Download or read book Leisure Service Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2020-11-25 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to psychological method to predict travel behavioural consumption. On the psychological view point, I think individual traveler's character will have those kind of personal characteristics. First, simplicity searchers value above everything ease not transparency in their travel planning and holiday making, and are willing to avoid having to go through extensive research. Second, cultural purists use their travel as an opportunity to immerse themselves in an unfamiliar looking to break themselves entirely from their home lives and engage. Sincerely with a different way of living. Third, social capital seekers understand that to be well travelled is a personal quality, and their choices are shaped by their desire to take maximum of social reward from their travel. They will exploit the potential of digital media to enrich and inform their experiences, and structure their adventures always keeping in mind they are being watched by online audiences. Finally, reward hunters seek a return on the investment who make in their busy , high-achieving lives. Linked in part to the growing trend of wellness, including both physical and mental self improvement who seek truly extraordinary and often indulgent or luxurious' must have experiences. Why needs to know the personal character of individual traveler's characteristics. Because if travel agents could feel which kinds of individual traveler's character, then who can predict which kind of travel package to design to them more easily. For example, how to determine future travel behaviour from past travel experience and perceptions of risk and safety? We need to concern that the influences of past international travel experience, types of risk associated with international travel and the overall degree of safety feeling during international travel on individual's travelling experiences likelihood of travelling to various geographic regions on their next international vacation trip or avoidance of those regions, due to perceived risk. Because individual traveler's experience of safety risk degree to the countries, it will influence who chooses to go to the countries/country to travel again. Why travellers avoid certain destinations are as relevant decision making as why who choose to go to the country(countries) to travel. Perceptions of risk and safety and travel experiences are likely to influence travel decisions; efforts to predict future travel behaviour can benefit to individual tourist's decision making. As Weber & Bottorn (1989) defined risky decision is as "choices among alternatives that can be described by prodability distributions over possible outcomes" (p.114). Some psychologists judge subjective perceptions of physical reality, i.e. image of a particular tourist destination, whereas value judgement refers to the way individual rank destinations according to whose attributes. i.e. attractiveness, safety, risk etc. factors to form on overall image. So, if the individual traveler had unhappy and worried and unsafe experiences to go to where the place(country) to travel during whose vacation time before. Then, this negative travel experience will influence who is afraid to go to the place ( country) to travel again. Risk of place, country, destination or region means the danger is relatively high to the place, ie. increasing in airplane accidents, crime or terrorist activity targeting citizens of potential traveler's nationality or the probability of occurrence is great , ie. recent occurrences involving travel regions/destinations under consideration or effective actions to control consequences exist. i.e. selecting safe regions and destinations, taking extra precautions when traveling to risky destinations. These risk factors will influence the individual traveler who chooses to cancel travel plan to go to the country again.
Download or read book Learning Leisure And Service Consumer Behavior written by John Lok and published by . This book was released on 2023-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opinions to let these businesses how to solve these psychological challenges and how to attract clients' concerning to their products or services. Also, I shall explain how to use psychological methods to predict clients' emotion in order to attract more clients to choose to use these businesses' services or buy these businesses' products. These product or service businesses include space exploration relative product, natural energy resource product, environment pollution product, road transportation design service, airline fuel product, travel agent service, education service etc. I feel any businesses can keep longer time to grow up if businessmen can know how to use psychological methods to predict their clients' positive emotions. I shall give my opinions to answer how to predict these businesses' client emotion, such as how Disney can attract more visitors; how to predict clients' emotion to consume space travel entertainment and/or space relative products; how to increase student numbers, how to predict travel individual's travel destination choice etc. client psychological choice behaviors. I write this book aim to let readers to raise knowledge how to predicts service industries consumers needs and research what factors can influence their needs change. The first market concerns travel industry: How to predict future travel behaviour from past travel behaviour for travel agents benefits. I shall indicate how to predict travel behavioural consumption from psychology view and computer statistic both view points and qualitative of travel behavioural method to achieve how to operate travel business more successfully. The second market concerns school education industry. I shall indicate what the factors can influence the final grades of academic students. I shall give examples to explain why these factors can influence the final grades to be bad of academic students easily. Those factors include: tutoring method factor, class attendance and academic performance factor, drinking and academic motivation factor, the link between sleep quantity and academic performance factor, the relationship between physical fitness and academic performance factor, the relationship between student's learning style and academic performance factor as well as the relationship between time management and academic performance total seven factors. The third market concerns outsourcing either manufacturing or service strategy. Although, nowadays, outsourcing is popular strategy to any global organizations. But they neglect outsourcing strategy has also disadvantages. I shall explain why outsourcing strategy can bring benefits to some organizations, but it can also bring disadvantages to some organizations. I shall indicate evidences to explain what the reasons are not right when the organizations choose outsourcing strategy. I shall explain why any organizations need to analyze their situations whether are suitable to apply outsourcing strategy to operate their management, before they decide to make outsourcing strategy.
