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Book Learning to Sell Sex ism

Download or read book Learning to Sell Sex ism written by Aileen O'Driscoll and published by Springer. This book was released on 2018-10-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.

Book Learning to Sell Sex ism

Download or read book Learning to Sell Sex ism written by Aileen O'Driscoll and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Everyday Sexism

    Book Details:
  • Author : Laura Bates
  • Publisher : Macmillan
  • Release : 2016-04-05
  • ISBN : 1466876662
  • Pages : 315 pages

Download or read book Everyday Sexism written by Laura Bates and published by Macmillan. This book was released on 2016-04-05 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everyday Sexism Project was founded by writer and activist Laura Bates in April 2012. It began life as a website where people could share their experiences of daily, normalized sexism, from street harassment to workplace discrimination to sexual assault and rape. The Project became a viral sensation, attracting international press attention from The New York Times to French Glamour, Grazia South Africa, to the Times of India and support from celebrities such as Rose McGowan, Amanda Palmer, Mara Wilson, Ashley Judd, James Corden, Simon Pegg, and many others. The project has now collected over 100,000 testimonies from people around the world and launched new branches in 25 countries worldwide. The project has been credited with helping to spark a new wave of feminism.

Book Women and False Choice  the Truth About Sexism

Download or read book Women and False Choice the Truth About Sexism written by Muna Jawhary (PhD) and published by Balboa Press. This book was released on 2014-10-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book invites us to abandon our gender identity and look deeper into who we truly are. Cultural ideals that see women and men as fundamentally different manifest into a physical reality of sex-differentiated behaviour, be it in cognitive abilities, psychological traits, or even dispositions. We know from epigenetic studies that there is no separation between mind and environment: our perceptions of environmental signals, filtered through cultural beliefs, translate into a corresponding behaviour in order to maintain harmony between mind, body and environment. Social cultures the world over still see women as suited for care and service, and men as suited for work outside the home. As women make life-career choices, they are constrained by cultural ideas, images and symbols that create the nurturance imperative in their psyche. Women mistake this learnt nurturing behaviour, of putting others interests before theirs, for natural instinct and make choices that are not in line with their authentic self. Women, in other words, unknowingly make false choices. This is only half the story of sexism in our societies. The other and more toxic half is that in order to fulfill the gender agenda of women are care givers and men are providers, girls are brought up to be feminine only and boys are brought up to be masculine only. Inevitably, any aspects of the self that are thought to belong to the opposite sex are repressed, which gives us a sense of lack and feelings of inadequacy, and results in a disconnection from the heart and alienation from the true self. The book also shows how our sexist thoughts manifest in a sex-biased reality in the workplace. Neuroplasticity and epigenetic laws are used to suggest ways of radically changing the work environment to one that is equally supportive of womens and mens success. The new work environment and work practices can profoundly change how businesses operate in the world, allowing them to become more adept at generating profit in todays overly competitive globalized markets.

Book Whole Novels for the Whole Class

Download or read book Whole Novels for the Whole Class written by Ariel Sacks and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work with students at all levels to help them read novels Whole Novels is a practical, field-tested guide to implementing a student-centered literature program that promotes critical thinking and literary understanding through the study of novels with middle school students. Rather than using novels simply to teach basic literacy skills and comprehension strategies, Whole Novels approaches literature as art. The book is fully aligned with the Common Core ELA Standards and offers tips for implementing whole novels in various contexts, including suggestions for teachers interested in trying out small steps in their classrooms first. Includes a powerful method for teaching literature, writing, and critical thinking to middle school students Shows how to use the Whole Novels approach in conjunction with other programs Includes video clips of the author using the techniques in her own classroom This resource will help teachers work with students of varying abilities in reading whole novels.

Book How To Stand Up To Sexism

    Book Details:
  • Author : Toni Summers Hargis
  • Publisher :
  • Release : 2021-06-14
  • ISBN : 9781838174644
  • Pages : 208 pages

Download or read book How To Stand Up To Sexism written by Toni Summers Hargis and published by . This book was released on 2021-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Stand Up To Sexism delivers comebacks to everything from microaggressions to outright insults and worse, giving you the right response.

