Download or read book Le Grand Livre du Marketing digital 3e d written by Claire Gallic and published by Dunod. This book was released on 2023-09-13 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le digital est un fabuleux terrain de jeu pour ceux qui connaissent sa culture, ses codes et ses techniques. Professionnel ou étudiant, ne restez pas en marge de cette révolution qui peut tant vous apporter : apprenez à en maîtriser les règles tout en inscrivant votre action dans une voie qui contribue à façonner un monde plus équitable, vertueux, durable. Pour cette 3e édition, nous avons entièrement actualisé le contenu du livre : nouveaux chapitres, nouvelles interviews de professionnels, nouveaux exemples, nouvelles idées ! Avec cet ouvrage, vous avez les clés pour comprendre le digital et mettre en oeuvre des stratégies efficaces et porteuses de sens. CE QUE VOUS ALLEZ APPRENDRE : // Connaître les fondamentaux et les tendances du marketing digital. // Inscrire votre stratégie dans le contexte d’urgence climatique. // Développer une stratégie plus sobre, plus durable, plus éthique et plus inclusive. // Créer un site web, le référencer, attirer des visiteurs et analyser sa fréquentation pour en faire un vrai levier commercial. // Déployer une stratégie de contenu pour donner une voix à votre entreprise. // Développer votre image de marque BtoB et BtoC sur les réseaux sociaux et bâtir des communautés ambassadrices de votre entreprise. // Utiliser la publicité digitale pour toucher les bonnes audiences et amplifier la portée de vos messages. // Développer votre notoriété grâce au marketing d’influence. Pour lire ce livre et plonger dans l’univers digital, une simple qualité est requise : la curiosité ! On vous embarque ?
Download or read book Artificial Intelligence Big Data IOT and Block Chain in Healthcare From Concepts to Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Le Grand Livre du Marketing digital written by Claire Gallic and published by Dunod. This book was released on 2020-10-14 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le digital n’est plus une option mais une nécessité. Il impacte l’ensemble des pans économiques, sociologiques et politiques de la société. En tant que professionnel ou futur professionnel, ne restez pas en marge de cette révolution pleine d’opportunités. Ce livre vous donne les clés de lecture du digital indispensables à sa compréhension et sa mise en oeuvre. Ce que vous allez apprendre : - Connaître les fondamentaux et les tendances du marketing digital. - Créer un site web et son contenu, le référencer, attirer des visiteurs et analyser la fréquentation. - Développer votre image de marque sur les réseaux sociaux et bâtir des communautés engagées. - Utiliser des leviers payants tels que la publicité en ligne, les liens et les publications sponsorisées pour décupler la portée de vos messages. - Recourir au marketing d’influence pour asseoir votre notoriété. Cette 2e édition, entièrement actualisée, propose de nouvelles interviews d’experts et une approche pour adopter des réflexes numériques plus responsables.
Download or read book On Grand Strategy written by John Lewis Gaddis and published by Penguin. This book was released on 2018-04-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The best education in grand strategy available in a single volume . . . a book that should be read by every American leader or would-be leader.”—The Wall Street Journal A master class in strategic thinking, distilled from the legendary program the author has co-taught at Yale for decades John Lewis Gaddis, the distinguished historian of the Cold War, has for almost two decades co-taught grand strategy at Yale University with his colleagues Charles Hill and Paul Kennedy. Now, in On Grand Strategy, Gaddis reflects on what he has learned. In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Herodotus, Thucydides, Sun Tzu, Octavian/Augustus, St. Augustine, Machiavelli, Elizabeth I, Philip II, the American Founding Fathers, Clausewitz, Tolstoy, Lincoln, Wilson, Franklin D. Roosevelt, and Isaiah Berlin. On Grand Strategy applies the sharp insights and wit readers have come to expect from Gaddis to times, places, and people he’s never written about before. For anyone interested in the art of leadership, On Grand Strategy is, in every way, a master class.