Download or read book Consumer Psychology of Tourism Hospitality and Leisure written by Arch G. Woodside and published by CABI. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.
Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Download or read book Research on Marketing and Consumer Behavior written by Danes Jaya Negara and published by Penerbit NEM. This book was released on 2023-02-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leisure Services Management written by Amy R. Hurd and published by Human Kinetics. This book was released on 2023-11-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector
Download or read book The Psychology of Leisure Travel written by Edward J. Mayo and published by . This book was released on 1981 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Download or read book Consumer Behavior over the Life Course written by George P. Moschis and published by Springer. This book was released on 2019-01-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Download or read book Sport Consumer Behaviour written by Daniel C Funk and published by Taylor & Francis. This book was released on 2022-08-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
Download or read book Hedonism Utilitarianism and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Download or read book Leisure and Leisure Services in the 21st Century written by Geoffrey Godbey and published by Venture Publishing (PA). This book was released on 1997 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How will leisure and leisure services change in the twenty-first century? This book presents 49 issues involving changes in the environment, technology, values, demography, the economy, health, work and free time, and governance that could drastically affect leisure and the implementation of leisure services as we enter the twenty-first century. Discussion questions and possible implications for leisure follow each topic.These topics were chosen to encourage contemplation and discussion among students, educators, and leisure service professionals in order to better understand the changes occurring and how they may effect the field of leisure services, and one's own personal leisure pursuits. Section One introduces changes that are fueling the reinvention of leisure and discusses why leisure providers should strive to understand these changes. Section Two surveys trends that are effecting or will effect the future of leisure services. Section Three examines strategies that may be useful to those involved in leisure services for adjusting to, and then thriving in, our ever-changing world.
Download or read book Consumer Behavior in Travel and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
Download or read book Proceedings of the 1982 Academy of Marketing Science AMS Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Book of Majors 2013 written by The College Board and published by College Board. This book was released on 2012-09-01 with total page 1372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book of Majors 2013 by The College Board helps students answer these questions: What's the major for me? Where can I study it? What can I do with it after graduation? Revised and refreshed every year, this book is the most comprehensive guide to college majors on the market. In-depth descriptions of 200 of the most popular majors are followed by complete listings of every major offered at over 3,800 colleges, including four-year, two-year and technical schools. The 2013 edition covers every college major identified by the U.S. Department of Education — over 1,100 majors are listed in all. This is also the only guide that shows what degree levels each college offers in a major, whether a certificate, associate, bachelor's, master's or doctorate. The guide features: • Insights — from the professors themselves — on how each major is taught, what preparation students will need, other majors to consider and much more! • Updated information on career options and employment prospects. • Inside scoop on how students can find out if a college offers a strong program for a particular major, what life is like for students studying that major, and what professional societies and accrediting agencies to refer to for more background on the major.
Download or read book Book of Majors 2014 written by College Entrance Examination Board and published by Macmillan. This book was released on 2013-07-02 with total page 1370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book that describes majors in depth and lists the colleges that offer them.
