Download or read book leeclowsbeard written by @leeclowsbeard and published by powerHouse Books. This book was released on 2012-06-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag “Think Different.” Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" slogan, and was behind creative work for adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place—until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But leeclowsbeard is as shocking and captivating as Lee himself. For it is no mere collection of quotes—it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time all of Lee's beard’s wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types. A young writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, @leeclowsbeard offered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today, @leeclowsbeard boasts over 20,000 followers. @leeclowsbeard is at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts.

Download or read book leeclowsbeard written by Lee Clow and published by Simon and Schuster. This book was released on 2012-06-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever-Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" slogan, and was behind creative work for adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place-until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But leeclowsbeard is as shocking and captivating as Lee himself. For it is no mere collection of quotes-it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time all of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types. A young writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day, @leeclowsbeard offered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today, @leeclowsbeard boasts over 20,000 followers. @leeclowsbeard is at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts.

Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Download or read book The Art of the Idea written by John Hunt and published by powerHouse Books. This book was released on 2013-04-16 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An original and beautiful book. It suggests that the surest way to liberate ourselves is through the power of our ideas.” —Nelson Mandela Foundation “This is not just one of those books that makes you think. It challenges you to think. It demands that you think, and to beware of all those obstacles that would stop you from trusting your instincts and finding an idea.” —Lee Clow, Global Director of Media Arts, TBWA\Chiat Day As an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea, Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt’s claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking. The Art of the Idea provides a toolbox for achieving excellence and offers a new way of defining your world. By illustrating how to create space so ideas can breathe, it provides a lifeline to those who find themselves stuck in a rut. Unassuming, original, and accessible, the publication includes insights by this leader in creative thinking, and is accompanied by 20 original paintings and collages by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the Idea grants permission to trust our instincts, endure initial ridicule, and practice thinking as a team sport. Whatever your idea is about ideas, this book will change it.

Download or read book Made of Iceland written by Reyka and published by powerHouse Books. This book was released on 2016-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iceland is a land full of volcanoes, glaciers, geysers, and theNorthern Lights, and home to a culture of inventive spirits,steeped in art, ingenuity, creativity, and a long history ofstorytelling. Of course, stories aren't limited to just beingtold with words. Just as often, stories are told with pictures.In Iceland, there is a tradition called "Drink & Draw," wherebar patrons enjoy a cocktail and draw a sketch based ona particular theme. The sketches are then collected andpublished in small booklets. Reyka Vodka has producedthis book to showcase its homeland through a collectionof drawings doodled while enjoying a cocktail, and thenphotographed by Icelandic photographer Snorri Sturluson.Icelandic culture is celebrated through the drawings andthrough a look at different elements that are uniquelyIcelandic-from the music and art, to the food, folklore, andnatural beauty that make Iceland, well, Iceland.

Download or read book Guac Is Extra But So Am I written by Sarah Solomon and published by powerHouse Books. This book was released on 2019-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating the landscape of young adulthood is fraught with challenges big, small, and existential that leave even the best of us screaming internally. Guac Is Extra But So Am I: The Reluctant Adult's Handbook explains the realities of life people expect you to know-but aren't usually spelled out-through humorous, biting commentary, illustrations, and guidance from those who have seen it all. Packed with discussions, tips, and advice on everything from the shifting etiquette surrounding modern dating (Will you still love me when I'm no longer young and tolerant of your substance abuse?) to how you should be forcing yourself to save for retirement (We're all just a few breakdowns away from becoming an interior designer or golf pro), job hunting (No, you cannot choose "muse" as a career path), to the highly emotional and physical trials of moving (The road to hell is paved with shag carpeting). These topics, and anything else that might fluster a young adult, are explored and addressed with the author's trademark wit and self-deprecating style. Add in contributions from leaders in their respective fields, including Mad Money's Jim Cramer and editors ranging from The New York Times to Town & Country. Guac Is Extra But So Am I becomes an illuminating guide to what it means to be a well-rounded individual in a digitally evolving world ridden with student debt and Instagram "models."

