Download or read book Leveraging Digital Co Creation Platforms for the Systematic Creation of High Quality Contributions in the Public and Private Sector written by Matthias Simon Billert and published by BoD – Books on Demand. This book was released on 2022-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: In der vorliegenden Dissertation geht es um die Vorstellung der verschiedenen Partizipationsebenen sowie der Komponenten eines Dienstleistungssystems als Co-Creation System. Auf dieser Basis wird eine digitale kollaborative Bürgerbeteiligungsplattform zur Co-Creation von bürgerinitiierten Dienstleistungen im öffentlichen Sektor designt und evaluiert. Weiterhin findet das Design und die Evaluation einer digitalen kollaborativen Lern- und Qualifizierungsplattform zur Co-Creation von situiertem arbeitsprozessbezogenem Lernmaterial im privaten Sektor statt. Schließlich werden geeignete Dienstleistungsmessmodelle zur Qualitätsbestimmung erarbeitet. Dabei trägt die Dissertation mit dem systematischen Co-Creation Einreichungsprozess durch die Anwendung von strukturellem Empowerment zur Unter stützung des Einzelnen bei. Die aus einem Top-down und Bottom-up Ansatz kombinierte Co-Creation Plattform stellt eine Theorie der Gestaltung und des Handelns dar. Zusätzlich werden konkrete Designprinzipien zur Entwicklung des Co Creation Systems bereitgestellt.
Download or read book Co Production and Co Creation written by Taco Brandsen and published by Routledge. This book was released on 2018-03-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more of society’s capacities. In addition, it is seen as part of a more general drive to reinvigorate voluntary participation and strengthen social cohesion in an increasingly fragmented and individualized society. "Co-Production and Co-Creation: Engaging Citizens in Public Services" offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners. It addresses the topics with regard to co-production and co-creation and will be of interest to researchers, academics, policymakers, and students in the fields of public administration, business administration, economics, political science, public management, political science service management, sociology and voluntary sector studies.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Co Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Download or read book Why Co Creation Experience Matters Creative Experience and Its Impact on the Quantity and Quality of Creative Contributions written by Johann Füller and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article introduces 'virtual design competitions' as a new means of opening up the innovation process and enriching the companies, 'design-ideas' by utilizing the creativity of a multiplicity of external designers and enthused consumers all over the world. The 'Swarovski EnlightenedTM jewellery design competition', explored in this study, demonstrates the enormous potential of virtual co-creation platforms. It further highlights the importance of the co-creation experience and its impact on the quantity and quality of designs submitted. First, we introduce the idea of virtual co-creation platforms and the requirements on the design of such a platform. Second, we explore the impact of the co-creation experience on the content contributed by participants. Our study shows that co-creation experience significantly impacts the number of contributions by consumers as well as the quality of submitted designs. Our paper contributes to a better theoretic understanding of the impact of a participant's perceived autonomous, enjoyable, and competent experience, as well as participants' perceived sense of community on their experience. From a managerial perspective, it provides guidance in designing successful idea and design competitions. While innovation managers may be interested in creative contributions, for participants, it is the experience which matters. Fully featured community platforms rather than single idea submission websites are required to attract creative users to submit their ideas and designs.
Download or read book The Power of Co Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Download or read book Crowdsourcing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-05-03 with total page 1677 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.
Download or read book Measuring the Digital Transformation A Roadmap for the Future written by OECD and published by OECD Publishing. This book was released on 2019-03-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.
Download or read book Digital Community Engagement written by Rebecca Wingo and published by . This book was released on 2020 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Community Engagement: Partnering Communities with the Academy brings together cutting-edge campus- community partnerships with a focus on digital projects and technology to co-create histories in digital environments. This is the first book of its kind to bring together scholars and community partners to, in collaboration with each other, discuss, often in their own voices, community-engaged digital projects. Through a series of case studies authored by these teams, this edited volume explores models for cross-disciplinary digital community engagement that leverages new media through reciprocal partnerships. The contributions to the volume stand at the crossroads of digital humanities, public history, and community engagement, drawing ideas, methods, and practices from various disciplines to inform our public partnerships. The contributors "lift the hood" on their projects, so to speak, by detailing what made each project successful and meaningful. They also describe how the digital components changed their approaches and outcomes. By highlighting these projects, the authors provide other institutions with roadmaps and ideas for cultural heritage organizations, universities, and communities' models of successful engagement and tips on how to navigate the fragile relationships between communities and the academy"--
Download or read book Co creation for Responsible Research and Innovation written by Alessandro Deserti and published by Springer Nature. This book was released on 2021-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.
Download or read book Social and Psychological Determinants of Value Co creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leading Public Sector Innovation written by Christian Bason and published by Policy Press. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time of unprecedented turbulence, how can public sector organisations increase their ability to find innovative solutions to society's problems? Leading Public Sector Innovation shows how government agencies can use co-creation to overcome barriers and deliver more value, at lower cost, to citizens and business. Through inspiring global case studies and practical examples, the book addresses the key triggers of public sector innovation. It shares new tools for citizen involvement through design thinking and ethnographic research, and pinpoints the leadership roles needed to drive innovation at all levels of government. Leading Public Sector Innovation is essential reading for public managers and staff, social innovators, business partners, researchers, consultants and others with a stake in the public sector of tomorrow.
Download or read book Cities Culture and Creativity written by UNESCO and published by UNESCO Publishing. This book was released on 2021-05-25 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and creativity have untapped potential to deliver social, economic, and spatial benefits for cities and communities. Cultural and creative industries are key drivers of the creative economy and represent important sources of employment, economic growth, and innovation, thus contributing to city competitiveness and sustainability. Through their contribution to urban regeneration and sustainable urban development, cultural and creative industries make cities more attractive places for people to live in and for economic activity to develop. Culture and creativity also contribute to social cohesion at the neighborhood level, enable creative networks to form and advance innovation and growth, and create opportunities for those who are often socially and economically excluded. The ongoing COVID-19 pandemic has had a deep impact on the cultural sector, yet it has also revealed the power of cultural and creative industries as a resource for city recovery and resilience. More generally, cities are hubs of the creative economy and have a critical role to play in harnessing the transformative potential of cultural and creative industries through policies and enabling environments at the local level. 'Cities, Culture, and Creativity' (CCC) provides guiding principles and a CCC Framework, developed by UNESCO and the World Bank, to support cities in unlocking the power of cultural and creative industries for sustainable urban development, city competitiveness, and social inclusion. Drawing from global studies and the experiences of nine diverse cities from across the world, the CCC Framework offers concrete guidance for the range of actors -- city, state, and national governments; creative industry and related private-sector organizations; creatives; culture professionals and civil society-- to harness culture and creativity with a view to boosting their local creative economies and building resilient, inclusive, and dynamic cities.
Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Download or read book Value Co creation in Online Collaborative Innovation Communities written by Hande Müberra Akman and published by . This book was released on 2016 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online collaborative innovation communities are interactive platforms in which independent actors co-create value through resource integration. Despite fruitful research on collaborative innovation with customers, current understanding regarding how value is co-created in online platforms from an individual actor perspective remains limited. It remains unclear what drives individual actors to perform value co-creation activities and what value dimensions they derive as a result of the collaboration experience. Moreover, there is scarcity of knowledge regarding what activities independent actors perform in value co-creation. Only a handful of studies provide typologies of value co-creation activities, and none of these examine co-creation in an online collaborative innovation community context. This thesis aims to advance existing knowledge on drivers and outcomes of value co-creation activities, namely information sharing, providing feedback, helping, and rapport building, from the perspective of an individual member of a collaborative innovation community. To best capture the drivers of value co-creation activities, a comprehensive set of individual and social factors were employed in this research. Social factors included social interaction opportunities available in the collaboration community and social capital dimensions, namely trust, shared vision, and centrality. Individual factors were captured by applying the motivation, opportunity, and ability framework in the collaborative innovation context. Moreover, value dimensions, namely social, emotional, utilitarian and value for effort, were examined as outcome factors from the individual community member point of view. Literature on value co-creation was reviewed to uncover potential moderators and mediators of relationships between social and individual factors and value co-creation activities. Accordingly, learning activity was examined as a mediator between social and individual factors and value co-creation activities, while a flow state was analysed as a potential moderator of relationships between social and individual factors and learning and value co-creation activities, respectively. This research comprised an explanatory quantitative study. A self-administered online questionnaire was used to collect data from collaborative innovation community members yielding a total of 309 complete responses. Structural equation modelling was used to analyse data, employing variance-based SEM with partial least squares (PLS) path modelling in SmartPLS due to the nature of the study and concerns regarding heteroscedasticity and abnormality of the data. This research makes an important contribution to theory by confirming that independent individuals engage in different value co-creation activities for different social and individual reasons. Results indicated that information sharing is driven by community member centrality and leads to social and utilitarian value. Providing feedback, on the other hand, is driven by social interaction opportunities and individual motivation which generates emotional, utilitarian values, and value for effort. Similarly, helping is an activity driven by social interactions and motivation which leads to utilitarian value. Finally, rapport building is a value co-creation activity performed when community members perceive social interaction opportunities, centrality, have trust in other members, and are motivated. Performing rapport building in the collaborative innovation community generates social, emotional, utilitarian values, and value for effort. Furthermore, the important facilitator role of learning in co-creation of value experience was demonstrated. However, the proposed moderating effect of flow state was not confirmed. Finally, this research provided additional support of current knowledge on the determination and perception of value by demonstrating that different dimensions of value are uniquely and phenomenologically determined by the community members as main resource integrators who perform value co-creation activities in an online collaboration setting. This research also informs collaborative innovation community management about how to facilitate and understand factors that drive community members to perform value co-creation activities and how to contribute to co-creation of different value dimensions. Further research should continue to endeavour to establish a better understanding of how individual actors are engaged in value co-creation activities.
Download or read book Co Innovation Platforms written by Tammy L. Madsen and published by Springer Nature. This book was released on 2022-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies and practices for growing ecosystems are increasingly important in shaping industries and markets. Sustaining productive innovation is not just about you. It depends on others as well as your willingness and ability to collaborate effectively. This book is about how to use, as well as develop, a co-innovation platform to accelerate innovation and sustain ecosystem growth. It will show how you, your team and your organization can create and foster collaborative innovation among a diverse set of organizations that are located outside of your company’s hierarchy. A co-innovation platform provides an environment where firms can combine or recombine ideas to generate novel solutions. A distinctive feature of the co-innovation platform is its resource-open and hands-on approach to innovation. For many organizations, resource limitations, organizational obstacles and/or time constraints kill an idea before it takes shape. By providing access to demand-side and supply-side resources and capabilities to facilitate co-innovation, the platform solves this problem and shapes the ecosystem’s innovation trajectory from the ground up. This book provides strategic and practical guidance for orchestrating collaborative problem solving and ecosystem growth.
Download or read book Superpowering People written by Oscar Berg and published by BoD - Books on Demand. This book was released on 2018-03-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, people organize themselves and influence each other with a reach, immediacy, and scale few could imagine just a few years ago. Furthermore, the experiences they get from using various digital services in their daily lives shape their behaviors as consumers, thereby increasing their expectations on all products, services, and businesses they interact with. Despite this increasing pressure on businesses, most of them are running on autopilot. This is especially true when it comes to how employees collaborate with each other inside the organization, as well as with external stakeholders. They are still clinging on to legacy communication tools such as physical meetings, phone calls and, to an overwhelming extent, email. And make no mistake - email is perhaps the worst tool for collaboration. To change this situation, it is not enough to deploy new digital tools. It's a people thing. People won't change unless they see a clear reason why, and get the proper support to do change. This is why businesses must change their assumptions about what motivates people. They need to invest in supporting changed behaviors and new ways of working. They need to change the communication culture, starting with how management communicates. And last but not least, they need to equip their employees with the same kind of digital superpowers they have as consumers. In this book, the author Oscar Berg describes what to change, why, and how. He provides an overview of the tactical challenges that businesses face when it comes to collaboration today and introduces some very useful frameworks for dealing with these challenges.
