Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons (Asia) Pte. Limited. This book was released on 2004-09-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

Download or read book The Lexus Story written by Jonathan Mahler and published by DK Publishing (Dorling Kindersley). This book was released on 2004 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground.Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service. The Lexus Story describes the brand's rapid ascent-and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company. And it is the only account afforded full access to the designers, engineers, dealers, and company leaders who molded the cars and the brand.The Lexus Story takes readers deep inside the making of first-class automobiles, from the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate ideals of performance and luxury into steel, glass, and rubber. Designed to be both readable and visually welcoming with more than 200 full-color photographs, The Lexus Story is a compelling history of a world-class brand.

Download or read book The Life of the Automobile written by Steven Parissien and published by Macmillan. This book was released on 2014-05-13 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Life of the Automobile is the first comprehensive world history of the car. The automobile has arguably shaped the modern era more profoundly than any other human invention, and author Steven Parissien examines the impact, development, and significance of the automobile over its turbulent and colorful 130-year history. Readers learn the grand and turbulent history of the motor car, from its earliest appearance in the 1880s—as little more than a powered quadricycle—and the innovations of the early pioneer carmakers. The author examines the advances of the interwar era, the Golden Age of the 1950s, and the iconic years of the 1960s to the decades of doubt and uncertainty following the oil crisis of 1973, the global mergers of the 1990s, the bailouts of the early twenty-first century, and the emergence of the electric car. This is not just a story of horsepower and performance but a tale of extraordinary people: of intuitive carmakers such as Karl Benz, Sir Henry Royce, Giovanni Agnelli (Fiat), André Citroën, and Louis Renault; of exceptionally gifted designers such as the eccentric, Ohio-born Chris Bangle (BMW); and of visionary industrialists such as Henry Ford, Ferdinand Porsche (the Volkswagen Beetle), and Gene Bordinat (the Ford Mustang), among numerous other game changers. Above all, this comprehensive history demonstrates how the epic story of the car mirrors the history of the modern era, from the brave hopes and soaring ambitions of the early twentieth century to the cynicism and ecological concerns of a century later. Bringing to life the flamboyant entrepreneurs, shrewd businessmen, and gifted engineers that worked behind the scenes to bring us horsepower and performance, The Life of the Automobile is a globe-spanning account of the auto industry that is sure to rev the engines of entrepreneurs and gearheads alike.

Download or read book Automobile written by and published by . This book was released on 1999 with total page 922 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Lexus written by Brian Long and published by Veloce Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete year-by-year development of Toyota's luxury Lexus marque, this text includes 180 colour illustrations and is written with the full co-operation of the company and its many subsidaries worldwide.

Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons. This book was released on 2011-06-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Download or read book Cars of the Future written by Great Britain: Parliament: House of Commons: Transport Committee and published by The Stationery Office. This book was released on 2005-07-15 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cars of the Future : Seventeenth report of session 2003-04, Vol. 2: Oral and written Evidence

Download or read book Focus On 100 Most Popular Sedans written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1412 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customers Are People The Human Touch written by John McKean and published by John Wiley & Sons. This book was released on 2003-05-16 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.

Download or read book Statement of Disbursements of the House as Compiled by the Chief Administrative Officer from written by United States. Congress. House and published by . This book was released on 2013 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers receipts and expenditures of appropriations and other funds.

Download or read book Oh the Guilt written by Chuck Klosterman and published by Simon and Schuster. This book was released on 2010-09-14 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Rock, this essay is about Nirvana.

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2009 with total page 1928 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress. Cataloging Policy and Support Office and published by . This book was released on 2004 with total page 1662 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Is Automotive Industry Dead or Just Stuck written by Len Kaplan and published by Lulu.com. This book was released on 2009 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automotive industry is dying: car sales shrink around the globe, former âbig threeâ cannot stop the âlayoff frenzy,â and even Toyota says, it will suffer its first operating loss in 70 years. Is it due to the financial crisis â or there are more fundamental reasons for crisis of car transportation? How automotive industry can overcome this crisis? What innovations should consumers expect in the nearest future? How to recognize the emerging New Leaders? This book answers these âburningâ questions.

Download or read book The Hidden Power of Your Customers written by Becky Carroll and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego

Download or read book Step Up written by Daniel Grissom and published by Morgan James Publishing. This book was released on 2008-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Step Up" is an acronym that stands for : Standards, Talents, Evaluations, Preparation, Unleash Potential. Each of these elements is discussed in detail. "Step Up" is about achieving excellence and is applicable to both individuals and organizations.

Download or read book Cincinnati Magazine written by and published by . This book was released on 2004-08 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.