Download or read book Lideran a de produtos digitais written by Joaquim Torres and published by Casa do Código. This book was released on 2020-12-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atuar na função de head ou líder de produto exige diferentes habilidades e é importante ter essa divisão de tarefas e responsabilidades clara para entender o que outras áreas e sua equipe vão esperar de você. Esteja você vindo do papel de gestão de produto, da liderança de design, marketing, ou engenharia, liderar o desenvolvimento de produtos digitais engloba administrar conhecimentos, princípios e ferramentas que produzam os melhores resultados tanto para a empresa dona do produto, quanto para os usuários, quanto para os times que trabalham no próprio desenvolvimento do produto. Neste livro, Joca Torres traz toda sua experiência adquirida ao longo de sua carreira, em que vem experimentando diferentes formas de exercer essa liderança. Na primeira parte do livro, vamos partir de conceitos da gestão de produtos para conhecer funções e responsabilidades de head de produto. Na segunda, o autor aborda cultura, valores e princípios da equipe para criar produtos digitais de sucesso. Na terceira parte, você verá ferramentas como visão, estratégia, estrutura de equipe, métricas e cerimônias que contribuem para construir uma boa relação com os times que você lidera e com eles criar produtos digitais de sucesso!

Download or read book Gest o de Produtos como voc nunca viu written by Mulheres de Produto and published by Casa do Código. This book was released on 2022-09-14 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este não é apenas um livro sobre criação de produtos digitais. É um manifesto de representatividade para a área de produtos, escrito colaborativamente por mais de 30 mulheres, com um objetivo comum: compartilhar seus conhecimentos e suas experiências que, com certeza, vão ajudar muito mais pessoas a construírem produtos de muito sucesso. Mulheres de Produto (MDP) é a maior comunidade de produtos digitais no Brasil, administrada por mulheres que, juntas, seguem o pilar de "Ser uma mulher que levanta outras mulheres". Você vai fazer um rico mergulho em Gestão de Produtos, nas habilidades necessárias, nos desafios e nos diferentes tipos de carreiras nessa área. Mais do que isso, você encontrará informações sobre o mercado de produtos no Brasil, histórias reais de erros, acertos, e relatos sobre como é ser mulher Product Manager. O livro foi organizado de modo a apresentar e representar diferentes visões e experiências – como todo produto digital deveria ser. Por isso, este livro é leitura obrigatória para quem constrói produtos digitais.

Download or read book Gest o Moderna de Produtos Digitais written by Diego Eis and published by Independently Published. This book was released on 2020-04-22 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entre 2015 e 2019 uma demanda enorme em busca de Product Managers explodiu no Brasil, principalmente nas grandes capitais. Não que já não houvesse esse tipo de profissão aqui no Brasil, pelo contrário, empresas como Locaweb e várias startups que já trabalhavam corretamente com Scrum, demandavam pelo menos a necessidade de ter Product Owners no time.Esse crescimento fez com que profissionais que acabaram de entrar no mercado se preocupassem apenas em construir e entregar demandas. O mercado não parou para entender como os gestores de produtos de sucesso entregam de valor de forma consistente, tendo em vista uma visão macro do posicionamento do Produto em um ecossistema integrado com outros atores e principalmente com as pessoas.Nesse livro tentei expor como o Produto é apenas um transporte para a entrega de valor para o usuário e para o negócio, mostrando também como eu tento realizar esse resultado com um pensamento encadeado de gestão de Produto, que começa no serviço e termina nas entregas do time.

Download or read book Designing Voice User Interfaces written by Cathy Pearl and published by "O'Reilly Media, Inc.". This book was released on 2016-12-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voice user interfaces (VUIs) are becoming all the rage today. But how do you build one that people can actually converse with? Whether you’re designing a mobile app, a toy, or a device such as a home assistant, this practical book guides you through basic VUI design principles, helps you choose the right speech recognition engine, and shows you how to measure your VUI’s performance and improve upon it. Author Cathy Pearl also takes product managers, UX designers, and VUI designers into advanced design topics that will help make your VUI not just functional, but great.Understand key VUI design concepts, including command-and-control and conversational systemsDecide if you should use an avatar or other visual representation with your VUIExplore speech recognition technology and its impact on your designTake your VUI above and beyond the basic exchange of informationLearn practical ways to test your VUI application with usersMonitor your app and learn how to quickly improve performanceGet real-world examples of VUIs for home assistants, smartwatches, and car systems

Download or read book Build for Change written by Alan Trefler and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience—whether good or bad—can alter a company's reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future. Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer-centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can—and must—be done to ensure sustainable success in the new digital era: Relate to the new generation of consumers, and understand their preferences and demands Stop obsessing about mountains of data, and instead apply business-driven continuous improvement to customer processes Learn how to overcome the fatal flaws of current technology fads Rethink organizational roles to drive adaptive and transformative innovation Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Download or read book Reid Hoffman Um Mestre por Tr s do LinkedIn written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-06-27 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reid Hoffman, nome que ecoa no mundo da tecnologia e do empreendedorismo, é mais do que apenas um cofundador de uma empresa de sucesso. Sua mente visionária e perspicácia para negócios o transformaram em um titã da indústria, inspirando gerações de inovadores e líderes. Este livro narra a trajetória notável de Hoffman, desde suas humildes origens até o topo do mundo dos negócios, explorando os pilares de seu sucesso e o impacto duradouro que ele causou. Saiba Muito Mais...

