Download or read book Lean Smarketing written by Nikolaas Van Riet and published by Die Keure Publishing. This book was released on 2017-05-19 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, and to better understand the provided smarketing methodology, this booklet starts with an introduction to inbound and content marketing. Marketeers that are accustomed with the ins and outs of inbound marketing can skip the first paragraphs and start reading at the paragraph about putting the ‘S’ in smarketing. This incisive booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business. EXCERPT Ask yourself these questions: - Are you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategy? - Did you see a decrease in effectiveness of your current sales or customer acquisition strategy? - Is your company struggling with its first and second steps on social media? Or are you quite active online, but not really generating the expected additional revenue? - Have you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don't have a clue how to replicate this result? - Are your marketing and sales departments not teaming up, acting together and therefore not reaching their full potential? - Do you have the impression that sales and marketing are separate businesses? - Have you heard of growth hacking? If so, do you believe it is a marketing technique only for technology startups? Did you answer yes to any of the questions above? Then you're on the right track. ABOUT THE AUTHOR Nikolaas Van Riet is a scientist that studied non-linear acoustics, advanced quantum mechanics, and nuclear physics. After a PhD adventure, he started his professional career as an innovation consultant, but quickly moved into business development.

Download or read book Lean Marketing written by Ade Asefeso MCIPS MBA and published by AA Global Sourcing Ltd. This book was released on 2013-04-08 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: • Market Targeting • Validation • Minimum Viable Product • Goals • Improvement • Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.

Download or read book Lean Sales and Marketing written by Ade Asefeso MCIPS MBA and published by CreateSpace. This book was released on 2014-06-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.

Download or read book Level Up written by John Errigo, 3rd and published by Holistic Org Dev and Traini. This book was released on 2011-08-16 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Intelligence has been a topic of interest since 1990, however, many managers, leaders and people alike, fail to understand how this concept can transform their daily lives. Traditionally, to undersatnd the concept of Emotional Intelligence it would take a good 200-300 pages, long gone are those days. Level Up is the new solution, a business book that gets to the point, and presents the major areas of EI with teeth. Since we spend much of our time dealing with others, it would be nice to read a condensed version of EI as fast as it would be to prepare a light dinner. Level Up is the leadership book you can sit down with a cup of coffee and read in one setting. After you are done reading, you are challenged to "Level Up" and rise to the occassion. Bully leadership is an outdated concept and as a result this type of book is long overdue. Be apart of the new generation of leadership, "Level Up" will get you there.

Download or read book Lean for Sales written by Sean Gillespie and published by CRC Press. This book was released on 2016-02-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sa

Download or read book Summary of Allan Dib s Lean Marketing written by Milkyway Media and published by Milkyway Media. This book was released on 2024-06-26 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...

Download or read book Lean Retailing written by Ade Asefeso MCIPS MBA and published by AA Global Sourcing Ltd. This book was released on 2014-10-09 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: If time is money, then being lean is both. Thanks to mega retailers worldwide, lean principles have rapidly spread to a variety of different manufacturers, such as consumer foods, apparel and food/beverage. Over the past few years, these retailers have dramatically changed how they do business in order to stay competitive in the marketplace. How products are ordered, how inventory is moved throughout distribution centers and barcodes vs. RFID technology for inventory management have all been taken into consideration in order to work as swiftly and efficiently as possible. While lean thinking has been rapidly expanding amongst large manufacturers and retailers, there are still a lot of companies that have hardly implemented any lean concepts. At the end of the day lean is about adding value for customers; but how can companies do that while also reaping in benefits for themselves?

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Download or read book Lean Marketing written by Dietmar Geyer and published by . This book was released on 1993 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Speed to Market written by Vincent Bozzone and published by AMACOM/American Management Association. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean manufacturing is the single most effective way to increase sales, cut costs, improve margins, and secure the future of a business. The problem is that the principles and philosophies of lean manufacturing are geared strictly to mass production operations and can be ineffective, even detrimental, for smaller job shops and make-to-order businesses. Now, Speed to Market delivers a proven approach for smaller suppliers who want to successfully cut their lead time and trigger profitable growth. Completely updated and expanded, the book explains how to: * Apply the principles of pull, flow, and the elimination of waste to every area of the company, at every stage from quotes to cash* Implement a continuous improvement process while sidestepping the typical implementation pitfalls* Ease scheduling problems* Improve performance and profitability using the book's practical concepts, process analysis tools, and perspective-enhancing techniques and much more

