Download or read book Let Their Mouseclicks Do the Walking written by Michael R. Solomon and published by Pearson Education. This book was released on 2010-09-29 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the “cybermediaries”: how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently....

Download or read book The Truth About What Customers Want written by Michael R. Solomon and published by FT Press. This book was released on 2008-10-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.” Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

Download or read book The Truth About Best Branding Practices Collection written by William Kane and published by Pearson Education. This book was released on 2010-11-03 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: 150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

Download or read book The Truth About Perfecting Your Presentation Skills Collection written by James O'Rourke and published by Pearson Education. This book was released on 2010-11-03 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: 150 powerful bite-size presentation and communication solutions for motivating any audience to action: colleagues, employees, customers, anyone! Three full books of breakthrough techniques for presenting and communicating more effectively! Discover how to speak more confidently… prepare well, and manage anxiety… connect with any audience, especially customers… know when to sell the steak, and when to sell the sizzle… supercharge your business writing for web and print… and much more! From world-renowned leaders and experts, including James O’Rourke, Michael R. Solomon, Natalie Canavor, and Claire Meirowitz

Download or read book Sensory Marketing Smells Like Profits written by Michael R. Solomon and published by Pearson Education. This book was released on 2010-09-29 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent. As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns....

Download or read book The Definitive Guide to Customer Relationship Management Collection written by V. Kumar and published by FT Press. This book was released on 2012-09-05 with total page 1270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price! 4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought were impossible Today, rock-solid long-term customer relationships are the holy grail of every business -- and they seem just as elusive. But such relationships are possible: great businesses are proving it every day, and reaping the rewards. In this extraordinary 4 eBook set, you'll learn how they do it -- and how you can, too, no matter what you sell or who your customers are. First, in Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, internationally respected marketing expert V. Kumar presents a complete framework for linking your investments to business value - and maximizing the lifetime value of every customer. Learn how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating referral value. Next, in Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World, Richard Hammond presents remarkable new case studies, ideas, strategies, and tactics from great retailers worldwide. Discover new ways to use data to drive profit and growth… do more with less… leverage technology to develop highly productive and innovative remote teams… create your ultimate retail experience! In Inside the Mind of the Shopper: The Science of Retailing, the legendary Herb Sorensen reveals what customers really do when they shop, ripping away myths and mistakes that lead retailers to miss huge opportunities. Sorensen identifies simple interventions that can have dramatic sales effects, shows why many common strategies don't work, and offers specific solutions for serving quick-trip shoppers, optimizing in-store migration patterns, improving manufacturer-retailer collaboration, even retailing to multicultural communities. Finally, in The Truth About What Customers Want, Michael R. Solomon demystifies today's consumers, revealing what they want, think, and feel. Then, based on his deep truths about consumer behavior, he presents 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers! From world-renowned experts in customer behavior and retail performance V. Kumar, Richard Hammond, Herb Sorensen, and Michael R. Solomon

Download or read book The Truth About Successful Entrepreneurship Collection written by Michael D. Solomon and published by Pearson Education. This book was released on 2010-11-03 with total page 1023 pages. Available in PDF, EPUB and Kindle. Book excerpt: 150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more! Three full books of powerful, quick, actionable solutions for every entrepreneur! Discover how to choose, plan, launch, and grow a winning business… raise capital, build teams, and get the right advice… find and keep highly profitable customers… profit from new customer behavior trends… develop powerful brand meaning… advertise, price, and segment more effectively… and much more! From world-renowned leaders and experts, including Michael R. Solomon, Brian D. Till, Donna Heckler, and Bruce Barringer

Download or read book Delivering Knock Your Socks Off Service written by Ron Zemke and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a service advantage with the help of customer service guru Ron Zemke. In practical, easy-to-follow steps, learn trusted techniques and positive approaches that will inspire you to believe in the value of customer care and give you the skills and style to deliver it. This book takes these winning concepts to a new level with interactive features that enable you to turn the Knock Your Socks Off Service advantage to a competitive advantage in your own workplace. You will learn how to: ¿ See things from the customer¿s point of view ¿ Meet customer expectations and satisfy their needs ¿ Create a memorable experience for the customer ¿ Become easy to do business with ¿ Determine the right time to bend or break the rules ¿ Become a fantastic fixer and powerful problem-solver ¿ Cope effectively with "customers from hell" ¿ Avoid the ten deadly sins of customer service ¿ Formulate smart answers to tough customer questions

