Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons (Asia) Pte. Limited. This book was released on 2004-09-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

Download or read book The Lexus and the Olive Tree written by Thomas L. Friedman and published by Macmillan. This book was released on 2012-08-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how globalization is shaping world affairs, how it replaced the Cold War system, how it is creating a single global market, how it is influencing domestic policies, and other related topics.

Download or read book The Lexus and the Olive Tree written by Thomas L. Friedman and published by HarperCollins UK. This book was released on 2000 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.

Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons. This book was released on 2011-06-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Download or read book Lexus Rx 2018 Best Features Buyer s Guide written by Dale Michelson and published by First Rank Publishing. This book was released on with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2018 Lexus RX is a mid-size luxury crossover SUV that has been sold under the Lexus brand which is the luxury division of Toyota. This vehicle was originally released in the Japan market in 1997 as the Toyota Harrier and formal exports began in 1998 as the Lexus RX. There have been over four generations of the vehicle produced to date, they have spanned compact, and mid-size versions. The success of this vehicle has been very strong in the United States where it has earned the title as one of the best-selling luxury SUVs since it is introduction. This book will cover many of the features of the 2018 Lexus RX to allow the reader to become familiar with them.

Download or read book Paco and Lexus Are Good Friends written by Ramona V. Holder and published by AuthorHouse. This book was released on 2009-05 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people adore their dogs in many ways. Sometimes we go above and beyond for our pets. Some people go as far as entering them in contests, talent shows, etc. But, most of all, we all love our dogs in our own way. This book shows how two dogs have learned to love each other in their own way. Paco and Lexus are two plain, simple dogs that live with each other, enjoy each other, play with each other, protect each other and overall are best friends. They are together day and night; how much closer can two dogs get? They are opposite of each other in every way.

Download or read book Quicklet On Thomas Friedman s The Lexus and the Olive Tree written by Scott Charles and published by Hyperink Inc. This book was released on 2012-02-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK Someone I worked for once said to me, “there is a difference between your sphere of influence and your sphere of concern.” That’s the challenge of Thomas Friedman’s “The Lexus and the Olive Tree: Understanding Globalization” ‒ to grasp the awesome power of globalization while still living decidedly local lives. At least most of us do. I do. Or at least I did. Mr. Friedman has a huge wealth of stories to tell. His ability to weave together a stream of anecdotes into circumstantial evidence is impressive. Without using charts, or graphs, or abstract economic concepts, he makes a convincing case that “Globalization” is real. It’s here to stay and we better get used to it. I agree. We better get used to it. In a relatively short time the world has gone from telegraph to telephone to Internet. Combine that with sophisticated supply chains that deliver goods in a matter of hours instead of weeks or months, and you have today’s market place. MEET THE AUTHOR Scott Charles has over a decade’s worth of experience as a research analyst. Scott spent 11 years at a Fortune 500 company providing research and analytical services to marketing teams, product managers, R&D staff, and executives. His specialty is doing comprehensive deep dives to support ideation processes, identifying business opportunities, market analysis and business development. EXCERPT FROM THE BOOK Thomas Friedman’s object in The Lexus and the Olive Tree: Understanding Globalization is to provide a framework for understanding “globalization” as an international system. Globalization, according to Friedman, is the sum total of all the various economic interests of everybody in the world. These interests are not bound by national borders, or by any particular cultural barrier. The simple clarity of the Cold War (e.g., US vs. Soviet Union) has been replaced by something more complex. Everybody is pro-globalization to the extent they benefit, and against globalization to the extent it damages their interests. The conflict therefore is about power: who has it, who wants it, and how much is it worth. Sometimes power in measured in money, sometimes in political or cultural control. Friedman knows all this, and his narrative has a few well placed caveats. The problem is in sorting out all the various dynamics. Friedman doesn’t actually set out to sort everything out, he attempts to define what is going on in the broadest sense. Simply put, globalization can be understood as the combination of advanced communications technology and supply chain management. The ideas here are nothing new: the telegraph and the Erie Canal had the same impact. A few years later, the telephone and the Panama Canal had an even bigger impact. What’s new this time around is the enormous interconnectedness of it all. The human dynamic tensions have not changed, but the speed at which the interactions happen, and the scope, is way larger. And in this new world, individuals have more power. Because the Internet changes everything. Buy a copy to keep reading!

