Download or read book Lettering for Advertising written by Mortimer Leach and published by . This book was released on 2016-05-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the days before Photoshop, Illustrator, and Pagemaker, graphic design was done entirely by hand. Lettering was not limited to the font library, but rather, the imagination and skill of the artist. Elevate your design work with distinguished hand lettering by learning the tricks of the trade. Lettering for Advertising is the most comprehensive source book for hand lettering ever published. Put to practical use for decades by artists at Madison Avenue agencies and small-time firms alike, this collection of lettering styles and techniques is now back in print for contemporary designers. Fully-illustrated chapters explain a variety of hand-lettering styles, the type forms from which they are derived, and how to use them in layouts. Draw on austere classics for an elegant and professional look, or revive forgotten styles for a retro font palette. With tips on creative combinations and instructions for replicating the lettering demonstrated in the book, Lettering for Advertising is a uniquely useful reference for modern designers working in print or digital media.
Download or read book Letter Design in the Graphic Arts written by Mortimer Leach and published by New York : Reinhold Publishing Corporation. This book was released on 1960 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that covers all three major sources of letter forms - type, hand lettering, and photo-process lettering - in terms of their esthetic value and their application in the graphic arts. Many advertising posters and package designs are reproduced in full.
Download or read book Lettering for Advertising written by Mortimer Leach and published by . This book was released on 1956 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brush Lettering Made Simple written by Chrystal Elizabeth and published by Page Street Publishing. This book was released on 2018-11-20 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add Beautiful Effects to Your Brush Lettered Artwork and Enhance Your Hand Lettering Fantastic brush lettering artwork is right at your fingertips—and far easier to achieve than you think—with renowned lettering artist Chrystal Elizabeth’s simple step-by-step guide. In Brush Lettering Made Simple, she reveals her secrets to mastering a vast array of brush lettering techniques, including di erent fonts, styles, flourishes, e ects and mediums. You’ll begin with the basics—how to form letters, then connect them to form words—and work your way up to more tricky techniques, such as lettering with watercolors, as well as how to make your lines and transitions as smooth as a professional lettering artist. Learn how to create the most popular brush lettering e ects, such as galaxy, ombre and blended colors, and how to add drop shadows behind your text to make your words really pop! Chrystal also shows you how to bring beauty and depth to your lettering projects with colorful backgrounds and borders. Doodling is encouraged in this interactive workbook, which features special high-quality art paper and beautifully bordered blank pages where you can practice your new skills. With more than 45 easy-to-follow tutorials, you’ll be creating elegant, professional-looking lettering projects in no time.
Download or read book Modern Show Card Lettering Designs and Advertising Phrases written by William Alexander Thompson and published by . This book was released on 1906 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Script Lettering for Artists written by Tommy Thompson and published by Courier Corporation. This book was released on 1965-01-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copiously illustrated by foremost script designer, this complete course covers all the basics for commercial artists: tools, materials, various letter styles, and more.
Download or read book Little Book of Lettering written by Emily Gregory and published by Chronicle Books. This book was released on 2012-11-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
Download or read book Scripts written by Steven Heller and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For a type nerd, the only thing missing from Scripts is a centerfold of voluptuous Spencerian. . . . About ninety percent of the book is images, glorious images." --Communication Arts
Download or read book The Lettering Book written by Noelene Morris and published by . This book was released on 2017 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Download or read book The Joy of Lettering written by Gabri Kirkendall and published by Walter Foster Publishing. This book was released on 2016-09-30 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 50 tips, techniques, and lessons for creating beautiful illuminated letters and sophisticated lettering projects, The Joy of Lettering takes hand lettering to a whole new level. Gabri Joy Kirkendall (Creative Lettering & Beyond) and Jaclyn Escalera guide readers through a dynamic exploration of the craft, focusing on typography and illuminated letters and numbers using pencil, ink, and marker in a variety of styles and themes. From there, artists will learn how to create letters using a variety of alternative materials and media, such as watercolor, gouache, and wood. Easily customized DIY projects invite artists to finesse their skills as they learn to letter on different types of surfaces while creating lettered murals, stationery, and signage. Packed with creative techniques and easy-to-follow lessons, this all-inclusive resource is a must??have for anyone who wants to learn or grow their expertise in the art of hand lettering.
Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1916 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handwritten written by Steven Heller and published by . This book was released on 2006-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."
Download or read book Modern Display Alphabets written by Franklin Photolettering and published by . This book was released on 1974 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete fonts of 100 contemporary display alphabets -- upper- and lowercase letters, numbers, and punctuation. Incredible variety includes inlines and outlines, round looks and backslants, double shaded and highlighted, and scores of other styles.
Download or read book Creative Lettering written by Jenny Doh and published by Union Square & Company. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides step-by-step instructions for lettering from top artists, including advice on the best tools, techniques and tips, and font samples.
Download or read book Junk Type written by Bill Rose and published by Rizzoli Publications. This book was released on 2017-04-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A graphic compendium of vintage American design and typography. Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose—aka Recapturist—is a photographer and designer who has spent the last decade traveling across America looking for junkyards, yard sales, antique stores, and other unlikely sources of inspiration to capture examples of postwar American typography and design before they’re lost forever. Bringing together more than 400 images, this invaluable book is a visual history of postwar America, told through the distinct typography, icons, badges, and branding of the country’s industrial heritage. From Art Deco–inspired fonts and unique handmade cursive lettering to illustrated insignia and clean graphic logos bearing the influence of European design of the 1960s, these pictures together represent an encyclopedic reference of creative typefaces and graphics. With each photograph representing just a detail—an embossed logo, a specially created icon, or an advertising slogan—this book captures the optimism and pragmatism of a golden age of American industrial creativity and distills it into a charming resource for anyone with an eye (or nostalgia) for vintage design.
Download or read book Layout in Advertising written by William Addison Dwiggins and published by . This book was released on 1928 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
