real world of postmodern culture ... has entertainment as its ideology, the spectacle as the emblematic sign of the commodity form [and] lifestyle advertising as its popular psychology’ (Kroker and Cook cited by Liu, 1998). This quote should demonstrate which changes postmodernism evokes. One of these changes is the emergence of lifestyle advertising explained here as a popular psychology which stands for its marketing character as being a persuasive and convincing form of advertising. Its aims are to fill the consumers with emotions of a specific lifestyle they should strive for to live. Therefore, lifestyle advertising can be seen as an important appearance out of the postmodern age, which will be defined and explained in this paper. Moreover, adverts will be presented in order to show how semiotic analysis can reveal the workings of lifestyle advertisements. With the aim of illustrating how this will work, three lifestyle adverts from the destination Australia were selected and analyzed by using semiotic terms and explanations. Nevertheless, the paper is also focusing on demonstrating how the emergence of lifestyle advertising is a reflection of cultural changes in the postmodern age. Those cultural changes will be illustrated and a connection between postmodernism and tourism will be drawn. However, this paper starts with explaining postmodernism from different points of views of scholars and authors, such as Featherstone, Lyotard or Singh, who defined and explained the term postmodernism in their way of experience and understanding.
Download or read book Postmodernism and The Other written by Ziauddin Sardar and published by Pluto Press. This book was released on 1998 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postmodernism has often been presented as a new theory of liberation that promotes pluralism and gives representation to the marginalised peoples of the non-west and 'other' cultures.In this major assessment of postmodernism from a non-western perspective, Ziauddin Sardar offers a radical critique of this view. Covering the salient spheres of postmodernism - from architecture, film, television and pop music, to philosophy, consumer lifestyles and new age religions - Sardar reveals that postmodernism in fact operates to further marginalise the reality of the non-west and confound its aspirations.By tracing postmodernism's roots in colonialism and modernity, Sardar demonstrates that the dominant contemporary intellectual fashion, peddling an insidiously oppressive and subtle revisionism, is the most comprehensive onslaught on the non-west ever experienced. In stern retort, the author offers ways in which the peoples of the non-west can counter the postmodern assault and survive with their identities, histories and cultures intact.
Download or read book Postmodernism and Its Discontents written by E. Ann Kaplan and published by London ; New York : Verso. This book was released on 1988 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Postmodernism and Its Discontents written by Ann E. Kaplan and published by Verso. This book was released on 1988-11-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beginning Postmodernism written by Tim Woods and published by . This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Postmodernism' became the buzzword of contemporary society in the 1990s. Yet, even now, it still remains confusing and baffling in its variety of defiinitions, contexts and associations. Beginning Postmodernism aims to offer clear, accessible and step-by-step introductions to postmodernism across a wide range of subjects. It encourages readers to explore how the debates about postmodernism have emerged from basic philosophical and cultural ideas, and to develop comparative connections and ideas from one area to another. With its emphasis firmly on 'postmodernism in practice', the book contains questions designed to help readers understand and reflect upon a variety of positions within the following areas of contemporary culture: philosophy and cultural theory; architecture and concepts of space; visual art, sculpture and material culture; popular culture and music; film, video and television; and the social sciences
Download or read book Islam Postmodernism and Other Futures written by Ziauddin Sardar and published by Pluto Press (UK). This book was released on 2003-02-20 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first introduction to leading British Muslim intellectual, author, journalist and cultural commentator, Zia Sardar.
Download or read book Theories of Modernity and Postmodernity written by Bryan S. Turner and published by Sage Publications Limited. This book was released on 1990 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book encapsulates the recent debate on the concepts of modernity and postmodernity. Arguments over modernism and its aftermath are traced to their origins in art, architecture and literature. The authors then focus on the contribution of sociology to this cultural dispute through the theories of Weber, Simmel, Habermas, Lyotard and Baudrillard. Throughout, Theories of Modernity and Postmodernity demonstrates the connections between traditional problems of sociological theory and the contemporary debate around modernity.