Book Brandsplaining

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Book Gaming Sexism

    Book Details:
  • Author : Amanda C. Cote
  • Publisher : NYU Press
  • Release : 2020-09-01
  • ISBN : 1479802204
  • Pages : 274 pages

Download or read book Gaming Sexism written by Amanda C. Cote and published by NYU Press. This book was released on 2020-09-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviews with female gamers about structural sexism across the gaming landscape When the Nintendo Wii was released in 2006, it ushered forward a new era of casual gaming in which video games appealed to not just the stereotypical hardcore male gamer, but also to a much broader, more diverse audience. However, the GamerGate controversy six years later, and other similar public incidents since, laid bare the internalized misogyny and gender stereotypes in the gaming community. Today, even as women make up nearly half of all gamers, sexist assumptions about the what and how of women’s gaming are more actively enforced. In Gaming Sexism, Amanda C. Cote explores the video game industry and its players to explain this contradiction, how it affects female gamers, and what it means in terms of power and gender equality. Across in-depth interviews with women-identified gamers, Cote delves into the conflict between diversification and resistance to understand their impact on gaming, both casual and “core” alike. From video game magazines to male reactions to female opponents, she explores the shifting expectations about who gamers are, perceived changes in gaming spaces, and the experiences of female gamers amidst this gendered turmoil. While Cote reveals extensive, persistent problems in gaming spaces, she also emphasizes the power of this motivated, marginalized audience, and draws on their experiences to explore how structural inequalities in gaming spaces can be overcome. Gaming Sexism is a well-timed investigation of equality, power, and control over the future of technology.

Book Sexism Sells

    Book Details:
  • Author : Ellen Presser
  • Publisher :
  • Release : 2013
  • ISBN :
  • Pages : pages

Download or read book Sexism Sells written by Ellen Presser and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Gender   Pop Culture

    Book Details:
  • Author : Adrienne Trier-Bieniek
  • Publisher : Springer Science & Business Media
  • Release : 2014-04-03
  • ISBN : 9462095752
  • Pages : 215 pages

Download or read book Gender Pop Culture written by Adrienne Trier-Bieniek and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender & Pop Culture provides a foundation for the study of gender, pop culture and media. This comprehensive, interdisciplinary text provides text-book style introductory and concluding chapters written by the editors, seven original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources and more. Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and putting this book to use beyond the classroom - Pedagogical Features - Suggestions for further readings on topics covered and international studies of gender and pop culture Gender & Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as primary or supplemental reading in undergraduate courses across the disciplines that deal with gender, pop culture or media studies. “An important addition to the fields of gender and media studies, this excellent compilation will be useful to students and teachers in a wide range of disciplines. The research is solid, the examples from popular culture are current and interesting, and the conclusions are original and illuminating. It is certain to stimulate self-reflection and lively discussion.” Jean Kilbourne, Ed.D., author, feminist activist and creator of the Killing Us Softly:Advertising’s Image of Women film series “An ideal teaching tool: the introduction is intellectually robust and orients the reader towards a productive engagement with the chapters; the contributions themselves are diverse and broad in terms of the subject matter covered; and the conclusion helps students take what they have learnt beyond the classroom. I can’t wait to make use of it.” Sut Jhally, Professor of Communication, University of Massachusetts at Amherst,Founder & Executive Director, Media Education Foundation Adrienne Trier-Bieniek, Ph.D. is currently an assistant professor of sociology at Valencia College in Orlando, Florida. Her first book, Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos (Scarecrow, 2013) addresses the ways women use music to heal after experiencing trauma. www.adriennetrier-bieniek.com Patricia Leavy, Ph.D. is an internationally known scholar and best-selling author, formerly associate professor of sociology and the founding director of gender studies at Stonehill College. She is the author of the acclaimed novels American Circumstance and Low-Fat Love and has published a dozen nonfiction books including Method Meets Art: Arts-Based Research Practice. www.patricialeavy.com