Download or read book Sisomo written by Kevin Roberts and published by Raupo. This book was released on 2005 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sisomo: the future on screen welcomes you to the Screen Age, a world where the screens dominate our public and privates spheres, and the winners are those who can create the most watchable, memorable, and emotionally powerful content on-screen. The media is fragmenting, the mass market is splitting like an Arctic ice shelf. For marketers this presents an unavoidable conundrum as they struggle to define new ways to work. Television, once the shining knight of emotional messaging, is also suffering as networks scramble to retain audiences. At the calm centre of this perfect media storm is the consumer. Like it or not, creating emotional relationships with the consumer is the challenge of the century. Enter sisomo—sight, sound, and motion, the heady combination of senses that now dominates our screen-based culture. This book is for everyone who was ever thrilled over a car chase or wept over a motherless deer. Its conclusion? Content that engages with sight, sound, and motion is the only way to cut through media fragmentation and connect emotionally with today's savvy consumers. Unleash sisomo and our world will never be the same again.

Download or read book Beautiful Economics written by Howard Collinge and published by powerHouse Books. This book was released on 2021-03-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for rebooting the world with a new economic narrative that combines ecological, philosophical and entrepreneurial wisdom. What if we could all become rich in Life Dollars , a currency that gives value to all the things that make life rich, sustainable and worth living. What if our economy measured success in terms of Gentle World Domination (GWD) instead of Gross Domestic Product (GDP), where clear blue skies, social harmony and spiritual and mental well-being were the measures of a nation’s true wealth. In Beautiful Economics: A guide to Gentle World Domination , author Howard Collinge challenges conventional economic theory while championing a new kind of cross-disciplinary economics that brings together anthropology, spirituality, science, philosophy, letter-writing, creativity and most importantly, the art of storytelling. A hybrid between a manifesto for a global economic reset and the most unusual Economics 101 book you'll ever read, Beautiful Economics: A guide to Gentle World Domination is a must-have for entrepreneurs, Corporate CEOs and the millions of Everyday Economists who want to shape a better world with a better economic story.

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Download or read book Fare Forward written by David Markson and published by powerHouse Books. This book was released on 2014-04-15 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first-ever book of letters by novelist David Markson—a quintessential "writer's writer" whose work David Foster Wallace once lauded as "pretty much the high point of experimental fiction in this country"—readers will experience Markson at his wittiest and warmest. Poet Laura Sims shares her correspondence with him, which began with an impassioned fan letter in 2003 and ended with his death in 2010, finally allowing a glimpse into the personal world of this solitary man who found his life's solace in literature. The letters trace the growth of a genuine and moving friendship between two writers at very different stages; in them we see Markson grapple, humorously, with the indignities of old age and poor health, and reminisce about his early days as a key literary figure in the Greenwich Village scene of the 1950s and 60s. At the same time, he sincerely celebrates Sims's marriage and the first milestones of her career as a poet. The book is full of engaging commentary on life, love, and the writing life. Markson reveals himself to be casually erudite, caustically funny, lovably cantankerous, and always entertaining. This volume marks a significant contribution to our understanding and appreciation of Markson's indubitably important and affecting body of work and will be a delight for his longtime fans as well as those just now discovering him.

