Download or read book Letter Design in the Graphic Arts written by Mortimer Leach and published by New York : Reinhold Publishing Corporation. This book was released on 1960 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that covers all three major sources of letter forms - type, hand lettering, and photo-process lettering - in terms of their esthetic value and their application in the graphic arts. Many advertising posters and package designs are reproduced in full.
Download or read book Letter Design in the Graphic Arts written by Mortimer Leach and published by . This book was released on 2019-02-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.
Download or read book The Art of Lettering written by Brooke Robinson and published by Rizzoli Publications. This book was released on 2018-07-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: From whimsical to elegant, and old-school influences to new school—Goodtype’s The Art of Lettering showcases dynamic hand lettering from today’s young and sought-after typographers and calligraphers, stoking creative inspiration for graphic designers, artists, and type enthusiasts alike. Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolors, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
Download or read book Calligraphy and Letter Design written by Austin G. Quick and published by . This book was released on 1965 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Typography and Graphic Design written by Roxane Jubert and published by Flammarion-Pere Castor. This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
Download or read book Letterforms written by Timothy Samara and published by Rockport Publishers. This book was released on 2018-07-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.
Download or read book The Graphic Art of Tattoo Lettering written by BJ Betts and published by National Geographic Books. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking reference covering the key styles and schools in contemporary tattoo lettering. This book includes step-by-step guides to lettering design from a wide array of leading tattoo artists. Covering the history and context of tattoo design, as well as offering a comprehensive instruction in hand lettering, this guide is packed with enough detail to fascinate anyone interested in tattoo design. Learn to recreate all of the most widely used techniques—from embellishing West Coast letter forms to mastering calligraphic style—with guidance from one of today’s most influential tattoo artists. Each chapter also includes an account of individual styles’ histories, complexities, and relevant substyles, along with interviews spotlighting leading practitioners and galleries of innovative tattoo design. The Graphic Art of Tattoo Lettering is as much a technical handbook for professional tattoo artists as it is an introduction to the manner in which tattoo styles inform other graphic arts. Fans of typography, calligraphy, and graphic design are sure to learn techniques that they can apply to their own projects. And for those who aspire to design tattoos or already work with them, this book is an indispensable guide. Guaranteed to instruct and inspire, it is an essential resource for anyone interested in tattoo art.
Download or read book Lettering Large written by Steven Heller and published by The Monacelli Press, LLC. This book was released on 2013-10-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography has jumped off the printed page to stand on its own as branding, sculpture, and even architecture. Lettering Large examines this phenomenon through a diverse collection of images collected from a vast range of sources around the world. As technology has made construction and production of monumental letters possible, the demand for their design has grown exponentially. This book is the first to chronicle letters as presences in the urban landscape. Preeminent graphic design and typographic commentator and historian Steve Heller teams with Mirko Ilić, a noted graphic designer, to select the most dramatic and telling examples culled from sites across the United States and throughout Europe and Asia.
Download or read book Fake Love Letters Forged Telegrams and Prison Escape Maps written by Annie Atkins and published by Phaidon Press. This book was released on 2020-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at the extraordinary and meticulous design of graphic objects for film sets Although graphic props such as invitations, letters, tickets, and packaging are rarely seen close-up by a cinema audience, they are designed in painstaking detail. Dublin-based designer Annie Atkins invites readers into the creative process behind her intricately designed, rigorously researched, and visually stunning graphic props. These objects may be given just a fleeting moment of screen time, but their authenticity is vital and their role is crucial: to nudge both the actors on set and the audience just that much further into the fictional world of the film.
Download or read book Treasury of Alphabets and Lettering written by Jan Tschichold and published by W. W. Norton & Company. This book was released on 1995 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treasury of Alphabets and Lettering is a classic source book of the most beautiful type and letters of all time selected by Jan Tschichold, internationally renowned typographer and master of lettering. It contains only letters of timeless and lasting beauty--the true mainsprings of the art of lettering. One hundred and seventy-six type specimens are presented, most of them in complete alphabets.
Download or read book Lettering Type Creating Letters and Designing Typefaces written by Bruce Willen and published by Princeton Architectural Press. This book was released on 2009-09-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
Download or read book Forms of Rockin written by Anssi Arte and published by SCB Distributors. This book was released on 2015-09-23 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The idea of style and competing for the best style is the key to all forms of rockin'." – Style Wars, 1983. Are subcultures, like graffiti, floating free in their own space, or are they connected to the rest of society? In Forms of Rockin’, graffiti styles are connected to graphic design and other popular culture expressions such as music, fashion, photography, industrial design and movies for the first time. Anssi Arte analyses some of the most powerful visual symbols of the 1970s, 80s and 90s and compares design, typography and graffiti styles. The visual styles of James Brown, Blade Runner, the Memphis group and grunge music all appear together with classic fonts and graffiti writers. The clear yet analytical narrative and carefully crafted visualizations make it appealing to both graphic design aficionados as well as graffiti enthusiasts. But Forms of Rockin’ is more than that. This is a must for everybody interested in contemporary popular culture and design history. Forms of Rockin' traces and defines the stylistic conventions in graffiti letterforms that have become iconic and globally acknowledged ideals. From the early New York tags to the mid-1990s ugly-fresh styles of Scandinavia, Forms of Rockin’ tells the story of how popular culture and graffiti styles influences each other.
Download or read book Letters from the Avant Garde written by Ellen Lupton and published by Princeton Architectural Press. This book was released on 1996-03 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best letterhead designs from 1915 to 1950.
Download or read book Letterwork written by Brody Neuenschwander and published by . This book was released on 1993 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the creation and adaptation of letterforms, this book draws on examples from packaging, posters, television sequences and book design from around the world. It demonstrates the principles of letterforms, the use of basic tools and the many different techniques and media available.
Download or read book Designing Type written by Karen Cheng and published by Yale University Press. This book was released on 2020-10-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Download or read book Printing in Relation to Graphic Art written by George French and published by Cleveland : Imperial Press. This book was released on 1903 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Type Design for Branding written by Stephen Boss and published by CRC Press. This book was released on 2018-01-17 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
