Download or read book Learning Aid for Use with Basic Marketing written by William Perreault, Jr. and published by McGraw-Hill/Irwin. This book was released on 2006-10-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Basic Marketing Learning Aid written by William D. Perreault, Jr. and published by McGraw-Hill/Irwin. This book was released on 1998-10 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.

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