Download or read book Introducing AutoCAD 2010 and AutoCAD LT 2010 written by George Omura and published by John Wiley & Sons. This book was released on 2009-08-04 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling AutoCAD author George Omura presents a fast, focused course in AutoCAD essentials George Omura is an AutoCAD expert whose clear, focused instructions have taught hundreds of thousands how to use AutoCAD. This task-based, reference approach is perfect for newcomers to AutoCAD and those who manage AutoCAD drawings. You'll learn AutoCAD basics quickly and easily with the straightforward explanations and realistic exercises that focus squarely on accomplishing vital tasks. You'll get acquainted with the drafting tools of AutoCAD and AutoCAD LT and learn such essentials as how to draw accurately and quickly, edit your drawings, create 3D models, and much more. Fully updated for all the new features of both AutoCAD and AutoCAD LT, including parametric design, free-form 3D mesh modeling, and enhanced PDF support Provides focused explanations and realistic exercises to quickly teach crucial tasks Shows how to draw accurately and quickly and how to effectively edit AutoCAD drawings Learn how to create 3D models and get organized with layers, blocks, groups, and external references Discover how to quickly add and edit notes and dimensions, find areas and distances quickly, and extract hidden data Work with the DesignCenter, create text, and learn to lay out and print your drawings If you want to quickly get up to speed on the newest version of AutoCAD and AutoCAD LT, Introducing AutoCAD 2010 and AutoCAD LT 2010 is a fast, no-nonsense way to learn the software. For Instructors: Teaching supplements are available for this title.

Download or read book Integrative Psychotherapy written by Mark R. McMinn and published by InterVarsity Press. This book was released on 2009-08-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark McMinn and Clark Campbell present an integrative model of psychotherapy that is grounded in Christian biblical teaching and in a critical and constructive engagement with contemporary psychology. This foundational work integrates behavioral, cognitive, and interpersonal models of therapy within a Christian theological framework.

Download or read book X5 written by Thirteen O'Clock Press and published by Lulu.com. This book was released on 2017-01-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: X5 is a diverse and intriguing collection of stories which are weird, unclassifiable and experimental... dive into this eclectic mix and enjoy a wide range of stories from Thirteen's impressive authors who raided their archives for unpublished extraordinary tales - and look out for more editions soon.

Download or read book SketchUp for Builders written by John G. Brock and published by John Wiley & Sons. This book was released on 2018-12-05 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only comprehensive SketchUp guide written for builders and contractors SketchUp is a 3D modeling application used in areas ranging from civil and mechanical engineering to motion picture and video game design. Three-dimensional modeling is of obvious value to the building industry—yet resources for transforming architectural designs into reality is surprisingly limited. SketchUp for Builders is the first comprehensive guide designed specifically for builders and contractors, providing step-by-step instructions on incorporating 3D modeling into all phases of the construction process. Author John Brock draws from his 30 years of experience as a custom home designer and builder to provide practical advice on how to understand what you are building before it is built. This valuable guide demonstrates how to eliminate cost overruns, construction delays, and design flaws by integrating SketchUp modeling into your workflow. Emphasizing real-world practicality, this book covers all of the essential components of modeling a 3D construction project, from SketchUp fundamentals and object basics to importing construction drawings and increasing project efficiency with extensions and plugins. All phases of construction are clearly explained, including foundations, walls and floor systems, roof and mechanical systems, and exterior and interior finishes. Supplies a constructability process for efficient and cost-effective build projects Offers step-by-step guidance for creating construction documents, renderings, animations, virtual reality tours, and more Integrates SketchUp into all stages of the construction process Provides access to resources such as web tutorials, blogs, and the online SketchUp community Demonstrates how to generate construction documents with accompanying Layout software SketchUp for Builders: A Comprehensive Guide for Creating 3D Building Models Using SketchUp in an indispensable source of information for contractors and builders, architects, interior designers, landscape architects, construction professionals, and anyone seeking to create 3D models of the design and construction process.

Download or read book Generational Use of New Media written by Leslie Haddon and published by Routledge. This book was released on 2016-04-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generational Use of New Media examines and contrasts how younger and older people, representing different generations, engage with the new media that they increasingly encounter in everyday life. Exploring the various assumptions about the degrees to which younger and older people are more or less willing to use, or are capable of using, new media, the social circumstances under which they do so and the very design of those media, this book critically examines the gap that is assumed to exist between younger users of new media and older non-users. Thematically organised and offering comparative analyses of the generational use of new media and technology, this timely volume presents the latest research and rich new empirical material gathered in the EU, USA and Hong Kong, to reflect on societal practices and the practical implications of building a more inclusive information society.

