Download or read book The Lasker Story written by Albert Davis Lasker and published by N T C Business Books. This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 26 installments of Advertising Age, The Lasker Story takes into the boardroom of Lord & Thomas (forerunner to Foote, Cone & Belding) and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Albert D. Lasker recounts the story, in his own words of how he shaped the agency that ranked number one in its day.
Download or read book The Man Who Sold America written by Jeffrey L. Cruikshank and published by Harvard Business Press. This book was released on 2010-08-12 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Download or read book Merry Ever After written by and published by . This book was released on 1977 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrasts the way children of different social classes were betrothed and married during the Middle Ages.
Download or read book The Memory of an Elephant written by Alex Lasker and published by . This book was released on 2021-06-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Memory of an Elephant" is an epic saga told by an aging African elephant as he makes a last, perilous journey to find the humans who rescued him as an orphan some fifty years ago. Interwoven with his narrative are the tumultuous lives of the family who raised and then lost him: a famed hunting guide and his wife, who runs an animal orphanage (a conflict that in time upends their marriage); their son and daughter; and the young Kikuyu who finds the orphaned elephant and becomes part of the Hathaway family. This timeless story is alternately heartwarming and heartbreaking, spanning east Africa, Great Britain and New York from 1962 to 2015.
Download or read book The Lasker Story written by Albert Davis Lasker and published by . This book was released on 1953 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emanuel Lasker written by J. Hannak and published by Courier Dover Publications. This book was released on 1991-01-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standard biography brings legendary master to vivid life: childhood, education, decision to become a professional player, great exploits against Marshall, Tarrasch, Schlechter and other masters, happy marriage, flight from Nazi Germany and much more. 100 annotated games. Foreword by Albert Einstein. 101 black-and-white illustrations.
Download or read book Else Lasker Schuler written by Betty Falkenberg and published by McFarland. This book was released on 2003-07-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Else Lasker-Schuler, a pivotal figure in German Expressionism, presided over avant-garde cafe life in pre-World War I Berlin in much the same way Gertrude Stein did in Paris around the same time. While her work is not yet very well known in the English-speaking world, it has been enjoying a critical and popular revival in Germany. This full-length biography of Lasker-Schuler--the first in English--explores her poems, plays, prose and graphic works in light of her life. It begins with her fleeing to Switzerland after Hitler's accession to power in 1933, looks back at her childhood in Wuppertal, then follows her life through to its end in Jerusalem in January 1945. As a Jew, a woman and a bohemian, Lasker-Schuler defied every category. Her two marriages--first to Dr. Berthold Lasker, then to Herwarth Walden, founder of the leading avant-garde periodical, gallery and publishing house, Der Sturm (The Storm)--as well as her interactions with Karl Kraus, Franz Marc, Gottfried Benn, Martin Buber and Gershom Scholem, are documented in letters and poems, many included here both in the original and in translation.
Download or read book Selling the President 1920 written by John A. Morello and published by Bloomsbury Publishing USA. This book was released on 2001-04-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Download or read book Lasker story written by and published by . This book was released on 1987 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book He s My Brother written by and published by Albert Whitman. This book was released on 1973 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young boy describes the experiences of his slow learning younger brother at school and at home.
Download or read book Lasker s Manual of Chess written by Emanuel Lasker and published by Courier Corporation. This book was released on 2013-04-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great chess master shares his secrets, including basic methods of gaining advantages, exchange value of pieces, openings, combinations, position play, aesthetics, and other important maneuvers. More than 300 diagrams.
Download or read book Emanuel Lasker written by Hans Renette and published by McFarland. This book was released on 2024-05-30 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emanuel Lasker (1868-1941) had the longest reign of any world champion in chess--27 years. From 1894 through 1921, he wielded exceptional dominance over several generations of contemporaries and is still regarded as one of the strongest players the world has seen. A multifaceted personality, he excelled in other fields as well, and his life has been the subject of a recent deep-digging biographic trilogy. This book presents for the first time a detailed examination of Lasker's chess career, with a complete collection of games, many presented with analysis by Lasker and other first rank masters.
