Download or read book Letters of Marshall McLuhan written by Marshall McLuhan and published by Oxford University Press Canada. This book was released on 1987 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called an 'oracle' and 'sage', the involuntary founder of an unofficial cult, Marshall McLuhan (1911-80) was one of the most famous men of the 1960s, from whose name a French word (mcluhanisme) was coined. His reputation as a communications theoriest was established by two of many books. TheGutenberg Galaxy: The Making of Typographic Man (1962) explains how society and human psychology were changed when pre-literate oral culture was supplanted by the invention of the phonetic alphabet and a manuscript culture gave way to the Gutenberg era of movable type, the printing press, andmass-produced books. Understanding Media: The Extensions of Man (1964), McLuhan's most widely read book, explores the next development, the electronic age, and its effects on individuals and society.The early letters in this collection offer a fascinating background to McLuhan's intellectual growth; the bulk of them, however, contain many interesting discussions of ideas that later became subjects in his books. His correspondents include some of the best-known names of the sixties andseventies and range from Woody Allen to Tom Wolfe. Heavily annotated, the letters are arranged in three sections, each with a period introduction:1931-1936 takes McLuhan through the University of Manitoba and Cambridge University.1936-1946 covers one year's teaching at the Univeristy of Wisconsin; two years at Saint Louis University; one year, with his bride, at Cambridge for work on his Ph.D.; four more years at Saint Louis; and two years as Assuption College, Windsor, Ontario. These letters include a large correspondencewith Wyndham Lewis.The last section begins in 1946, when McLuhan went to the University of Toronto. (Two years later he began a long correspondence with Ezra Pound.) Covering the period of McLuhan's fame, it ends in September 1979 with a letter to Pierre Elliott Trudeau, written shortly before McLuhan had a strokethat rendered him speechless.These letters have been selected from a large collection, now in the Public Archives of Canada, assembled by Corinne McLuhan, McLuhan's widow, and Matie Molinaro, his literary agent.
Download or read book Letter to Marshall McLuhan written by Ezra Pound and published by . This book was released on 2012 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marshall McLuhan written by Douglas Coupland and published by Atlas and Company. This book was released on 2010-11-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.
Download or read book The Lost Tetrads of Marshall McLuhan written by Marshall McLuhan and published by OR Books. This book was released on 2017-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
Download or read book Letters of Marshall McLuhan written by Marshall McLuhan and published by Oxford University Press Canada. This book was released on 1987 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called an 'oracle' and 'sage', the involuntary founder of an unofficial cult, Marshall McLuhan (1911-80) was one of the most famous men of the 1960s, from whose name a French word (mcluhanisme) was coined. His reputation as a communications theoriest was established by two of many books. TheGutenberg Galaxy: The Making of Typographic Man (1962) explains how society and human psychology were changed when pre-literate oral culture was supplanted by the invention of the phonetic alphabet and a manuscript culture gave way to the Gutenberg era of movable type, the printing press, andmass-produced books. Understanding Media: The Extensions of Man (1964), McLuhan's most widely read book, explores the next development, the electronic age, and its effects on individuals and society.The early letters in this collection offer a fascinating background to McLuhan's intellectual growth; the bulk of them, however, contain many interesting discussions of ideas that later became subjects in his books. His correspondents include some of the best-known names of the sixties andseventies and range from Woody Allen to Tom Wolfe. Heavily annotated, the letters are arranged in three sections, each with a period introduction:1931-1936 takes McLuhan through the University of Manitoba and Cambridge University.1936-1946 covers one year's teaching at the Univeristy of Wisconsin; two years at Saint Louis University; one year, with his bride, at Cambridge for work on his Ph.D.; four more years at Saint Louis; and two years as Assuption College, Windsor, Ontario. These letters include a large correspondencewith Wyndham Lewis.The last section begins in 1946, when McLuhan went to the University of Toronto. (Two years later he began a long correspondence with Ezra Pound.) Covering the period of McLuhan's fame, it ends in September 1979 with a letter to Pierre Elliott Trudeau, written shortly before McLuhan had a strokethat rendered him speechless.These letters have been selected from a large collection, now in the Public Archives of Canada, assembled by Corinne McLuhan, McLuhan's widow, and Matie Molinaro, his literary agent.
