Download or read book Learning Business English in China written by Zuocheng Zhang and published by Springer. This book was released on 2017-07-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the learning experiences of students of Business English at a Chinese university. It addresses several topical issues in English for Specific Purposes (ESP) education and Business English teaching, including how ESP students learn, how they develop multiple identities. In particular, it focuses on their professional identity in the classroom, and how these identities are transferred to the workplace. This allows the author to present a model of learning Business English that corresponds to the lived experiences of students in China, but which can also be applied to other ESP learner contexts. In doing so, he demonstrates how to research the professional identity of ESP learners from multiple perspectives, and contributes to the validity of research on language learning and learner identity. This book will appeal to scholars of English for Specific Purposes, Second Language Acquisition, and TESOL Education.

Download or read book English Language Training in the Workplace written by Qing Xie and published by Springer. This book was released on 2016-07-18 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace English language training programs represent a corporate investment in language skills enhancement and human capital development. This book evaluates English language training programs in Chinese workplaces by examining a range of training effectiveness variables and identifying the factors that facilitate or hinder effective learning outcomes for workplace English training programs and explores the potential benefits of these programs. This book will benefit both companies that are developing their training and development strategies and private training organizations that are developing training programs for particular industry and business needs. It will also be an excellent resource for learners who are seeking business English communication skills opportunities and trainers who are refining their workplace teaching practice. This book reiterates the significance of business English communication skills development programs in terms of the benefits to economic globalization, human capital development, employability, sustainable livelihoods, and lifelong learning in China. Having conducted a policy evaluation at both the national and local levels, this book also informs policy stipulation for corporate employee language training schemes. Although this book primarily examines corporate experience in China, the findings and recommendations will have important implications for other countries in Asia and worldwide.

Download or read book Perspectives on Teaching and Learning English Literacy in China written by Jiening Ruan and published by Springer Science & Business Media. This book was released on 2012-11-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of two volumes by the same editors that explore historical, philosophical, and cultural perspectives on literacy in China. This volume focuses on English literacy in China, while the other volume is on Chinese literacy. In modern day China, English has enjoyed an increasingly important status in education, but not without challenges. The essays in this volume provide a comprehensive, cross-disciplinary look at changes in English literacy practices and literacy instruction in China from the first English school in the 19th century to recent curriculum reform efforts to modernize English instruction from basic education through higher education. Together, the essays address a wide array of topics, including early childhood English education, uses of information technology to teach English, and teaching English to Chinese minority students. This work is essential reading for those who want to expand their understanding of English literacy education in China.

Download or read book Speak Business English Like an American for Native Chinese Speakers written by Amy Gillett and published by Language Success Press. This book was released on 2008-07-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speak Business English Like an American for Native Chinese Speakers is a popular new book & audio CD set designed to help you succeed on the job - whatever you're doing, wherever you're working. The set is great for self-study, with dozens of helpful exercises to reinforce the material. American English speakers use many phrases and expressions on the job. If you don't know these expressions, you're left out of the conversation. You're out of it. This book & CD will help you speak business English like an American -- quickly and confidently. Once you have the knack, no one can take it away from you. With this book and CD, your career will benefit for years to come. You'll learn the idioms & expressions that you hear at work. What do your colleagues and coworkers, your customers or clients really mean? How can you use these expressions too? All expressions are defined in both English and Chinese. Language is always changing and business English changes especially fast. That's why we've explained the most up-to-date expressions -- today's business English. Now you'll be able to use these expressions, too. People will marvel at your command of English.

Download or read book Teaching English to Students from China written by Gek Ling Lee and published by NUS Press. This book was released on 2003 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides teachers of English to Chinese students with information on the linguistic, cultural and pedagogical backgrounds of these students. It analyses the importance of this background, and offers information on successful classroom teaching methods and student learning strategies.