Download or read book Squatter with a Lexus written by Tom Lichtenberg and published by Tom Lichtenberg. This book was released on 2009-11-15 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pearson Holmes disappeared a long time ago, leaving behind a potentially valuable safety deposit box. Freddy the Freegan is the first to stumble across the mystery, but soon a whole cast of characters are out to find the key and claim the treasure before time runs out and the contents are forfeit to the state. Who will solve the riddle of the Squatter with a Lexus?

Download or read book Summary The Lexus and the Olive Tree written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Thomas Friedman's book: "The Lexus and the Olive Tree: Understanding Globalization". This complete summary of the ideas from Thomas Friedman's book "The Lexus and the Olive" shows that globalisation is a fundamentally new and better way to do business. As such, a new and brighter era of globalisation is just in the process of beginning as all the major marketplaces evolve towards becoming global markets. Thomas Friedman uses a metaphor to explain the challenges in this upcoming era of globalisation: the human drive for enrichment and the best products (represented by the Lexus) will sometimes conflict with the natural desire to hold on to what has traditionally mattered in creating a sense of national and personal identity (represented by the Olive Tree). The challenge for individuals and nations will be to find and maintain a healthy balance between those two perspectives. This summary highlights that globalisation creates the opportunity to sell into vast markets but pure commercial success will only be meaningful if it can be accomplished using means that reflect the individuality and cultural values of the people involved. Added-value of this summary: • Save time • Understand the key concepts • Increase your knowledge To learn more, read "The Lexus and the Olive" and discover a challenging and provocative book for all who care about how the world really works.

Download or read book Summary of Thomas L Friedman s The Lexus and the Olive Tree written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-07T22:59:00Z with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Life is like a box of chocolates: you never know what you’re going to get inside. For me, an inveterate traveler and foreign correspondent, life is like room service: you never know what you’re going to find outside your door. #2 The foreign affairs columnist for The New York Times is the best job in the world. I get to travel anywhere and have attitudes about what I see and hear. But I had to decide which attitudes to use, and what would be the lens, the perspective, the organizing system through which I would look at the world. #3 I began my column as a tourist without an attitude. I was not just in some messy, incoherent, and indefinable post–Cold War world. I was in a new international system called globalization. #4 The Cold War was an international system that was characterized by division. The world was a divided-up, chopped-up place, and both your threats and opportunities grew out of who you were divided from.

Download or read book The Lexus Story written by Jonathan Mahler and published by DK Publishing (Dorling Kindersley). This book was released on 2004 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground.Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service. The Lexus Story describes the brand's rapid ascent-and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company. And it is the only account afforded full access to the designers, engineers, dealers, and company leaders who molded the cars and the brand.The Lexus Story takes readers deep inside the making of first-class automobiles, from the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate ideals of performance and luxury into steel, glass, and rubber. Designed to be both readable and visually welcoming with more than 200 full-color photographs, The Lexus Story is a compelling history of a world-class brand.

Download or read book Dangerous Without You written by Lexus Grey and published by . This book was released on 2021-09-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspen Wellington is whirling through life with the help of alcohol and one-night stands until she meets Remington Stone, a girl from the other side of the tracks. Somehow, Remington sees behind all Aspen's defenses, leading her on an unexpected journey of self-discovery. Remington is a badass, with a father in prison and a mother working two jobs. Aspen, a spoiled, popular cheerleader, isn't her type at all. Remington doesn't want to like her, but she can't seem to stop. Denna Ashford and Raleigh Hunter are Aspen's best friends. Denna is quick-witted but has temper issues. Raleigh is a genius with a difficult past who excels in everything. They're in love, but that doesn't mean their relationship is always perfect. On the cusp between high school and adulthood, all four face challenges in life and romance that they never expect. Each is dangerous without the love and loyalty that holds them together, but their love for each other just might be the thing to save them all.

