Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Download or read book Tanks in the Great War 1914 1918 written by John Frederick Charles Fuller and published by London : J. Murray. This book was released on 1920 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the history of the British Tank Corps and the history of Great Britain's tanks. The author summarizes the campaigns of World War I emphasizing the role of the tanks during each of the battles.

Download or read book Incidents of the War written by Mary Jane Chadick and published by . This book was released on 2005 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transcribed, edited, and anotated Civil War journal written by Mary Jane Chaduck during the years of Federal invasion, 1862-1865.

Download or read book Black Americans in Congress 1870 2007 written by and published by Government Printing Office. This book was released on 2008-10-03 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Americans in Congress, 1870-2007 provides a comprehensive history of the more than 120 African Americans who have served in the United States Congress from 1870 through 2007. Individual profiles are introduced by contextual essays that explain major events in congressional and U.S. history. Illustrated with many portraits, photographs, and charts. House Document 108-224. 3d edition. Edited by Matthew Wasniewski. Paperback edition. Questions that are answered include: How many African Americans have served in the U.S. Congress? How did Reconstruction, the Great Migration, and the post-World War II civil rights movement affect black Members of Congress? Who was the first African American to chair a congressional committee? Read about: Pioneers who overcame racial barriers, such as Oscar De Priest of Illinois, the first African American elected to Congress in the 20th century, and Shirley Chisholm of New York, the first black CongresswomanMasters of institutional politics, such as Augustus "Gus" Hawkins of California, Louis Stokes of Ohio, and Julian Dixon of CaliforniaNotables such as Civil War hero Robert Smalls of South Carolina, civil rights champion Adam Clayton Powell, Jr., of New York, and constitutional scholar Barbara Jordan of TexasAnd many more. Black Americans in Congress also includes: Pictures-including rarely seen historical images-of each African American who has served in CongressBibliographies and references to manuscript collections for each MemberStatistical graphs and chartsA comprehensive index Other related products: African Americans resources collection can be found here: https://bookstore.gpo.gov/catalog/african-americans Biographical Directory of the United States Congress, 1774-2005 can be found here: https://bookstore.gpo.gov/products/sku/052-071-01418-7 Women in Congress, 1917-2006 --Hardcover format can be found here: https://bookstore.gpo.gov/products/sku/052-070-07480-9 United States Congressional Serial Set, Serial No. 14903, House Document No. 223, Women in Congress, 1917-2006 is available here: https://bookstore.gpo.gov/products/sku/552-108-00040-0 Hispanic Americans in Congress, 1822-2012 --Print Hardcover format can be found here: https://bookstore.gpo.gov/products/sku/052-071-01563-9 --Print Paperback format can be found here: https://bookstore.gpo.gov/products/sku/052-071-01567-1 --ePub format available for Free download is available here: https://bookstore.gpo.gov/products/sku/052-300-00008-8 --MOBI format is available for Free download here: https://bookstore.gpo.gov/products/sku/052-300-00010-0

Download or read book Andersonville Diary Escape and List of the Dead written by John L. Ransom and published by . This book was released on 1883 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Programming Theater History written by Herbert Blau and published by Routledge. This book was released on 2013-03-12 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘One of the great stories of the American theater..., the Workshop not only built an international reputation with its daring choice of plays and nontraditional productions, it also helped launch a movement of regional, or resident, companies that would change forever how Americans thought about and consumed theater.’ – Elin Diamond, from the Introduction Herbert Blau founded, with Jules Irving, the legendary Actor's Workshop of San Francisco, in 1952, starting with ten people in a loft above a judo academy. Over the course of the next 13 years and its hundred or so productions, it introduced American audiences to plays by Brecht, Beckett, Pinter, Genet, Arden, Fornes, and various unknown others. Most of the productions were accompanied by a stunningly concise and often provocative programme note by Blau. These documents now comprise, within their compelling perspective, a critique of the modern theatre. They vividly reveal what these now canonical works could mean, first time round, and in the context of 1950s and 60s American culture, in the shadow of the Cold War. Programming Theater History curates these notes, with a selection of the Workshop's incrementally artful, alluring programme covers, Blau's recollections, and evocative production photographs, into a narrative of indispensable artefacts and observations. The result is an inspiring testimony by a giant of American performance theory and practice, and a unique reflection of what it is to create theatre history in the present.

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Download or read book Rugged Justice written by David C. Frederick and published by University of California Press. This book was released on 2021-01-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1994.

Download or read book The Mob and the City written by C. Alexander Hortis and published by Prometheus Books. This book was released on 2014-05-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget what you think you know about the Mafia. After reading this book, even life-long mob aficionados will have a new perspective on organized crime. Informative, authoritative, and eye-opening, this is the first full-length book devoted exclusively to uncovering the hidden history of how the Mafia came to dominate organized crime in New York City during the 1930s through 1950s. Based on exhaustive research of archives and secret files obtained through the Freedom of Information Act, author and attorney C. Alexander Hortis draws on the deepest collection of primary sources, many newly discovered, of any history of the modern mob. Shattering myths, Hortis reveals how Cosa Nostra actually obtained power at the inception. The author goes beyond conventional who-shot-who mob stories, providing answers to fresh questions such as: * Why did the Sicilian gangs come out on top of the criminal underworld? * Can economics explain how the Mafia families operated? * What was the Mafia's real role in the drug trade? * Why was Cosa Nostra involved in gay bars in New York since the 1930s? Drawing on an unprecedented array of primary sources, The Mob and the City is the most thorough and authentic history of the Mafia's rise to power in the early-to-mid twentieth century.

Download or read book The Challenge of Crime in a Free Society written by United States. President's Commission on Law Enforcement and Administration of Justice and published by . This book was released on 1967 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report of the President's Commission on Law Enforcement and Administration of Justice -- established by President Lyndon Johnson on July 23, 1965 -- addresses the causes of crime and delinquency and recommends how to prevent crime and delinquency and improve law enforcement and the administration of criminal justice. In developing its findings and recommendations, the Commission held three national conferences, conducted five national surveys, held hundreds of meetings, and interviewed tens of thousands of individuals. Separate chapters of this report discuss crime in America, juvenile delinquency, the police, the courts, corrections, organized crime, narcotics and drug abuse, drunkenness offenses, gun control, science and technology, and research as an instrument for reform. Significant data were generated by the Commission's National Survey of Criminal Victims, the first of its kind conducted on such a scope. The survey found that not only do Americans experience far more crime than they report to the police, but they talk about crime and the reports of crime engender such fear among citizens that the basic quality of life of many Americans has eroded. The core conclusion of the Commission, however, is that a significant reduction in crime can be achieved if the Commission's recommendations (some 200) are implemented. The recommendations call for a cooperative attack on crime by the Federal Government, the States, the counties, the cities, civic organizations, religious institutions, business groups, and individual citizens. They propose basic changes in the operations of police, schools, prosecutors, employment agencies, defenders, social workers, prisons, housing authorities, and probation and parole officers.

Download or read book Data Analytics written by Mohiuddin Ahmed and published by CRC Press. This book was released on 2018-09-21 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large data sets arriving at every increasing speeds require a new set of efficient data analysis techniques. Data analytics are becoming an essential component for every organization and technologies such as health care, financial trading, Internet of Things, Smart Cities or Cyber Physical Systems. However, these diverse application domains give rise to new research challenges. In this context, the book provides a broad picture on the concepts, techniques, applications, and open research directions in this area. In addition, it serves as a single source of reference for acquiring the knowledge on emerging Big Data Analytics technologies.

Download or read book The Nones written by Ryan P. Burge and published by Fortress Press. This book was released on 2023-05-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Nones: Where They Came From, Who They Are, and Where They Are Going, Second Edition, Ryan P. Burge details a comprehensive picture of an increasingly significant group--Americans who say they have no religious affiliation. The growth of the nones in American society has been dramatic. In 1972, just 5 percent of Americans claimed "no religion" on the General Social Survey. In 2018, that number rose to 23.7 percent, making the nones as numerous as both evangelical Protestants and Roman Catholics. Every indication is that the nones will be the largest religious group in the United States in the next decade. Burge illustrates his precise but accessible descriptions with charts and graphs drawn from more than a dozen carefully curated datasets, some tracking changes in American religion over a long period of time, others large enough to allow a statistical deep dive on subgroups such as atheists or agnostics. Burge also draws on data that tracks how individuals move in and out of religion over time, helping readers to understand what type of people become nones and what factors lead an individual to return to religion. This second edition includes substantial updates with new chapters and current statistical and demographic information. The Nones gives readers a nuanced, accurate, and meaningful picture of the growing number of Americans who say that they have no religious affiliation. Burge explains how this rise happened, who the nones are, and what they mean for the future of American religion.

Download or read book Webster s New World Letter Writing Handbook written by Robert W. Bly and published by LibreDigital. This book was released on 2004-03-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home. Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion.

Download or read book Freud s Self analysis written by Didier Anzieu and published by Chatto & Windus. This book was released on 1986 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Assistant Town Engineer written by National Learning Corporation and published by Career Examination. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Assistant Town Engineer Passbook(R) prepares you for your test by allowing you to take practice exams in the subjects you need to study. It provides hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: principles and practices of civil engineering; engineering specifications and estimates; methods and materials of construction; construction and maintenance of streets, sewers, water lines, and related structures; contracts and contact administration; and more.

Download or read book Rav Pam written by Shimon Finkelman and published by Mesorah Publications, Limited. This book was released on 2003 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Where Dwells the Soul of My Love written by and published by . This book was released on 2012-09 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a tranquil concert atmosphere with this tender setting of selected lines from James Thomson's eloquent nineteenth-century poem entitled "Art." Warm choral sonorities, a flowing piano accompaniment, and the dramatic role of the cello all work in harmony to create an elegant and emotional concert piece.