Download or read book Second Language Needs Analysis written by Michael H. Long and published by Cambridge University Press. This book was released on 2005-11-03 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: No language teaching program should be designed without a thorough analysis of the students' needs. The studies in this volume explore Needs Analysis in the public, vocational and academic sectors, in contexts ranging from service encounters in coffee shops to foreign language needs assessment in the U.S. military. In each chapter, the authors explicitly discuss the methodoldogy they employed, and in some cases also offer research findings on that methodology. Several studies are task-based, making the collection of special interest to those involved in task-based language teaching. Contributions include work on English and other languages in both second and foreign language settings, as well as a comprehensive overview of methodological issues in Needs Analysis by the editor.

Download or read book English Language Education Across Greater China written by Anwei Feng and published by Multilingual Matters. This book was released on 2011-02-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to offer a comprehensive and, at the same time, in-depth examination of the spread of English and English language education across Greater China. It consists of two parts. Part 1 presents rich sociolinguistic data for easy comparisons between mainland China, Singapore, Taiwan, Hong Kong, and Macao, while Part 2 explores in depth the phenomena inside mainland China to provide contrastive analysis of English language use and education in economically booming areas such as Shanghai and Guangdong and underdeveloped regions like Xinjiang and Yunnan. With the descriptive, comparative and analytical accounts of different territories ranging from nation-states to small villages in remote areas, theories on the spread of English, second/third language acquisition and identity are challenged with new concepts proposed and established.

Download or read book Communicative Syllabus Design written by John Munby and published by Cambridge University Press. This book was released on 1981-03-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a model for specifying the syllabus content relevant to the differing needs of ESP learners.

Download or read book Foreign Language Learning Anxiety in China written by Deyuan He and published by Springer. This book was released on 2018-01-18 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Already the focus of much interest for 50 years, the study of foreign language learning anxiety (FLLA) still remains a popular research topic among scholars in Western countries. FLLA is believed to be an important cause of students’ “dumb English”. Considering the paucity of monographs on FLLA in China, this book represents an important step towards filling this gap. The author uses his PhD dissertation as a foundation for reviewing and discussing previous literature, as well as the current status of and major issues concerning FLLA worldwide. The book explores FLLA in China by using innovative triangulated research methodology, combining both quantitative and qualitative methods, namely surveys, focused interviews, and classroom observations. It also highlights the significance and implications of the research results and predicts the future of global FLLA research with a particular focus on China. Readers will discover the latest developments and issues concerning FLLA, causes of FLLA, and verified, effective strategies for alleviating such anxiety.

Download or read book Cultural Knowledge and Values in English Language Teaching Materials written by Tao Xiong and published by Springer Nature. This book was released on 2022-05-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a contextualized and balanced look into the timely topic of values in English Language Teaching (ELT) materials with a primary focus on the Chinese context. It features three distinct conceptual and methodological perspectives, namely, perceptions of stakeholders such as material writers, teachers and students, multimodal construction of values, and textual representation of values. It is a valuable resource for those interested in the social, cultural, moral, and ideological dimensions of English education in general, and in the textual and multimodal construction of values in language teaching materials in particular.

Download or read book China English in World Englishes written by Deyuan He and published by Springer Nature. This book was released on 2020-09-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills the gap in World Englishes studies in terms of the pedagogic implication of China English and its use in the Chinese workplace. Using three triangulated methods, namely, questionnaire survey, matched-guise technique, and focused interview, the book adopts an innovative research methodology that combines quantitative and qualitative data from 3,493 participants. Overall, the participants still believe that the standardized Englishes are desirable models of English in China and that China English should be well codified and promoted before being adopted as the pedagogic model. In addition, the book proposes that the curriculum design of university English should include an introduction to the well-defined characteristics of China English and world Englishes. Last but not least, the book reveals that English is being used more widely and frequently in the professional world than before and has become increasingly important in China.

