Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Download or read book Birth of a Legend written by Capt Arthur H. Wagner Uscg (Ret) and published by Trafford Publishing. This book was released on 2012 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition for Army acquisition funding in the betrween wars depression years was fierce. The opposing camps of Fighter Supremacy versus Strategic Bombing played out at the Air Corps Tactical School (ACTS), at GHQ, before Congress and in the media. Military exercises pitted the Navy and the Air Corps in operations with real cloak and dagger background gambits, each trying to gain the upper hand. When leaders such as Benjamin Foulois, Billy Mitchell, and Frank Andrews eventually were able to foster a bomber competition to replace the Martin B-10, Boeing's four-engined Model 299 was a clear winner; but then it crashed at Dayton, and the Army opted for the Douglas B-18. Somehow, Frank Andrews had enough faith in his convictions and managed to have 13 Y1B-17s produced and sent to the 2nd Bombardment Group at Langley Field, VA. There Robert Olds and his three squadrons enthralled the country with long range goodwill flights, transcontinental speed runs with an obscure 1st Lt Curtis leMay navigating the way, and a thrilling movie "Test Pilot" starring Clark Gable, Myrna Loy, and Spencer Tracy. Fortunately for the trials of WWII, these daring young men of the Army Air Corps put their careers on the line, and made the B-17 one of the iconic weapons of that conflict. This is the untold story of the aircraft development and the men who made it happen.
Download or read book Birth of a Legend written by LtCol Leon E. Braxton USAF and published by Trafford Publishing. This book was released on 2012-01-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition for Army acquisition funding in the betrween wars depression years was fierce. The opposing camps of Fighter Supremacy versus Strategic Bombing played out at the Air Corps Tactical School (ACTS), at GHQ, before Congress and in the media. Military exercises pitted the Navy and the Air Corps in operations with real cloak and dagger background gambits, each trying to gain the upper hand. When leaders such as Benjamin Foulois, Billy Mitchell, and Frank Andrews eventually were able to foster a bomber competition to replace the Martin B-10, Boeing's four-engined Model 299 was a clear winner; but then it crashed at Dayton, and the Army opted for the Douglas B-18. Somehow, Frank Andrews had enough faith in his convictions and managed to have 13 Y1B-17s produced and sent to the 2nd Bombardment Group at Langley Field, VA. There Robert Olds and his three squadrons enthralled the country with long range goodwill flights, transcontinental speed runs with an obscure 1st Lt Curtis leMay navigating the way, and a thrilling movie "Test Pilot" starring Clark Gable, Myrna Loy, and Spencer Tracy. Fortunately for the trials of WWII, these daring young men of the Army Air Corps put their careers on the line, and made the B-17 one of the iconic weapons of that conflict. This is the untold story of the aircraft development and the men who made it happen.
Download or read book Legends in Their Own Time written by Anthony Serafini and published by Springer. This book was released on 2013-10-07 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's scientific giants of the 20th century have transformed the world in terms of scientific understanding, military preparedness, and the quality and comfort of our daily lives. In this exquisitely written book, Anthony Serafini - a respected historian and philosopher of science - regales the reader with vivid descriptions of the lives and contributions of the men and women who explored the depth of molecular structure, relativity, astronomy, quantum mechanics, nuclear research, and much, much more. These evocative and stunning portrayals of some of the greatest scientists who ever lived delve into the personalities and opinions of these pioneers. Furthermore, Serafini makes their significant discoveries accessible and meaningful to everyone. You will meet the indefatigable Lee De Forest, whose passion for wireless telegraphy resulted in the Audion Radio Tube, which broadcasted radio to thousands of America's living rooms. The roster of distinguished scientists continues with Ernest Lawrence, who began his academic career with the hope of becoming a physician. He later succumbed to the enticement of physics, becoming the first to discover how to unleash the unimaginable power within the nucleus. This discovery ultimately led to the creation of the atomic bomb. In addition, Robert Millikan astounded the scientific community by measuring the charge of an electron and convincing even the most hardened skeptics of the validity of the atomic theory of matter. Legends in Their Own Time recounts the most exciting events that took place during the Manhattan Project. It also explores the ongoing search for a Unified Field Theory of the cosmos - a goal that eluded even Albert Einstein. Serafini traces the evolution of scientists in America from a group of lackluster journeymen to world-renowned professionals, rivaling the scientific titans of Europe. This perceptive author portrays how the combination of politics and war has ironically contributed to the advancement of science. Through the author's insight and skill, this remarkable book recounts the fascinating history of the scientific geniuses who have built the foundations of modern science and technology.
