Download or read book The Last Touch written by John Martin Somers and published by Lulu.com. This book was released on 2014-09-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A very personal quest for a perfect state of contentment. The next logical step? Suicide. A disturbed young man shuffles through life with only one thing on his mind. To end his life. But there is a mission to accomplish first. This is to make his life as perfect as possible. However, it will not be easy. A bitterly unhappy childhood, where he suffers a cruel violent father, an ambivalent mother and a murderous younger sister, who may or may not be imaginary, sees him institutionalised. Life as an adult only serves to add to his problems. Unable to settle down in any of a number of jobs, he eventually falls in with a group of young people who murder strangers for fun. From this most unlikely of settings the mist gradually begins to lift as he achieves both comradeship and love from within the gang in a particularly unique way. Is that perfect state of contentment finally within his grasp? The young man narrates his own story.

Download or read book Last Touch written by Josephine Kennedy Smart Jamieson and published by . This book was released on 2017-02-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dean Jamieson was murdered on 04/04/2006, leaving an irreplaceable void in the lives of those who held him dear.Dean's mother, Josephine, pens a devastating novel that is a deeply intimate and personal examination of the life and death of her child and the grief that accompanies such a loss.Jamieson critiques the landscape following an untimely death; the support of the social sector and the police, the role of the media and reportage and the effect on family.Jamieson's prose, whilst at times visceral, portrays the emotional weight of burying a child but offers, amongst the darkness, hope. This is a work, whilst being intimate, that transcends the personal and offers solidarity to those who have suffered the loss of a loved one.

Download or read book Multi Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Download or read book Adobe Analytics with SiteCatalyst Classroom in a Book written by Vidya Subramanian and published by Adobe Press. This book was released on 2013-06-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Download or read book Last Touch written by Marilyn R. Becker and published by New Harbinger Publications. This book was released on 1992 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice for coping with the death of a parent, discussing handling a fatal diagnosis, arranging hospital care, making funeral arrangements, and working through the grieving process.

Download or read book Lean AI written by Lomit Patel and published by O'Reilly Media. This book was released on 2020-01-30 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Download or read book Learn iPhone and iPad cocos2d Game Development written by Steffen Itterheim and published by Apress. This book was released on 2011-07-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn iPhone and iPad cocos2D Game Development provides a rock-solid introduction to the cocos2d iPhone game engine and related tools. It focuses on the process of creating several games made entirely with cocos2d and little-to-no iPhone SDK and OpenGL code. By creating 2-3 sample games over the course of the book, you'll learn key concepts of the cocos2d game engine and relevant tools like Zwoptex (TextureAtlas), ParticleDesigner (Particle Effects), and others. The example games are modeled after popular App Store games so that they are relevant, recognizable, and immediately fun and inspiring. The games increase in complexity and highlight common recurring cocos2d beginner questions. As you move along, you'll learn about possible stumbling blocks and how to navigate them successfully. As you move from beginning to advanced, you'll encounter general game programming wisdom, tips for performance improvement, as well as pointers to alternative implementations and further reading. It is assumed that the reader has previous programming knowledge but not necessarily with Objective-C. Related topics such as Xcode, Objective-C, the iPhone SDK, and OpenGL are only discussed where absolutely necessary.

Download or read book Close Enough to Touch written by Colleen Oakley and published by Simon and Schuster. This book was released on 2017-08-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin County Library. A cloth bag containing 10 copies of the title, including: regular print, 1 large print copy, may also include a folder.

Download or read book The Last Dog on Earth written by Adrian J. Walker and published by Sourcebooks, Inc.. This book was released on 2019-03-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real find." —STEPHEN KING on The End of the World Running Club Every dog has its day... And for Lineker, a happy go lucky mongrel from London, the day his city falls is finally a chance for adventure. Too bad his master Reg plans to hide himself away from the riots outside... But when an abandoned child shows up looking for help, Reg and his trusty hound must brave the chaos in a journey that will prove not just the importance of bravery, but of loyalty, trust, and finding family in the unlikeliest of places. When the world has gone to the dogs, who will you choose to stand with? Praise for The End of the World Running Club "Extraordinary." — BBC Radio 2 "An end-of-the-world tale that is anything but an ending." — Anne Corlett "An exciting and nerve—wracking 'run'" — Robert McCammon