Download or read book The Medium is the Massage written by Marshall MacLuhan and published by . This book was released on 1971 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book The Gutenberg Galaxy written by Marshall McLuhan and published by University of Toronto Press. This book was released on 1962-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.
Download or read book Understanding Me written by Herbert Marshall Mcluhan and published by McClelland & Stewart. This book was released on 2010-06-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.
Download or read book Marshall McLuhan written by Philip Marchand and published by MIT Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the man who gave us ideas "the medium is the message" and "global village".
Download or read book The Medium is the Massage written by Marshall McLuhan and published by Penguin Modern Classics. This book was released on 2008 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
Download or read book The Medium and the Light written by Michael McLuhan and published by Wipf and Stock Publishers. This book was released on 2010-03-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.
Download or read book Been Hoping We Might Meet Again written by Elaine Kakn and published by . This book was released on 2019-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding New Media written by Robert K. Logan and published by Peter Lang. This book was released on 2010 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Download or read book Virtual Marshall McLuhan written by Donald F. Theall and published by McGill-Queen's Press - MQUP. This book was released on 2001 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was a satirist and prophetic poet who explored subjects from the occult and the esoteric to everyday popular culture and the emerging digital revolution. Written in an accessible, engaging manner, The Virtual Marshall McLuhan sheds new light on McLuhan's goals and the background to his influential writings.
Download or read book Building a Bridge to the 18th Century written by Neil Postman and published by Vintage. This book was released on 2011-06-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when we are reexamining our values, reeling from the pace of change, witnessing the clash between good instincts and "pragmatism," dealing with the angst of a new millennium, Neil Postman, one of our most distinguished observers of contemporary society, provides for us a source of guidance and inspiration. In Building a Bridge to the Eighteenth Century he revisits the Enlightenment, that great flowering of ideas that provided a humane direction for the future -- ideas that formed our nation and that we would do well to embrace anew. He turns our attention to Goethe, Voltaire, Rousseau, Diderot, Kant, Edward Gibbon, Adam Smith, Thomas Paine, Jefferson, and Franklin, and to their then-radical thinking about inductive science, religious and political freedom, popular education, rational commerce, the nation-state, progress, and happiness. Postman calls for a future connected to traditions that provide sane authority and meaningful purpose -- as opposed to an overreliance on technology and an increasing disregard for the lessons of history. And he argues passionately for specific new guidelines in the education of our children, with renewed emphasis on developing the intellect as successfully as we are developing a computer-driven world. Witty, provocative, and brilliantly reasoned, Building a Bridge to the Eighteenth Century is Neil Postman's most radical, and most commonsensical, book yet.
Download or read book Marshall McLuhan and Northrop Frye written by B.W. Powe and published by University of Toronto Press. This book was released on 2014-04-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan and Northrop Frye are two of Canada’s central cultural figures, colleagues and rivals whose careers unfolded in curious harmony even as their intellectual engagement was antagonistic. Poet, novelist, essayist and philosopher B.W. Powe, who studied with both of these formidable and influential intellectuals, presents an exploration of their lives and work in Marshall McLuhan and Northrop Frye: Apocalypse and Alchemy. Powe considers the existence of a unique visionary tradition of Canadian humanism and argues that McLuhan and Frye represent fraught but complementary approaches to the study of literature and to the broader engagement with culture. Examining their eloquent but often acid responses to each other, Powe exposes the scholarly controversies and personal conflicts that erupted between them, and notably the great commonalities in their writing and biographies. Using interviews, letters, notebooks, and their published texts, Powe offers a new alchemy of their thought, in which he combines the philosophical hallmarks of McLuhan’s “The medium is the message” and Frye’s “the great code.”