Download or read book Legends Leaders Legacies written by Susan Vollmer and published by Susan Vollmer. This book was released on 2007 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of one is demonstrated in the lives of 18 leaders killed for their beliefs. This nonfiction book is about leaders who made a significant contribution to history and paid the ultimate price.
Download or read book Beyond Red Power written by Daniel M. Cobb and published by School for Advanced Research Press. This book was released on 2007 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we explain not just the survival of Indian people in the United States against very long odds but their growing visibility and political power at the opening of the twenty-first century? Within this one story of indigenous persistence are many stories of local, regional, national, and international activism that require a nuanced understanding of what it means to be an activist or to act in politically purposeful ways. Even the nearly universal demand for sovereignty encompasses multiple definitions that derive from factors both external and internal to Indian communities. Struggles over the form and membership of tribal governments, fishing rights, dances, casinos, language revitalization, and government recognition constitute arenas in which Indians and their non-Indian allies ensure the survival of tribal community and sovereignty. Whether contesting termination locally, demanding reparations for stolen lands in the federal courts, or placing their case for decolonization in a global context, American Indians use institutions and political rhetorics that they did not necessarily create for their own ends.
Download or read book Legendary John Deere Tractors written by Andrew Morland and published by Voyageur Press (MN). This book was released on 2008-04-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book celebrates an icon of American agriculture and industry with more than 400 pictures of legendary John Deere machines from one of world’s most famous tractor photographers.
Download or read book The Lives and Legends of Buffalo Bill written by Don Russell and published by University of Oklahoma Press. This book was released on 1960 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempts to discern the truths behind the legends built up around his career.
Download or read book Report on Land Planning written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Supplementary Report written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report on Planning written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Forest Land Resources Requirements Problems and Policy written by United States. National Resources Board. Land Planning Committee and published by . This book was released on 1935 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Military Cemeteries 2d ed written by Dean W. Holt and published by McFarland. This book was released on 2010-03-08 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of the 1992 reference work ("exhaustive...fascinating"--Library Journal) contains comprehensive information about United States military cemeteries, including how each cemetery was chosen, why it was established, and notable individuals buried therein. Covered are cemeteries operated by the Department of Veterans Affairs, the Department of the Army, the National Park Service, the American Battle Monuments Commission, and the various states, among others, along with smaller and "lost" cemeteries. Appendices provide lists of installations by state and by year of establishment, as well as information on headstones, markers and the Medal of Honor.
Download or read book Truth and Lives on Film written by John T. Aquino and published by McFarland. This book was released on 2005-01-19 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the advent of cinema, Hollywood's acquaintance with the unbridled truth has been passing, at best. Nonfiction has always been standard fodder for filmmakers, but rare is the screenwriter who ever met a story that couldn't use a touch of embellishment. As early as the silent film era, lawsuits were filed against movie studios for their fictitious depictions of purportedly real events. The moviemakers claim artistic license; as Picasso said, "Art is a lie that tells the truth." When the lie and the truth become inextricably mixed, the effect on the lives of the people involved can be dramatic, even devastating. The first lawsuit claiming a libelous onscreen portrayal of a real person was filed in 1916, and the debate about filmmakers' responsibilities when depicting real people and events has raged ever since. This examination of fact-based films and the law begins with a history of the legal issues surrounding the fictionalization of real events and people. The court case over The Perfect Storm--a film that spawned lawsuits from the families of the people depicted in the film--is then explored in depth. The next chapter analyzes fact versus fiction in 13 courtroom dramas, movies for which court documents provide clear historical records. A chapter devoted to actors so identified with a character that they sought legal acknowledgment of exclusive rights to that fictional persona follows. Notes, a bibliography and an index accompany the text.
Download or read book Strange Angel written by George Pendle and published by Houghton Mifflin Harcourt. This book was released on 2006-02 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the life story of the rocket scientist whose work was dismissed after his accidental death revealed his occult beliefs, discussing his contributions to rocketry and his participation in the occult community of 1930s Los Angeles.
Download or read book Barie V Superior Tanning Company written by and published by . This book was released on 1949 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Perspectives on the Irish in Scotland written by Martin J. Mitchell and published by Birlinn Ltd. This book was released on 2008-09-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irish immigrants and their descendants have made a vital contribution to the creation of modern Scotland. This book is the first collection of essays on the Irish in Scotland for almost twenty years, and brings together for the first time all the leading authorities on the subject. It provides a major reassessment of the Irish immigrant experience and offers social, cultural and religious development of Scotland over the past 200 years.
