Download or read book Marketing written by Marie-Christine Lichtle and published by Dunod. This book was released on 2014-06-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment appréhender le marketing ? Quelles sont les actions marketing à mettre en œuvre ? Comment tenir compte des nouveaux comportements des consommateurs et des organisations ? Quelles sont les tendances et les enjeux du marketing ? Résolument actuel, ce manuel montre comment le champ du marketing s’est élargi et a intégré Internet pour répondre aux attentes des consommateurs. Alliant théorie et pratique, ce manuel met l’accent sur l’acquisition des méthodes et des compétences indispensables à la réussite d’une licence ou d’un bachelor. Il propose : des situations concrètes pour introduire les concepts ; un cours visuel et illustré par des exemples pour acquérir les connaissances fondamentales en marketing ; des conseils méthodologiques et des éclairages professionnels pour traduire la théorie en pratique ; des exercices progressifs et variés (QCM, questions de réflexion) et leurs corrigés pour s’évaluer et s’entraîner.
Download or read book The Edwardian Sense written by Morna O'Neill and published by Yc British Art. This book was released on 2010 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the twentieth in a series of occasional volumes devoted to studies in British art, published by the Yale Center for British Art and the Paul Mellon Centre for Studies in British Art and distributed by Yale University Press. --Book Jacket.
Download or read book Le marketing written by Eric N. Berkowitz and published by Montréal : Chenelière/McGraw-Hill. This book was released on 2003 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing et l'interet accorde aux relations avec la clientele et la valeur-client Le marketing et les strategies d'entreprise L'environnement dynamique du marketing La responsabilite ethique et sociale du marketing Le marketing et le commerce a l'internationale Le comportement du consommateur Le comportement des acheteurs et des marches organisationnels Marketing interactif et commerce electronique De l'information a l'action! Segmentation de marche, ciblage et positionnement Le developpement de nouveaux produits et services Gestion de produits et de marques La commercialisation des services Le prix Circuits de distribution et commerce en gros La gestion integree production-distribution et la gestion logistique Le commerce de detail Plan de communication integre et marketing direct Publicite, promotion des ventes et relations publiques Les ventes personnelles et la gestion des ventes Le processus de marketing strategique.
Download or read book Marketing written by Pierre Ghewy and published by . This book was released on 2009 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Au sommaire : Le comportement du consommateur et de l'acheteur, le marché, les études de marché, la stratégie marketing, les variables d'action du marketing opérationnel, les principales évolutions du marketing. Réviser et tester vos connaissances en marketing. Après avoir présenté les fondements du marketing, ce livre en détaille les techniques mises en oeuvre par le biais des études de marché. Il traite les deux aspects du marketing.
Download or read book Le Marketing Digital written by François Scheid and published by . This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Présentation Plus d'un Français sur deux achète en ligne, visualise des vidéos ou des émissions de TV sur le Net, recherche des évaluations de produits avant d'acheter, exploite son réseau social pour émettre et consulter des avis. Le digital bouleverse les parcours d'achat et le dialogue avec les marques et cela va continuer : d'ici à 2013 il y aura plus de requêtes Google effectuées via les téléphones portables qu'à partir des ordinateurs. Les entreprises doivent intervenir sur une multitude de canaux : sites web, email, réseaux sociaux, mobile, tablette, TV connectée ... Cette multiplicité de supports, d'actions et de formats a révolutionné les règles du jeu marketing. Êtes-vous prêts? Destiné aux futurs marketeurs mais aussi aux professionnels qui souhaitent étoffer leurs connaissances dans un domaine incontournable, cet ouvrage aidera à définir une stratégie marketing "digitale", à la mettre en oeuvre et à en évaluer les résultats. Illustré de cas concrets, un ouvrage complet et opérationnel pour : définir les éléments d'une stratégie marketing digitale : attirer, influencer, convertir, fidéliser ; comprendre la notion de plate-forme digitale ; actionner et combiner les leviers marketing : liens sponsorisés, bannières publicitaires, affiliation, e-mailing ; analyser les tendances actuelles qui concernent le social, le local et le mobile ; analyser et traiter des données accessibles sur la Toile ; mesurer l'efficacité et l'impact des résultats obtenus. "Il est nécessaire que la population la plus large possible soit formée au "digital" afin d'éviter qu'une fracture ne s'instaure entre "ceux qui savent" et "ceux qui ne savent pas". C'est justement l'objet de cet ouvrage que d'offrir une vision structurée et une compréhension claire des enjeux, des stratégies et des outils du marketing digital" Patrick Hoffstetter - Directeur de la digital factory de Renault Au sommaire Définir une stratégie marketing digital La plate-forme digitale Les leviers du marketing digital Social, local, mobile Mesurer et analyser.