Download or read book Automotive News written by and published by . This book was released on 2007 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 2009 4 written by 哈佛商業評論全球繁體中文版 and published by 遠見天下文化出版股份有限公司. This book was released on 2009-04-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 亂世突圍 「這是百年難得的機會，要好好把握。」3月中旬，本刊在台北舉辦了一場以「逆境創優勢」為主題的早餐及導讀會，會中經常可以聽到這句話。雖然這波不景氣的力道又猛又急，許多企業主管仍然選擇用正面態度來看待。早餐會中，有位傳統產業的企業領導人說，公司七個事業部，所有業務幾乎攔腰砍了一半，這種時候沒有其他辦法，「就是要勤跑」。 勤跑客戶，貼近顧客，愈不景氣愈不能鬆懈。除了「勤」之外，更要有方法，本期有兩篇重點文章，告訴你在景氣如此低迷的此刻，牢牢抓住顧客的兩大手法，固本和擴充。哈佛商學院資深副院長奎奇（John A. Quelch）在〈我把顧客變忠誠了〉一文中，說明如何固本，也就是牢牢掌握忠誠顧客。他提出一套架構和方法，把顧客和顧客選購的產品各自區隔為四類，分別用最適合的方法來經營。 這套方法特別之處在於，考量到不同區隔的消費者在不景氣時的心理因素，而且不只著眼於現在，了解消費者心理和消費模式的轉變，更為未來鋪路，持續觀察景氣好轉之後，消費模式究竟會恢復到不景氣之前的形態，還是會延續這段時間的變化，讓企業及早作準備。 除了固守原有的忠誠顧客，此時也是企業擴充地盤，搶攻非忠誠顧客、把他們變成忠誠顧客的好時機，〈零售業逆轉五部曲〉告訴你如何進行。 本期另一個主題則聚焦在亂世突圍的領導學，以美國第16任總統林肯為焦點人物。美國總統歐巴馬毫不掩飾自己以林肯為師，令各方矚目。大概很少有領導人面對的逆境比林肯更棘手，他面臨內戰的大動亂，經濟和社會也面臨大轉型——或者大崩解。他帶領國家安度危機，靠的是領導人的器度（廣納各方意見，甚至延攬政敵入閣），領導人的風範（勇於承認自己的錯誤），領導人的擔當（為部屬分擔犯錯的責任），領導人的視野（在政治、社會、經濟的各種新舊勢力衝撞之下，正確指出國家未來方向）。林肯的成功特質，和他人性的一面，詳見歷史學家、暢銷書作者古德溫接受本刊英文版專訪整理而成的〈林肯領導學〉一文。另外，大概很少人知道，林肯如何在內戰的威脅下，帶領美國度過金融和經濟危機，進行大轉型，〈林肯的全球經濟學〉一文有完整的說明。林肯150年前的經驗，在深受金融海嘯衝擊的現在看來，仍值得全球所有國家和企業參考和深思。 低迷時期，正是強化實力、拜讀大師經典之作的好時機。本刊從本期開始，會陸續刊登「大師經典」系列文章，打頭陣的是率先提出「情緒智能」（一般俗稱為EQ）引發風潮的高曼，在1998年為本刊英文版所寫的〈成為全方位領導人〉。不景氣突圍，領導力是關鍵之一，別忘了，林肯也是高EQ的領導人。 「歷史上只有少數幾個重大時刻發生重大改變。小羅斯福碰上大蕭條，林肯碰上南北戰爭，給了兩人歷史性的機會，如今，歐巴馬也有這樣千載難逢的機會，」古德溫在〈林肯領導學〉中說。 受到金融海嘯衝擊的我們每一個人，也都面臨這樣千載難逢的機會。

Download or read book Ad Summary written by and published by . This book was released on 2006 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.

Download or read book Autocar Motor written by and published by . This book was released on 1993-10 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Autocar written by and published by . This book was released on 2006 with total page 1252 pages. Available in PDF, EPUB and Kindle. Book excerpt: