Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Download or read book Birth of a Legend written by Capt Arthur H. Wagner Uscg (Ret) and published by Trafford Publishing. This book was released on 2012 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition for Army acquisition funding in the betrween wars depression years was fierce. The opposing camps of Fighter Supremacy versus Strategic Bombing played out at the Air Corps Tactical School (ACTS), at GHQ, before Congress and in the media. Military exercises pitted the Navy and the Air Corps in operations with real cloak and dagger background gambits, each trying to gain the upper hand. When leaders such as Benjamin Foulois, Billy Mitchell, and Frank Andrews eventually were able to foster a bomber competition to replace the Martin B-10, Boeing's four-engined Model 299 was a clear winner; but then it crashed at Dayton, and the Army opted for the Douglas B-18. Somehow, Frank Andrews had enough faith in his convictions and managed to have 13 Y1B-17s produced and sent to the 2nd Bombardment Group at Langley Field, VA. There Robert Olds and his three squadrons enthralled the country with long range goodwill flights, transcontinental speed runs with an obscure 1st Lt Curtis leMay navigating the way, and a thrilling movie "Test Pilot" starring Clark Gable, Myrna Loy, and Spencer Tracy. Fortunately for the trials of WWII, these daring young men of the Army Air Corps put their careers on the line, and made the B-17 one of the iconic weapons of that conflict. This is the untold story of the aircraft development and the men who made it happen.

Download or read book Birth of a Legend written by LtCol Leon E. Braxton USAF and published by Trafford Publishing. This book was released on 2012-01-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition for Army acquisition funding in the betrween wars depression years was fierce. The opposing camps of Fighter Supremacy versus Strategic Bombing played out at the Air Corps Tactical School (ACTS), at GHQ, before Congress and in the media. Military exercises pitted the Navy and the Air Corps in operations with real cloak and dagger background gambits, each trying to gain the upper hand. When leaders such as Benjamin Foulois, Billy Mitchell, and Frank Andrews eventually were able to foster a bomber competition to replace the Martin B-10, Boeing's four-engined Model 299 was a clear winner; but then it crashed at Dayton, and the Army opted for the Douglas B-18. Somehow, Frank Andrews had enough faith in his convictions and managed to have 13 Y1B-17s produced and sent to the 2nd Bombardment Group at Langley Field, VA. There Robert Olds and his three squadrons enthralled the country with long range goodwill flights, transcontinental speed runs with an obscure 1st Lt Curtis leMay navigating the way, and a thrilling movie "Test Pilot" starring Clark Gable, Myrna Loy, and Spencer Tracy. Fortunately for the trials of WWII, these daring young men of the Army Air Corps put their careers on the line, and made the B-17 one of the iconic weapons of that conflict. This is the untold story of the aircraft development and the men who made it happen.

Download or read book The Beautiful Music All Around Us written by Stephen Wade and published by University of Illinois Press. This book was released on 2012-08-10 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beautiful Music All Around Us presents the extraordinarily rich backstories of thirteen performances captured on Library of Congress field recordings between 1934 and 1942 in locations reaching from Southern Appalachia to the Mississippi Delta and the Great Plains. Including the children's play song "Shortenin' Bread," the fiddle tune "Bonaparte's Retreat," the blues "Another Man Done Gone," and the spiritual "Ain't No Grave Can Hold My Body Down," these performances were recorded in kitchens and churches, on porches and in prisons, in hotel rooms and school auditoriums. Documented during the golden age of the Library of Congress recordings, they capture not only the words and tunes of traditional songs but also the sounds of life in which the performances were embedded: children laugh, neighbors comment, trucks pass by. Musician and researcher Stephen Wade sought out the performers on these recordings, their families, fellow musicians, and others who remembered them. He reconstructs the sights and sounds of the recording sessions themselves and how the music worked in all their lives. Some of these performers developed musical reputations beyond these field recordings, but for many, these tracks represent their only appearances on record: prisoners at the Arkansas State Penitentiary jumping on "the Library's recording machine" in a rendering of "Rock Island Line"; Ora Dell Graham being called away from the schoolyard to sing the jump-rope rhyme "Pullin' the Skiff"; Luther Strong shaking off a hungover night in jail and borrowing a fiddle to rip into "Glory in the Meetinghouse." Alongside loving and expert profiles of these performers and their locales and communities, Wade also untangles the histories of these iconic songs and tunes, tracing them through slave songs and spirituals, British and homegrown ballads, fiddle contests, gospel quartets, and labor laments. By exploring how these singers and instrumentalists exerted their own creativity on inherited forms, "amplifying tradition's gifts," Wade shows how a single artist can make a difference within a democracy. Reflecting decades of research and detective work, the profiles and abundant photos in The Beautiful Music All Around Us bring to life largely unheralded individuals--domestics, farm laborers, state prisoners, schoolchildren, cowboys, housewives and mothers, loggers and miners--whose music has become part of the wider American musical soundscape. The hardcover edition also includes an accompanying CD that presents these thirteen performances, songs and sounds of America in the 1930s and '40s.

Download or read book Legendary John Deere Tractors written by Andrew Morland and published by Voyageur Press (MN). This book was released on 2008-04-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book celebrates an icon of American agriculture and industry with more than 400 pictures of legendary John Deere machines from one of world’s most famous tractor photographers.