Book Learning to Lose

    Book Details:
  • Author : Dale Spender
  • Publisher : Women's Press (UK)
  • Release : 1980
  • ISBN :
  • Pages : 240 pages

Download or read book Learning to Lose written by Dale Spender and published by Women's Press (UK). This book was released on 1980 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Learning to Lose

    Book Details:
  • Author :
  • Publisher :
  • Release : 1988
  • ISBN :
  • Pages : pages

Download or read book Learning to Lose written by and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book How to Avoid Sexism

Download or read book How to Avoid Sexism written by Merriellyn Kett and published by Lawrence Ragan Communications, Incorporated. This book was released on 1978 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Sexism

    Book Details:
  • Author : Stefania J Mundy
  • Publisher : Independently Published
  • Release : 2022-10-16
  • ISBN :
  • Pages : 0 pages

Download or read book Sexism written by Stefania J Mundy and published by Independently Published. This book was released on 2022-10-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It can be difficult to approach the perpetrator of sexism in the workplace when one has experienced or witnessed such treatment. In that situation, you should probably tell somebody in HR about your findings and let them handle the fallout. The first step in getting rid of unconscious gender bias, which happens a lot, is to realize that there are sexist ideas. If you find yourself having sexist ideas or acting in a sexist way, it's important to examine your motivations and see if you can change them. Recognizing the existence of sexist ideas is an important first step in overcoming unconscious gender bias, which is very frequent. This guide will help you build your self confidence and also help you deal with sexism in your everyday routine. Grab your copy now

Book Can t Buy My Love

    Book Details:
  • Author : Jean Kilbourne
  • Publisher : Simon and Schuster
  • Release : 2012-06-26
  • ISBN : 1451698410
  • Pages : 621 pages

Download or read book Can t Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Book Living Dolls

    Book Details:
  • Author : Natasha Walter
  • Publisher : Virago
  • Release : 2011-05-26
  • ISBN : 0748132066
  • Pages : 190 pages

Download or read book Living Dolls written by Natasha Walter and published by Virago. This book was released on 2011-05-26 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: I once believed that we only had to put in place the conditions for equality for the remnants of old-fashioned sexism in our culture to wither away. I am ready to admit that I was wrong.' Empowerment, liberation, choice. Once the watchwords of feminism, these terms have now been co-opted by a society that sells women an airbrushed, highly sexualised and increasingly narrow vision of femininity. Drawing on a wealth of research and personal interviews, LIVING DOLLS is a straight-talking, passionate and important book that makes us look afresh at women and girls, at sexism and femininity - today.

Book The Rise of Enlightened Sexism

Download or read book The Rise of Enlightened Sexism written by Susan J. Douglas and published by St. Martin's Griffin. This book was released on 2010-12-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women today are inundated with conflicting messages from the mass media: they must either be strong leaders in complete command or sex kittens obsessed with finding and pleasing a man. In The Rise Of Enlightened Sexism, Susan J. Douglas, one of America's most entertaining and insightful cultural critics, takes readers on a spirited journey through the television programs, popular songs, movies, and news coverage of recent years, telling a story that is nothing less than the cultural biography of a new generation of American women. Revisiting cultural touchstones from Buffy the Vampire Slayer to Survivor to Desperate Housewives, Douglas uses wit and wisdom to expose these images of women as mere fantasies of female power, assuring women and girls that the battle for equality has been won, so there's nothing wrong with resurrecting sexist stereotypes—all in good fun, of course. She shows that these portrayals not only distract us from the real-world challenges facing women today but also drive a wedge between baby-boom women and their "millennial" daughters. In seeking to bridge this generation gap, Douglas makes the case for casting aside these retrograde messages, showing us how to decode the mixed messages that restrict the ambitions of women of all ages. And what makes The Rise Of Enlightened Sexism such a pleasure to read is Douglas's unique voice, as she blends humor with insight and offers an empathetic and sisterly guide to the images so many American women love and hate with equal measure.