Download or read book Legacy The Names Behind the Brands written by Dona Herweck Rice and published by Triangle Interactive, Inc. . This book was released on 2022-01-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A rose by any other name would smell as sweet-but would a company by any other name sell as well? That's the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME© content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Download or read book Legacy The Names Behind the Brands written by Dona Herweck Rice and published by Teacher Created Materials. This book was released on 2018-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rose by any other name would smell as sweet-but would a company by any other name sell as well? That's the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME© content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Download or read book Legacy The Names Behind the Brands 6 Pack written by and published by Teacher Created Materials. This book was released on 2018-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind every success story is a person with a vision. Walt Disney, Milton Bradley, Levi Strauss, and Debbi Fields are entrepreneurs who had the ambition and persistence to make their dreams a reality. Learn about the people behind brand names such as Hilton, McDonald's, Hasbro, Hershey, Chanel, Mrs. Fields, and more! Created in partnership with TIME©, this 6-Pack of nonfiction readers builds critical literacy skills while students are engaged in reading high-interest content. Reader's Guide and Try It! provide extensive language-development activities to develop critical thinking; Table of contents, glossary, and index help increase comprehension and strengthen academic vocabulary; A fun culminating activity challenges students to create a marketing campaign for a new product; Prepares students for college and career and aligns with state and national standards. This 6-Pack includes six copies of this title and a content-area focused lesson plan.
Download or read book Legacy The Names Behind the Brands Read Along eBook written by Dona Herweck Rice and published by Teacher Created Materials. This book was released on 2020-11-11 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rose by any other name would smell as sweet-but would a company by any other name sell as well? That's the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME© content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Download or read book Legacy The Names Behind the Brands Guided Reading 6 Pack written by and published by Teacher Created Materials. This book was released on 2022-02-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind every success story is a person with a vision. Walt Disney, Milton Bradley, Levi Strauss, and Debbi Fields are entrepreneurs who had the ambition and persistence to make their dreams a reality. Learn about the people behind brand names such as Hilton, McDonald's, Hasbro, Hershey, Chanel, Mrs. Fields, and more! Created in partnership with TIME©, this 6-Pack of nonfiction readers builds critical literacy skills while students are engaged in reading high-interest content. Reader's Guide and Try It! provide extensive language-development activities to develop critical thinking; Table of contents, glossary, and index help increase comprehension and strengthen academic vocabulary; A fun culminating activity challenges students to create a marketing campaign for a new product; Prepares students for college and career and aligns with state and national standards. This 6-Pack includes six copies of this title and a content-area focused lesson plan.
Download or read book Legacy The Names Behind the Brands written by Dona Herweck Rice and published by Teacher Created Materials. This book was released on 2024-02-13 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rose by any other name would smell as sweet-but would a company by any other name sell as well? That’s the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME? content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Download or read book Legacy written by Dona Rice and published by . This book was released on 2018 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the innovative entrepreneurs behind well-known brand names and what it took to make their dreams a reality. With TIME content and images, this high-interest book builds critical literacy skills and readies students for college and career.
Download or read book Famous Brand Names and Their Origins written by Kathy Martin and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their names and founders. Full of factboxes and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
Download or read book Walmart written by Bryan Roberts and published by Kogan Page Publishers. This book was released on 2012-04-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.
Download or read book Famous Brand Names Their Origins written by Kathy Martin and published by Pen and Sword. This book was released on 2016-12-12 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time” (Your Family History). Many brands, including Boots, Hoover, and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for “velvet” and “hook?” This entertaining book by Kathy Martin explores the stories behind the brands, their names, and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food, and famous names. “A well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident . . . It is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public.” —NZ Crown Mines
Download or read book A Secret History of Brands written by Matt MacNabb and published by Pen and Sword. This book was released on 2017-07-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more
Download or read book I Know That Name written by Mark Kearney and published by . This book was released on 2017-07-26 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day Canadians buy groceries at Sobey's, develop film at Black's, or grab a coffee at Tim Horton's without giving it a second thought. These brands are in our lives and in the public eye. We're familiar with the names, but what do we really know about the people who lie behind them? I Know That Name! will answer these questions for you. It's full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.
Download or read book From Altoids to Zima written by Evan Morris and published by . This book was released on 2009-03-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indiana Beverage Journal written by and published by . This book was released on 2006 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Download or read book Beverage Media written by and published by . This book was released on 2010-06 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book So who the Heck was Oscar Mayer written by Doug Gelbert and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells over 200 stories of the people behind well-known brand names in America, including Chef Boyardee, Peter Paul, Jack Daniels, Smith Brothers, Estee Lauder, John Deere, Tupperware, and Milton Bradley.