Download or read book Geological Survey Water supply Paper written by and published by . This book was released on 1958 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ciudad Ju rez written by Oscar J. Martínez and published by University of Arizona Press. This book was released on 2018-03-27 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Juárez is no ordinary city. Its history is exhilarating and tragic. Part of the state of Chihuahua and located on the border with the United States opposite El Paso, Texas, Juárez has often captured the world’s attention in dramatic fashion. In Ciudad Juárez: Saga of a Legendary Border City, Oscar J. Martínez provides a historical overview of the economic and social evolution of this famous transnational urban center from the 1848 creation of the international boundary between Mexico and the United States to the present, emphasizing the city’s deep ties to the United States. Martínez also explores major aspects of the social history of the city, including cross-border migration, urbanization, population growth, living standards, conditions among the city’s workers, crime, and the circumstances that led to the horrendous violence that catapulted Juárez to the top rung of the world’s most violent urban areas in the early twenty-first century. In countless ways, the history of Juárez is the history of the entire Mexican northern frontier. Understanding how the city evolved provides a greater appreciation for the formidable challenges faced by Mexican fronterizos and yields vital insights into the functioning of borderland regions around the world.

Download or read book Report on Land Planning written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Supplementary Report written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Report on Planning written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forest Land Resources Requirements Problems and Policy written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Katherine Mansfield written by Gerri Kimber and published by Peter Lang. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the reason why Katherine Mansfield's reputation in France has always been greater than in England. It examines the ways in which the French reception of Mansfield has idealised her persona to the extent of crafting a hagiography. Mansfield is placed within the general literary context of her era, exploring French literary tendencies at the time and juxtaposing them with the main literary trends in England. The author determines the motives behind the French critics' desire to put Mansfield on a pedestal, discusses how the three years she spent on French soil influenced her writing and whether the translations of her work collude in the myth surrounding her personality. This book is the first sustained attempt to establish interconnections between her own French influences (literary and otherwise) and the myth-making of the French critics and translators. The book also follows the critical appraisal of Mansfield's life and work in France from her death up to the present day, by closely analysing the differing French critical responses. The author reveals how these various strands combine to create a legend which has little basis in fact, thereby demonstrating how reception and translation determine the importance of an author's reputation in the literary world.

Download or read book James M Landis Dean of the Regulators written by Donald A. Ritchie and published by . This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a sweeping overview of the emergence of a national (and modern) legal system from English and colonial antecedents.

Download or read book New Perspectives on the Irish in Scotland written by Martin J. Mitchell and published by Birlinn Ltd. This book was released on 2008-09-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irish immigrants and their descendants have made a vital contribution to the creation of modern Scotland. This book is the first collection of essays on the Irish in Scotland for almost twenty years, and brings together for the first time all the leading authorities on the subject. It provides a major reassessment of the Irish immigrant experience and offers social, cultural and religious development of Scotland over the past 200 years.

Download or read book A Stanley Burnshaw Reader written by Stanley Burnshaw and published by University of Georgia Press. This book was released on 2010-08-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Stanley Burnshaw Reader brings together selections from the major works of poetry and prose that have distinguished Burnshaw as one of the most important voices in twentieth-century letters. Included are essays from Burnshaw's two pioneering critical works: The Seamless Web, praised by the New York Times Book Review as “a defense of poetry that removes it from the realm of man's spiritual luxuries and places it preeminently among his instruments of survival”, and The Poem Itself, a book that deals with forty-five poets of the last century in an entirely novel way which, as Lionel Trilling observed, “allows the Englishspeaking reader an unprecedented intimacy with poems in the original tongues.” Along with a generous excerpt from Robert Frost Himself, this volume offers a representative selection of Burnshaw's poetry and his translations of other poets' work. A Stanley Burnshaw Reader affords those unfamiliar with Burnshaw an ideal introduction to his work. At the same time, readers who know his writings will discover new insights into his long and distinguished career.

Download or read book Touring China written by Yajun Mo and published by Cornell University Press. This book was released on 2021-12-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Touring China, Yajun Mo explores how early twentieth century Chinese sightseers described the destinations that they visited, and how their travel accounts gave Chinese readers a means to imagine their vast country. The roots of China's tourism market stretch back over a hundred years, when railroad and steamship networks expanded into the coastal regions. Tourism-related businesses and publications flourished in urban centers while scientific exploration, investigative journalism, and wartime travel propelled many Chinese from the eastern seaboard to its peripheries. Mo considers not only accounts of overseas travel and voyages across borderlands, but also trips within China. On the one hand, via travel and travel writing, the unity of China's coastal regions, inland provinces, and western frontiers was experienced and reinforced. On the other, travel literature revealed a persistent tension between the aspiration for national unity and the anxiety that China might fall apart. Touring China tells a fascinating story about the physical and intellectual routes people took on various journeys, against the backdrop of the transition from Chinese empire to nation-state.

Download or read book The Lost Oasis written by Saul Kelly and published by Basic Books. This book was released on 2009-04-20 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lost Oasis tells the true story behind The English Patient. An extraordinary episode in World War II, it describes the Zerzura Club, a group of desert explorers and adventurers who indulged in desert travel by early-model-motor cars and airplanes, and who searched for lost desert oases and ancient cities of vanished civilizations. In reality, they were mapping the desert for military reasons and espionage. The club's members came from countries that soon would be enemies: England and the Allied Forces v. Italy and Germany. When war erupted in 1939, Ralph Bagnold founded the British Long Range Desert Group to spy on and disrupt Rommel's advance on Cairo, while a fellow club member, Hungarian Count Almasy, succeeded in placing German spies there. Ultimately, the British prevailed. Saul Kelly's riveting history draws on interviews with survivors and previously unknown documentary material in England, Italy, Germany, Hungary, and Egypt. His book reads like a thriller -- with one key difference: it's all true.