Download or read book Everywhere written by Larry Weber and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Download or read book Emotionally Durable Design written by Jonathan Chapman and published by Routledge. This book was released on 2015-04-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotionally Durable Design presents counterpoints to our ‘throwaway society’ by developing powerful design tools, methods and frameworks that build resilience into relationships between people and things. The book takes us beyond the sustainable design field’s established focus on energy and materials, to engage the underlying psychological phenomena that shape patterns of consumption and waste. In fluid and accessible writing, the author asks: why do we discard products that still work? He then moves forward to define strategies for the design of products that people want to keep for longer. Along the way we are introduced to over twenty examples of emotional durability in smart phones, shoes, chairs, clocks, teacups, toasters, boats and other material experiences. Emotionally Durable Design transcends the prevailing doom and gloom rhetoric of sustainability discourse, to pioneer a more hopeful, meaningful and resilient form of material culture. This second edition features pull-out quotes, illustrated product examples, a running glossary and comprehensive stand firsts; this book can be read cover to cover, or dipped in-and-out of. It is a daring call to arms for professional designers, educators, researchers and students from in a range of disciplines from product design to architecture; framing an alternative genre of design that reduces the consumption and waste of resources by increasing the durability of relationships between people and things.

Download or read book Mourinho written by Luís Miguel Pereira and published by . This book was released on 2014-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in depth biography finally opens the door to the changing room, getting behind the scens and showing the background to Mourinho's success. The authors worked in colloboration with Mourinho himself along with more than 40 figures from the footballing world. Contains handwritten messages from some of the great figures of football, such as Sir Alex Ferguson.

Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

Download or read book Agile Product Management with Scrum written by Roman Pichler and published by Addison-Wesley Professional. This book was released on 2010-03-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face. Coverage includes Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders Grooming the product backlog: managing the product backlog effectively even for the most complex products Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

Download or read book Sustainable Fashion and Textiles written by Kate Fletcher and published by Routledge. This book was released on 2013-12-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: "[A] fascinating book." John Thackara, Doors of Perception "Provides the foundations for a radical new perspective." Ethical Pulse "At last a book that dispels the idea that fashion is only interested in trend-driven fluff: not only does it have a brain, but it could be a sustainable one." Lucy Siegle, Crafts Magazine Fully revised and updated, the second edition of Sustainable Fashion and Textiles: Design Journeys continues to define the field of design in fashion and textiles. Arranged in two sections, the first four chapters represent key stages of the lifecycle: material cultivation/extraction, production, use and disposal. The remaining four chapters explore design approaches for altering the scale and nature of consumption, including service design, localism, speed and user involvement. While each chapter is complete in and of itself, their real value comes from what they represent together: innovative ways of thinking about textiles and garments based on sustainability values and an interconnected approach to design. Including a new preface, updated content and a new conclusion reflecting and critiquing developments in the field, as well as discussing future developments, the second edition promises to provide further impetus for future change, sealing Sustainable Fashion and Textiles: Design Journeys as the must-buy book for fashion and textiles professionals and students interested in sustainability.

Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.

Download or read book Human Resource Design written by Martina Rossi and published by Springer Nature. This book was released on 2021-11-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an understanding of how service design and design thinking could address the needs of organisations in tackling processes of transformations which include changes in the way people behave, interact and grow. It addresses the demand of human resource management functions, which are primarily called to manage such transformations about what regards people, namely the employees. It suggests a framework that defines a course of action, based on design features, aimed at supporting organisations in facing organisational change.The book will be of interest of researchers in the field of service design, design thinking and HR management, consultants/practitioners working in those fields, and educators that would like to train learners in becoming human resource designers.

Download or read book Tim Cook O Vision rio que Guiou a Apple ap s a Morte de Steve Jobs written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-06-27 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Em 2011, o mundo da tecnologia presenciou uma mudança marcante: a morte de Steve Jobs, o cofundador e CEO visionário da Apple. Diante de um futuro incerto, a empresa se viu em uma encruzilhada. Foi nesse momento que Tim Cook, até então vice-presidente sênior de operações, assumiu o comando da gigante de Cupertino. Este livro é um tributo à notável trajetória de Tim Cook, explorando suas habilidades excepcionais como líder, sua paixão por design e inovação, e seu compromisso com a responsabilidade social e sustentabilidade. Através de uma análise profunda de suas decisões estratégicas e do impacto que ele teve na Apple e na indústria de tecnologia como um todo, desvendaremos a mente de um líder visionário que moldou o curso da história. Saiba Muito Mais...

Download or read book Digital Transmission written by Dayan Adionel Guimaraes and published by Springer Science & Business Media. This book was released on 2010-01-18 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transmission – A Simulation-Aided Introduction with VisSim/Comm is a book in which basic principles of digital communication, mainly pertaining to the physical layer, are emphasized. Nevertheless, these principles can serve as the fundamentals that will help the reader to understand more advanced topics and the associated technology. In this book, each topic is addressed in two different and complementary ways: theoretically and by simulation. The theoretical approach encompasses common subjects covering principles of digital transmission, like notions of probability and stochastic processes, signals and systems, baseband and passband signaling, signal-space representation, spread spectrum, multi-carrier and ultra wideband transmission, carrier and symbol-timing recovery, information theory and error-correcting codes. The simulation approach revisits the same subjects, focusing on the capabilities of the communication system simulation software VisSim/Comm on helping the reader to fulfill the gap between the theory and its practical meaning. The presentation of the theory is made easier with the help of 357 illustrations. A total of 101 simulation files supplied in the accompanying CD support the simulation-oriented approach. A full evaluation version and a viewer-only version of VisSim/Comm are also supplied in the CD.