Download or read book May Your God Go With You written by David B. Reynolds and published by David B. Reynolds. This book was released on 2019-11-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: “And may your god go with you,” the audience replied in unison to a blessing from the Rev. Jeremiah Brown. With that last comment, Russell Richman had his view of reality twisted, tilted, twirled and transformed into a tiny flaming ball before being drop-kicked screaming into a toilet and flushed.

Download or read book Up and Running with Autodesk Navisworks 2014 written by Deepak Maini and published by Up & Running with Navisworks. This book was released on 2013-04-15 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is specially written keeping in mind the requirements of plant and building industry. Real-world plant and building models have been carefully selected to discuss the tools and concepts in the tutorials of every chapter. You will be able to find various similarities between the models used in this textbook and your current projects. This will allow you to apply the concepts learned in this textbook to your day-to-day work. These real-world models are also made available to the buyers of this textbook. The following are some salient features of this textbook: Free Tutorial on clash test with Point Cloud available by contacting the author at [email protected]. More than 640 pages of in-depth coverage of all modules of Autodesk Navisworks Simulate and Manage, including the new Quantification module. Detailed discussion of Autodesk Navisworks tools and concepts followed by Plant and BIM tutorials. Around 400 pages of tutorials on real-world Plant and Building models. Special tutorial on the animation of the subsea Remotely Operated Vehicle (ROV). Special tutorials showing the Animator and Scripter scenes with Crane movement and animation. Project-based chapter for the Autodesk Factory Design Suite user. Timeliner simulation linked with animator animations showing construction sequences and movement of objects at the construction site. Detailed coverage of the Clash Detective module and the switchback functionality. Timeliner based clash tests included in tutorials. "What I do" tips describing some real world challenges that Navisworks users face and the author's approach in those situations. Free video showing how to use Autodesk ReCap to reduce the size of Point Cloud data before importing in Autodesk Navisworks available by contacting the author at [email protected]. End of chapter skill evaluation to review the concepts learnt in the chapter. The following free teaching resources are available for faculty: PowerPoint slides of every chapter in the textbook. Answers to the Class Test Questions. Help for designing the course curriculum.

Download or read book The Virtual Worlds Handbook How to Use Second Life and Other 3D Virtual Environments written by Elizabeth Hodge and published by Jones & Bartlett Learning. This book was released on 2009-12-14 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into the world of virtual reality with your newly created avatar and begin to experience the tools that make this world interactive! During their infancy stage, virtual environments were largely based upon the gaming community and over time have been adapted to meet the growing number of users and educators. The Virtual Worlds Handbook, with CD-ROM, provides a user-friendly approach that will help trainers and educators create an effective and interactive environment within the Second Life virtual world. This book was written to help the novice user tackle the natural learning curve while providing the experienced user with tips, tools, and tricks to help any educator or trainer meet their professional goals faster. The opportunities using virtual reality are limitless and provide online students with a unique opportunity to connect both physically and educationally to one another, to faculty, to university, and to a worldwide market.

Download or read book The Part Time Trader written by Ryan Mallory and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice and easy-to-follow guidelines for part-time stock traders Millions of people trade stocks in their spare time, supplementing their nine-to-five income with extra profits on the market. And while there are plenty of books on the market that cater to the needs of full-time traders, there are precious few that focus on the trading strategies that are best suited for part-time traders who must balance the demands of other responsibilities while successfully navigating a changing and dynamic stock market. This handy guide equips part-time traders with all the necessary tools for successful trading—including guidance on pre-market/pre-work studies and how to make profitable trades without interfering with one's day job. The Part-Time Trader focuses entirely on those trading strategies best suited for part-timers, making trading both simpler and more profitable. One of the few books on trading intended and designed specifically for part-time traders with other jobs or responsibilities Includes online access to the author's proprietary trading system that offers easy-to-follow guidelines for traders who can't spend all day watching the markets Written by the co-founder of SharePlanner Inc., a popular financial website devoted to day-trading, swing-trading (both long and short), and exchange-traded funds For part-time traders who can't dedicate all their time to watching the markets and reading charts, The Part-Time Trader offers straightforward, profitable trading advice.