Download or read book Le r le central de la confiance dans la relation consommateur marque written by Patricia Gurviez and published by . This book was released on 1998 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'objectif de la thèse est d'intégrer la confiance comme variable explicative dans le comportement du consommateur. En proposant un modèle conceptuel du rôle de la confiance dans la relation CONSOMMATEUR-MARQUE. La partie I établit une épistémolologie du concept de confiance dans les paradigmes fondateurs du marketing, des sciences sociales et de l'économie, Et dans l'histoire de la philosophie. IL APPARAIT QUE L'ASPIRATION A UNE CONQUETE DE LA LIBERTE DE PENSEE, CARACTERISTIQUE DE LA MODERNITE, A ENTRAINE UN AFFAIBLISSEMENT DU CONCEPT DE CONFIANCE, CONSIDERE AU MIEUX COMME UN CALCUL DE PROBABILITES SUBJECTIVES, AU PIRE COMME UNE SURVIVANCE D'UN PROCESSUS ARCHAIQUE. LA PARTIE II CONSISTE ALORS, EN PARTANT DU POSTULAT QUE LA VALEUR DES MARQUES DEPEND EN GRANDE PARTIE DE LEUR CAPACITE A MOBILISER LA CONFIANCE DE LEURS CONSOMMATEURS, A COMPRENDRE LE FONCTIONNEMENT DE CETTE CONFIANCE DU POINT DE VUE DU CONSOMMATEUR ET D'EN DETERMINER LES ANTECEDENTS ET LES CONSEQUENCES. LES DIFFERENTS APPORTS DE LA LITTERATURE PERMETTENT DE DEVELOPPER UN MODELE CONCEPTUEL DU ROLE CENTRAL DE LA CONFIANCE DANS LA RELATION CONSOMMATEUR-MARQUE ET D'INDIQUER LES PRINCIPALES HYPOTHESES DE RECHERCHE. LA CONFIANCE DU CONSOMMATEUR ENVERS LA MARQUE EST ALORS DEFINIE COMME LA PRESOMPTION QUE LA MARQUE, EN TANT QU'ENTITE PERSONNIFIEE, S'ENGAGE A AVOIR UNE ACTION PREVISIBLE ET CONFORME A SES ATTENTES, ET A MAINTENIR AVEC BIENVEILLANCE CETTE ORIENTATION DANS LA DUREE. EN CONSEQUENCE, LA CONFIANCE EST ENVISAGEE COMME UN CONSTRUIT MULTI-FACETTES, RECOUVRANT TROIS DIMENSIONS, LA CREDIBILITE, L'INTEGRITE ET LA BIENVEILLANCE. LA PARTIE III CONSISTE A METTRE EN OEUVRE ET A TESTER EMPIRIQUEMENT UN MODELE STRUCTUREL SPECIFIANT LES RELATIONS ENTRE LES VARIABLES. LA QUASI-TOTALITE DES HYPOTHESES EMISES SUR LES RELATIONS ENTRE LES ANTECEDENTS, LES DIMENSIONS ET LES CONSEQUENCES DE LA CONFIANCE SONT VALIDEES. LES TROIS DIMENSIONS DE LA CONFIANCE (CREDIBILITE, INTEGRITE ET BIENVEILLANCE) APPARAISSENT BIEN COMME DES CONSTRUITS CORRELES ENTRE EUX MAIS DISTINCTS LES UNS DES AUTRES. LA CONCLUSION ABORDE LES LIMITES ET CONTRIBUTIONS THEORIQUES, METHODOLOGIQUES ET MANAGERIALES DE NOTRE TRAVAIL, AINSI QUE LES SUGGESTIONS SUR DES VOIES DE RECHERCHE FUTURES.
Download or read book Le r le central de la confiance dans la relation consommateur marque written by Patricia Gurviez and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Le r le de la confiance dans la relation consommateur marque en p riode de crise alimentaire written by Myriam Ichalalène and published by . This book was released on 2005 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L arbitrage du consommateur entre marque propre de distributeurs marque d enseigne et marque de fabricants written by Clarinda Mathews-Lefebvre and published by . This book was released on 2009 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les raisons du transfert de consommation au profit des MDD n'ayant pas été véritablement explorées, nous proposons d'expliquer les processus d'arbitrage et les spécificités de la relation à long terme du consommateur à l'égard des différentes catégories de marques, dans le but de préciser les leviers qui permettent d'assurer l'ancrage attitudinal du consommateur et d'anticiper ses comportements vis-à-vis des marques (industrielles ou commerciales). Les enseignes offrant une variété de marques auxquelles correspondent des gratifications multiples, nous explorons les ressorts de la relation à l'égard de trois catégories de marques, en analysant l'influence de la valeur perçue utilitaire, hédonique et symbolique sur la relation d'attachement, d'engagement et de confiance. Nous montrons que le consommateur développe une relation à l'égard de la marque d'enseigne et de la marque propre de distributeurs au même titre que celle qu'il entretient avec la marque de fabricants. Nos résultats indiquent la contribution prédominante de la valeur perçue symbolique et de la qualité perçue sur la construction de la relation, y compris pour les deux catégories de MDD étudiées. Nous suggérons que l'arbitrage de long terme peut différer de l'arbitrage de plus court terme, relatif à une situation de consommation anticipée par le consommateur, en fonction de l'enjeu que cette situation représente pour lui. Nous analysons l'influence de l'implication situationnelle liée à un contexte de consommation sur le choix de la catégorie de marques sur 1485 réponses et hiérarchisons l'effet modérateur respectif de l'implication situationnelle, de l'implication durable et de la sensibilité à la marque. Le rôle central de l'implication relative au contexte de consommation est confirmé. Cette recherche enrichit l'appréhension du processus du choix de marques du consommateur à court et long terme, en souligant l'importance de la prise en compte du contexte de consommation.
Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Download or read book Alexander Hamilton s Famous Report on Manufactures written by United States. Department of the Treasury and published by . This book was released on 1892 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Risk Management written by Céline Bérard and published by John Wiley & Sons. This book was released on 2018-01-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk management practices are growing both in number and complexity in businesses, notably driven by new regulatory standards that feature risk management at their core. Although large businesses are more likely to adopt a formal, holistic approach to risk management, the stakes are just as high for SMEs. Risk management in SMEs can contribute to a certain organizational, entrepreneurial and partnership dynamic which constitutes a real opportunity to evolve practices and improve performance. This book offers varied responses to this question by combining conceptual approaches, empirical illustrations and the associated managerial implications.
Download or read book Partial Least Squares Path Modeling written by Hengky Latan and published by Springer. This book was released on 2017-11-03 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents the recent developments in partial least squares-path modeling (PLS-PM) and provides a comprehensive overview of the current state of the most advanced research related to PLS-PM. The first section of this book emphasizes the basic concepts and extensions of the PLS-PM method. The second section discusses the methodological issues that are the focus of the recent development of the PLS-PM method. The third part discusses the real world application of the PLS-PM method in various disciplines. The contributions from expert authors in the field of PLS focus on topics such as the factor-based PLS-PM, the perfect match between a model and a mode, quantile composite-based path modeling (QC-PM), ordinal consistent partial least squares (OrdPLSc), non-symmetrical composite-based path modeling (NSCPM), modern view for mediation analysis in PLS-PM, a multi-method approach for identifying and treating unobserved heterogeneity, multigroup analysis (PLS-MGA), the assessment of the common method bias, non-metric PLS with categorical indicators, evaluation of the efficiency and accuracy of model misspecification and bootstrap parameter recovery in PLS-PM, CB-SEM, and the Bollen-Stine methods and importance-performance map analysis (IPMA) for nonlinear relationships. This book will be useful for researchers and practitioners interested in the latest advances in PLS-PM as well as master and Ph.D. students in a variety of disciplines using the PLS-PM method for their projects.
Download or read book Face Work and Social Media written by Kristina Bedijs and published by LIT Verlag Münster. This book was released on 2014 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: On social media platforms - such as Facebook and Twitter, message boards, blogs, and commentaries - users interact as if they know each other personally. Malicious verbal behavior is found next to clapping and kissing emoticons, both indicative of users' relational work strategies. This book contains 17 papers that examine 'face work' in social media - theoretical reflections, as well as corpus-based studies - thus opening the way to rethink linguistic pragmatics in computer-mediated communication. (Series: Hildesheimer Contributions to Media Research / Hildesheimer Beitrage zur Medienforschung - Vol. 2) [Subject: Sociology, Media Studies, Communication, Computer Technology]
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Powerful Brands written by Leslie De Chernatony and published by Routledge. This book was released on 2011 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Download or read book Trust Matters written by S. Bibb and published by Springer. This book was released on 2004-02-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: · Organizational Success and Profitability · Winning and Retaining Customers · Effective Leadership · Innovation and Creativity · Motivating and Energising People · Managing Risk · Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.
Download or read book Communications Strategies written by and published by . This book was released on 1997 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Download or read book Research on the Management of Innovation written by Andrew H. Van de Ven and published by Oxford University Press. This book was released on 2000-09-07 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a classic work of research on innovation first published in 1989. Resulting from the Minnesota Innovation Research Program (MIRP), the book includes a revised and expanded Preface and will complement the three other books growing out of the program, all published by Oxford--The Innovation Journey (1999), Organizational Change Processes: Theory and Methods for Research (2000), and Handbook of Organizational Change and Development (coming 2001).
Download or read book Honeybees of Africa written by H. Randall Hepburn and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of the honeybees of Africa on a subspecies as well as by country basis. Includes an updated multivariate analysis of the subspecies based on the merger of the Ruttner database (Oberursel) and that of Hepburn & Radloff (Grahamstown) for nearly 20,000 bees. Special emphasis is placed on natural zones of hybridisation and introgression of different populations; seasonal cycles of development in different ecological-climatological zones of the continent; swarming, migration and absconding; and an analysis of the bee flora of the continent. The text is supplemented by tables containing quantitative data on all aspects of honeybee biology, and by continental and regional maps.