Download or read book LEARNING THE TENETS OF MARKETING AND MANUFACTURING USING LEAN The Complete Guide to Learn in an Effective Learn Lean Sigma Lean Startup Lean Analytics and Lean Enterprise written by Mark Brandon and published by Charlie Creative Lab. This book was released on 2020-11-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing, strategy, startup, analytics, and enterprise is an easy drive with the right kind of information. Lean manufacturing has enabled businesses to increase production, reduce costs, improve quality, and increase profits by following five key principles: identify value, map the value stream, create flow, establish pull, and seek perfection Lean manufacturing is a business strategy focused on continually achieving efficiency. While this concept is not new, it remains relevant to this day. This is particularly true in the digital age when new technologies can make organizations leaner than ever before. In this book, we outline the key principles of lean manufacturing. More importantly, we look at the ways you can apply these principles across your organization, with automation tools that go beyond the factory floor. Advantages of reading this book are (But not limited to) these... this book helps you Reduce lead times Shrink operating costs Decrease risk Improve output quality Increase business success and sustainability

Download or read book Lean CX written by Robert Dew and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-04-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources. Presents the swarm algorithm which highlights what the next generation of successful organisations might become. Shows how to overcome the CX change risk and reduce the biggest waste in CX management. Includes numerous international case examples.

Download or read book One Life written by Agnes Uhereczky and published by Die Keure Publishing. This book was released on 2018-10-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to improve the management of your staff ? One Life is a must-read guide to successfully adopt work-life integration within your organisation. How can you attract and retain talent, reduce and prevent burnout, engage and motivate employees? You’ll find the answer in this book. Bursting with real examples and multidisciplinary case studies from all over the world, One Life is a fundamental reading for leaders, line-managers and small business owners alike. Discover a new complete and essential guide for all business leaders who want to manage their business in the best way ! EXTRACT Do you remember the last time, you got a glimpse of the future? How exciting it feels to learn about something that is brand new, yet makes total sense: why hasn’t this been around before? We all remember some of these decisive moments, like hearing for the first time about the possibility of making free phone calls on a service called Skype. Or being able to share videos with everyone on YouTube. Or seeing prototypes of self-driving, or even flying cars, humanoid robots, or hearing Google assistant make a phone call to book an appointment at the hairdresser. The ban on cigarettes in public spaces was another such break-through. Learning about something that will change the way we have been doing certain things in one way for decades is exhilarating, perhaps fear inducing too. It’s difficult to think back on our lives before we could search for things on Google, shop online, travel via low-cost airlines, or had the single currency in the European Union. ABOUT THE AUTHORS Agnes Uhereczky is the co-founder of the WorkLife HUB, and the host of the WorkLife HUB podcast. Agnes is a change management professional, who is passionate about helping organisations reach their highest potential in attracting talent and improving employee wellbeing. She is also interested in research, and has coordinated a number of research projects into exploring the new world of work, learning about how working parents and carers cope with daily demands of work and family life. Zoltan Vadkerti is an entrepreneur, speaker and workplace consultant. He is the co-founder and Executive Director at the WorkLife HUB. He studied economics in both the Netherlands and Hungary before he moved to Brussels to becoming a lobbyist on EU social and employment policies. That experience, and many others, led him to an interest in the organisation of work and specifically on the quality of work and work-life integration.

Download or read book Innovation that Sticks written by Lars Sudmann and published by Die Keure Publishing. This book was released on 2020-01-10 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you innovate, how do you structure your organization, your team, your personal life? You need a detailed plan and everything laid out for the future! Really? Well, maybe not always. Maybe you need to operate also with the Spaghetti Principle. Discover how you can embrace this special principle and really make innovation stick. Specifically, you will learn how to deal in today’s dynamic and uncertain environment. With practical examples from leaders and companies you will see how a totally different approach to strategy and innovation can revolutionize your work. With examples from fields as diverse as the Startup world, nature, opera, TED, Lars Sudmann will awaken you to an inspiring and thought-provoking journey of innovation. You will see innovation and experimentation with different eyes after reading this book. Lars Sudmann has been a CFO and a strategy manager at leading organisations. He is now a corporate advisor, university lecturer and explorer of what makes innovation and change possible. ABOUT THE AUTHOR Lars Sudmann - Lars Sudmann is an explorer of innovation and leadership. He searches for the tools and strategies that the best leaders on the frontiers of leadership use and apply and makes these available for everyday users. His TEDx talks on leadership and innovation are top-ranked with more than 500.000 views, and he has been featured on Fast Company, BBC Capital, The Economist Career Network, Trends, The Chicago Tribune and many more. Professionally, he has had various roles, ranging from Innovation Portfolio Strategy manager, CFO Belgium at Procter & Gamble, Guest Professor on Decision Making, and Startup Board Advisor. He now advises corporates, SMEs, startups and high-performing individuals. More about Lars Sudmann can be found at www.lars-sudmann.com.