Download or read book Revealing Reveiling Shanghai written by Lisa Bernstein and published by State University of New York Press. This book was released on 2020-08-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing/Reveiling Shanghai provides international and interdisciplinary perspectives on representations of Shanghai, a contested location within political discourse and cultural imagination. Shanghai's complex history as a quasi-colonial city, and its contradictory identity as the birthplace of Communist China and the epitome of twenty-first-century capitalism, make it an especially fascinating subject. Contributors examine representations of Shanghai in film, art, literature, memoir, theater, and mass media from the past one hundred years. They address the ways in which texts from the late twentieth and early twenty-first centuries have rewritten past and present Shanghai to reflect our own wishes and anguishes, show how the city resists static interpretations, and challenge notions of authentic representation and identity. By revealing and questioning persistent stereotypes and constructed versions of East and West, the essays offer diverse views so as to create a genuine exchange with contemporary global audiences. A wide variety of texts are discussed, including the films Street Angel (1937) and The White Countess (2005), and the novels The Song of Everlasting Sorrow (1996) and Shanghai Baby (1999).
Download or read book Consumer Culture and Postmodernism written by Mike Featherstone and published by SAGE. This book was released on 1991 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In this view, mass media advertising and market dynamics lead to a constant search for new fashions, new styles, new sensations and experiences. Material goods are consumed as `communicators'; they are valued as signifiers of taste and of lifestyle. This volume examines the viability of this portrait of contemporary society. Mike Featherstone explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a `postmodern' world. He examines the theories of consumption and postmodernism among contemporary social theorists such
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Download or read book Marketing written by Nick Ellis and published by SAGE Publications. This book was released on 2010-12-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis
Download or read book The Routledge Companion to Postmodernism written by Stuart Sim and published by Psychology Press. This book was released on 2001 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is 'deconstruction'? What authors are considered 'postmodern novelists'? The Routledge Companion to Postmodernismcombines a series of fourteen in-depth background chapters with a body of A-Z entries to create an authoritative, yet readable guide to the complex world of postmodernism. Following full-length articles on postmodernism and philosophy, politics, feminism, lifestyles, television, and other postmodern essentials, readers will find a wide range of alphabetically-organized entries on the people, terms and theories connected with postmodernism, including: Peter Ackroyd; Jean Baudrillard; Chaos Theory; Death of the Author; Desire; Fractals; Michel Foucault; Frankfurt School; Generation X; Minimalism; Poststructuralism; Retro; Gayatri Chakravorty Spivak; and Trans-avant-garde. Students interested in any aspect of postmodernist thought will find this an indispensable resource.
Download or read book Buy this Book written by Mica Nava and published by Psychology Press. This book was released on 1997 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 1999 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contending that the racial and ethnic hatred Americans so deplore in other countries is in fact latent in modern western society itself, Cortese (sociology, Southern Methodist U.) critiques postmodern social arrangement based on gender, race, and ethnicity as manifested in advertising. He picks as examples the hardest hitting and most timely print ads to demonstrate the various types of subtle messages. He also presents a large and a small plan of attack that includes policy implications for advertising and a practical guide to combating symbolic racism on the individual level. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Will Self and Contemporary British Society written by G. Matthews and published by Springer. This book was released on 2016-04-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This stimulating and comprehensive study of Will Self's work spans his entire career and offers insightful readings of all his fictional and non-fictional work up to and including his Booker prize nominated novel Umbrella.
Download or read book Pharmaceutical Advertising as a Source of Consumer Self Empowerment written by Isabell Koinig and published by Springer. This book was released on 2016-03-09 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.
Download or read book Postmodernism And Social Inquiry written by David R. Dickens and published by Routledge. This book was released on 2015-03-24 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to postmodernism offers a comprehensive examination of postmodern theory and its application to the study of society. It surveys the work of theorists and explores the potential and limits of postmodern analysis across key areas of development, including deconstruction, semiotics, the new ethnography and feminist theory. This guide should be suitable as an undergraduate text for social and cultural theory courses and should appeal to students of social research methods.
