Download or read book Latin America s Potential in Nation Branding A Closer Look at Brazil s Chile s and Colombia s Practices written by Eva Niesing and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
Download or read book Latin America s Potential in Nation Branding A closer look at Brazil s Chile s and Colombia s practices written by Eva Niesing and published by diplom.de. This book was released on 2013-09-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
Download or read book Nation Branding Practices in Latin America written by Eva Niesing and published by GRIN Verlag. This book was released on 2013-05-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Business Reutlingen, language: English, abstract: In the globalized world of today a well-elaborated, long-term oriented nation branding strategy which includes the government, the public and the private sector as well as the nation ́s citizens themselves can help nations to improve and to better control their nation image. Nation branding activities increase the countries ́ competitiveness in the global marketplace and help to foster the tourism arrivals, inward foreign direct investment flows and exports as well as they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding and mostly only focus their activities on the tourism promotion. The region ́s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products, services and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete and advanced nation branding activities. Although such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
Download or read book Branding Latin America written by Dunja Fehimovic and published by Lexington Books. This book was released on 2018-02-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.
Download or read book Cultural Policy in Ibero America written by Arturo Rodríguez Morató and published by Routledge. This book was released on 2020-05-21 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad overview of the development of Ibero-American cultural policy in an important and innovative way. This volume brings together specialists in the field, from different nations and disciplines, and provides the keys to understanding the different trajectories and experiences of some significant countries in the area on both sides of the Atlantic; the recent developments in this domain such as urban cultural regeneration policies and cultural development policies; and the dynamics of policy transfers such as cultural diplomacy. The book also contrasts the applicability and the explanatory power of the idea of the family of nations for the analysis of cultural policy with models inspired by the welfare regimes. This book allows international researchers an overarching view of the peculiarities and the latest achievements in the field of Ibero-American cultural policy. This book was originally published as a special issue of the International Journal of Cultural Policy.
Download or read book Branding Brazil written by Leslie L. Marsh and published by Rutgers University Press. This book was released on 2021-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Download or read book Place Branding written by Pantea Foroudi and published by Routledge. This book was released on 2020-02-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.
Download or read book Latin America in the 21st Century written by Gian Luca Gardini and published by Zed Books Ltd.. This book was released on 2012-04-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century Latin America is rich in history, culture, and political and social experimentation. In this fascinating and insightful analysis, Gardini looks at contemporary developments at three interconnected levels: state, region and globe. At the state level, leaders such as Evo Morales of Bolivia and Chavez of Venezuela embody a renewed intellectual autonomy in the continent, while revealing significant discrepancies between their rhetoric and their actions. At the regional level, while a consensus has emerged over Latin American unity as the only way towards development, the existence of several competing schemes of regional economic and political integration more accurately reflect the diversity of the area. At the global level, elements of change, such as the rise of Brazil and the involvement of China as a new trade partner, sit alongside traits of continuity, such as the crucial political, economic and ideational role played by Washington. Overall, Gardini argues that despite the numerous challenges to be faced, Latin America is now more wealthy, autonomous and better-placed in global geopolitics than at any time in its recent history.
Download or read book Remaking the Nation written by Sarah Radcliffe and published by Routledge. This book was released on 2005-08-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remaking the Nation presents new ways of thinking about the nation, nationalism and national identities. Drawing links between popular culture and indigenous movements, issues of 'race' and gender, and ideologies of national identity, the authors draw on their work in Latin America to illustrate their retheorisation of the politics of nationalism. This engaging exploration of contemporary politics in a postmodern, post new-world-order uncovers a map of future political organisation, a world of pluri-nations and ethnicised identities in the ever-changing struggle for democracy.
Download or read book Latin America in the New International System written by Joseph S. Tulchin and published by Lynne Rienner Publishers. This book was released on 2001 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tulchin and Espach (both are at the Woodrow Wilson International Center for Scholars) have collected ten essays on the place, choices, dangers, and options of Latin America in the context of economic globalization. The contributors are political scientists, scholars on international affairs, and specialists in Latin America. Three essays feature Cuba, Brazil, and Mexico separately; the rest consider Latin America as a whole, particularly in terms of its foreign and economic policies. Annotation copyrighted by Book News Inc., Portland, OR
Download or read book Latin America and the Shifting Sands of Globalization written by Sean W. Burges and published by Routledge. This book was released on 2016-01-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America occupies an increasingly prominent position within the global political, economic and cultural consciousness, with intra-regional governance structures and multilateral processes now a key topic of interest to foreign policy and international business circles. It has become abundantly clear that outside of Latin America there is a poor understanding of how the shifting sands of regional power are impacting, not only on how regional countries fit into the global system, but also on how intra-regional relations are viewed and managed. The contributions to this collection investigate these issues, examining how changing global power dynamics are in turn impacting on national foreign policies and regional governance structures. The book focuses first and foremost on the Latin American view outwards, not the US or European view to the south. This book was originally published as a special issue of the Journal of Iberian and Latin American Research.