Download or read book Hybrid Work written by Isabel De Clercq and published by Die Keure Publishing. This book was released on 2021-09-30 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give yourself every chance of success! "This booklet is a message of hope. Hope that Covid-19 also brought beauty." Isabel De Clercq's manifesto about hybrid work will soon be published in English, after the very appreciated edition in Dutch. Are you looking forward to get yours first? Register now and you'll receive your copy as soon as available. A little treasure for keeps. Beautifully styled and playfully cunning. A headstrong conviction brought to you with grace and glee.Author Isabel De Clercq talks to you about Hybrid Work. She speaks out the hope within her. Hope for a better future. The future of the knowledge worker.Not only does she take you into her own dreams, but also crystallises the future with seven careful suggestions. Let yourself be carried away with Isabel’s magnetising prose, sharp pen and refreshing insights.Isabel hopes you do not read this book in one sitting. Read a suggestion. Close the book. Let the words reverberate. A much needed reflexion on how to bring your effectiveness, creativity, and well-being at work to the next level! ABOUT THE AUTHOR Isabel De Clercq (1968) was born and raised in a town in East Flanders and now lives in Antwerp. As a child, every Saturday she would pay a visit to the local library, where she fell in love with language. Isabel is the author of the management book Social Technologies in Business and the short story compilation Gekruld. In your hands lies her third book. Isabel is a lover of Hybrid Work because it brings all her favourite topics together. Lifelong learning through asynchronous knowledge sharing, productivity through focus and technology, digital language and enganced self-consciousness. It's all there.

Download or read book Summary The Lean Product Playbook written by BusinessNews Publishing, and published by Business Book Summaries. This book was released on 2016-07-20 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer feedback and adapt accordingly, you can optimize your product and ensure it fulfills market needs perfectly. The author explains each step in detail to allow you to adopt the Lean Product Process in your own company and start creating products that will satisfy your target consumers today! Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Lean Product Playbook" to discover how to find the perfect fit between your product and the market.

Download or read book Empowering Outperformance written by Dixie Dansercoer and published by Die Keure Publishing. This book was released on 2018-01-18 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have the dedication, discipline and concentration to finish what you set out to do? To be a high performer? This book is not meant to come up with the typical ten point plan that you find in the plethora of books on “how to...” or “finding the shortcut to...”. It is simply not realistic to impose the one and only way to become a performance beast. We cannot be made immune to personal emotions and our brains work in a very unique way and therefore it seems illogical to accept the restrictions of such ten-point-plans. Dixie Dansercoer surely does not want to preach, generalise or standardise training methods to manipulate people into becoming high performers. Our brains may be trained just like muscles, but people cannot be as easily manipulated as flesh and bones. The goal is to provide the reader with inspirational insights with respect to high performance, provide him/her with practical guidelines and stories to be read and shared without drowning in all-too-academic theories. The red line of polar exploration allows the author to write from the heart with accounts of his direct experiences. When confronted with the monotony of infinite white, wide-open spaces, one cannot but study the mental and psychological impact of these ambitious expeditions. Throughout his book, the author offers a lived and original example of what is needed to be(come) a top performer. EXTRACT There is nothing more exhilarating than the intensity of amazement. To be subjected to forces bigger than us, to be part of it, live it, touch it, smell it, feel it, love or hate it... only then can you be part of the real thing. In order to find that intensity, the only thing we need to do is put our mind to it, go out there and do it. Does it come for free? No. Is pushing the limits an easy thing to do? No. To get the most out of our potential, we must commit. If we want or need to deliver, we must be ready to work hard and be resilient. To follow a dream, we must be ready to fail as well. Stop dreaming and you will have a hard time falling asleep. ABOUT THE AUTHOR Dixie Dansercoer is a lifelong adventurer who has placed his focus on Polar exploration during the last 26 years, running many record-breaking expeditions that raised the bar for what seemed impossible. Parallel scientific missions, educational projects and enthusing the public at large are tools he uses to objectively raise awareness regarding our individual and collective responsibilities vis-à-vis the pristine character of our precious Earth. Together with his wife Julie Brown, he runs Polar Circles, with which they present keynote speaking, corporate-supporting campaigns and productive retreats. As one of the very few International Polar Guides Association few Master guides, he provides guiding services with Polar Experience for which he has designed polar trips ranging from soft immersions in the Polar Regions to extreme ski-kiting expeditions to (Ant)Arctica. Dixie is the author of 24 expedition, photo, children’s and corporate books and does not hesitate to include in his publications that belief in a good world, positive attitude and much humour can save the world. He is a father of 4 and sharing his time between Belgium, Switzerland, Oregon and ... wherever snow and ice are the icing on the cake !