Download or read book Science and Development written by and published by . This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Illusion in Cultural Practice written by Katharina Rein and published by Taylor & Francis. This book was released on 2021-11-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores illusionism as a much larger phenomenon than optical illusion, magic shows, or special effects, as a vital part of how we perceive, process, and shape the world in which we live. Considering different cultural practices characterized by illusionism, this book suggests a new approach to illusion via media theory. Each of the chapters analyses a specific kind of illusionistic practice and the concept of illusionism it entails in a given context, including philosophy, perception and cognitive theory, performance magic, occultism, optics, physiology, early cinema, cartomancy, spiritualism, architecture, shamanic rituals, and theoretical physics, to show the diversity of shapes that illusionism and illusions can take. The book provides detailed analyses of illusions within performance and ritual magic, philosophy, art history and psychology as well as a first approach to the study of illusions outside of these established fields. It aims to find ways of identifying and analysing a wider range of illusions in the humanities. This multidisciplinary and comprehensive volume will appeal to scholars and students with an interest in media and culture, theatre and performance, philosophy, sociology, politics and religion. This publication was supported by the Internationales Kolleg für Kulturtechnikforschung und Medienphilosophie of the Bauhaus-Universität Weimar with funds from the German Federal Ministry of Education and Research. IKKM Books Volume 47 An overview of the whole series can be found at www.ikkm-weimar.de/schriften Chapter 5 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-Share Alike 4.0 license https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003188278-8/vanishing-lady-railway-illusions-movement-1-katharina-rein?context=ubx&refId=fe124e6e-8290-43e9-9d48-753bad162c50 Chapter 9 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003188278-13/talking-rocks-illusory-sounds-projections-otherworld-julia-shpinitskaya-riitta-rainio?context=ubx&refId=3aa829a8-8c0b-4103-870a-6fe5a4393e71
Download or read book CMA written by and published by . This book was released on 1990 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Artist Enterprise in the Digital Age written by Xavier Greffe and published by Springer. This book was released on 2016-06-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a monograph of cultural economics of a new concept, artist–enterprises. It explores various dimensions that artists embody, i.e., aesthetic, critical, messianic, and economic ones, and screens the multiple challenges faced by the artist–enterprises in terms of pricing, funding, and networking in the Digital Age. It shows how these artist–enterprises are at the core of the contemporary creative industries. Even when they are on their own, artists have to demonstrate or manage a variety of skills, sign contracts both in the early and later stages of their activities, and also maintain relationships and networks that enable them to attain their artistic and economic goals. They are no longer simply entrepreneurs managing their own skills but are the enterprises themselves. The artist–enterprises thus find themselves at the confluence of two dynamics of production—artistic and economic: artistic because they invent new expressions and meanings; and economic because these expressions must be supported by monetary values on the market. The artistic dynamic is part of a long process of artistic enhancement and only an artist can say whether it has reached the point of presentation or equilibrium. The economic dynamic is dependent on the constant endorsement of artists' works by the market to ensure their survival as artist–enterprises. The tension created by this disparity is further aggravated by another tension: the need to overcome a number of risks so that artist–enterprises can progress. This book will be of special interest to artists, managers, students, professionals, and researchers in the fields of the arts, creativity, economics, and development. The author is Emeritus Professor at the University Paris I Panthéon-Sorbonne.
Download or read book Automobile Quarterly written by and published by . This book was released on 2004 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book Reach written by Becky Robinson and published by Berrett-Koehler Publishers. This book was released on 2022-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others. Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas. This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
Download or read book PJ Masks Hooray for Heroes Sticker Book written by Editors of Studio Fun International and published by Studio Fun International. This book was released on 2020-02-18 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This full-color PJ Masks activity book is packed with colorful stickers for kids to use to complete the activities, as reward stickers, and just for fun! The PJ Masks Hooray for Heroes! Sticker Book is packed with exciting activities and includes stickers of Catboy, Gekko, Owlette, and others that can be used to complete mazes, puzzles, scenes, and much more! There are more than 100 stickers included, so there’s enough to use as reward stickers when you finish an activity, and loads more to use just for fun!
Download or read book Why Because We Still Like You written by Jennifer Armstrong and published by Hachette+ORM. This book was released on 2010-10-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Sienfeldia, a behind-the-scenes history of the Mickey Mouse Club that is a treat for anyone who grew up with Walt Disney's television classic. Full of nostalgia, this book gives you the never before told story of how The Mickey Mouse Club paved the way for all that came after, from its humble beginnings as a marketing ploy, through its short but mesmerizing run, to the numerous resurrections that made it one of television's first true cult hits--all through the recollections of those regular kids-turned-stars who made it a phenomenon. It will reveal, for the first time ever, the stories of Annette, Darlene (and her famous rivalry with Annette), Cubby and Karen, Bobbie and the rest of the beloved cast. It will explore, through the reminiscences of former fans who grew up to be some of television's finest minds, what made the show so special. Finally, it will examine why the formula the creators of the show invented is more relevant than ever, and whether we'll ever see yet another Club for a new generation. Take a trip down memory lane with the original Mickey Mouse Club cast and creators, through drama and unexpected fame, to see how an television institution came into being.
Download or read book Changing Market Relationships in the Internet Age written by Jean-Jacques Lambin and published by Presses univ. de Louvain. This book was released on 2013-04-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Download or read book Veggie Stars written by Emanuela Fischer and published by Christian Brandstätter Verlag. This book was released on 2021-07-05 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ein Kochbuch für mehr Lebensqualität: VIVAMAYR for life! Der Schlüssel zu langfristiger Gesundheit ist nicht das Fasten, sondern das richtige Essen, wusste schon F.X. Mayr. Anders als Diäten mit Ablaufdatum bringt das ganzheitliche VIVAMAYR-Prinzip unser Leben nachhaltig in Balance. Und dies mit leicht verdaulichen und vorwiegend vegetarischen Rezepten. Gemäß dem Motto "Gemüse ist unsere DNA" beschreiben die langjährigen VIVAMAYRKöche Emanuela Fischer und Stefan Mühlbacher die wirkungsvolle Kraft der pflanzlichen Küche. Auf die Inhaltsstoffe kommt es an! Die Rezepte aktivieren im Alltag, sind über viele Jahre erprobt, halten den Darm gesund und können einfach mit Fisch oder Fleisch ergänzt und bei Unverträglichkeiten bekömmlich abgewandelt werden.