Download or read book Digital Technologies and Applications written by Saad Motahhir and published by Springer Nature. This book was released on with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Digital written by Ouidade Sabri and published by . This book was released on 2024-05-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Digital written by Andria Andriuzzi and published by . This book was released on 2021-02-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Transformation of EU Geographical Indications Law written by Andrea Zappalaglio and published by Routledge. This book was released on 2021-05-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linking traditional and local products to a specific area is increasingly felt as a necessity in a globalised market, and Geographical Indications (GIs) are emerging as a multifunctional tool capable of performing this and many other functions. This book analyses the evolving nature of EU sui generis GIs by focusing on their key element, the origin link, and concludes that the history of the product in the broad sense has become a major factor to prove the link between a good and a specific place. For the first time, this area of Intellectual Property Law is investigated from three different, although interrelated, perspectives: the history and comparative assessment of the systems of protection of Indications of Geographical Origin adopted in the European jurisdictions from the beginning of the 20th century; the empirical analysis of the trends emerging from the practice of EUGIs; and the policy debates surrounding them and their importance for the fulfilment of the general goals of the EU Common Agricultural Policy. The result is an innovative and rounded analysis of the very nature of the EU Law of GIs that, starting from its past, investigates the present and the likely future of this Intellectual Property Right. This book provides an interesting and innovative contribution to the field and will be of interest to GI scholars and Intellectual Property students, as well as anyone willing to gain a better understanding of this compelling area of law.
Download or read book Canadian Business and Economics written by Barbara E. Brown and published by Gower Publishing Company, Limited. This book was released on 1984 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Global Theme Park Industry written by Salvador Anton Clavé and published by CABI. This book was released on 2007 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, the theme park industry has developed into a global phenomenon, with everything from large, worldwide theme parks to countless smaller ventures. From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. Illustrated throughout by worldwide case studies, empirical data and practical examples, the book portrays the impacts of theme park as global competitive actors, agents of global development and cultural symbols, particularly in the context of their role in the developing experience economy. In conclusion, this book is a practical guide to the planning and development of theme parks.
Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
Download or read book Multi Channel Marketing Branding and Retail Design written by Charles McIntyre and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Download or read book Index catalogue of the Library written by Library of the Surgeon-General's Office (U.S.) and published by . This book was released on 1959 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Knowledge Management in the Innovation Process written by John de la Mothe and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now widely recognized that many of the central unresolved problems in economic policy, management and research turn on questions of knowledge. Increasingly, complex firms and agencies must ask, and answer, such difficult questions as: What is knowledge? Where is it? Who has it? Does the organization lose or gain competitive advantage or effectiveness by sharing knowledge? Where can we find the knowledge we need? How can we measure knowledge? In a knowledge-based economy, these queries are integral to the pursuits of every policy maker, analyst and strategist. Knowledge Management in The Innovation Process - a joint project between Statistics Canada and Program of Research on Innovation Management and Economy (PRIME) at the University of Ottawa - brings together economic, social, measurement and policy views on these critical issues. This project fits into an ongoing research program at Statistics Canada to develop meaningful indicators for science, technology and innovation in a technology-intensive economy. It also fits into the ongoing program at PRIME to better understand technology policy and innovation strategy. This book tells the story of the dynamic interplay between knowledge and innovation with an eye to developing tools and frameworks for managing knowledge for social and economic benefit.
Download or read book Hungry for Paris second edition written by Alexander Lobrano and published by Random House Trade Paperbacks. This book was released on 2014-04-15 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re passionate about eating well, you couldn’t ask for a better travel companion than Alexander Lobrano’s charming, friendly, and authoritative Hungry for Paris, the fully revised and updated guide to this renowned culinary scene. Having written about Paris for almost every major food and travel magazine since moving there in 1986, Lobrano shares his personal selection of the city’s best restaurants, from bistros featuring the hottest young chefs to the secret spots Parisians love. In lively prose that is not only informative but a pleasure to read, Lobrano reveals the ambience, clientele, history, and most delicious dishes of each establishment—alongside helpful maps and beautiful photographs that will surely whet your appetite for Paris. Praise for Hungry for Paris “Hungry for Paris is required reading and features [Alexander Lobrano’s] favorite 109 restaurants reviewed in a fun and witty way. . . . A native of Boston, Lobrano moved to Paris in 1986 and never looked back. He served as the European correspondent for Gourmet from 1999 until it closed in 2009 (also known as the greatest job ever that will never be a job again). . . . He also updates his website frequently with restaurant reviews, all letter graded.”—Food Republic “Written with . . . flair and . . . acerbity is the new, second edition of Alexander Lobrano’s Hungry for Paris, which includes rigorous reviews of what the author considers to be the city’s 109 best restaurants [and] a helpful list of famous Parisian restaurants to be avoided.”—The Wall Street Journal “A wonderful guide to eating in Paris.”—Alice Waters “Nobody else has such an intimate knowledge of what is going on in the Paris food world right this minute. Happily, Alexander Lobrano has written it all down in this wonderful book.”—Ruth Reichl “Delightful . . . the sort of guide you read before you go to Paris—to get in the mood and pick up a few tips, a little style.”—Los Angeles Times “No one is ‘on the ground’ in Paris more than Alec Lobrano. . . . This book will certainly make you hungry for Paris. But even if you aren’t in Paris, his tales of French dining will seduce you into feeling like you are here, sitting in your favorite bistro or sharing a carafe of wine with a witty friend at a neighborhood hotspot.”—David Lebovitz, author of The Sweet Life in Paris “Hungry for Paris is like a cozy bistro on a chilly day: It makes you feel welcome.”—The Washington Post “This book will make readers more than merely hungry for the culinary riches of Paris; it will make them ravenous for a dining companion with Monsieur Lobrano’s particular warmth, wry charm, and refreshingly pure joie de vivre.”—Julia Glass “[Lobrano is] a wonderful man and writer who might know more about Paris restaurants than any other person I’ve ever met.”—Elissa Altman, author of Poor Man’s Feast
