Download or read book Le Marketing des r sultats written by Alain Dupont and published by La Charte, Professional Publishing. This book was released on 2015-06-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment établir une stratégie efficace pour assurer à son entreprise une rentabilité ? Le marketing des résultats commence, à la racine, par une volonté collective de réussite, de qualité de communication et de service au client. C’est par ce biais que vous pourrez prétendre à la rentabilité. Mais si la rentabilité est aussi un état d’esprit, elle ne se résume pas à cela. Pour être atteints et dépassés, les résultats nécessitent la connaissance pointue de techniques spécifiques ainsi que le respect de certains conseils y afférents. L’objectif de cet ouvrage est de vous apporter ces conseils et d’éclairer ainsi les chemins complexes menant à la rentabilité. Nous espérons que vous en tirerez profit et dégagerez des pistes de travail sûres qui orienteront et favoriseront vos décisions et choix stratégiques, bref, qui amélioreront votre rentabilité ! Les entrepreneurs trouveront dans cet ouvrage des idées et des conseils pour établir une stratégie marketing rentable
Download or read book Le marketing orient r sultats written by Yvelise Lebon and published by . This book was released on 2003 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing est parfois perçu comme un centre de coûts, quand il privilégie sa vocation créative au détriment de sa mission commerciale. Il lui incombe la lourde tâche d'allier ces deux missions. • Comment allier créativité et retour sur investissement ? • Comment mesurer la contribution du marketing aux résultats de l'entreprise ? • Comment mettre en place des applications quotidiennes orientées vers le profit ? Telles sont les questions auxquelles ce livre répond. Son objectif est de placer le marketing dans une logique de résultats, tout en respectant la démarche créative, moteur d'innovation et de valeur. Émaillé d'exemples vécus, tant dans le secteur du B to B que du B to C, cet ouvrage s'articule sur un scénario d'entreprise. Résolument opérationnel, il insiste sur la mise en œuvre concrète et pratique du marketing dans l'entreprise : objectifs à atteindre, indicateurs de performance, mesure des résultats, principes clés et bonnes questions... Avec ce soutien, dirigeants d'entreprises, responsables marketing, chefs de produits, mais également responsables commerciaux et contrôleurs de gestion pourront évaluer l'orientation résultats de leur service marketing.
Download or read book Le marketing des r sultats written by Alain Dupont and published by . This book was released on 2014 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si votre entreprise n'est pas assez riche pour confier tout son marketing direct à une agence spécialisée, mais pas assez pauvre non plus pour tout gérer sur un coin de table, Le Marketing des Résultats est pour vous.
Download or read book Landscapes of Disease written by Katerina Gardikas and published by Central European University Press. This book was released on 2018-02-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malaria has existed in Greece since prehistoric times. Its prevalence fluctuated depending on climatic, socioeconomic and political changes. The book focuses on the factors that contributed to the spreading of the disease in the years between independent statehood in 1830 and the elimination of malaria in the 1970s. By the nineteenth century, Greece was the most malarious country in Europe and the one most heavily infected with its lethal form, falciparum malaria. Owing to pressures on the environment from economic development, agrarian colonization and heightened mobility, the situation became so serious that malaria became a routine part of everyday life for practically all Greek families, further exacerbated by wars. The country’s highly fragmented geography and its variable rainfall distribution created an environment that was ideal for sustaining and spreading of diseases, which, in turn, affected the tolerance of the population to malaria. In their struggle with physical suffering and death, the Greeks developed a culture of avid quinine consumption and were likewise eager to embrace the DDT spraying campaign of the immediate post WW II years, which, overall, had a positive demographic effect.
Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Download or read book Index 1945 1966 written by Food and Agriculture Organization of the United Nations. Documentation Center and published by . This book was released on 1968 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Conference on the Handling Processing and Marketing of Tropical Fish Held in London 5th 9th July 1976 written by and published by . This book was released on 1977 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Impact Evaluation in Practice Second Edition written by Paul J. Gertler and published by World Bank Publications. This book was released on 2016-09-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and development practitioners. First published in 2011, it has been used widely across the development and academic communities. The book incorporates real-world examples to present practical guidelines for designing and implementing impact evaluations. Readers will gain an understanding of impact evaluations and the best ways to use them to design evidence-based policies and programs. The updated version covers the newest techniques for evaluating programs and includes state-of-the-art implementation advice, as well as an expanded set of examples and case studies that draw on recent development challenges. It also includes new material on research ethics and partnerships to conduct impact evaluation. The handbook is divided into four sections: Part One discusses what to evaluate and why; Part Two presents the main impact evaluation methods; Part Three addresses how to manage impact evaluations; Part Four reviews impact evaluation sampling and data collection. Case studies illustrate different applications of impact evaluations. The book links to complementary instructional material available online, including an applied case as well as questions and answers. The updated second edition will be a valuable resource for the international development community, universities, and policy makers looking to build better evidence around what works in development.
Download or read book Marketing The Retro Revolution written by Stephen Brown and published by SAGE. This book was released on 2001-08-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Download or read book Orientalism written by Edward W. Said and published by Vintage. This book was released on 2014-10-01 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking critique of the West's historical, cultural, and political perceptions of the East that is—three decades after its first publication—one of the most important books written about our divided world. "Intellectual history on a high order ... and very exciting." —The New York Times In this wide-ranging, intellectually vigorous study, Said traces the origins of "orientalism" to the centuries-long period during which Europe dominated the Middle and Near East and, from its position of power, defined "the orient" simply as "other than" the occident. This entrenched view continues to dominate western ideas and, because it does not allow the East to represent itself, prevents true understanding.
Download or read book L esprit Invincible Les sommets et les pr cipices d une carri re extraordinaire written by Paras Sharma, Rachna Sharma and published by Notion Press. This book was released on 2023-03-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: C'est l'histoire d'un représentant médical qui est devenu le PDG d'une société pharmaceutique en l'espace de 24 ans. C'est l'histoire d'une résilience et d'un courage à toute épreuve et de la capacité à surmonter les difficultés avec une attitude positive et progressive, pour aller de l'avant vers le succès et l'illumination. Il a prouvé que même si l'étape de la réussite peut sembler lointaine et difficile, elle est réalisable. Les adversités ont renforcé Paras et lui ont permis d'acquérir une riche expérience. C'est ainsi que son parcours de représentant médical à l'apogée de sa carrière l'a amené à voyager dans plus de 70 pays d'Afrique, d'Asie et d'Amérique latine et centrale. Paras Sharma est un chef d'entreprise pharmaceutique mondial astucieux et motivé par la réussite. Il possède plus de 25 ans d'expérience dans la gestion des opérations des centres de profit, avec un succès impressionnant dans les domaines de la vente, du marketing et du développement commercial des produits pharmaceutiques, en mettant l'accent sur l'obtention d'une rentabilité maximale et minimale. L'équilibre de la vie a été appris plus tard par une expérience divine éprouvée par Paras Sharma. La vie est au-delà des gains matériels ; le véritable succès est atteint lorsque l'on réalise et résout la question "Qui suis-je et pourquoi suis-je ici ?" Enfin, tous ses succès ont été consignés dans un livre lorsque Paras s'est remis d'une crise cardiaque, d'un pontage coronarien à l'âge de 45 ans et de la magnifique expérience divine de l'illumination après une expérience de mort imminente alors qu'il était à l'hôpital. Cette illumination pousse Paras à accomplir son Karma encore mieux dans ce deuxième tour de batte accordé par le Tout-Puissant.
Download or read book International Labour Documentation written by International Labour Office. Central Library and Documentation Branch and published by . This book was released on 1985 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Documentaci n de la FAO written by and published by . This book was released on 1993 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin d information written by and published by . This book was released on 1962 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Potatoes written by Douglas E. Horton and published by International Potato Center. This book was released on 1987-04-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the principles of potato production, distribution, and use and uses findings to propose planning for agricultural research and development for crop improvement programmes.
Download or read book Agrindex written by and published by . This book was released on 1995 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Economic journal written by and published by . This book was released on 1955 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