Download or read book Columbia Chess Chronicle written by and published by . This book was released on 1888 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only weekly paper in America devoted entirely to chess.
Download or read book Emanuel Lasker written by Isaak Linder and published by SCB Distributors. This book was released on 2010-08-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ChessCafe World Chess Champions Series Emanuel Lasker was a great chess fighter, thinker and researcher. He was possessed of gigantic playing strength, retaining the title of World s Number One Chessplayer for 27(!) years. Even after losing his crown, he kept his ability for a long time, as shown by his victories and prize-winning finishes in immensely powerful international tournaments when he was 54 (Moravska-Ostrava 1923), 55 (New York 1924), 56 (Moscow 1925), and even at 66 (Moscow 1935)! One of the chief postulates of the Second World Champion was the battle of honor. On the chessboard, lies and dishonesty have no place. These words of Lasker could serve, even today, as an example to every young chessplayer of how to relate to the Great Game. Emanuel Lasker was the first in history to achieve a universal style. This was a Style of the Future, which is why the Second World Champion would not be understood by many of his contemporaries, who believed that he had no style at all. Lasker s games of chess, like his entire chess legacy, will live forever! Join Russian chess historians Isaak and Vladimir Linder as they take you on a journey exploring the life and games of the great world champion Emanuel Lasker.
Download or read book Inherit the Truth 1939 1945 written by Anita Lasker-Wallfisch and published by Giles de La Mare. This book was released on 1996-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This autobiography relates the author's experiences, as well as those of her sister Renate, as a prisoner at both Auschwitz and Belsen. It tells how their lives were saved by courage, ingenuity, and several improbable strokes of luck. At Auschwitz, Anita escaped death through her talents as a cellist when she was co-opted onto the camp orchestra. The book contains a number of documents, most of them now lodged in the archives of the Imperial War Museum in London. There is a sequence of letters to her sister Marianne in England, from just before the War to 1942, when her parents were deported and liquidated. The predicament of Anita and Renate inside the concentration camps is conveyed, and the text shows how the sisters' capture while fleeing to Paris turned out to be a stroke of luck - they were sent to prison and thus spared the much worse horrors of Auschwitz for a crucial year in the middle of the War. This text featured in BBC Radio 4's Desert Island Discs programme on August 25, 1996, and in addition a BBC TV film will be screened in October 1996.
Download or read book Three Plays written by Else Lasker-Schuler and published by Northwestern University Press. This book was released on 2005-11-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famous for her poetry and infamous for her bohemian lifestyle, as well as her association with political radicals, Else Lasker-Schüler (1869-1945) is only now returning to just renown as one of the few women writers within the Expressionist movement of the early twentieth century. These plays--Dark River, Arthur Aronymus and His Ancestors, and I and I--put Lasker-Schüler on a par with Brecht in her day.
Download or read book The Emperor of All Maladies written by Siddhartha Mukherjee and published by Simon and Schuster. This book was released on 2011-08-09 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Pulitzer Prize and a documentary from Ken Burns on PBS, this New York Times bestseller is “an extraordinary achievement” (The New Yorker)—a magnificent, profoundly humane “biography” of cancer—from its first documented appearances thousands of years ago through the epic battles in the twentieth century to cure, control, and conquer it to a radical new understanding of its essence. Physician, researcher, and award-winning science writer, Siddhartha Mukherjee examines cancer with a cellular biologist’s precision, a historian’s perspective, and a biographer’s passion. The result is an astonishingly lucid and eloquent chronicle of a disease humans have lived with—and perished from—for more than five thousand years. The story of cancer is a story of human ingenuity, resilience, and perseverance, but also of hubris, paternalism, and misperception. Mukherjee recounts centuries of discoveries, setbacks, victories, and deaths, told through the eyes of his predecessors and peers, training their wits against an infinitely resourceful adversary that, just three decades ago, was thought to be easily vanquished in an all-out “war against cancer.” The book reads like a literary thriller with cancer as the protagonist. Riveting, urgent, and surprising, The Emperor of All Maladies provides a fascinating glimpse into the future of cancer treatments. It is an illuminating book that provides hope and clarity to those seeking to demystify cancer.