Download or read book State and Nation Making in Latin America and Spain written by Miguel A. Centeno and published by Cambridge University Press. This book was released on 2018-12-06 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes how developmental states contributed to economic prosperity, sometimes with spectacular success, and sometimes with less brilliant results.
Download or read book Studies in the Formation of the Nation state in Latin America written by James Dunkerley and published by University of London Press. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a variety of disciplinary, thematic, and country-based approaches to the complex and contested issues around the character of the nation-state in Latin America. In recent years there has been a great deal of scholarly interest in this topic from the viewpoint of cultural and literary studies, but Latin America remains under-represented in general historical and sociological theories of nationhood. The authors seek to develop debate and research on the topic through case-studies (including Argentina, Bolivia, Brazil, Chile, Mexico, Peru and Spain), historiographical review, and themes such as the role of violence, military conscription and pensions, money and the role of finance, early notions of development, the ambiguous role of liberalism, and how to evaluate the reach and qualities of the nation-state. Contributors include Miguel Angel Centeno (Princeton University), Malcolm Deas (St Antony's College, Oxford), James Dunkerley (Institute of Latin American Studies, University of London), Paul Gootenberg (State University of New York at Stony Brook), Alan Knight (St Antony's College, Oxford), Colin Lewis (London School of Economics), Fernando López Alves (University of California, Santa Barbara), David McCreery (Georgia State University), Florencia Mallon (University of Wisconsin), Seemin Qayum (Goldsmiths College, University of London), Guy Thomson (University of Warwick), and Steven Topik (University of California, Irvine). James Dunkerley is director of the Institute of Latin American Studies, University of London, and also professor of politics at Queen Mary, University of London. He is coeditor of the Journal of Latin American Studies. His most recent books are Americana: The Americas in the World, around 1850 (or 'Seeing the Elephant' as the Theme for an Imaginary Western) (2000) and Warriors and Scribes: Essays in the History and Politics of Latin America (2000).
Download or read book Latin American Responses to Globalization in the 21st Century written by M. Nilsson and published by Springer. This book was released on 2015-12-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a diverse group of scholars and practitioners from Latin America, the US and Europe and taking into consideration the recent global financial crisis,the book offers a multifaceted insight into the expectations as well as the possible threats related to Latin America's incorporation into the sphere of global interconnectedness.
Download or read book The Latin American challenge written by Bernardo Sorj and published by SciELO - Centro Edelstein. This book was released on 2008-01-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the work of twenty renowned experts from the region, this ground-breaking book traces the new face of Latin America using clear, straightfoward language that is accessible to a general audience. The current panorama in the region creates new opportunities and dangers for social cohesion in democracy and a revitalized critical approach is needed to arrive at a global interpretation of the social dynamics in Latin America.
Download or read book Latin America In Comparative Perspective written by Peter H Smith and published by Routledge. This book was released on 2018-10-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the necessity of analyzing Latin American society and politics within broad comparative frameworks. It explores methodological strategies for regional comparison and offers new approaches to the study of women, state power, corporatism, and political culture.
Download or read book Globalization and Health Inequities in Latin America written by Ligia Malagón de Salazar and published by Springer. This book was released on 2018-04-16 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically analyses the influence of international policies and guidelines on the performance of interventions aimed at reducing health inequities in Latin America, with special emphasis on health promotion and health in all policies strategies. While the implementation of these interventions plays a key role in strengthening these countries’ capacity to respond to current and future challenges, the urgency and pressures of cooperation and funding agencies to show results consistent with their own agendas not only hampers this goal, but also makes the territory invisible, hiding the real problems faced by most Latin American countries, diminishing the richness of local knowledge production, and hindering the development of relevant proposals that consider the territory’s conditions and cultural identity. Departing from this general analysis, the authors search for answers to the following questions: Why, despite the importance of the theoretical advances r egarding actions to address social and health inequities, haven’t Latin American countries been able to produce the expected results? Why do successful initiatives only take place within the framework of pilot projects? Why does the ideology of health promotion and health in all policies mainly permeate structures of the health sector, but not other sectors? Why are intersectoral actions conjunctural initiatives, which often fail to evolve into permanent practices? Based on an extensive literature review, case studies, personal experiences, and interviews with key informants in the region, Globalization and Health Inequities in Latin America presents a strategy that uses monitoring and evaluation practices for enhancing the capacity of Latin American and other low and middle-income countries to implement sustainable processes to foster inclusiveness, equity, social justice and human rights. p/pp
