Download or read book Library Marketing and Communications written by Cordelia Anderson and published by American Library Association. This book was released on 2020-09-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by Scarecrow Press. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Download or read book Library Public Relations Promotions and Communications written by Lisa A. Wolfe and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.
Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2014-08-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
Download or read book Marketing Your Library s Electronic Resources written by Marie R. Kennedy and published by American Library Association. This book was released on 2017-10-05 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Download or read book Crash Course in Marketing for Libraries written by Susan W. Alman and published by Bloomsbury Publishing USA. This book was released on 2014-12-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library usewhich is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Download or read book Library s Crisis Communications Planner written by Jan Thenell and published by American Library Association. This book was released on 2004-07-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Download or read book Crash Course in Marketing for Libraries written by Susan Webreck Alman and published by . This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
Download or read book The Marketing Communications Process written by M. Wayne DeLozier and published by . This book was released on 1976 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
