Download or read book LANGUAGE ASPECT IN THE DISCOURSE OF POLITICAL ADVERTISING written by RODI HARTONO and published by Penerbit Qiara Media. This book was released on 2022-10-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language is an essential part in human being’s life. Through language, people can communicate with others. Crystal (1992) defined language as the systemic, conventional use of sounds, signs or written symbol in a human society for communication and selfexpression. Language has a great impact to human’s life and their behavior.
Download or read book Political Economy of Contemporary African Popular Culture written by Kealeboga Aiseng and published by Lexington Books. This book was released on 2024-04-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.
Download or read book A DISCOURSE ANALYSIS ON POLITICAL COMMERCIAL ADVERTISEMENT written by RODI HARTONO and published by Penerbit Qiara Media. This book was released on 2022-10-18 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Download or read book Rhetorical Aspects of Discourses in Present Day Society written by Lotte Dam and published by Cambridge Scholars Publishing. This book was released on 2009-05-27 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of rhetorical skills being important for communication in modern society. Like speakers in public life, e.g. politicians, who had always acknowledged the role of rhetoric, all sorts of communicators, mediators and scholars became interested in rhetoric as a practical tool for building up texts meant for the public sphere as well as an analytical tool for the critique of public argumentation. This led to the development of new theories from New Rhetoric over Rhetorical Criticism to theories of genre and discourse, reflecting the view that rhetoric must be understood and used against the social and cultural framework in which it is embedded. The contributions of this book reflect this multi-faceted approach to rhetoric, discourse and genre through their focus upon and analysis of different institutionalised discourses. Thus, within the three sections of political, journalistic and organisational discourse, the articles discuss various discourse types and their rhetorical features, contributing to the understanding of rhetoric and discourse having significant influence on human action and interaction in society.
Download or read book The Problem of Political Marketing written by Heather Savigny and published by Bloomsbury Publishing USA. This book was released on 2011-11-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
Download or read book Politics An Introduction written by Barrie Axford and published by Routledge. This book was released on 2018-05-30 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this user-friendly text for students taking introductory courses in politics builds on the success of the first edition. It provides completely updated and stimulating coverage of topics essential to the understanding of contemporary politics. Ideal for students taking combined degrees at introductory level in politics and the social sciences, it emphasises the individual and social dimension of politics and covers theories and concepts in an accessible way. New features in the second edition include: * new examples drawn from Western democracies and other political systems * expanded sections on nationalism, religion, alternative politics, globalisation and ethnic conflict * updated examples from the most contemporary political events * biographies of key political thinkers and figures.
Download or read book Meaning Making and Political Campaign Advertising written by Dorothea Horst and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-10-22 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.
Download or read book Social Media and Election Campaigns written by Gunn Enli and published by Routledge. This book was released on 2017-10-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.
Download or read book Politics written by Barrie Axford and published by Psychology Press. This book was released on 2002 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors emphasize the role of the individual in politics, and the interplay between the personal, the national and the global. This interactive text includes think points, exercises and extracts as well as illustrative material.
Download or read book Functional Approach to Professional Discourse Exploration in Linguistics written by Elena N. Malyuga and published by Springer. This book was released on 2019-08-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research into various types of professional discourse through the prism of the functional linguistics approach. Focusing mainly on practical aspects of speech, the book discusses various topics, such as structural, semantic, cognitive and pragmatic characteristics of professional discourse, argumentation strategies, humour in professional discourse, and word-building processes. It also highlights communicative effectiveness methods in professional discourse. Offering new ideas and discussing the latest findings, the book is intended for researchers, lecturers and professionals in the field.
Download or read book Discourse Studies in Public Communication written by Eliecer Crespo-Fernández and published by John Benjamins Publishing Company. This book was released on 2021-04-15 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection of articles in Discourse Studies in Public Communication illustrates that public communication is a fascinating, evidence-based storehouse for research in discourse analysis. The contributions to this volume — in the spheres of political rhetoric, gender and sexuality, and corporate and academic communication — provide good evidence of contemporary social structure, social phenomena, and social issues. In this way, following the parameters of different analytical frameworks (critical discourse analysis, cognitive metaphor theory, appraisal theory, multimodality, etc.), the contributors address not only the linguistic aspects of texts but also, and more importantly, the cultural and cognitive dimensions of public communication in a range of real life communicative contexts and kinds of discourse. Although the volume is addressed, first and foremost, to readers with diverse interests in English linguistics, it may also prove valuable to scholars in other non-linguistic research fields like communication studies, social theory, political science, or psychology.