Download or read book WARS OF THE MIND VOL 4 written by Jonathan W. Haubert and published by Trafford Publishing. This book was released on 2014-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: ANOTHER EPIC STEP HAS BEEN MADE IN WARS OF THE MIND VOL. 4 (ON-TOP A HILL - BENEATH A TALL TREE.) THIS NEW INSTALLMENT IN THE ONGOING MENTAL AND EMOTIONAL BATTLES OF THE WARS OF THE MIND FOLLOWS VOCALIST/ POET JONATHAN W. HAUBERT THROUGH SOME OF THE DARKEST TIMES OF THE POET'S CAREER AND LEADING TO THE MOST EPIC ADVENTURES OF HIS LIFE. AFTER THE COMPLETION OF VOL. 3 (BEHIND OPEN DOORS.) JONATHAN WAS READY TO TAKE FULL CONTROL OF HIS PERSONAL STRUGGLES THROUGH INNER STRENGTH AND SOBRIETY BUT SUCH ACHIEVEMENTS WERE SHORT LIVED, AFTER GAINING THE NEWS OF THE DEATHS OF MANY LOVED ONES, JONATHAN THEN FELL BACK INTO A MUCH DARKER DEPRESSION. HEARTBROKEN AND AT ROCK-BOTTOM, JONATHAN WAS SEARCHING FOR CONTROL AND HOPE, AND THAT HOPE WAS INDEED GAINED, WHEN GIVEN THE OPPORTUNITY TO REUNITE WITH LONGTIME BEST-FRIEND AND GUITARIST JULIO C. SALAZAR IN COUNT YOUR DEAD AND TO JOIN IN THE WRITING AND RECORDING OF THEIR DEBUT ALBUM "NO RETURN." SO ONCE AGAIN I WELCOME YOU THE READER INTO THIS ENDLESSLY GROWING POETIC WORLD OF LOVE, DEATH, RAGE, PAIN, HATE, HOPE AND TRUTH. SO COME NOW AND TAKE THIS FOURTH STEP INTO THE WARS OF OUR MINDS.

Download or read book Applied Marketing Analytics Using R written by Gokhan Yildirim and published by SAGE Publications Limited. This book was released on 2023-08-02 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

Download or read book First Touch written by Laurelin Paige and published by St. Martin's Griffin. This book was released on 2015-12-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: DESPERATE FOR THE TRUTH. OBSESSED BY DESIRE... Emily Wayborn is finally her own woman. After a string of shameful relationships and reckless partying with her best friend Amber, she’s now a successful voiceover actress, her wild past and everyone in it firmly behind her. Until she receives a cryptic voicemail from her former friend that sends her spiraling into the darkness she thought she had outrun. One thing is clear from the message, Amber is in trouble. Determined to track down her friend, Emily follows a chain of clues that leads her to Reeve Sallis, a gorgeous and equally dangerous hotelier known for his power games and shady dealings. Now, in order to find Amber, Emily must return to her playgirl ways to uncover his secrets and track down her friend. But as she becomes more entangled with him, she finds she's drawn to Reeve and his depravity despite her growing conviction that he may be the one responsible for Amber’ s disappearance.

Download or read book Learn cocos2d Game Development with iOS 5 written by Steffen Itterheim and published by Apress. This book was released on 2011-12-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create compelling 2D games with Learn cocos2d Game Development with iOS 5. This book shows you how to use the powerful cocos2d game engine to develop games for iPhone and iPad with tilemaps, virtual joypads, Game Center, and more. It teaches you: The process and best practices of mobile game development, including sprite batching, texture atlases, parallax scrolling, touch and accelerometer input. How to enhance your games using the Box2D and Chipmunk physics engines and other cocos2d-related tools and libraries. How to add UIKit views to cocos2d and how to add cocos2d to UIKit apps. The ins and outs of the Kobold2D development environment for cocos2d and its preconfigured libraries, including cocos3d and Lua. Best of all, Learn cocos2d Game Development with iOS 5 will have you making games right from the very start. It guides you step-by-step through the creation of sample games. These fun examples are modeled after popular App Store games and teach you key concepts of the cocos2d game engine and relevant tools like TexturePacker (texture atlas), PhysicsEditor (physics collision shapes), Particle Designer (particle effects), Glyph Designer (bitmap fonts), and others. This book offers a rock-solid introduction to creating games made entirely with cocos2d and little or no iOS 5 SDK and OpenGL code. It also details alternative implementations, identifies the best free and commercial tools for cocos2d game development, features coverage of the author's improved cocos2d game engine (Kobold2D), and even helps you enhance your game's marketability on the App Store.

Download or read book Data Analytics written by Dr. Hariharan R and published by Archers & Elevators Publishing House. This book was released on with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mastering Marketing Data Science written by Iain Brown and published by John Wiley & Sons. This book was released on 2024-04-29 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.