Download or read book The Category Management Handbook written by Andrea Cordell and published by Routledge. This book was released on 2018-04-27 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently creating and delivering value-adding strategies that change the value proposition from supply chains. The aim of category management is to find long-term breakthrough strategies that help lift an organisation’s commercial performance to a new level. Because of its strategic long-term orientation and complex execution, category management has long been the preserve of commercial consulting companies – in effect a ‘black box’ toolkit shrouded in expensive methodologies. This practical handbook lifts the lid on category management by providing readers with a step-by-step process and established toolkit that allows them a ‘do-it-yourself’ approach. Each activity is presented as a simple tool or technique for practitioners to apply to their own organisations. To support each activity, easy-to- use templates and checklists have been provided, together with simple but practical hints and tips for implementation. This handbook is a ‘must read’ for all procurement and supplychain managers looking to find significant improvements in their organisations. Its practical approach cuts through long-winded consultant-speak and provides an easy-to-use practical toolkit for everyday application.
Download or read book Consumer Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2012-06-12 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Download or read book Category Management Principles written by Russell Zwanka and published by Createspace Independent Publishing Platform. This book was released on 2016-04-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions at the top of every food retailer's mind. In this text, we will take the reader from the origin of the science we call Category Management, through to the best practices and Category Management's impact for the future. You will learn how the Category Business Plan has evolved over time. And you will also learn how the basics have really never changed. The customer of today, as did the customer of yesterday, places his or her trust, loyalty and confidence in their retailers of choice. The best retailers are the ones who cover the basics every day! Category Management will help you along the journey!
Download or read book Category Management written by Ntc Publishing Group and published by NTC Business Books. This book was released on 1992-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Category Management written by Sanjit Menezes and published by . This book was released on 2013-11-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A significant portion of every dollar a company earns in revenue flows out the door as the cost of acquiring the wide array of products, services and assets needed for its operations. The only costs that are truly internal are payroll (which goes to employees) and dividends (profits distributed to owners). Everything else is an outflow to an external supply base. Supply management professionals are tasked with a vital responsibility: effectively managing those outflows (spends) in ways that deliver a competitive advantage. They must concurrently acquire products and services from the best suppliers, at the right price, quality, and time; leverage the capabilities of suppliers effectively to drive process improvements and innovation; and manage the multitude of risks posed to the business from disruptions born in the extended supply chain. This requires comprehensive spend management strategies based on sound market and business intelligence. In this book, Sanjit Menezes maps out the key steps to developing those strategies in four critical areas: sourcing, pricing, supplier relationships and supply risk. Based on his experiences with Fortune 500 companies and other global organizations across a variety of industries, he provides a valuable framework that includes plenty of tools, techniques, examples, and lessons supply managers can readily apply to develop and implement robust knowledge-based strategies. The book is divided into four distinct but interlinked sections. * Section 1 covers the sourcing process and what it takes to develop a winning supply base. * Section 2 provides tools and techniques to ensure prices paid to suppliers are fair and reasonable. * Section 3 lays out a framework to develop value-driven relationships with suppliers. * Section 4 outlines a methodology to effectively manage supply risk. The concepts, processes, and steps are laid out in a clear, easy-to-follow fashion and are interlaced with relevant examples and stories from Menezes' work that are compelling yet uncomplicatedly understandable.
Download or read book Category Management written by Nielsen Marketing Research (Firm) and published by McGraw-Hill. This book was released on 1992 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit." -- J.G. Bruijniks Albert Heijn b.v. "Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues." -- Richard Cooper United Dairy Industry Association "Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process." -- Fred J. Lewis The Quaker Oats Company
Download or read book Retail Category Management written by Alexander Hübner and published by Springer Science & Business Media. This book was released on 2011-08-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Download or read book Category Management in Purchasing written by Jonathan O'Brien and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category Management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is about a pathway from accepting mediocre goods and services at high cost, to effective supply management which delivers real value. By altering how goods are categorised and supplied it helps shift sourcing from being an error-prone transaction to creating value for the business. Using case studies and practical examples the book provides a clear definition and understanding of category management. The author presents a step by step process for its implementation and use, which companies can readily apply in line with their overall business strategy. This practical toolkit will allow readers to analyse complex sourcing situations quickly and clearly and develop innovative and creative proposals for sourcing.
Download or read book Le guide du category management written by Cristina Lopes and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment élaborer une politique commerciale et marketing différente selon les catégories de produits ? Comment structurer pertinemment l'offre pour répondre au mieux aux besoins du client et se démarquer ? À destination à la fois des distributeurs qui doivent redoubler d'efforts pour se différencier face à des consommateurs de plus en plus exigeants et des industriels obligés de valoriser leur offre pour ne pas voir leur produits déréférencés, ce guide permet de comprendre ce qu'est le category management et propose une méthodologie pour le mettre en pratique. Un sujet au coeur de toutes les stratégies Un ouvrage vivant avec des techniques éprouvées et des exemples concrets Un auteur reconnu comme un expert du category management "Le category management est une sorte de monstre du Loch Ness du marketing en France. Tout le monde en parle, personne ne l'a vraiment vu... tout le monde croit en faire, et personne n'en connaît vraiment la définition." Richard Caillat, Président de HighCo "En s'attaquant au category management, Cristina Lopes présente une méthodologie rigoureuse et pragmatique pour étudier un des sujets les plus importants de notre secteur." Jean-Charles Naouri, PDG Groupe Casino
Download or read book Le category management written by Frédéric Boissy and published by . This book was released on 1997 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Category Manager s Handbook written by Erik Stavrand and published by . This book was released on 2022-04-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Be the CEO of your category!Are you a new procurement or category manager wanting to learn an overall framework for developing and implementing category strategies that stakeholders will embrace? Or an experienced procurement professional wanting to learn where you can improve your approach and raise your category strategy development and implementation to the next level? Are you a forward-looking procurement leader needing a playbook focused on coaching your team?
Download or read book Supply Chain Management and Business Performance written by Christelle Camman and published by John Wiley & Sons. This book was released on 2017-07-17 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against this current trend of low growth and high uncertainty, business directors must work with their shareholders to set strategic objectives and define business models. The great number of possible strategies makes this type of management very complex, and the actual deployment of strategic choices is often limited by a lack of overall coherence within the organization. This problem calls for an appropriate and renewed response. In strategic management today, a closer, permanent dialogue is needed between operational and financial performance. Based on a supply chain approach, the Value Added Supply Chain (VASC) model focuses on driving operational performance, but aims to achieve a greater and more dynamic integration between these two dimensions of the company's value creation.
Download or read book Consumer Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2014-06-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Download or read book Le category management written by Serge Cogitore and published by . This book was released on 2003 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept apparu en 1990 aux Etats-Unis, le category management (CM) permet de gérer au sein des points de vente la mise en rayon de produits complémentaires, d'où son rôle différenciateur stratégique tant pour le distributeur que pour le fournisseur. Dresse le bilan des pratiques existantes et propose des outils et méthodes optimisant la gestion et l'organisation du CM dans l'entreprise.
Download or read book Nielsen Category Management written by and published by . This book was released on 1992 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Category Management written by Edward William McLaughlin and published by . This book was released on 1994 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