Download or read book Computational Science and Its Applications ICCSA 2024 Workshops written by Osvaldo Gervasi and published by Springer Nature. This book was released on with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modern Global Economic System Evolutional Development vs Revolutionary Leap written by Elena G. Popkova and published by Springer Nature. This book was released on 2021-03-16 with total page 2287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book reflects the alternative way of development of the modern global economic system. It sets evolutionary development in opposition to revolutionary leap. The search for the best way to develop the world economy in the present and future is carried out. The social environment and the human-centered development of the modern global economic system have been explored. The features of training of personnel for the modern global economic system through the development of vocational education and training have been studied. Sustainable development, energy and food security have been identified as significant milestones of the progress of the modern global economic system. Innovations and digital technologies have been suggested as the drivers of growth and development of the modern global economic system. Consideration has been given to the institutional framework and legal groundwork for the development of the modern global economic system. The fundamentals have been identified and recommendations have been put forward for improving governmental regulation, financial and capital investment support for integration in the modern global economic system. The book includes the best works based on the results of the 22nd International Research-to-Practice Conference “Current Issues of the Global Economy” which was held on June 19, 2020, at the Peoples’ Friendship University of Russia (PFUR) (Moscow, Russia) and the 14th National Research-to-Practice Conference “A New Paradigm of Social and Economic Development in the Age of Intelligent Machines,” which was held on May 14–16, 2020 (Nizhny Novgorod, Russia), VIII International Research-to-Practice Conference “Multipolar Globalization and Russia,” which was held on May 21–23, 2020 (Rostov-on-Don, Russia), III All-Russian Research-to-Practice Conference “Power, Business, and Education: The Ascent to Man,” which was held on May 21–22, 2020 (Krasnoyarsk, Russia), International Research-to-Practice Conference “Current Issues and Ways of Industrial Development: Engineering and Technologies,” which was held from September 28, 2020, till October 1, 2020 (Komsomolsk-on-Amur), and the 15th National Research-to-Practice Conference “New Models of Behavior of Market Players in the Conditions of Digital Economy,” which was held on October 29–30, 2020, at Ufa State Oil Technical University, Institute of Economics and Service (Ufa, Russia). The target audience of the book consists of scholars studying the features of development of the global economic system at the present stage and the prospects for its future progress.
Download or read book The Cambridge Handbook of the Philosophy of Language written by Piotr Stalmaszczyk and published by Cambridge University Press. This book was released on 2021-12-02 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: The philosophy of language is central to the concerns of those working across semantics, pragmatics and cognition, as well as the philosophy of mind and ideas. Bringing together an international team of leading scholars, this handbook provides a comprehensive guide to contemporary investigations into the relationship between language, philosophy, and linguistics. Chapters are grouped into thematic areas and cover a wide range of topics, from key philosophical notions, such as meaning, truth, reference, names and propositions, to characteristics of the most recent research in the field, including logicality of language, vagueness in natural language, value judgments, slurs, deception, proximization in discourse, argumentation theory and linguistic relativity. It also includes chapters that explore selected linguistic theories and their philosophical implications, providing a much-needed interdisciplinary perspective. Showcasing the cutting-edge in research in the field, this book is essential reading for philosophers interested in language and linguistics, and linguists interested in philosophical analyses.
Download or read book The Routledge Companion to Ethics Politics and Organizations written by Alison Pullen and published by Routledge. This book was released on 2015-06-05 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly focusing on ‘ethico-politics’ - where ethics informs political action. It draws connections between ethics and politics in and around organizations and the workplace, examines cutting-edge areas and sets the scene for future research. Through a wealth of international and multidisciplinary contributions this volume considers the broad range of ways in which ethics and politics can be conceived and understood. The chapters look at various ethical traditions, as well as the discursive deployment of ethical terminology in organizational settings, and they also examine large scale political structures and processes and how they relate to different forms of politics which affect behaviour in organizations. These many possibilities are united by a focus on how ethics can be used to inform and justify the exercise of power in organizations. This collection will be a valuable reference source for students and researchers across the disciplines of organizational studies, ethics and politics.
Download or read book The Impacts of Neoliberal Discourse and Language in Education written by Mitja Sardoč and published by Routledge. This book was released on 2021-03-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection combines quantitative content and critical discourse analysis to reveal a shift in the rhetoric used as part of the neoliberal agenda in education. It does so by analysing, uncovering, and commenting on language as a central tool of education. Focussing on vocabulary, metaphors, and slogans used in strategy documents, advertising, policy, and public discourse, the text illustrates how concepts such as justice, opportunity, well-being, talent, and disadvantage have been hijacked by educational institutes, governments, and universities. Showing how neoliberalism has changed discourses about education and educational policy, these chapters trace issues such as anti-intellectualism, commercialization, meritocracy, and an erasure of racial difference back to a contradictory growth in egalitarian rhetoric. Given its global scope, this volume offers a timely intervention in the studies of neoliberalism and education by developing a holistic vision of how the language of neoliberalism has changed how we think about education. It will prove to be an essential resource for scholars and researchers working at the intersections of education, policymaking, and neoliberalism.