Download or read book Working Towards a Proficiency Scale of Business English Writing A Mixed Methods Approach written by Li Wang and published by Springer Nature. This book was released on 2021-09-29 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an empirical study to develop and validate a proficiency scale of business English writing in the Chinese tertiary context. Through a mixture of intuitive, quantitative and qualitative methods, the book demonstrates how a pool of descriptors are collectively formulated, statistically calibrated and meticulously validated for the establishment of a proficiency scale of business English writing. The writing scale differs in significant ways from the existing language scales, most of which were constructed in English as L1 or L2 contexts and applied to English for General Purposes (EGP) domains. This book also provides important insights into the construct of business English writing as well as the methods for English for Specific Purposes (ESP) proficiency scale development and validation. It is of particular interest to those who work in the area of ESP teaching and assessment.

Download or read book The Routledge Course in Business Chinese written by Qinghai Chen and published by Routledge. This book was released on 2019-04-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Fourth-year language learning or above in preparation for real-life business situations 各专业学生汉语四年级(或以上)适用 • Timeless business topics ranging from frequently occurring business activities, economic systems and phenomena, to issues of broad interest 使用通用商务题材确保教材长期相对稳定 • Simulated real-world tasks connecting the classroom to China’s current economic developments through students’ own efforts 组织大量以学生为主体的任务型实践活动 ,实现题材即时更新 • A focus on formal language style and business terminology 注重正式语体和专业词语的学习 • Summary of important features of Chinese with emphasis on language learning skills to cultivate self-sustained and effective language learners 归纳汉语基本特点,教授学习方法,培养自学能力

Download or read book Teaching Business Discourse written by Cornelia Ilie and published by Springer. This book was released on 2018-10-25 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.

Download or read book Business Chinese written by Jiaying Howard and published by The Chinese University of Hong Kong Press. This book was released on 2021-01-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims to develop competence in advanced Chinese particularly on business content. In contrast to the normal practice that language is taught in isolation from substantive content, Business Chinese presents the language in both content and context—the language and content is firmly context embedded. When using the book, learners need to integrate their language skills and content knowledge to accomplish the learning tasks. To keep abreast of the real business world, all the texts and exercises are authentic materials coming from Mainland China, Taiwan and Hong Kong. With the learners’ communication need in mind, the book integrates the oral language (listening and speaking) with the written language (reading and writing). Business Chinese is a practical guide for those who aspire to Chinese language and China business.

Download or read book Learning Technologies and Systems written by Carina S. González-González and published by Springer Nature. This book was released on 2023-05-25 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 21st International Conference on Web-Based Learning, ICWL 2022 and 7th International Symposium on Emerging Technologies for Education, SETE 2022, held in Tenerife, Spain in November 21–23, 2022. The 45 full papers and 5 short papers included in this book were carefully reviewed and selected from 82 submissions. The topics proposed in the ICWL&SETE Call for Papers included several relevant issues, ranging from Semantic Web for E-Learning, through Learning Analytics, Computer-Supported Collaborative Learning, Assessment, Pedagogical Issues, E-learning Platforms, and Tools, to Mobile Learning. In addition to regular papers, ICWL&SETE 2022 also featured a set of special workshops and tracks: The 5th International Workshop on Educational Technology for Language Learning (ETLL 2022), The 6th International Symposium on User Modeling and Language Learning (UMLL 2022), Digitalization in Language and Cross-Cultural Education, First Workshop on Hardware and software systems as enablers for lifelong learning (HASSELL).

Download or read book Business English and Communication written by Moira Sambey and published by Chinese University Press. This book was released on 1999 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book begins with the basics of communication and sentence structure in English, and leads the reader step by step through to the formal report writing and public speaking, with the aim of improving the reader's speaking, listening, reading and writing skills essential in today's global business world. The book is designed for intermediate level students and readers, and those at the advanced level who wish to give a final polish to their skills. It is suitable both for classroom use and self-study, adopting a "hand-on" approach to learning. Language learning is a living process; through the many exercises and tasks in the book, the reader will have ample opportunity to practice and learn the art of communication.