Download or read book Ugly Is Only Skin Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

Download or read book Build Your Own Brand written by Robin Landa and published by Simon and Schuster. This book was released on 2013-08-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Download or read book Break Point written by Ollie Ollerton and published by Kings Road Publishing. This book was released on 2019-05-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T MISS OLLIE OLLERTON'S MUST-HAVE SURVIVAL GUIDE, HOW TO SURVIVE (ALMOST) ANYTHING! PRE-ORDER YOUR COPY NOW. THE SUNDAY TIMES BESTSELLER OLLIE OLLERTON CO-HOSTS SAS: WHO DARES WINS ALONGSIDE ANT MIDDLETON, JASON FOX and MARK BILLINGHAM. THIS IS HIS INCREDIBLE TRUE STORY Where is your break point? Is it here? Facing the gruelling SAS selection process on one leg, with a busted ankle and the finish line nowhere in sight? Or here? Under heavy fire from armed kidnappers while protecting journalists en route to Baghdad. Or is it here? At the bottom of a bottle, with a family in pieces, unable to adapt to a civilian lifestyle, yearning for a warzone? Ex-Special Forces soldier and star of TV's SAS: Who Dares Wins, Ollie Ollerton has faced many break points in his life and now he tells us the vital lessons he has learnt. His incredible story features hardened criminals, high-speed car chases, counter-terrorism and humanitarian heroics - freeing children from a trafficking ring in Thailand. Ollie has faced break points in his personal life too, surviving a freak childhood attack, run-ins with the law as a teenager rebelling against a broken home, his self-destructive battles with alcohol and drug addiction, and his struggles with anxiety and depression. His final redemption as an entrepreneur and mental health charity ambassador has seen him overcome adversity to build a new and better life. 'Everyone has the capacity for incredible achievement, because it's only when it's crunch time, when you're down to your last bullet - when you're at break point - that you find out who you really are.'

Download or read book What a Great Idea 2 0 written by Chic Thompson and published by Sterling Publishing Company, Inc.. This book was released on 2007 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has sold more than 200,000 copies since 1992--and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic Thompson knows that everyone wants to be more creative--and he knows how to make it possible. That’s why the Harvard Business School released a case study on him. Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas, resolve difficulties in the workplace, and overcome bureaucratic language and "killer phrases” that stifle innovation. The good news is that this great-looking, thoroughly updated edition features even more brain-stimulating suggestions, exercises, action sheets, tips for using new technologies, ideas for encouraging creativity at home, and much more.

Download or read book How To Lead A Quest written by Jason Fox and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock progress through doubt and uncertainty The biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress. Workplace cultures have become cursed with efficiency. And so when it comes to developing strategy, we default to our defaults.We favour quick fixes, easy templates and familiar approaches, developing ‘robust plans' that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die. But no longer! *cue trumpets* How to Lead a Quest is a book for pioneering leaders - folks who know that enterprise strategy is far too important to condemn to ‘smart goals', 'a clear vision for the future' and other such rubbish. Within this book, you'll discover how to: liberate enterprise leadership and workplace cultures from the curse of efficiency, default thinking and the delusion of progress explore complex and uncertain futures to find profound insights that mitigate strategic risks and ensure your business model remains viable create new value and enduring relevance by pioneering into unchartered and unprecedented territory embed new structures and rituals into your enterprise to build for the future, while still delivering operational excellence today. Not for the faint of heart or short-of-wit, this uniquely refreshing book bravely tackles the paradox that is pioneering leadership. You'll discover how to lead meaningful progress - even if you don't know what the goal or destination looks like.

Download or read book The Art of Short Form Content written by Bryan Cook and published by CRC Press. This book was released on 2015-12-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

Download or read book Skinny Sexy Bride written by Jason Fox and published by . This book was released on 2012-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to diet and fitness books, it's all been said and done before, but certified personal trainer and sports nutritionist Jason Fox has found a new angle for an old audience... brides who want to shape up for the big day. Fox's unconventional approach challenges traditional fitness theories and offers an appealing new system that turns classic training methods upside down. The core of his system is based on the idea that there's no need to spend long hours in the gym or subsist on starvation-level meals. Instead, Fox's Skinny Sexy Bride program illustrates how to train muscles and metabolism in the most efficient way possible. Designed specifically for brides and presented with an option of several different timelines (nine months, six months, three months, 30 days), the program is suitable for anybody who wants to show up in top shape for an important event.